“In addition to the well-known group sending blessing text messages and WeChat, users have a new way to pay New Year greetings during this Spring Festival, which is the new function of WeChat: New Year red envelopes!
New Year red envelopes are sent out in the form of small auspicious amounts and related blessings.
For example: 6.66 yuan represents six or six fortunes, 8.88 yuan represents abundant financial resources, 2.22 yuan represents the pursuit of dreams all the way to the end, 2.66 yuan represents that good things will happen next year, etc.
In addition, the cooperation with CCTV Spring Festival Gala is the highlight of WeChat red envelopes.
Users can shake the entrance to grab 500 million yuan worth of cash red envelopes provided by corporate sponsors. The various surprises shaken out will be closely related to the design of the Spring Festival Gala.
For example, the electronic Spring Festival Gala program list can be shaken out, and the programs currently being broadcast can be updated at any time;
Shake out the New Year greeting cards and send blessings to your friends;
Shake out the New Year's greetings from a star who is currently broadcasting a live show. For example, if Yao Beina's show is being played, her New Year's greetings will also be shaken out in time;
It is also worth mentioning that there is a new way to share red envelopes.
Users not only have to grab it, but also share it with friends to get red envelope rewards, which greatly increases the possibility of fission and can effectively improve brand exposure..."
Before the arrival of the Spring Festival Gala, the news about shaking red envelopes has been warmed up over and over again.
Even at 9 o'clock in the morning on New Year's Eve, during the live broadcast of the CCTV special program "Year After Year", users were first allowed to experience the red envelope shaking function, for fear that no one would be able to play it.
All members of the Wechat Business Department are preparing for the battle!
They anticipate that they may face hundreds of millions, or even hundreds of millions, or billions of data hits in an instant, and will do their best to provide technical support.
And while the country is bustling with excitement and looking forward to New Year's Eve, Yao Yuan and Yinyin are having fun abroad.
…………
New Zealand covers an area of 270,000 square kilometers, slightly larger than Guangxi, but has a population of only over 5 million. The entire territory is mountainous and agriculture and animal husbandry are very developed.
The reason why the two of them chose this place is simple: they have never been here before and wanted to take a look around.
The climate in New Zealand is opposite to that in China. Spring is from September to November and summer is from December to February, so this is a good season for travel.
night.
Yinyin drove into a residential area in Auckland and stopped in front of a house. The house had been bought by two people for more than 2 million New Zealand dollars.
Including four bedrooms, the entire land area is about 1,000 square meters.
This mentality is like a joke circulating on the Internet: A rich man goes for a walk, and when he is tired, he doesn’t want to walk back, so he just buys a car and drives it back...
"Yao Yuan'er?"
"Yao Yuan'er!"
Yinyin carried two large bags of ingredients and put them in the kitchen. After shouting a few times but no response, she stomped upstairs and saw that useless man lying on the bed with his arms and legs spread out, still sleeping soundly.
"Stop pretending to be asleep!"
"Huh? How do you know I'm pretending to sleep?"
"I was blinded!"
"Can you two be a little sincere?"
Yao Yuan stretched his waist and climbed up naked, with the big pendulum dangling under his crotch.
Yinyin stretched out a slender and well-proportioned foot and fiddled with it a few times. Suddenly, the time changed from 6:30 to 6:10. The obvious upward curve showed the results of three months of mountain closure for forestation.
Whether it is cocky or not can definitely define a man's self-esteem and pride.
"Don't do it, you'll make your skin bald again!"
Yao Yuan pushed her feet away, went into the bathroom, washed his face, put on some home clothes, and said, "Is Xiao Mo following you?"
"Follow me! Xiao Mo's invisibility skills are getting better and better. I couldn't even see him in the supermarket. But when I went out, he was right behind me, elusive."
"They are both in pain and happy. How can they usually come here for vacation? What are they going to eat at night?"
"Of course I'm making dumplings, and I also bought some steak, let's eat some together."
The two of them did not have a check-in type of travel, where they had to visit certain attractions, but just relaxed their lives. They usually went shopping, went shopping, had three meals a day, watched movies, and only went to the attractions when they felt like it.
A regular and peaceful life can best regulate one's body and mind.
Yao Yuan and Yinyin took a break from their busy work and enjoyed the rare leisure. Their hormones were quietly growing in the beautiful scenery, as if they were back to the days when they just went to bed.
Feeling energetic again!
New Zealand is 4 hours ahead of China. The Spring Festival Gala is at 8 o'clock, but it is already midnight here. After catching up on their sleep during the day, the two of them will happily make dumplings, fry steaks, pour red wine, and prepare to watch the Spring Festival Gala later.
To watch the Spring Festival Gala overseas, you can either watch it through CCTV 4, the live broadcast on CCTV.com, or the local Chinese channel, which is very convenient in big cities.
"Hello? Mom! Dad!"
"Have you made dumplings? Oh, we are playing mahjong!"
"We've opened the bags and will watch the Spring Festival Gala later..."
I called my parents and each said a few words. Yao Yuemin was very serious and taught: "You shoulder the ardent expectations of two families and the people of the whole country. You must complete your mission and return gloriously to serve the people of the motherland."
Contribute!”
After a while, the Spring Festival Gala started.
…………
Last year's Spring Festival Gala had a total ratings of 31.17%, a total viewing share of 70.88%, and 750 million viewers.
In the next ten years or so, this figure will probably be the same.
No matter how much you complain, watching the Spring Festival Gala is still an indispensable activity for most people on New Year’s Eve as a family unit. Young people don’t watch it, but older people also watch it. Old people don’t like to watch it, so they have to turn on the TV to listen to it.
Voice.
What's more, the Spring Festival Gala has also made some changes, bringing in more and more popular celebrities, just to harvest the ratings contributed by fans.
At 8 o'clock, the Spring Festival Gala starts.
The short film "What is the Spring Festival Gala" was shown first. Yao Yuan advertised himself openly, so remember to grab the red envelope!
As usual, the first show must be a bunch of flashy people rushing to accompany the dancers, and then seventeen or eight celebrities huddle together, each lip-synching two or three lines, and it is so chaotic that it is difficult to see who is who.
This year, Feng Xiaozheng made some changes. He only invited four people, Coco Li, Sha Baoliang, Zhang Liangying and Lin Zhixuan, to sing "365 Days of Missing You". Each of them could sing at least two more lines.
"happy New Year!"
"Happy Spring Festival!"
At the end of the first program, five hosts took the stage, Zhu Jun, Dong Qing, Li Sisi and the indescribable Grandpa Bi. Each of them came up with an opening poem.
"I wish you all happiness and joy from heaven!"
"Luxingdao Sanyuanzhong!"
"The longevity is ten thousand feet higher than that of Nanshan Mountain!"
"The house is filled with joy and smiles!"
After finishing the opening poem, Zhang Guoli stood in the middle. He said something that only hosts in the past would say: "On this occasion of bidding farewell to the old and welcoming the new, we would like to express our sincere gratitude to the people of all ethnic groups in the country...to the sons and daughters of China all over the world.
Happy New Year!"
Follow the five people and start making jokes.
Why!
I don’t know how many viewers frowned, how embarrassing!
Director Feng Xiaogang invited all his relatives and friends to help. Zhang Guoli, Ge You, Zhao Baogang, etc. also designed a small package at the opening.
All I can say is that it's thoughtful, but it's not funny.
One of the ugly features of the Spring Festival Gala is that it is awkward, like elders in their seventies or eighties, like leaders at a dinner party, who have to tell people jokes.
But when the joke was finished, Zhang Guoli added: "There is a special host this year, and it is also the first mascot in the history of the Spring Festival Gala, Ben Ben!"
As soon as he finished speaking, a cartoon pony in an anthropomorphic form appeared on the big screen, greeting everyone in a very childish way.
It’s the Year of the Horse!
Galloping, galloping, means galloping towards a better future.
As soon as the party started, there was already a lot of complaints on Weibo. The guy with a bad idea said: "I'm going to report it to the radio and television. After the founding of the People's Republic of China, animals are not allowed to become sperm. What's going on with this talking horse spirit?"
"Brother, you are brave!"
"Hurry up, I'm waiting to see the results!"
"If you really report it, my sister will give you benefits~"
The more viewers in front of the TV were not looking at Xiao Ma, but were staring at the line of subtitles that appeared:
"Spring Festival Gala interactive, shake to grab red envelopes begins!"