For example, Maoyan Movies once launched: 40 yuan = two movie tickets + two cups of Coke + a bucket of popcorn + a Haagen-Dazs ball. It only sold this one order a day and sold 300,000 copies.
Later, there were vouchers.
The user first buys a coupon on the website. There is a string of numbers on the coupon. When the user goes to a restaurant to make a purchase, the waiter needs to copy the numbers and take them to the front desk to enter for verification...
Because there is no convenient and quick verification method, we can only pair the numbers one by one.
So what is a flash offer?
For example, if a hotel joins this activity, it will be recommended on the group buying website, with a lightning-shaped discount sign: "Monday to Friday, 11:00 to 2:00 noon, 32% off!"
Users do not need to receive coupons, they go to eat first, and after finishing the meal, they say 100 yuan.
The user pays on the page and gets the discounted price directly, which is 68 yuan.
There is no need to calculate the price yourself - get a few coupons for the group - the waiter copies the coupon numbers - go to the front desk to enter the verification code to verify the process.
We think this is a very stupid thing, but you must know that in the early days of group buying and mobile payment, the operations were relatively complicated, and it gradually became what it is today.
…………
“Actually, it’s the same as group buying, except that it saves some process.”
"Tomorrow the 'Hui' sign will be added to you. We have an old relationship and we know the root of it."
"Brother, that rebate..."
"Our subsidy this time has nothing to do with you!"
"Oh oh that's good!"
This is a restaurant that specializes in a dish called "Spicy Grilled Fish Head".
Yuetuan already has a group of local promoters who do group buying. After the flash discounts came out, they took advantage of the situation to promote the flash discounts. They were all old customers, so it was easy to develop.
The group buying model is: the merchant gives the website a 20% discount on the price, and the website subsidizes it by itself in order to attract users, giving it a 50% discount or even lower.
If the website makes money, that's okay.
What if the website has no money and still wants to subsidize it? It will pass the cost to the merchant and increase the merchant's rebate, or commission.
Now the group buying website has no money, so all three parties are suffering: users feel that the discounts are not as strong as before, merchants feel that profits are less, and the website does not make money and has to continue to fight...
And Yao Yuan's entry into the game at this time is tantamount to revitalizing Yuetuan.
Simply put, it can be subsidized again.
After the launch of Yuetuan, the boss has been thinking about this flash discount. It seems that it is indeed more convenient, but the actual effect depends on the profit.
Two days passed in the blink of an eye.
Li Yan and his friends sneakily approached the door of the "Grilled Fish Head" shop.
He didn't dare to ask when he went in, so he said coquettishly: "Do you accept special discounts here?"
"Flash benefit?"
The front desk was stunned for a moment, then responded: "Accept, accept!"
"Are you paying according to the discount online?"
"Yes, we are very formal!"
"Oh, the two of us!"
Li Yan took his friend to find a seat and ordered: "A medium fish head, fresh pepper rabbit, hot tripe, and two bottles of beer!"
"OK!"
Li Yan took a sip of the complimentary sour plum soup and said, "Have you paid through WeChat?"
"I was going to open it, but if you said you wanted to treat me, I would slow down."
"Are you stupid? It's full of activities at this time, why the hell are you taking your time? I just finished "DNF" yesterday, and I'll give you 15% more coupons!"
"What?"
My friend got mad and shouted: "Fuck, I've been staying in the countryside these days, I don't know! Wechat payment, right?"
"Yep!"
"I'll open one right now!"
The only opportunity for reverse harvesting of leeks is when the giants engage in price wars and provide crazy subsidies. Anyone who has experienced group buying and takeout shopping knows that it is really cool!
Get 20 off when you spend over 20, eat and drink for free!
I ordered several dishes, and it only cost 10 yuan. I ordered the perfect dumplings on Are You Hungry? After finishing the dishes on Baidu, it was like flying into the sky.
But the good times were short-lived. When the monopoly was completed, the leeks began to be harvested again...
Not long after, the spicy big fish head was served on the table, a cut grilled fish head, supplemented by side dishes such as potato chips, hot tripe, and rabbit with fresh pepper. It could be called a hemorrhoid set meal.
It's no big deal for a young man in his 20s when he can eat.
While chatting about school life, relationships between men and women, and the yearning for graduation, six bottles of wine were downed, and all the food was gone. After finishing the meal, Li Yan shouted: "Check out!"
"Hello, total consumption is 156!"
"Can I use flash benefits?"
He confirmed again.
"OK!"
So, Li Yan turned on his mobile phone, clicked on the merchant page, first entered the number 156 given by the waiter, and then clicked to pay.
People who design products know psychology very well, but the number 156 rolled down like a slot machine, getting smaller and smaller, and finally stopped.
"46.8!"
"Have I paid?"
"OK, all right!"
Li Yan completed the payment and saw that the waiter really didn't say anything, wow! It was as refreshing as drinking a big bowl of cold water in the dog days of summer.
The friend was also very surprised and said: "Isn't this discount too awesome?"
"Subsidy! I didn't look at 99's investment in Yuetuan. Now I have a lot of money."
Li Yan held a toothpick in his mouth and waved his hand: "Let's go to the Internet cafe!"
…
The restaurant has been busy these days.
Many of them come for the special offers.
Time flies, and a week passed in the blink of an eye. The owner of "Grilled Fish Head" calculated the accounts and found that the turnover brought by the flash discount was 2.5 times that of the group purchase, and the profit increased by 6%!
What a good thing!
The boss was in a happy mood. He also heard some things. Anyway, Yuetuan.com had money and could continue to subsidize it.
At this moment, the local pusher called.
"Brother, how is business?"
"Thanks to you, this flash gift of yours is really awesome!"
"That's good. Look, this week has passed. According to our agreement, shouldn't it be time for you to sign an exclusive agreement?"
The so-called exclusive agreement is an exclusive agreement that only allows merchants to cooperate with Yuetuan.
"Well...brother, neither Meituan nor Dianping require this, but you guys..."
"You want to regret it?"
"No, I mean Meituan and Dianping can also bring in a lot of business. It's good to have a flash discount, but it's a bit too much for you to ask me to sign an exclusive contract."
"..."
The local pusher was helpless on the phone. This is what front-line work is like, and we often face these nonsense things.
"Let me explain it to you!"
"According to the prior agreement, if the flash discount increases your profits, you agree to cooperate exclusively with us.
If you don't do anything unilaterally now, we will not terminate the agreement with you, and you are not allowed to reject users of Yuetuan.com without authorization, otherwise we will pursue legal responsibility.
In view of your behavior, according to the prior agreement, we will take corresponding measures for you - increase your commission!"
"Brother! Brother!"
"Hello?"
The boss was anxious and the other party had already hung up the phone.
He can open a large-scale restaurant, so he has some strength in the local area, and he doesn't have much respect for the law, but now he panics. He knows that his strength is nothing compared to real capitalists!