Chapter 451 Ratings hit the street, impotent and furious
Chapter 451: Rating hits the street, incompetent and furious
Author: Jianzoufeng
The morning of January 4th.
There seems to be a layer of gloom hanging over the heads of Hanlin Media employees.
Because last night’s viewing data was compiled.
After Chen Wenhan saw the ratings data, he became furious and asked all the management of Hanlin Media and Pengcheng Capital to hold a centralized meeting. Anyone who dared not participate would be directly reported internally for criticism and their year-end bonus would be deducted.
In the large conference room of Hanlin Media.
Chen Wenhan was sitting in the boss's seat with a terrifyingly gloomy face.
None of the company executives present dared to speak.
In front of them, the viewing data of major TV stations in the past two days were displayed.
These data include not only the ratings of "A Warm Spring Night in the Lotus Tent", but also the ratings of 33 provincial satellite TV prime theaters, including "Nirvana in Fire".
In this ratings data, the curve of "Warm Spring Evening in the Lotus Tent" is an irregular diagonal line, all the way down.
"Who tell me! What's going on with this ratings data?" Chen Wenhan stabbed the conference table with his finger.
No one answered the call.
Chen Wenhan turned to the director of the Publicity and Planning Department and asked: "How does your planning department do its publicity? Your planning department has the greatest responsibility."
The director of the planning department looked very unhappy. He took a deep breath and retorted: "Mr. Chen, the role of early publicity is to increase the ratings of the TV series at launch.
""Furong" premiered on Jiangnan TV with a ratings of 1.35%, which is not low.
"Last year, Jiangnan Satellite TV only had two dramas with ratings exceeding 1.35%.
"From this perspective, the propaganda of our planning department has been effective..."
Bang!
Before he could finish speaking, Chen Wenhan slapped his hand on the table and cursed: "Are you shirking your responsibility? Then tell me, why are the ratings so low?!"
The director of the planning department lowered his head expressionlessly.
What he actually wanted to say in his heart was: "Because the show is so bad, I still have to fight against the odds."
But after saying this, he really didn't have to do it.
The conference room was quiet for a while.
A senior executive at Pengcheng Capital smoothed things over and said: "Actually, the reason is not necessarily our fault. Yesterday was the last day of the New Year's holiday. The audience either just came back from traveling or was getting ready to go to work, so they didn't have time to watch the drama.
"It's very common for ratings to fluctuate during holidays. Maybe it will be fine in two days."
This senior executive of Pengcheng Capital was there when Chen Lipeng was managing the company, and he was regarded as a "remnant of the previous dynasty."
Chen Wenhan picked up the data on the table and smashed it over, cursing: "Open your eyes and see, have the ratings of other TV stations dropped?"
This senior executive of Pengcheng Capital was scolded profusely, and he was very dissatisfied with the current second-in-command. However, due to the pressure of his position, he had no choice but to bow his head and endure it.
In fact, not everyone in the management of Hanlin Media and Pengcheng Capital present could see the problem with the ratings data.
It’s just that no one is willing to tell the truth, because at this time, telling the truth will not do any good except irritating Chen Wenhan and attracting firepower.
…
Zhang Jiankun is the director of the production department hired by Hanlin Media through a headhunting company with a high salary.
Since Chen Wenhan's goal is to build an entertainment dynasty, content output is a core part.
Therefore, the production department is an important department of Hanlin Media.
However, the production department needs unique vision, rich experience, and broad connections in the entertainment industry.
Such talents can thrive anywhere in the entertainment industry.
Therefore, it is not easy to find such people.
However, Chen Wenhan has always been generous.
As long as you are willing to spend money, headhunting companies can naturally help you find the right people.
Zhang Jiankun was the director of the production department recruited through a headhunting company.
From this one deal alone, the headhunting company earned nearly seven figures.
The reason why Zhang Jiankun is willing to come to Hanlin Media is that this company has just been established and has a strong background. If he joins now, he will become a veteran of the company in the future.
Moreover, the conditions offered by Chen Wenhan include, in addition to an annual salary of one million, options and a considerable proportion of project commissions.
Only then did Zhang Jiankun come over.
Zhang Jiankun is indeed capable and well-connected in the film and television industry.
If things break up, he can always find a new owner.
Therefore, he does not need to be afraid of Chen Wenhan.
When all the company executives bowed their heads in silence, he coughed, picked up the ratings data and said:
"Data is actually very interesting, and it will never lie.
"The ratings have dropped, and the reasons are also written on the data chart.
“The ratings that dropped during advertising time did not increase back.
"This is very clear when compared with the competing product "Nirvana in Fire" at the same time.
"The ratings of "Nirvana in Fire" also drop during commercial breaks. This is common knowledge in the industry.
"It's just that the ratings of "Nirvana in Fire" dropped due to advertising time, but they will rise back within a few minutes.
"Comparing the two ratings data, it is not difficult to get the answer."
When Chen Wenhan heard Zhang Jiankun's voice, his face became even more angry, but he spent a lot of effort to dig out Zhang Jiankun.
Therefore, he did not dare to point his finger at Zhang Jiankun and ask in a deep voice, "Does Director Zhang want to say that "Furong" is not as good as "Nirvana in Fire"?"
Zhang Jiankun looked at him, his eyes flat but firm, and replied: "This shows that "Furong" is not attractive enough to the audience.
“After the audience switched channels, they were not attracted back by the show.
"It can also be seen from the ratings of the third and fourth episodes.
"The ratings for the third episode were 1.03%, and by the fourth episode, the ratings dropped to 0.95%.
"The ratings have dropped all the way from the first episode, with a drop of more than 30%, which also shows that the drama is not attractive enough."
The sudden appearance of a truth-telling person in the company seemed very unexpected.
Although what Zhang Jiankun said is indeed true, the truth is ugly.
Even though the adjective Zhang Jiankun used was "not attractive enough", which is quite euphemistic, it still doesn't change the fact that the truth is hard to hear.
Chen Wenhan clenched his fists under the conference table, suppressing the anger in his chest.
If there was no one in the company who could replace Zhang Jiankun, Chen Wenhan would have wanted to yell at him.
Zhang Jiankun is 46 years old this year. He has been in the film and television industry for more than 20 years. Who hasn’t seen him?
He could see that telling the truth now would definitely make Chen Wenhan unhappy.
However, he is not afraid of offending Chen Wenhan, or they may break up.
He originally chose to come to Hanlin Media because he felt that the company had just been established and had an S-level project in hand. As long as this project was done well, the company would develop very quickly.
However, if Hanlin Media was so bad that it couldn't even tell the truth, he felt there was no need to stay in this company any longer.
Therefore, he said directly: "There is another important piece of information on the chart of the ratings data. Every time the ratings of "Furong" decline, the ratings of "Nirvana in Fire" will increase slightly.
“The two TV series were promoted as competitors during the early stage of promotion.
"Many viewers will watch the two dramas together and compare them.
"Therefore, a large part of the ratings lost by "Furong" were absorbed by "Nirvana in Fire".
“In the film and television industry, no matter how excellent a TV series is produced, it will never be the best.
“When it’s time to admit that your work is not that good, you have to admit it and then find ways to make up for it.”
Chen Wenhan was very angry and laughed back: "Yes, yes, the TV series I filmed are not as good as those named Fang. You just want me to admit that they are not as good as him, right?"
Zhang Jiankun coughed and said, "Mr. Chen, it's best not to bring personal emotions into the work meeting."
Bang!
Chen Wenhan slapped the table again, kicked off his right foot, and turned to the side. His chest rose and fell to suppress the anger in his chest.
The atmosphere of the meeting became a bit awkward.
Liu Shijie quickly spoke to ease the awkward atmosphere: "Now is not the time to shirk responsibility. What we should do now is how to solve the problem.
"If the ratings are down, then we should find ways to increase them. There is no point in arguing about responsibility now."
Zhang Jiankun responded: "I agree with Mr. Liu, now we should consider how to increase the popularity of the drama.
"However, I do not recommend continuing to promote on TV stations, as that is not in the interests of the company."
The company executives present had puzzled expressions on their faces.
Liu Shijie then said: "Director Zhang is right. The first broadcast rights of "Furong" have been sold to the TV station. The price is fixed. No matter what the ratings are, it will not affect the company's income."
This sentence is somewhat absolute.
The higher the ratings of the drama, the higher the indirect income will be.
However, if you have this money, you might as well spend it on higher-yield areas.
Zhang Jiankun took over the topic and said: "Now, the performance department will immediately contact the leading actors of "Furong". Starting from today, we will conduct an online interactive live broadcast on the video platform where "Furong" is broadcast, attracting audiences and fans to watch "Furong".
"The most important thing is Ma Hongcheng and Sun Xinru from Shengqi Entertainment. The two of them have high traffic, and the interactive live broadcast on the video website has the best effect."
After he finished speaking, he looked at the other senior executives in the conference room, and then said: "I am personally responsible for the docking work of Shengqi Entertainment, and the performance business department is responsible for contacting other leading actors."
Zhang Jiankun did have a wide network of contacts, and he also knew people in Shengqi Entertainment, so he took the initiative to take this job.
In fact, this job is not easy to do.
Because the artists of Shengqi Entertainment are really worth every inch of their time.
Artists in Shengqi Entertainment have a very intensive work schedule, basically working one job after another.
Even changing scenes five or six times a day.
Asking artists from Shengqi Entertainment to attend events requires money.
However, conducting interactive live broadcasts on video platforms and watching dramas with the audience is not considered a formal event.
Therefore, this job is difficult to define.
Of course, if you are not short of money and have enough money, of course you can invite whoever you want.
However, the investment in the project "Warm Spring Night in the Lotus Tent" has exceeded 150 million.
Moreover, if the ratings are not good now, continuing to invest will only increase losses.
What's more, Hanlin Media's funds have been invested in "Warm Spring Night in the Lotus Tent", and now the funds are not abundant.
Therefore, the best way is to regard the online interactive live broadcast as the promotion work of "Warm Spring Night in the Hibiscus Tent", and then you can do it without spending any money.
The film contract signed between the actor and the producer usually includes provisions for cooperation with publicity.
However, when this kind of clause is implemented, it is generally not very strict.
It is common for actors to miss promotional events if they have other jobs.
Of course, a new drama takes four to five months to shoot and takes so much effort. The actors also hope that the drama will be popular, so they are usually willing to participate in promotional activities.
…
Zhang Jiankun is indeed capable. After communicating with Shengqi Entertainment, he successfully negotiated with Ma Hongcheng and Sun Xinru to conduct interactive live broadcasts on the video platform during their breaks and watch the drama with the audience.
"Warm Spring Night in the Lotus Tent" is broadcast in the evening, and there is relatively little work during this time period.
Artists can indeed use this rest time to interact online and increase the popularity of the TV series.
However, Ma Hongcheng and Sun Xinru were very dissatisfied when they first heard this request.
Because of this job, they don’t get paid, and it also takes away their rest time.
Although they acted in this drama, no one would be happy with such a thankless job.
However, the top management of Shengqi Entertainment has agreed to this event and the work has been arranged. As artists, Ma Hongcheng and Sun Xinru can only obey.
…
At eight o'clock that evening.
Ma Hongcheng logged into Penguin Video on his mobile phone and interacted with the audience in the "Warm Spring Night in the Furong Tent" section.
This event immediately attracted huge traffic.
After all, he is a popular member of a popular boy band and has many fans.
Moreover, this kind of activity that can interact with idols has great appeal to fans.
That night, the fifth and sixth episodes of "A Warm Spring Night in the Furong Tent" were broadcast. Ma Hongcheng's activities attracted millions of fans, who interacted with each other on Penguin Video.
Moreover, Penguin Video also gave recommendations on the homepage.
That night, as soon as the fifth and sixth episodes of "Warm Spring Night in the Furong Tent" were aired, the number of views began to soar.
It exceeded 10 million views in one hour, and the surge in views was terrifying.
The playback volume of "Nirvana in Fire" did not have such an exaggerated increase. The playback volume of the fifth and sixth episodes maintained the data of the first two episodes, with a slight increase.
In the special section of "Spring Night in the Lotus Tent", Ma Hongcheng's fans posted various support messages in the drama. It became so popular that it reached the first place in popularity.
["Furong" is so good, the most screen-worthy drama this year.]
【Hongcheng is so handsome.】
[Good news! The playback volume of "Furong" has skyrocketed. The fifth episode has exceeded 10 million views in one hour, while the show next door only has 5 million views. It makes me laugh to death. 】
[The bastards in "Nirvana in Fire" were quite arrogant yesterday, but they must have been suppressed today.]
【Comfortable!】
[Comfortable +1]
…
at the same time.
While Fang Xing was watching a drama at home, he received a WeChat voice message from Qiao Yinghong:
"Boss, my opponent has organized an online interactive event for the starring actors, and the number of views has skyrocketed, exceeding 10 million an hour. Do you want to do something to deal with it? How about we also organize an online event to interact with the audience and fans."
Even if Qiao Yinghong is at home after get off work, she has been paying attention to the broadcast of "Nirvana in Fire".
This drama is now a key project of Ark Culture, so naturally we need to pay attention to it all the time.
Fang Xing didn't care about this: "Actually, it's not necessary. It's useless to do such fancy things."
When Ma Hongcheng conducted an interactive live broadcast of "A Warm Spring Night in the Furong Tent", the number of views really skyrocketed.
However, when I woke up after sleeping, everything returned to calm.
The next night.
The fifth episode of "Nirvana in Fire" had 70 million views in 24 hours.
The fifth episode of "Warm Spring Night in the Furong Tent" exceeded 10 million views in one hour, and then exceeded 20 million views in 24 hours.
He was directly pressed to the ground and rubbed, crushing him 3.5 times.
As Fang Xing said, the flashy activities in "Warm Spring Evening in the Lotus Tent" are of no use.
