That man's name is Huang Jianfang, the owner of Tianxia Blue Bay Kuromi Hotel.
Kuromi Hotel is located in the Nanjiang Tropical Rainforest Scenic Area. It is one of the few five-star hotels in Nanjiang that is not facing the sea.
Although business is also very good during the peak season,
But when I was in Danji, it could really be described as how sad it is to describe it in words and how miserable the eyes were.
"I really can't just arrest you when I want to,"
"But that's exactly what I'm talking about today."
Chen Jianhai smiled and said: "Generally speaking, tourists will not be interested in a tourist resort hotel for more than three days. Basically, they will want to leave and change hotels on the second day of their stay."
"And we can just take advantage of tourists' psychological characteristics of yearning for freshness, combine the service resources of 54 hotels into one, and deploy them as a whole."
"For example,"
"Boss Huang, your Kuromi Hotel is famous for its wonderland of sea and sky, and the forest scenery with the sound of clouds and insects,"
"Boss Hong's Sanrio Hotel is famous for its seaside gardens and private silver beach,"
"We can use this mountain view and sea view vacation combination to launch a low-end room package of hotel and view accommodation."
"The package accommodation types are mainly non-first-line hotel rooms. In addition to the accommodation room types, the package includes hotel-to-hotel transportation, breakfast, travel photography and afternoon tea and other services."
"In this way, a 6-day stay period can fully utilize the two vacant rooms in the two hotels."
"As for pricing, I suggest it be on par with or slightly higher than the high-end sea view hotel apartments in Tianxia Blue Bay."
"At the same price, the apartment provides customers with large rooms with full sea views and complete furniture and appliances. Although we provide non-first-line hotel rooms, customers can enjoy all the hotel's environment and services except first-line rooms."
"Whether to choose sea view or hotel service is the customer's own decision."
"What we have to do is to make ourselves a market choice instead of closing the door ourselves."
After Chen Jianhai finished speaking, a loud questioning voice came again:
"If you really want to compete, why go to all this trouble?"
"We will directly lower the prices of those non-first-tier guest rooms until they are lower than those of apartments!~"
Anyway, hotel prices are based on the market and supply and demand.
As long as the price is not too high and the ecological development of the industry is not damaged, why go to all the trouble?!
Chen Jianhai said firmly: "It's not good."
"Nowadays, we, the Coconut Umbrella Hotel Industry Association, are the mainstay of the Premium Hotels Association. We cannot harm the interests of other peers just because of our own development."
After the words fell, the entire venue fell into silence.
The bosses present here have complicated expressions and flashing eyes.
Wan Rong didn't say a word, his face looked thoughtful.
The venue, which had been full of excitement just now, suddenly became more subtle.
In the past, the hotel itself would come up with two room types to launch limited-time package services based on market and time needs.
No one has even thought about a package deal between hotels like what Chen Jianhai mentioned.
Is it because this proposal is not good enough?
Not really.
But behind this proposal involves the most critical issue:
Who takes the lead!
All businessmen hold the right to operate the hotel in their own hands, and are responsible for their own profits and losses and their own livelihood.
Naturally, no one wants to listen to anyone.
Moreover, this kind of package cooperation between hotels involves various interest arrangements in all aspects. No one wants to take the lead, and no one wants to suffer.
Even if there is an association,
After all, the position of the association is also a service-oriented comprehensive logistics department, rather than a control unit that can integrate hotel resources, schedule rooms and prices.
Chen Jianhai's proposal today is obviously a fight for the association's dominance.
Quite ambitious!
The bosses took a deep look at Chen Jianhai,
The tool man who was promoted at the beginning is now standing up like a lone wolf to seize power.
This is very interesting.
Chen Jianhai sat in the main seat calmly and was not in a hurry to speak, giving these old brothers enough time to react.
He knew how much impact and fluctuation his words would have on the hearts of these bosses.
But there is no way!
This is the best way he has come up with to make Coconut Umbrella successful.
There are a total of 54 five-star hotels in Nanjiang, each with its own characteristics and strengths.
He also has no way to modify the system for every hotel.
If we want to seek common development on the basis of retaining our respective characteristics, the only way is to collect resources and coordinate arrangements.
If Nanjiang is still as fragmented and fragmented as before, it will be impossible to attack the High-end Hotel Association.
He has already proposed a method,
Whether they are willing to implement it or not depends on these bosses.
for a long time,
It was Wan Rong who spoke first.
“Besides this mountain view and sea view package, do you have any other ideas?”
Chen Jianhai said: "I did think about it a little bit."
"A few days ago, our Blue Sky Travel Agency in Nanjiang talked with me about launching a cultural tourism cooperation with Lion Castle Hotel. This incident inspired me a lot."
"Holidays for domestic tourists are limited. Everyone wants to live well, eat well, and see interesting and novel things within the limited time."
"So accommodation in scenic spots, accommodation in tourism, and accommodation in vacation travel modes are becoming more and more popular. The turnover of hotels in scenic spots has also been increasing in the past two years."
“And our Coconut Umbrella Hotel Industry Association has a natural advantage in accommodation and attractions.”
"I can even say without politeness that the most beautiful scenic spots in Nanjiang are among the 54 hotels in this conference room."
"So after meeting customers' needs for vacation attractions, I think the next step is to focus on other soft needs such as catering, shopping, entertainment projects, urban culture, and even hosting weddings."
"Let me use another analogy, Melody Hotel and Gemini Hotel."
“Melody Hotel is located in East Coral Bay, which is the best place to play in the water and snorkel in the Nanjiang River,”
"The Twin Star Hotel is located in Fumanyu Bay. It takes 15 minutes to drive to Fumanyu Port to go to sea. It only takes 10 minutes to walk to the largest duty-free shop and shopping mall in Nanjiang."
"If these two hotels can launch a package together, they will attract specific customers who like to play in the water and shop."
After finishing speaking,
Gemini boss Lin Guanlong said:
"It's easy to put it, who can order this kind of package!?"
Suddenly, everyone's eyes fell on Chen Jianhai.
"Of course it's an association."
Chen Jianhai spoke unceremoniously.
"At that time, the association will make overall arrangements for our hotel operations based on the theme features and advantages of each hotel, combined with market orientation and customer needs."
"Based on the consent of all hoteliers,"
“The hotel accommodation packages within the association will be posted online in the form of official packages and self-selected packages for customers to choose.
Before he finished speaking,
Immediately there was a voice of rejection.
"no!"
Chen Jianhai looked along the source of the sound.
Lai Yingde, the owner of Yugui Hotel, said:
"According to your statement, the association controls and controls our guest room resources. By then, wouldn't it be true that the life and death stick of all our hotels will be in the hands of the association?!"
"If you, Chen Jianhai, add more package packages to your Langai Hotel and put them aside for our hotel, what will happen to the issue of fairness? How will the profits in the middle be calculated?!"
Not to mention such a big association,
Even if it is a small family, how many parents can treat their children equally?
This is true for biological blood, let alone a group of hotels competing for business!
When Chen Jianhai heard this, he smiled slightly and said:
“Don’t all hotels have their own official websites and booking channels?!”
"The association booking package I am talking about is just a way for Nanjiang tourists to book rooms across hotels."
"You can also use your own reservation system, there is no conflict,"
"And I just said that the association provides hotel packages in accordance with market orientation and customer needs,"
"My Langai Hotel is also within the scope of 54 five-star hotels, and it is also within the scope of centralized and unified deployment. It does not mean that which hotel I prefer has more packages."
"In addition to the packages recommended by the association, customers can also match packages and rooms according to their own needs."
"So the fairness issue you mentioned, Boss Lai, is actually not a problem for him."
The conference room fell into silence again.
What Chen Jianhai said is indeed a good method.
However, the final result of this method is that in addition to the prosperity of each hotel, the loss of each hotel, and the common profit,
One of the biggest consequences is that in the process of resource allocation, the rights of the association will be slowly and invisibly amplified.
The president has truly become the leader of Nanjiang Five Star Hotel.
Everyone here is much better than Chen Jianhai in terms of age and professional qualifications.
In the past, everyone recognized Wanrong as the president. Except that Wanrong Hotel is the only platinum-level five-star hotel in Nanjiang,
Also because Wanrong was one of the first pioneers in the development and rise of Nanjiang Hotel, everyone was willing to obey him.
But to accept Chen Jianhai as the leader... everyone really couldn't get over this hurdle for a while!
"OK!"
"If you don't have anything to say now, then I will continue."
Chen Jianhai took a quick glance and couldn't tell what these people were thinking.
Since they didn't ask, he just said everything he thought.
"If everyone thinks the first step is feasible."
"In the second step, I will launch the official reservation system and app with the association as the main unit."
"As long as you purchase a hotel package within the association, you will automatically be registered as an exclusive member of the Coconut Umbrella Hotel Association and enjoy five-star hotel accommodation at an affordable price."
“If you can choose 3 hotel packages in a row at one time, you can get a 10% discount on the preferential price.”
"But although the package price is low, the service cannot be discounted."
"Customers only need to book a room and place an order on the association, and we will complete the rest of the hotel shuttle service, luggage check-in, room check-in, breakfast service and a series of other projects!"
"And these basic services are already routine items for our five-star hotels, no different from eating."
"So these things are not additional requirements, they are just routine daily work, and they are not difficult for your hotel."
Lin Guanlong opened his mouth and said: "You are the president, and you just came here with your mouth open? The number of welcome cars in our hotel is limited to begin with. Where can we get so many extra cars to pick up guests indirectly at the hotel?"
"OK!"
"Even if we can spare one car, what should we do if Boss Huang's hotel is in the rainforest and their hotel's cars can only be driven inside the park on the mountain?"
As soon as these words came out, everyone immediately started talking.
Different from the centralized free shuttle bus of ordinary B&Bs, you can just get a small business car or a medium-sized bus to pick up a car of people.
The shuttle buses at each hotel are not only luxury coupes, but they are also mid-to-high-end cars. Sometimes even making a reservation for a pickup costs an additional 100 yuan for the ride.
Very expensive!
No one is willing to use their own car to pick up guests from other people's hotels.
Chen Jianhai said directly: "This problem will be solved by the association."
“The association’s existence is to help everyone solve problems and provide advice.”
"I will contact the Nanjiang Culture and Tourism Publicity Department when it comes to the battery car issue to see if we can apply for funds allocation or let the authorities directly solve the problem of using the vehicles for us."
As soon as these words came out, the expressions of the bosses present softened slightly, and they looked at Chen Jianhai with some pleasure.
I chose you as the president because I pushed you to come up with solutions to problems.
Although the bosses here have some friends in the government who can talk to them, this kind of public-to-public matter is actually not easy to handle.
In the end, not to mention the hard work and hard work involved in getting a favor, it may be thankless.
It would be best if someone is willing to take the initiative.
Although everyone did not agree openly, in fact, they were already convinced of Chen Jianhai's opinions and actions.
Whether the association affects the high-end hotel association, the impact on them is neither big nor big.
After all, it won’t hinder them from making money.
But what Chen Jianhai said is right,
The current market volume is limited, with more monks and less meat. Moreover, there are few long-term residents in hotels, and more are short-term residents of two or three days.
If the hotel's vacant rooms can be revitalized and the occupancy rate and turnover can be increased, Chen Jianhai's plan might be a good idea!
"What about the waiting period?" someone asked.
"Suppose the association can complete the package formulation and subsystem architecture within a week, but promotion will take time!"
"Even publicity and advertising take time and are not immediately effective."
"Nanjiang tourism is about to enter its peak season. If we miss this prime time, won't the final result be the same?"
Listening to this man's question, Chen Jianhai smiled slightly.
"This matter... is even simpler."
"As long as you contact the three major local operators in Nanjiang and send SMS notifications about the association's package discounts to your personal mobile phone, along with the link to the package website, you can naturally tell local tourists immediately."