Chapter 555: Being a hotel is no worse than everyone elses!
Chen Jianhai has really thought carefully about the future development of Nanjiang five-star hotels.
This is his hometown and the place where his dreams set sail.
Whether it is out of emotional following or out of responsibility, he sincerely wants Nanjiang to develop better.
Especially after the entire Nanjiang five-star hotel listened to his opinion last time and blacklisted Han Tengteng,
Although there was no face-to-face confrontation between him and all parties in the association, an invisible connection and restriction had been vaguely formed.
As the president of Coconut Umbrella Hotel Industry Association,
He has the responsibility and obligation to stand up and contribute to the future development of Nanjiang Five-Star Hotel.
As for his first effort, he decided to start by integrating resources!
The Nanjiang area is backed by mountains on one side and the sea on three sides.
According to the geographical environment, it is composed of four major bay areas from west to east: West Coral Bay, Tianxia Blue Bay, Fumanyu Bay and East Jinsha Bay.
In addition to the four major bay areas, there are also three outlying islands with stunning scenery and a fully developed Xiaomajia Island.
Each of the four major bay areas has its own characteristics.
The water surface in West Coral Bay is calm and crystal clear. Standing on the beach, you can vaguely see the coral reefs on the seabed.
The sand in the bay is soft and as white as silver, and the coast is lined with strange peaks and rugged rocks.
The underwater corals and fish are rich in species, bright and colorful. It is the best diving area for leisure diving and underwater photography. It has a fatal attraction and temptation for those who love diving, playing in the water and people!
It's just a pity,
West Coral Bay is relatively remote and has a very narrow land area, so the level of development is low. There is only one five-star hotel here.
Compared with West Coral Bay, Tianxia Blue Bay is much more lively.
As the area with the best sea water quality in Nanjiang City, Tianxia Blue Bay not only has gentle sea water, crystal clear water, but also has a gentle and wide beach, which is suitable for a variety of surface and underwater activities.
Moreover, it is backed by Nanjiang Tropical Forest Park and Tropical Rainforest Zoo, and the trees on the shore are lush and green.
You can enjoy water sports and enjoy the scenery of Nanjiang. It is the central area where five-star hotels in Nanjiang gather and is also the core of Nanjiang tourism.
Wanrong Hotel, Warm and Beautiful Hotel and other old five-star hotels are located here.
In addition to being a tourist resort city, Nanjiang is also a port city for finance, trade and foreign economy.
It can be said that the original small fishing village of Nanjiang developed with the help of Fumanyu Port.
Therefore, among the four major bay areas, Fumanyu Bay has direct access to the city center, is the most down-to-earth, has the strongest fireworks atmosphere, and is extremely lively.
Nanjiang's major comprehensive shopping malls, luxury shopping malls, seafood markets, etc. are all gathered here, making it a shopping paradise.
Living here is convenient for shopping and going to the sea. It is a gathering place for five-star hotels and hotel apartments.
Yuemei Hotel is here.
In addition to these three bay areas,
The last one is East Sands Bay where Langai Hotel is located.
East Jinsha Bay, as its name suggests, not only has the most beautiful golden beach in Nanjiang, but also sits on the 20-mile-long coastal avenue "Huanhai Road".
There is a blue ocean on one side, ten miles of coconut grove on the other side, a long bay with fine sand and green trees.
Nanjiang Dream Ocean Amusement Park, Tidal Park, and Natural Baths are all here.
It is the largest public seaside swimming pool and marine activity area in Nanjiang. It is the place with the most tourists in Nanjiang at any time.
The 54 five-star hotels in Nanjiang rely on these four major bay areas. They are located on the coastline that stretches for hundreds of kilometers, occupying the beautiful coastal scenery of Nanjiang.
A hotel that can be rated as a five-star hotel naturally has many choices in terms of catering, accommodation, services, etc.
As long as Nanjiang is beautiful and beautiful for thousands of years, the hotels here will be able to earn countless ingots.
It's just that success is Xiao He, and failure is Xiao He.
Hotels in Nanjiang benefit from the local geography and scenery, but are also trapped by the local temperature and climate.
Unlike other resort cities,
Tourism in Nanjiang is light, the peak season is extremely divided, and the off-season lasts for half a year.
Most of the hotels are vacant and will only be busy again during the peak season.
Although you can earn enough money for a whole year during the peak season, the most taboo thing about a house is that no one can live in it.
And in addition to the objective natural influence of the off-peak and peak seasons,
The building layout and room arrangement of the hotel itself also have a great impact on the occupancy rate.
After all, not all hotels have full sea view rooms like Kojima Jasmine, there are also many garden view rooms.
Although the price of a garden view room is half that of an ocean view room,
But for many tourists, if they don’t stay in a sea-view room when they come to Nanjiang, they might as well stay in B&Bs and apartments near the sea.
Moreover, the price will be cheaper, it will be closer to the sea, and it will save travel funds.
It is precisely because of the embarrassing pricing and situation of garden rooms that five-star hotels in Nanjiang have not been developed in the mid- to low-end market.
And now...is an opportunity!
Chen Jianhai stood in the hotel lobby, a trace of determination flashed in his eyes.
He took out his mobile phone and dialed Liu Fuhou's number.
"Inform the members of the association to hold a meeting in the conference room at 9 a.m. tomorrow to discuss the work plan of the senior association next year."
"Okay president."
…
Early the next morning
Chen Jianhai put on his formal clothes and leather shoes, stepped off the No. 63 bus in a spirited manner, and stood in front of the association.
Looking up at the dilapidated building in front of me,
Chen Jianhai let out a breath, then straightened his clothes, looked down at his shoelaces, showed a calm and solemn expression, and walked in with his head held high.
In the past, he was the youngest junior in the association, and his attitude was humble and respectful.
But now that he is the president of the entire association, he must show corresponding majesty and posture. He must not treat himself as an ignorant junior like before.
Walking in leather shoes in the tile-paved hall, the sound of empty footsteps could be heard.
"Hello, President!" The staff in the association greeted Chen Jianhai politely.
"Good morning." Chen Jianhai nodded in response with a smile and walked towards the conference room step by step.
open the door,
The conference room was full of people, except for the middle seat of the circular conference table.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Chen Jianhai walked straight to the middle of the seat, glanced around, saw that everyone was already there, and said directly:
"Calling everyone over today to discuss the next step for the association to attack the high-level association."
"A few days ago, I asked Secretary-General Liu to write me an analysis report on the situation of five-star hotels in Nanjiang. This report was very well written. It detailed the main features, price ranges and advantages of my Langai Hotel and Jasmine Hotel.
, and also wrote very comprehensively about the situation of other hotels in the association.”
"I asked him to send this report to everyone last week. If there is anything in the report that is not comprehensive, you can add it privately."
As soon as these words came out, Wan Rong and others looked at each other,
In just two sentences, Chen Jianhai's whole person exuded a completely different temperament from before, and he was completely different from the other two.
How should I put it? Not only was the Chen Jianhai in front of him much more mature, his demeanor was no longer as arrogant and relaxed as a young man, and his conversation was extremely calm.
It's as if he's a different person. He still looks the same, but he gives people a completely different feeling.
It seems that he is not a young boy who has been pushed to the shelves and has been appointed as a new official, but rather a president of the association who has overall overall control and direction.
Has becoming the president changed so much?!
The bosses here couldn't help but look at Chen Jianhai.
Maybe it’s because Chen Jianhai is too modest and enthusiastic on weekdays.
So much so that they had forgotten that behind the happy and honest smile of the young man in front of them, he was the boss of three chain resort hotels and the president of two major hotel industry associations.
In terms of strength and capital, he is not inferior to anyone here.
This is actually the real Chen Jianhai.
"Has President Chen come up with any good ideas these days?" Wan Rong asked curiously.
"Did come up with one."
Chen Jianhai said: "Nowadays, Nanjiang's tourism industry is in the transition from low season to peak season. In addition, I didn't expect that a star from a film and television company in Chun Duang Province would come to Nanjiang for a party. Tourists who come to Nanjiang to spend the night will be
It started to grow geometrically.”
"The period between now and the selection in April next year happens to cover the peak tourist season in Nanjiang,"
“We not only have to compete with foreign coastal hotels for guests, but also compete with other B&Bs and serviced apartments in Nanjiang.”
"If we seize the opportunity, Coconut Umbrella's chances of winning against the Senior Association will be quite large."
Chen Jianhai's eyes flashed with light, he raised his right index finger,
"The first step is to activate all available rooms in your hotels and reduce the vacancy rate!"
As soon as these words came out, all the bosses present immediately turned their attention to Chen Jianhai.
The vacancy rate is a pain in the heart of every hotel. If you can solve this problem, then you will be a god in the hotel industry!
But the local market is only so big in total. If you have more, others will have less. What should you do?
There is no other way except to roll inward, roll prices, roll services, and roll hardware to death.
Does Chen Jianhai have any idea?!!
The entire conference room was silent, everyone wanted to hear what good ideas Chen Jianhai had.
"Here, when I talk about revitalizing vacant rooms, I specifically refer to non-first-line view rooms, that is, garden view rooms, mountain view rooms and rooms on floors in the hotel that have poor sightlines and cannot provide guests with the best living experience."
Chen Jianhai looked around at the crowd and said, "I don't know if everyone has read the report written by Secretary-General Liu."
"There is a price list attached to the report, which lists the room types and pricing of our 54 hotels in detail."
"Because of the scenery and view, the price of these rooms is usually only half or three-quarters of that of a room with a view."
"But even so, the lowest price per night for an ordinary garden-view room is more than 1,500 yuan."
"What is the concept of 1,500 yuan?"
"For a price of 1,500 yuan, you can stay at the Seaview Hotel in East Jinshawan for 3 days, at the famous sea view B&B in West Coral Bay for a week, and at the luxury hotel apartment at Tianxia Blue Bay for one day."
“It’s the same as staying for one day.”
"Customers can only see gardens and gardens in our hotels. Not to mention the small size of the rooms, some even don't guarantee breakfast."
“But in the luxury hotel apartments of Tianxia Blue Bay, customers not only have floor-to-ceiling windows with 270-degree views of the sea, but also have balcony massage bathtubs, full kitchen equipment, refrigerators, range hoods, washing machines with drying functions, induction cookers, and all other conveniences.
facility."
"And the apartment arranges free shuttle buses for them to go shopping at the seafood market every day."
"With this kind of comparison, who would stay in our hotel?!"
Only fools come!
Hearing this, the irritable bosses present were unhappy.
"You think we can't see these things?! Are you not blind?!"
"Our hotel is originally targeted at high-end consumers, and the room rates are all written in black and white and put online after official approval."
"With just a few casual words, you have brought our five-star hotel down to the same level as sea view hotels, B&Bs and apartments. Do you think this is comparable?"
Chen Jianhai said calmly: "Since when has making money been classified as high or low?"
"What happened to the Seaview Hotel? What happened to the B&Bs and apartments? Everyone is competing, and whoever has the customers wins!"
"As for comparability..."
"I, Chen Jianhai, also work in a hotel,"
“When it comes to running a hotel, I’m no worse than everyone here!”
In the conference room, Chen Jianhai's few words directly irritated the situation. The eyes of the big bosses present instantly widened, and the smell of gunpowder in the entire conference room became stronger.
A little bitch really thinks he is a person?!
Who doesn't know that Chen Jianhai, the president, was not won through his true ability, but because they had no choice but to reward him in order to attack the high-level association.
Just listen to what he said to give him face,
If you don't give him face, he is a piece of shit?!
Everyone's face turned dark as they suddenly came up with this idea.
But the next moment, Chen Jianhai's last words blocked their mouths with a slap.
Apart from the Wanrong Hotel in Vang Vieng, only Chen Jianhai's Lang Ai Hotel here is a platinum five-star hotel.
And in terms of the number and size of the hotels, they even far exceeded most of the people present.
They really wanted to curse without making a sound. They wanted to lift the table but they didn't even have the capital to lift the table. They could only sit here in frustration and listen to Chen Jianhai's meeting.
Chen Jianhai glanced around the crowd, and a cold light flashed in his eyes.
He is very clear about the virtues of the people in Nanjiang.
If you don't stand up, these people will crush you until you can't get up.
You have to fight hard with them!
They just can't criticize talents!
Seeing that everyone was silent, Chen Jianhai continued:
"In the high-end market, not to mention Nanjiang, there are not many associations in the country that are as strong as ours."
"But does the Impact Senior Association see this?"
“There are only a few rich people in the country who can call a five-star hotel their home!”
Chen Jianhai knocked on the table and said unceremoniously: "I looked at the price list. In the off-season, the lowest price for a sea-view double bed room in our five-star hotel is 2,500 yuan a night, which is almost half a month's salary for ordinary people."
"The market is already limited, but the high housing prices have directly driven a large number of consumers to B&Bs and hotel apartments."
"If we want to reduce the vacancy rate, we must first do our best to capture this part of the consumer market!"
"I'll arrest you if you say you will!" A voice in the conference room said impatiently.
"You said it yourself, for the same price, people can choose a hotel apartment with 270-degree floor-to-ceiling windows, where they can eat, drink and cook."