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Chapter 712 NetDragon

 While the entertainment industry was buzzing with the news of 99 Group going overseas, Maiwo Network also announced last year’s financial report.

Because the community does not advertise, it loses money desperately, and can lose 300 million yuan every year. Fortunately, the game is doing well. Last year, the web version of the social game generated revenue of 400 million US dollars at home and abroad, and a profit of 150 million US dollars.

Regarding mobile app games, the total sales of Apple machines last year were 39.9 million units. Each of these 39.9 million mobile phones had at least three games produced by 99.

The selling price is $1.

There was no charge for Android phones last year. Excluding the share for Apple, the revenue was US$120 million. The peripheral development of "Angry Birds", including sweatshirts, plush toys, comic copyrights, etc., brought in a total of US$60 million.

income.

All in all, Maiwo Network’s total revenue last year was US$580 million, with profits reaching US$250 million.

This year is the final peak of web social games, and since then Apps have entered the stage. "Angry Birds" won the first place in the "Paid Application Software Ranking" selected by Apple last year.

Not surprisingly, it will be re-elected this year.

Historically, the developer of "Angry Birds" was a Finnish company called Rovio.

Rovio became popular with this game, but then it fell apart. It once challenged Disney and wanted to build theme parks around the world. It couldn't see its own position clearly.

Disney is awesome and has countless classics accumulated over hundreds of years.

Apart from Birds, Rovio has no other outstanding works. The subsequent games it developed were a mess. Players simply didn’t buy it and had no choice but to play with Birds.

Moreover, Rovio has done a lot of tricks in order to make money. The most outrageous thing is that in order to let users play their new games, they secretly removed "Angry Birds" from the shelves.

After being criticized, they had to put it back on the shelves, but they refused to change their minds and changed the name of "Angry Birds" so that users could not search for it so they could play their new game...

It would be strange for this kind of company not to hit the market.

Tencent wanted to acquire Rovio for US$3 billion back then, but others thought it was cheap and refused to sell it. A few years later, it sold it to others for US$776 million.

Rovio was originally a small workshop company that suddenly became rich and had no idea how to run a business.

Yao Yuan doesn’t understand much either, but he understands the soul of a game: first, never insert advertisements in it!

Second, you can download it for free and get money for props, but don’t get into those disgusting things that you can’t play without paying money. Just like "Angry Birds", we are already planning to launch skins.

Hey, selling skins!

I just sell skins. This stuff can make a lot of money, and anyone who wants to fight is willing to suffer.



Fuzhou, NetDragon.

The founder of NetDragon is Liu Dejian, who graduated from Kansas State University in the United States, majoring in biochemistry. After graduation, he did not engage in related work, but returned to China to start an online game company.

In 2001, he created 17173.

Anyone who plays online games knows about this website, right?

Subsequently, he launched other works such as "Phantom Ranger" and "Evil Realm". Although it cannot compare with NetEase and Tencent, it is still considered the number one figure among domestic game companies.

One of these games is quite special, called "Conquest".

It is a martial arts-style game. In the domestic public beta, tens of thousands of people were online at the same time, and the performance was pretty good. Later, "Conquer" went overseas and landed in the United States, Japan, Spain, France and other markets, but the effect was not very good.

But in an unexpected place, it gained great attention.

middle East!

"Conquest" didn't do much, only simple localization processing, such as text translation, adding some Arabic-style clothing, and religious celebration tasks such as "Ramadan" and "Eid al-Fitr".

Wow that one is hot!

No game has ever been localized for the Middle East. A group of local tycoons couldn't find it. NetDragon unexpectedly gained a money code.

"Conquer" has been released in Arabic and Turkish versions, with monthly sales easily exceeding 10 million.

At this moment, the Middle East Project Team of the Overseas Business Department.

An employee was complaining to the manager Ma Zhijun, saying: "Brother Ma, that person is too difficult to deal with. He makes one request a day, as if we are dedicated to serving him!"

"People wear white robes. Do you understand that they wear white robes? Oil and banknotes are flowing in their blood, and charging us 10 million is like pocket money. As long as we can retain these high-end customers, let alone make demands.

I can just get an account and sell my ass to him!"

Ma Zhijun came over and said, "Let me see, what did you say?"

"He said he was not enjoying the game and wanted to kill the Jews! This is a martial arts game. Where can we find Jews?"

"Alas, these thousand years of grudges can never be resolved. Saddam has become a saint..."

Ma Zhijun majored in Arabic at university and had studied and lived in the Middle East for six years. He had a clear background. He thought about this request to kill Jews, and he felt worried for a while. He thought about it for a long time and patted his thigh.

"That's it! Let's add a Jewish copy in the next expansion pack."

"But we are from an ancient Chinese background?"

"It's stupid. This is called arrogance. Do you understand arrogance? It's all historical nihilism. Don't the Jews like to run around all over the world? So they set up a small town and were invaded by the Jews. The great hero went to save the townspeople."

Ma Zhijun was bursting with inspiration and said: "The Turkish version will be a mission left over from the Ottoman Empire, and so on..."

Turkey also belongs to the Middle East geographically, so within the scope of its business, it also has many historical connections with the Arab world.

"Just reply like this, remember to maintain your big customers."

Ma Zhijun patted the other party, and the other party had no choice but to appease the Middle Eastern tycoon, saying that he would kill the Jewish people to your satisfaction.

Ma Zhijun returned to his seat. As a manager, he is mainly responsible for overall management, but in fact, he also has a heart for playing games.

He believes that the company is too conservative and can fully develop further. The Middle East market has huge potential and has been developed at most 20-30%.

However, I am just a group leader and cannot decide anything.

While I was thinking wildly, my boss, the general manager of the overseas business department, suddenly hurried out. About 40 minutes later, he hurried back again with a rather amused expression.

"..."

Ma Zhijun hesitated for a moment, then relying on his good relationship, he went over and asked in a low voice: "Boss, what happened?"

"fine!"

The general manager responded casually, paused, and stopped him again: "It doesn't matter if I tell you, just don't reveal it yet."

"It must be kept secret!"

"The chairman just called a meeting with senior executives and said that 99 Group wants to acquire NetDragon."

Hiss!

Ma Zhijun was shocked and asked quickly: "Did you tell me the price?"

"$500 million!"

The general manager was inexplicably proud.

"Did Chairman Nana agree?"

"How can you be hasty about such a big matter? We are studying it, but the chairman has always been tough and assertive, so he may not agree!"

Ouch!

Ma Zhijun was also inexplicably restless. NetDragon was very good in Fujian and was well-known in the gaming circle, but it was 99...


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