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"What's next? What are Ganji.com's plans?"
Lin Fanxian glanced at Yang Haoyong, and Wang Wei, who was driving, also glanced at Yang Haoyong's face through the rearview mirror.
Yang Haoyong suppressed the smile on his face and said seriously: "Ganji.com cannot stay huddled in the capital forever.
We are currently making plans to consolidate Ganji.com's position in Beijing's classified information website market in the second half of the year.
Wait until next year to march into Magic City, Yangcheng, and Pengcheng in one fell swoop, and capture most of the market share in first-tier cities."
Lin Fan frowned, "Why wait until next year? Nowadays, classified information websites are blooming all over the country. The later you enter, the more intense the resistance will be."
Yang Haoyong nodded, "I know this, but don't we have no other way?
To expand, money is needed, but Ganji.com currently only spends money, not making money.
We have very little money left in our account, so we must spend less."
Lin Fan asked: "How much is left of the US$400,000 in angel round investment?"
For large-scale investments, venture capital institutions will send financial consultants to the invested companies to supervise the flow of investment funds and prevent them from being used for other purposes.
For small angel investments like the US$400,000 invested in Ganji.com, there are basically no financial advisors assigned to the investment.
After all, it costs money to hire someone, and the investment is not much.
Therefore, Lin Fan basically only asked about the development direction and operation strategy of Ganji.com, and did not ask about money matters.
This also showed his trust in Yang Haoyong and won a lot of favor from the latter.
The main reason is that the money is not enough, Lin Fan doesn't particularly care, it's just for show.
When Lin Fan finally asked about the money, Yang Haoyong said with a smile: "You are too ambitious as an investor. You invested 400,000 US dollars in us and then didn't ask anything about the funds for half a year. You are not afraid that we will abscond with the money."
Already?"
Lin Fan shrugged, "Just run away, just think I'm mistaken."
He glanced at Yang Haoyong and said with a smile: "But someone still has Facebook options, which can be used to pay off the debt."
Yang Haoyong said with a smile on his face, "Let me tell you, Mr. Lin, why are you so trusting of me? It turns out you are plotting against me."
The two were actually just joking, but it is true that Yang Haoyong owns nearly 20,000% of Facebook options, currently worth two million US dollars.
Although Yang Haoyong has resigned, the options granted to him have not been withdrawn or repurchased.
Yang Haoyong himself also knows that the two ten thousandths of Facebook options are the strong backing for his business. Even if Ganji.com fails, it will be enough to ensure that he will have enough food and clothing for the rest of his life.
Therefore, when running Ganji.com, he was not particularly aggressive. At the same time, he also hugged the golden thigh of Lin Fan, an angel investor, tightly.
"Don't talk so much nonsense, hurry up and call me truthfully." Lin Fan scolded with a smile.
Yang Haoyong smiled, "Even if you don't ask, I have to tell you."
After that, Yang Haoyong glanced at Wang Wei who was driving and occasionally glanced at the rearview mirror.
To be honest, matters related to the company's privacy such as the funds in Ganji.com's account are not suitable to be talked about in front of outsiders.
Although Wang Wei's Tudou.com is currently cooperating with Ganji.com, and Tudou.com is also invested by Lin Fan, Tudou.com or Wang Wei is not a shareholder of Ganji.com.
It is normal for Yang Haoyong to have doubts in his heart.
Wang Wei is also a smart person and said with a smile: "We will be at the hotel soon. Let's talk slowly when we get there!"
Lin Fan also realized that something was wrong, nodded and said: "Okay! I've heard that Star City is famous for its stinky tofu. I must try it nearby later."
"Jing Xing, you just came here today. Hao Yong and I arrived yesterday and ate all the snacks in Star City."
Wang Wei realized that Lin Fan changed the topic to avoid embarrassment, so he followed what he said.
"You can go to Orange Island to pay homage to the great man."
Yang Haoyong also joined the chat.
Therefore, the three of them did not continue to talk about business matters on the road, but talked about eating, drinking and having fun.
After arriving at the hotel, Lin Fan stayed in his room for a few minutes, then went out, walked to the corridor, and knocked on the door next door.
After opening the door, Wang Wei was surprised to see Lin Fan standing at the door of his room. He thought that he should go to Yang Haoyong first, but he didn't know that he came to see him first.
Lin Fan caught the surprise in Wang Wei's eyes, which was exactly the effect he wanted.
In the car just now, he was chatting with Yang Haoyong about Ganji.com, leaving Wang Wei in the cold.
The main reason is that the other party is driving, so it is not convenient to talk too much.
Later, it happened that Yang Haoyong refused to disclose the company's financial situation. If he went to find Yang Haoyong first now, there is no guarantee that Wang Wei would not feel a little knot in his heart.
Both companies are invested by Lin Capital, so we should not favor one over the other.
Wang smiled and greeted: "Mr. Lin, sit inside."
Lin Fan nodded with a smile and walked into Wang Wei's room.
“What’s the current situation of Tudou.com?”
Lin Fan casually picked up a bottle of water from the table, opened it and took a sip, then walked to the chair in front of the window and sat down.
Wang Wei was waiting for Lin Fan to ask this question. He had been holding it in his heart for a long time.
Because Yang Haoyong was there on the way, it was difficult to speak out for fear of irritating this little brother.
"The registered users of Tudou.com exceeded 10 million last month, and it is expected to exceed 20 million by the end of the year."
Wang Wei spat and said: "Thanks to the flagship program "Super Girl", we have started uploading some preliminary videos of the five major contest areas on Tudou since the start of the competition in February.
Mr. Lin, you are in the United States, so you may not know how popular this show is.
Girls ranging from teenagers to aunts in their 60s and 70s are all paying attention to this grassroots talent show.
To say that Hunan Satellite TV is really capable, the planning of this program is simply awesome.
In the five major competition areas, 150,000 girls participated and advanced step by step. The whole competition was full of climaxes and ups and downs.
Also, I don’t know where the program team hired a female judge named Ke Yimin. She really has a venomous tongue and told the female contestants to go away and stop singing!
Ha ha!
Now the comment section below Tudou's "Super Girl" program is full of people scolding Ke Yimin.
There are even many people who don't watch "Super Girl", but just because they can't stand the venomous female judge, they even registered a Tudou account just to scold this woman in the comment area."
Lin Fan nodded. In his previous life, he was abroad and didn't pay much attention to the program "Super Girl".
But after returning to China, he learned that this 2005 program had simply become the ceiling for singing talent shows, and it had not been surpassed for more than ten years.
Brother Chun and others, this year’s Super Girl has become even more popular.
At that time, Wang Wei asked him to design a marketing plan for Tudou.com to exceed one million users within three months.
He immediately thought of this flagship show and asked Tudou.com to invest heavily to acquire the online broadcast rights of Super Girl.
Super Girl actually started last year, but it just didn’t get this popular. Domestic online videos only started to be born this year, so the online broadcast rights are not very expensive, so Tudou got it by luck.
Looking at it now, the effect is very good.
"Compared with TV, Tudou's "Super Girl" program can be watched anytime and anywhere, and you can also participate in comments. We even specially edited a video collection of the competition for the top 20 contestants, and fans like it very much."
Wang Wei spread his hands and said with a smile: "Nowadays, domestic entertainment methods are relatively expensive, and online video is also a new thing. Then we ran into such a national talent show, so there was a little spark.
In addition, "Super Girl" also contributed more than 10 million yuan in SP revenue to us, which means we have fully recovered the cost of purchasing online copyrights, and even made a huge profit."
"So much money was allocated through the online voting channel for the preliminary round alone?"
Lin Fan was a little surprised. He asked Wang Wei to win the SP cooperation rights for "Super Girl" half a year ago.
The other party also approached Tianyu and Hunan Satellite TV, but these two companies were just thieves and only gave them the right to cooperate with SPs in the preliminary round, which is the five major competition areas.
The audience watches the online video, votes online by sending text messages, and cooperates with the on-site judges to decide the promotion of the contestants.
SMS operators will deduct 15% of the revenue and distribute the remaining 85% of the SMS revenue to Tudou, which will then distribute it to Hunan Satellite TV and Tianyu.
Wang Wei sighed, "What does this mean? The finals are a good opportunity to make big money.
In a single game, SMS revenue exceeded 15 million yuan.
Each text message sent by mobile users is 1 yuan; each text message sent by China Unicom and PHS users is 0.5 yuan; each text message sent by landline users in the South is 3 yuan.
In order to help the players they support advance, these people are also crazy."
Lin Fan chuckled, isn't this the prototype of ranking idols?
"But we are satisfied!"
Wang Wei put away his envious expression and said with a smile: "Not to mention getting back all the investment invested in Super Girl, we also gained more than 10 million users."
Lin Fan nodded and said with a smile: "Don't take advantage of me and still act like a good boy!
The SP service has run through the mode a long time ago, and everyone knows that it is a golden chicken that lays eggs.
If it weren't for the fact that Tudou.com is the first video website in China, which helps to increase Super Girl's influence on the Internet, maybe no one will help you make money."
"Yes, yes, I have to thank Mr. Wang from Tianyu and Mr. Ouyang Yang."
Lin Fan thought about it for a moment and figured out the plan of Tianyu and Hunan TV. They asked Tudou to conduct online voting in the preliminary round. The two of them also had money to share. This was an addition.
However, the nature of the finals is different. It is all broadcast live by Hunan TV station. Naturally, I swallowed this fat in one bite.
If the host shouts on the TV to support a certain player, please edit the text message and send it to...
Below the TV, another row of small words slides across.
If the audience sends this number, it will be considered as a mobile phone text message to vote.
A game receives millions or tens of millions of voting text messages, which will create tens of millions of yuan in revenue for text message operators, namely China Mobile and China Unicom.
This money cannot be kept alone, and even a large portion must be allocated to content providers, namely Tianyu and Hunan TV.
Tudou is purely redundant.
In the preliminary round, due to too many schedules and being too scattered, Tudou needed to set up an online voting channel.
There is no need for it in the finals, and it is normal to be kicked aside.
"Tonight is the finals. After it ends, Tudou will no longer have this flagship program to attract users. What are you going to do next?"
Lin Fan wanted to test Wang Wei, so he asked.
Wang Wei nodded, "We have considered this. Since two months ago, Tudou has been supporting users to vigorously upload original videos.
However, compared with YouTube, the amount of our content is still a little less and not rich enough.”
Lin Fandan said calmly: "Americans are rich after all, and there are many families with DV equipment, but there are far fewer in China.
However, our country has a large population base, and no matter how small the proportion of wealthy people is, it will not be much less."
"Yes, I found that college students have a lot of time and like to shoot videos, so I want to hold a few video blogger competitions on campus similar to those launched by YouTube."
Lin Fan said with a smile: "Your findings are correct. The main force of uploading videos on YouTube is also college students. They have a lot of time, are very free, and don't have much work pressure. They are interested in doing these things."
"I think we can focus on students from media and art schools. These people have a foundation in acting and have good looks. The things they shoot should be more popular with users."
Lin Fan smiled and said, "Then we have to give out some prizes, or do you think Tudou also wants to launch an advertising platform and give video bloggers a share of advertising?"
Wang Wei waved his hand, "It can't be compared. Facebook is behind YouTube, with powerful technology and sufficient funds.
The 1 million US dollars you invested in us in the angel round has been spent in the past six months on expanding the team, renting servers, and purchasing the online copyright of Super Girl.
Even though it received more than 10 million yuan in revenue from the Super Girl SP service, Tudou's funds are not sufficient.
This money, in terms of daily operating expenses, is estimated to be spent in half a year.
Then we have to go to campus and hold some competition activities.
The money in this account is probably spent like running water.
After building a video website, I realized how expensive this industry is.
If we put ads online, to be honest, I think it’s too early, and it will also hurt the user experience very much.”
While speaking, Wang Wei glanced at Lin Fan, fearing that he would be unhappy because of this.
Asking them to buy the online copyright of Super Girl allowed him to see Lin Fan's ability to "turn stone into gold". Compared to money, he now appreciates Lin Fan's talent more.
At the same time, he also hopes to continue to maintain a good relationship with Lin Fan so that the other party can continue to make suggestions for the development of Tudou.com.
He carefully studied the development history of Facebook and YouTube and found that this person is extremely good at formulating various marketing plans.
After facing off against various opponents, he showed no mercy and went directly to the vital points.
These skills or traits in Lin Fan are what he values very much, and they are also urgently needed by Ganji.com.
“It’s okay to put ads online later, that’s no problem!”
Lin Fan smiled and said, "Don't worry, I'm not the kind of short-sighted person. Even if Tudou.com doesn't make a profit within three years, I can accept it."
Hearing this, Wang Wei felt much more at ease. He was afraid that Lin Fan would force him to quickly launch a large-scale online advertisement and make huge profits, which would really be a disaster.
"In the first half of this year, after we launched Tudou.com, 56.com, Exciting.com, PPTV, PPS... a large number of video websites were established, and many of them also received angel round investment."
Wang Wei explained: "This is the time to compete for territory. Whoever puts ads online will drive users away, and whoever will bring about their own destruction."
Lin Fan smiled and nodded. Domestic entrepreneurship likes this - chasing the wind.
After Ganji.com went online, 2,000 classified information websites popped up across the country.
This is also the case with Tudou.com, followed by a large number of video websites.
Because many people have found the password to wealth, that is, Copy America, Jack Ma, Bonima, Robin Lee, and Charles Zhang can all succeed, why can't I?
The executives of domestic Internet companies and the turtles who came back from the United States are all watching. As soon as there are any good ideas or novel websites from abroad, they will copy them!
A swarm of swarms of swarms mount up, followed by crazy involution consequences.
In the final analysis, there is still too much population and too big a country, which means too much competition. China’s Internet was honed in this kind of breeding ground.
Many years later, Chinese entrepreneurs went overseas to Southeast Asia and Africa, and they were successful wherever they went.
What do you rely on? What you rely on is that you have experienced hundreds of battles.
"Then we need to consider financing, right? Increase the cash reserves on the company's books."
Wang nodded slightly: "Yes, I was just about to mention this to you.
Many venture capital investors have approached us, hoping that Tudou will start Series A financing as soon as possible.
SoftBank China and Sequoia Capital offered the highest bids of US$60 million and a pre-money valuation of US$50 million respectively.”
"A user's valuation is five or six dollars, which is not high, right?"
After Lin Fan heard the news, his reaction was very calm.
At present, Tudou.com is unparalleled in the country.
Abroad, there are Facebook and YouTube with a valuation of tens of billions of dollars, and their business models could not be clearer.
This kind of target is extremely scarce and popular in the market.
Wang Wei smiled bitterly, "After all, China is no better than the United States. We use RMB and they use US dollars. The economy determines that the value of a single user is different.
Moreover, only half a year after our establishment, our valuation has increased from US$3 million to US$60 million, an increase of 20 times, which can be regarded as a new domestic record.”
"I agree in principle to start Series A financing."
Lin Fan looked into Wang Wei's eyes, paused and then said: "But, as I told you before, since I have a non-compete agreement, Tudou needs Axel to invest an amount in order to resolve some conflicts.
.”
Wang Wei nodded and responded happily: "That's no problem, but Axel's bid can't be too low, right?"
"Of course, it will never be lower than SoftBank and Sequoia."
Lin Fan smiled and said: "I will contact Mr. Breyer from Axel as soon as possible, just wait for the good news!"
"Well!"
Wang Wei didn't say anything, just because he needed Lin Fan so much.
Moreover, he still has something that he has not disclosed. Sequoia and SoftBank have both asked implicitly: Was it Lin Fan's hand in purchasing the online copyright of "Super Girl"?
Like him, other venture capital institutions that want to invest in Tudou are all interested in Lin Fan's ability.
If the other party can build Facebook with a valuation of tens of billions of dollars, why would it be difficult to return to China to operate an imported product called Tudou.com?
Venture capital institutions are also shameless. Even if they are rivals, they still want to ride on Lin Fan's ride.
After coming out of Wang Wei's room, Lin Fan went to Yang Haoyong's room again.
"You only have one hundred thousand dollars in your account?"
Yang Haoyong thought that Lin Fan thought he was spending too much money, so he explained: "Mr. Lin, one hundred thousand US dollars was spent on labor expenses, website operations, etc. in the past six months.
The other two hundred thousand dollars, but it was you who asked me to find that girl named Li Yuchun to sign an advertising endorsement."
Lin Fan remembered that there was such a thing. He had indeed told Yang Haoyong to pay attention to a super girl with a more unique personality and sign him to be an advertising spokesperson for Ganji.com.
As a result, the opponent really took a liking to Brother Chun in the Chengdu Division.
Yang Haoyong even sent him an email to mention this matter.
He responded to the other party at that time and signed the contract with Brother Chun at all costs.
In his previous life, Yao Dazui served as the spokesperson for Ganji.com, riding a donkey to the market.
With the popularity of Brother Chun, a national idol, the advertising effect will definitely not be bad.
“Didn’t Tianyu make an appointment with Super Girl’s manager after the game was over?
You approached her about half a year ago, right? It also costs 200,000 US dollars?"
Yang Haoyong shook his head and laughed: "My eldest brother, you think it's easy, Brother Chun was a popular player in the Rongcheng Division at that time.
The way she dresses and the way she behaves, it’s obvious that she’s aiming for the championship!”
"That's what you said."
Yang Haoyong was unhappy, "Mr. Lin, this is what you told me. The more topical it is, the easier it is to be popularized by the program team. This is what our YouTube did in the beginning..."
At the end of the speech, Yang Haoyong's voice became smaller and smaller until it was inaudible.
"Well, 200,000 US dollars is not expensive. You see, they have entered the top three now and are making a lot of money."
Lin Fan had no intention of continuing to ask questions, but Yang Haoyong decided to make it clear that he really did not enrich himself.
So he drank a lot.
Lin Fan now fully understood the whole story and was a little bit dumbfounded.
Yang Haoyong first approached Brother Chun and said, "You are very beautiful. We at Ganji.com have come up with 100,000 yuan to ask you to shoot an online advertisement."
As a result, Brother Chun suspected fraud because the Chengdu Division was still in the semi-finals at the time and she didn't even get a ranking. How could anyone ask her to shoot an advertisement?
The key is, the reason is that she is very beautiful, even if you say she is handsome, she will believe it.
Also, Brother Chun doesn’t know whether privately endorsing advertisements will have an impact on his competition.
So she found the program team and told all this.
As for Tianyu, they don't pay much attention to it. Although they are very optimistic about Chun Ge's development prospects, after all, they haven't entered the national finals yet, so it's hard to say what will happen next.
However, Tianyu has always been the master of Yan Guo's hair plucking. A person in charge chatted with Yang Haoyong and hinted that he could arrange this endorsement, but he would need a benefit fee equal to Chun Ge's endorsement fee.
This directly angered Yang Haoyong, who forgot Lin Fan's instructions and put the matter aside.
After a while, Brother Chun entered the top 20 and top 10 in the Chengdu Division. m.praxi
Seeing that Brother Chun's popularity is getting higher and higher, he has not yet completed Lin Fan's instructions.
Yang Haoyong became anxious and found the person in charge of Tianyu again. With the help of the other party, the deal was finally completed.
It's just that the price has changed from 200,000 yuan to US dollars.
Supergirl had to wait until the top 20 in the finals to sign with Tianyu.
When Ganji.com signed the endorsement contract, Brother Chun was actually free.
After figuring out the whole story, Lin Fan smiled and said, "Look at you, you spent your money in vain, didn't you?"
Yang Haoyong said with a straight face: "I hate this kind of eating and drinking. It's not popular among Americans."
"you sure?"
Lin Fan sneered.
Yang Haoyong frowned, "That's right. Americans only charge tips. They charge "big fees."
"the same!"
Lin Fan smiled and said: "Otherwise, where do you think those charity fund donations, university donations, and campaign donations come from? Just change the term."
Yang Haoyong was stunned and found that he was speechless.
"Okay, no need to worry about it."
Seeing that Yang Haoyong was still looking troubled, Lin Fan advised: "Now that I'm back in China, I have to adapt to the business environment here, and when it's time to switch modes, switch modes.
If you are in the United States, you will still inevitably experience bleeding after expanding your business.
It’s just that the name in China is not that good, so people are not so willing to pay for it.”
Yang Haoyong nodded. Inspired by Lin Fan, he felt that he had understood the nature of society.
"Has the advertising video that Brother Chun shot for Ganji.com released? Show it to me."
Yang Haoyong shook his head like a rattle, "I haven't taken the photo yet."
"Why not take a picture?"
"No money."
Lin Fan was really convinced and sighed: "If you don't have money, you should have told me earlier!"
Yang Haoyong has his own small thoughts and does not want to enter the next round of financing so quickly. First, the valuation has not yet been reached, and second, it is easy to dilute too many shares.
"I thought it would be too late to wait until the competition is over before filming! Besides, Brother Chun will enter the national finals after signing the contract. He has to compete and doesn't have time to shoot commercial videos."
Yang Haoyong has a baby face and looks more honest when he smiles.
Lin Fan was not fooled by Tahu and knew that Yang Haoyong was making small plans again.
He didn't care, it was human nature.
After investing for a long time, I have met many different kinds of people, and I have naturally become tolerant and generous.
Of course, the main thing is that it didn't infringe on his interests, otherwise he wouldn't be what he is now.
"Then when do you plan to start Ganji.com's Series A financing?"
Yang Haoyong thought for a while and said: "Just the nearest one!"
Lin Fan originally thought that Yang Haoyong would say next year, but it seemed that he was not so short-sighted.
“After the financing is completed, I will first shoot Brother Chun’s advertising video and put it on Tudou.com.
Then I said hello to Frame Media and asked them to give them a discount if Ganji.com placed elevator print ads."
Yang Haoyong knew that he was taking care of himself, so he smiled and nodded.
Lin Fan reminded: "By the way, after this round of financing is completed, the expansion of Ganji.com will have to accelerate.
Don’t wait until next year to expand to the other three first-tier cities.
You already have money and advertising spokespersons, so what are you waiting for? Waiting for others to surpass you?"
Lin Fan spoke in a slightly stronger tone, but Yang Haoyong did not refute, but nodded in agreement, saying that he would revise the expansion plan as soon as possible.
“Has any investment institution been selected for Series A financing?”
Yang Haoyong shook his head.
Lin Fan was stunned, "No investment institutions came to your door?"
Yang Haoyong shook his head again.
Lin Fan understood that Ganji.com was currently influential in the capital. Although it was established earlier, its website traffic and overall reputation were not as good as those of latecomers.
In particular, Ganji.com is currently confined to the capital, and its model has not been replicated or verified in other cities.
This is not very beneficial for project evaluation, and it is difficult to attract capital.
The reason why Wang Wei didn't show off in the car was because he was afraid of irritating this little brother.
Although Tudou.com and Ganji.com started at the same time, Tudou.com's revenue, valuation, and market popularity are far behind Ganji.com.
"Then what are you going to do?"
Lin Fan said in a joking tone: "Why don't you let Lin Capital invest in your Pre-A round of financing?"
Yang Haoyong lowered his head and was silent for a while.
Lin Fan thought Yang Haoyong was going to refuse, but the latter suddenly raised his head and said with a smile: "Then it's better to obey my orders than to be respectful!"
Lin Fan smiled and felt that he was worrying too much. At this moment, he was probably the only one interested in Ganji.com.
Besides himself, does Yang Haoyong have a choice? No choice!
