Zhu Lidong was originally very confident about the market positioning of VCDs. Because Lu Feng valued it, he had done market research on home theaters early.
I have a very strong self-understanding of product positioning and marketing, so I said this in front of Lu Feng, but I didn’t expect that Lu Feng would reject it.
At this moment, Zhu Lidong began to feel a little confused. His instinctive feeling was that Lu Feng was not wrong, which made him very unconfident.
"In terms of market positioning, we must first seize genuine products and patent authorization. In the pre-launch stage, the brand must be established and pre-emptive. Secondly, the VCD brand is the same as the previous home theater, called Golden Leopard!
"
"In each province and city, we have different content, and we must learn to grasp the local content resources for scheduling. In addition to the content we introduce, the development of diversified content such as Errenzhuan, Errentai, Peking Opera, Pingxi opera, cross talk, etc., requires local content guidance.
.”
"First, we will cooperate with a small local recording studio to let these groups know about this cheap sales method and stimulate the market's self-production. However, we cannot meet the diversified needs of the market. Do you understand?" Zhu Lidong kept saying it.
He nodded, felt around on his body, found a notebook and started taking notes.
"At the same time, we need to start publicity work in entertainment." Lu Feng looked at Wei Yandan and said: "This is the first time that industry and entertainment have cooperated. We must do a good job in fan guidance, market promotion, and advertising endorsements, so that the influence can be
Reaching the top in the first time, people’s first impression is very important.”
"I will have more contact with Mr. Zhu this week to discuss brands, products, and market positioning, and we will come up with a plan as soon as possible," Wei Yandan replied.
"Now major companies are eyeing us, and I need to get their inside information, especially in terms of market positioning and price. I will release about a thousand units of the first batch of products, because the first batch of products
, the buyers must be major companies, they want to take it back and dismantle it.”
"So the price of the first batch of products should be set high, and every batch should be a big deal. At the same time, confusing loopholes should be left in the machine design to buy us a certain amount of time. To put it simply, the first batch of products should be advertised.
The effect and price are high, and the news will definitely pay attention to it. It will be a wave of publicity." Everyone present laughed when they heard this, and Mr. Lu began to dig holes for his friends.
We talked for an entire afternoon about the market, products, content discovery, advertising, estimated annual sales, profit points and other aspects.
The sky outside was dim, and Zhu Lidong's notebook was filled with memories. Feng Zhiyao sat aside and yawned. He had to admit that Lu Feng had a very good mind.
There were so many things that various departments talked about endlessly throughout the afternoon, and the rich content covered made him feel very ashamed.
"How is the financial situation?" Lu Feng asked the financial manager.
"The current losses are relatively large, mainly because of the large expenditures at the beginning of the year. From January to now, the decline in sales of Wipoda has stopped, and the gross profit has further declined. But this month, Wipoda's loss is around 4 million, which can be considered a balance.
, but the expenses in other areas are too large, and the loss this year is expected to be around 150 million."
"If vcd can make some profits and cover its losses, the year-end accounts will look much better. As long as there are no major problems this year, there will be no problem in the operation of the company." The financial manager suddenly thought of something and said to Lu Feng: "The premise is that Mr. Lu, you don't
It’s a struggle.”
"I didn't bother. You see what you said, you are in charge of the money. I give you all the money I got, but you lost the money for me." Lu Feng spread his hands and teased.
The audience burst into laughter, and the financial manager’s face was filled with a wry smile. Only the financial manager knows what it feels like to have such a boss at the stall.
"This is a report. The R&D company has RMB 100 million, the VCD company has spent RMB 50 million, the entertainment company, the construction of a new factory, the amount of liabilities, as well as the profits of various products this year, and the expenses for market development." The expenditure table is very long and full.
There are five pages of paper, followed by the usage of various expenditures. It's not that Jiafeng Electronics doesn't make money, but that the money it makes cannot keep up with the rate of money it spends.
Lu Feng's expansion speed is too fast.
"I estimate that this year's turnover may exceed one billion." The financial manager said, "Among the private enterprises in the country, with such a high turnover, they are among the top big companies." Lu Feng flipped through the pages.
He was looking at the report, with the debt situation at the back. When he flipped through it, he saw that someone actually owed him money, and he shouted, "What's the situation with this 18 million debt?"
"This is a misappropriation. Last year, a batch of TV sets were directly purchased by a company. They were internal purchases made by a coal company for families' houses. At that time, sales were declining!" The financial manager looked at Zhu Lidong as he spoke.
"I did this thing, and the other party was a state-owned enterprise. It was not just one purchase, but several purchases. The volume was relatively large. Because of the capital turnover problem, a business-to-business account was opened."
"It's been several months and you still haven't got the money back?" Lu Feng asked Zhu Lidong. Zhu Lidong looked embarrassed and said, "I've urged them many times and kept telling them to go through the process because I trusted them and I didn't expect the account to be transferred."
Well, another state-owned enterprise owed them money, so they transferred the debt to them. Now that I have the IOU, I can definitely get it back, but the triangle debt is more serious now." Lu Feng looked at the money and sighed, looking towards
Zhu Lidong said: "You have been with me, an old hunter, for so long, and you let an old fox play with you? What do you think? I told you all during the meeting, now is an era where cash is king, and product sales have declined the most.
It’s easy for this kind of problem to happen.”
"I was thinking about shipping all day long, but in the end the goods were shipped out and I couldn't get the money back. So many bloody cases weren't enough?" Zhu Lidong lowered his head. With sales falling, he was under great pressure and tried to ship as much as he could.
"Mr. Lu, I will definitely get this money back." Zhu Lidong promised. Lu Feng didn't say anything, thinking about the craziness of the triangular debt, which once hindered the development of the economy. It is commonly known as white paper. Some leaders of state-owned enterprises operate restaurants without money.
Carrying a pen in his coat pocket means he owes a lot, so he can just transfer the debt to a third party and go get it himself.
Lu Feng glanced at the time. It was already seven o'clock in the evening. He stood up and said, "That's all, let's go eat." Everything started to speed up. Mr. Jiang took the drawings to the R&D company. It took three days to develop the company.
After finalizing the plan and starting trial production, Jinbao VCD Company was incorporated with a registered capital of 50 million, with Jiafeng Electronics holding 50% and Jiang Wameng holding 50%.
This 50% of the dry shares is a patented shareholding, which only has the right to dividends and does not have the right to participate in the company's management.
Today, Jiafeng Electronics has more than 20 subsidiaries under its control, but Lu Feng still has no interest in forming a group company.