"The best investment is to invest in yourself. Don't be afraid to make choices. Don't worry about it until you do it."
“The true meaning of word-of-mouth is to exceed users’ expectations.”
"Excellent companies make profits, great companies win hearts and minds."
In the BJ Hotel, a unique media conference was held.
After Lei Jun decided to become an Internet celebrity, he immediately started to implement it and held an event with a flash discount: "For 1 yuan, you can eat the Qingdu Ziwei Banquet at BJ Restaurant, and set up 30 tables, first come, first served!"
Sold out instantly.
Qingdu Ziwei Banquet is the best banquet here. It costs 8,888 yuan per table, and 30 tables cost more than 200,000 yuan. This means that he spent more than 200,000 yuan on an advertisement. It is very worth it.
It was widely spread on the Internet, and everyone was joking about it, calling it: "Lei Jun's treat!"
Historically, he made frequent appearances and gave many speeches due to the particularity of making mobile phones. Now he has few opportunities in group buying, so he takes the initiative to create opportunities.
To put it simply, it is just a joke.
The more memes he has, the higher his reputation will be. With the help of Yao Yuan's ecosystem, it will be easy.
At this moment, in the lobby of the hotel, 30 tables were placed, full of fresh seafood, Buddha jumping over the wall, ginseng and other precious ingredients. The 300 lucky people, who basically didn't know each other, were sitting together to eat.
The atmosphere was awkward and funny.
But it doesn’t matter, you can eat for 1 yuan, what else do you want?
The media is free and gather at several tables inside to chat while eating.
Lei Jun gave full play to his eloquence talent, and Balabala expressed his feelings: "I have been working at Kingsoft Company, during which I founded Joyo.com. It was a very regrettable opportunity. I often think about what would have happened if Joyo.com had not been sold.
?
Later, Kingsoft went public, and I felt that I was still young, so I said to myself, if I don’t work hard anymore, I will still feel uneasy, and the worst is that I will lose and quit working for the rest of my life.
That’s why Yuetuan was created.”
He is not as famous as in the original time and space, but Jinshan is also well-known to everyone on the road. He has a good coffee position, and the media also gives him face. He is short-handed and the wine table is busy.
"Mr. Yao and I can be said to be like friends. We hit it off immediately and our career philosophies are very consistent, so we naturally reached this cooperation.
Merchants are very enthusiastic. We don’t even need to go to local promotions. We can activate it by just calling old customers. We signed up 40,000 customers in one day. Now 300,000 merchants have joined the flash discount.
My goal is to cover 600,000 stores within 2 months, and the monthly transaction volume exceeds 1 billion."
"Group buying is declining this year. Does your cooperation with 99 mean that the market will be officially cleared?"
"It's still early to clear the place. We can only say that group buying has entered the second half. Isn't there a rumor about 9BAT circulating on the Internet? Obviously, the four of us will play in the end."
"Then are you worried?"
"I'm not worried at all. Mr. Yao and I even considered a 1 vs. 3 situation, and the conclusion is that it's very exciting!"
"Have you never considered the consequences of failure?"
"Instead of growing crops on saline-alkali land, it is better to fly kites at the mouth of a typhoon! And I can definitely say that the group buying war will not last long. It will definitely end within 2 years, and group buying will become a local life service."
“You mean, group buying will die out?”
"No, I mean the group purchase will be upgraded!"
He imitates Jack Ma, deliberately exaggerating his words, looking for hot spots, and gaining traffic. Don’t be fooled by Lei Jun’s seemingly honest appearance, this man is smarter than a monkey!
"Okay, that's it for today. Thank you everyone for coming!"
At the end of the meal, Lei Jun clasped his hands together and shook them, while the staff brought out several trays with exquisite small boxes on them.
The media unceremoniously took one each.
This is a membership card given internally by Yuetuan, which bundles restaurants, hotels, KTV and other consumption places. As long as you pay with the card, you can enjoy a 50% discount. Who will pay the other half?
Of course it's Yuetuan.
However, this card has a time limit, it expires in 1 year and can be renewed.
This thing is much more advanced than carriage fare, and the media are all satisfied, making up rhetoric and blowing it up.
“Fashion discounts will subvert group buying, Meituan, and Dianping may lose their business foundation!”
"Yuetuan promotes flash discounts, thousands of foodies are the first to raise their cards!"
"Lei Jun: I will end the group buying war!"
…………
the other side.
Yao Yuan is picking someone up at the airport.
"Here! Here!"
"Come here!"
"Ula!"
Milner, who had just gotten off the plane, had a dark look on his face. He came over reluctantly and said, "Yao, you are still so energetic!"
"I'm only 32, so of course I'm full of energy. How are you doing lately? I haven't seen you for a long time."
“It’s the same old thing, I’m looking for projects all over the world, but China still has the most investment value.”
The two got in the car and drove to the hotel.
Milner is an old friend of 99 Group and has invested in Hugelive, Meizu, games, and shopping malls. But this time, Yao Yuan came here because he wanted to invest in Lei Jun.
His US$400 million seems to be too much, and if it is not enough to spend on the Internet, it needs to be increased.
"I've been paying attention to your updates, and the newly launched activities are great. In fact, traditional group buying is already dead, and everyone thinks this model is inappropriate. The timing of your entry is also very good, just when the market is empty."
"Empty now, soon full."
"Haha, I heard about it too, 9BAT!"
Milner smiled and said: "I am very famous on your Internet."
"It's just a false name, not worth mentioning."
Taking advantage of this opportunity, Yao Yuan briefly talked about the development opportunities of Yuetuan, namely group buying + takeout, wine and travel, and comprehensive. The future goal is local life services.
Milner agrees with this idea. Various trends on the Internet may not be correct. Group buying obviously cannot keep up with the development of the times and must be upgraded.
When we arrived at the hotel, Yao Yuan stayed with Lei Jun for a while and made an appointment with Lei Jun to have dinner together in the evening.
Just as he was about to leave, Milner suddenly remembered something and said: "By the way Yao, I have another goal this time."
"What?"
"My team told me that there is a company in China called ByteDance that has great potential. I think it's good and want to talk to the founder."
ByteDance???
Yao Yuan sat down again after hearing this.
Milner was surprised and asked, "Do you know anything about this company?"
"I've heard a little bit about it. Have they already raised funds?"
"Last year, we raised Series A. If I invested, it would be Series B."
We have just reached round B...
Yao Yuan leaned on the chair, crossed his legs, and rubbed his chin with a sinister look on his face.
Zhang Yiming is very capable, not to mention Douyin, but his kneeling and double-dealing are disgusting.
ByteDance has many, many shareholders. Milner voted, Zhou Hongyi also voted, and Lei Jun also voted—so it’s funny to compare Lei Jun with Douyin celebrities.
Yao Yuan plans to make short videos in the future, but is worried that no one will choose him.
Zhang Yiming can do it, but the key is how to kick him out after the short video is made!
“When are you going to ByteDance?”
"the day after tomorrow."
"Well, I'm interested too. I'll go with you then."
(Finish and call it a day!
It is said that the whole Douyin is trying to get Daolang's traffic. As long as those anchors sing "Rakshasa Haishi", the data will skyrocket. It's hilarious...)