The atmosphere at the dinner table was not warm. Compared with Kevin's unbridled talk before, now he is more like a mute.
"Overseas markets will be a top priority department for Jiafeng. Only by going out and facing the world can we achieve success in a real sense." Lu Feng said to Kevin: "Now the entire department, whether it is manpower or experience,
, are very few, you need to put some effort into this aspect."
Kevin straightened his expression and said: "My idea is to spread to neighboring countries first. It will be much easier in terms of transportation costs. Moreover, the culture is basically the same as that in China, and there is no need to change much in terms of products.
, the main products are TVs, VCDs, and pagers. After the brand is established, other products can follow."
Lu Feng nodded and said: "Overseas markets are more difficult, I'll leave this aspect to you. Another thing I want to tell you, be sure to pay attention to Motorola. Watanabe is like a mad dog, biting me and won't let go. You should hurry up
Go ahead and give me feedback if you have any questions."
"Okay, I will do my best!" Kevin nodded solemnly.
At nine o'clock in the evening, the dinner party dispersed. The next day, Kevin officially took charge of the overseas marketing department. This time it was not like the past three days of fishing and two days of netting. He first introduced a group of middle-level managers, and then went to the talent reserve center to recruit dozens of people.
An intern started conducting overseas market research.
March is the season of spring, and the howling wind brings the footsteps of summer, just like the strong wind in the communications industry, which makes people confused.
The market for Jiaxun pagers began to stabilize, with online and offline advertising advancing steadily. Foreign brands such as Motorola, Ericsson, Toshiba, and Panasonic quickly turned around and launched an assault on the high ground for lovers.
In a short period of time, four products were released consecutively, including Love at First Sight, Walking with Love, Thousand Years of Love, and Meeting in Love. They even launched a marketing strategy for marriage proposal pagers, and all the love pagers were in a frenzy.
Many brands began to look for domestic celebrities to endorse them. There were more and more advertisements similar to those of Jiaxun Technology, and there were countless imitators. Some people even took over Lu Feng's plan for Jiaxun pagers and copied them directly.
, the result is known without asking, that he died very quickly.
For a time, a saying about Lu Feng circulated in the domestic business community: Those who look like me will die, and those who imitate me will die!
On April 7, 1994, the relevant departments officially announced that the domestic Internet was officially connected to the international network. This news excited many Chinese people working on the Internet in the United States. Many people in the Chinese circle were discussing whether to return to China to start a business.
Another thing was announced at the meeting, which was to issue network access licenses to ten foreign-funded communications companies to allow them to carry out related commercial activities within the country. These ten companies include Motorola, Ericsson, Nokia, Panasonic, Sharp, Siemens,
Samsung etc.
These ten companies are basically the top ones in the global communications industry. For these companies, issuing network access licenses does not necessarily mean they will enter the country to sell products. After all, for these international giants, this is a country with no potential.
market.
But for Nokia, this is an excellent opportunity. Mosquito meat is also meat!
Almi immediately called Lu Feng. She deeply believed that without Lu Feng's help, Nokia would never have been able to obtain this license. There were many companies that were more powerful than Nokia but still had not obtained it.
From this incident, she could feel Lu Feng's ability to dominate the country.
"Thank you so much. I don't even know how to repay you." Almi's voice was a little excited: "If you have time, I'll treat you to a meal."
Lu Feng smiled when he heard the voice on the phone and said, "Just one meal?"
"I've been quite busy recently. As you know, after I got the network access license, there are a lot of things to do. Our products will arrive soon. When everything is settled, I can eat as many meals as I want. I'll
I'll eat with you every day." Elmy said with a slight cooing sound.
"Now that the network access license has been obtained, how is the cooperative research and development that I mentioned before?" Lu Feng asked.
"Forehead."
Almi also told his father about this, and was directly refuted. Nokia's biggest core competitiveness is communication technology. This is a special skill. Even if they want to cooperate in research and development, it is with Motorola and Ericsson.
of large enterprises.
Cooperate with a newly emerging company like Jiafeng Electronics?
Are you kidding, this is absolutely impossible.
Almi also knew that Lu Feng was interested in this besides himself. She said a little coquettishly on the phone: "I will settle this matter for you. Don't worry. Besides, from now on we will all
We are one of our own, why do we care about these things?"
Lu Feng looked very disdainful when she heard this. She really thought that she was someone who would lose her mind when seeing a beautiful woman.
But that's fine, Lu Feng said into the phone: "I feel more at ease with your words. No matter what, this is our family's industry. What's mine is yours. R&D is to us,
It’s really important.”
"I know, you don't need to tell me this every time you call me. Do you care about your company's R&D or do you care about me?" Almi was a little annoyed, and directly used his trump card, saying: "Then you and your R&D company
Let’s be together, I say it every time, hang up!”
After saying that, he hung up the phone immediately.
Lu Feng listened to the blind tone on the phone, his face a little impatient, but this 'love game' had to go on, at least until Nokia got into the trap.
Lu Feng had no choice but to pick up the phone and call again. He called several times but didn't answer. He didn't answer until the fifth time. Almi on the other end said angrily: "Why are you calling me? You don't want to talk to R&D?"
Is the company okay? You only came to me for R&D cooperation?"
"No, honey, I just need cooperation now, and you happen to have the background." Lu Feng explained towards the phone.
"Is this what I care about? You just need me to give it to you. Every time I call, I ask, what I want is your attitude, do you understand?" Almi said in a deep voice: "Do you know you are wrong?
"
"I know I was wrong. Is this okay with my attitude? When will there be any news about the cooperation?" Lu Feng said deliberately.
"You! You still care about this matter. I'm so angry. You still care about your cooperation. Please reflect on yourself!"
"No, no, no, don't hang up the phone. I was wrong. I won't mention it again. Please help me and worry more." Lu Feng had no choice but to follow her lead.
"Don't think that because we are close now, you can bully me at will. Let me tell you, how many people chased me in the past. The prince of Saudi Arabia gave me a private jet, but I didn't even ask for it. There were also the British royal family and Wall Street people.
Son of a financial tycoon, what do I want when I’m with you?” Almi started sobbing as she spoke: “You just treat me like this, asking endless questions, and I’ve been helping you!”
Lu Feng wanted to laugh when he heard the voice on the phone. Is this routine really passed down from ancient times?
"Don't cry. I'm sorry. Where are you now? I'm going to find you!" Lu Feng said hurriedly.
"I don't want to see you!"
"It's my fault, I won't rush you again."
"Don't apologize to me. I'm telling you, our first batch of products will arrive this month. You can open up a counter for us. We have been busy with advertising and publicity recently," Almi ordered.
"Okay, I will definitely take care of it. Don't be unhappy." Lu Feng coaxed.
"Is that what you say? I'm so angry with you that I can't even coax people. I gave up. I cried and ruined my make-up. I'm going to have a touch-up. I'll have a meeting later." Almi said aggrievedly.
"As long as you're not angry with me, where are you going to eat tonight?" Lu Feng asked.
"I'm not going to eat, I'm hanging up!" Almi said and hung up the phone. After gathering her mood, she decided to go shopping and buy herself some clothes.
Lu Feng put down the phone and let out a long sigh of relief. It was really not easy to play this game with her. After thinking for a while, he picked up the phone and called Zhu Lidong.
"Are you at headquarters?"
"Yes!" Zhu Lidong said with some surprise: "What's wrong, Mr. Lu?"
"Hold a meeting and call the person in charge of the sales channel." Lu Feng felt that this matter should be promoted as soon as possible.
Zhu Lidong put down the phone with a bad look on his face. The marketing plan planned in March has not been effective. The off-season has passed, but the single-day sales of Weipod TVs are still around 10,000 units. The plan made this year is
Sales exceeded 10 million mark.
How could Zhu Lidong not feel guilty when it turned out to be like this less than half a year after it was handed over to him?
But he was also wronged!
This year has been a year of bloodshed. The price war is almost going to blow my mind. The price of a large color TV that used to cost more than 4,000 yuan has dropped to about 3,500 yuan this year. The price of all TV products has been reduced by more than 300 yuan.
.
In addition, Lu Feng has offended too many people before, and now Zhu Lidong comes up. When others look at it, I can't beat Lu Feng, how can I not beat you, Zhu Lidong?
In terms of pricing, product positioning, and preferential activities, they have taken turns squeezing Wipod. It can be said that this year's Wipod TV is about revenge and grievance. Everyone wants to kick anyone who comes up. Zhu Lidong can maintain the order.
With sales of 10,000 units per day, his ability has already attracted the attention of many peers.
Zhu Lidong packed his things and asked his assistant to call the person in charge of the channel to the conference room. He was not in a good mood at the moment. Although he was laughing and joking in front of Lu Feng when his performance was good, he was really trembling now.
Taking a deep breath, Zhu Lidong was already prepared to be scolded, and he also thought about it. He must tell Mr. Lu about this matter. When the semi-annual report came, the sales performance was too low, and Lu Feng refused to fire him.
His salary will probably be deducted. The most important thing is that Zhu Lidong cannot accept the fact that he is not capable.