Chapter 640 The competition is fierce, who will win in 'Do You Know'?
For a TV series, the first few episodes are the most important. As long as the first few episodes make the audience stick, and the subsequent plot does not collapse, the ratings will not be bad.
Of course, if you want to gain both ratings and word-of-mouth success, the entire drama must be at the top level.
However, for TV stations, what they want to buy is not word-of-mouth dramas, but good dramas with guaranteed ratings.
In fact.
When TV stations select dramas, sometimes a drama has a bad reputation and a lot of complaints online. The rating may only be 5 or 6, but the ratings are very good.
In fact, for TV stations, sometimes the cost-effectiveness of this kind of drama is no worse than that of Drama King.
Because the price of this kind of drama is usually not too high, but the ratings are real. The drama will be criticized. As long as the ratings are high, the TV station will not lose money.
The drama king is different.
It goes without saying that a drama that has been favored by the industry from the very beginning and has the potential to be a drama king will command a sky-high price.
However, even for sky-high-priced TV series, there is still a risk of being sold out.
Even if it doesn't hit the street, the ratings are still good, but the purchase price is high, and the TV station's income may not be higher than the previous type of drama.
…
Wei Shurong understands the psychology of TV viewers very well, so when watching the finished film of "Know or Not", he personally watched the first ten episodes.
For the next 63 episodes, four other teams were assigned to watch the show in one day, and finally summarized a rough evaluation.
After Wei Shurong personally watched the first ten episodes, he already knew it.
Although this drama is not directed by Fang Xing himself, the quality is not low. Just watching the first ten episodes, you can tell that it has the potential to compete for the drama king.
After all the film viewing groups have finished watching, each group begins to rate "Know or Not".
The film selection director summarized the scores, and then replied to Wei Shurong: "TV, the scores are out, the five groups, the average score is 8.93 points."
When Wei Shurong heard this score, he knew that this drama would definitely be a hit again.
Donghai Satellite TV's movie viewing group is relatively professional.
Under normal circumstances, if the movie group's rating is above 8, it is a very serious drama, and the ratings can basically stably exceed 1.
As for dramas with a score of 9 or above, there may only be one or two dramas a year, or even none at all.
When I attended the screening of "Nirvana in Fire" back then, the score given by the East China Sea TV viewing group was just over 9 points.
Now, the average score of "Know or Not, It Should Be Green, Fat, Red and Thin" is already 8.93, which is not much different from 9.
Of course, the viewing group only watched the show for one day, and they were divided into five groups to finish watching the show, so there will definitely be some errors in the ratings.
However, the overall quality of the TV series is unmistakable.
Being able to achieve this score shows that the movie theater group recognizes this drama very much.
When Wei Shurong heard this score, he already knew in his heart that he would definitely not be able to get the price of 3 million per episode.
After thinking for a moment, he arranged: "You continue to stay here to attend the film screening, and come up with the completed film screening report as soon as possible. I will go back to Taiwan for the meeting first."
Today we were divided into five groups and we finished reading "Knowledge" in one day. I could only give a rough overview and give a rough rating.
The detailed film viewing report needs to be read again and the evaluations of all film viewing group members can be compiled before it can be produced.
Therefore, Donghai Satellite TV’s movie viewing groups still need to continue to attend movie viewing parties.
Wei Shurong returned to Taiwan for a meeting the next day to discuss the film purchase plan for "Knowledge".
at the meeting.
Wei Shurong was personally responsible for this project, so he was the first to speak: "Dear leaders in Taiwan, before the meeting, I just received news that Jiang Minghe, deputy director of Xiangjiang Satellite TV, is flying to the East China Sea this morning.
"As expected, we should have gone to Fang Xing to discuss the premiere rights of "Do You Know", so we don't have much time.
"Yesterday I personally watched the first ten episodes of "Do You Know" and the quality was very high. The quality of the entire drama is not inferior to Fang Xing's previous dramas.
“The movie viewing group was divided into five groups, and the final score was 8.93.
“Although it’s just a preliminary rating, I don’t think the error will be too big.
"So, this drama has the potential to compete for drama king.
"We had a meeting a few days ago to discuss and the price of 3 million per episode may not be enough."
A deputy director frowned and said: "Three million is not cheap, and this is not a drama directed by Fang Xing himself. Neither director has ever made a star drama, so this price is already very appropriate."
Wei Shurong shook his head and replied: "I met Fang Xingxing yesterday and had a chat with him. He values this drama very much.
"Furthermore, according to the information I learned from the crew, Fang Xing once reshot several scenes because he was not satisfied with some of the shots.
"It can be seen from this that Fang Xing is indeed fulfilling his duties as a producer, not just in name.
"In addition, the heroine Lin Yingxue and the hero Wang Kai of this drama are both popular Hua Dan and Xiaosheng.
"The acting skills in supporting roles are very solid. Guo Shi was just nominated for the Best Actor at the Jinhua Award for "Crazy Stone", and now he only plays supporting roles in the drama.
"The cast of this drama is unprecedentedly strong, and I hope that the TV station can pay enough attention to it.
"Based on what I know about Jiang Minghe, they will probably pay a sky-high price to buy out the show."
There has always been a competitive relationship between provincial satellite TV stations.
After all, there are only so many TV viewers. If the ratings of one satellite TV station increase, it will definitely cause the ratings of other satellite TV stations to decrease.
Therefore, Wei Shurong and Jiang Minghe are already old rivals.
Understand each other very well.
Moreover, Xiangjiang Satellite TV is famous for being keen on exclusive broadcasts on satellite TV, and even pays exorbitant prices to purchase movies.
…
As if to confirm Wei Shurong's judgment.
That night.
Jiang Minghe watched the first ten episodes of "Do You Know" and then held a small meeting with the viewing group to discuss the advantages and disadvantages of the show.
Immediately, he called Fang Xing and asked him to have dinner.
Fang Xing declined and said he wanted to go home for dinner, so Jiang Minghe went directly to the company entrance to block people.
no way.
Fang Xing could only go back half an hour late and sit down to drink tea with Jiang Minghe.
"Director Jiang, I promised that my little princess will go home for dinner, and at most she can only drink tea."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "I understand, we are all parents, I can understand brother Fang. It's only half an hour, we will only talk for half an hour." Jiang Minghe personally gave Fang a message.
Wake up and have a cup of tea.
"Director Jiang, I didn't see you yesterday. You must be very busy." Fang Xing said politely.
"There was an important meeting in the station, so I came here late. As long as the play is not sold, it is not too late."
Jiang Minghe laughed and went straight to the topic: "How do you plan to broadcast this drama this time? Forget it, I'll just tell you. Are you considering broadcasting it exclusively?"
Fang Xing had actually guessed what Jiang Minghe wanted to say.
In fact, many dramas on Xiangjiang Satellite TV in recent years prefer to be broadcast exclusively.
Not to mention the dramas invested by Xiangjiang Satellite TV and Xiangguo Video, they are all broadcast exclusively.
If it encounters a suitable hit drama, Xiangjiang Satellite TV will pay a high price to buy out the exclusive broadcast rights.
Fang Xing smiled and replied: "It's only been two days since the movie viewing party started, and we haven't talked about it yet."
The movie screening has been going on for two days.
Xiangjiang TV’s movie viewing group has already started watching it for the second time.
And the evaluation the second time I read was higher than the first time.
Jiang Minghe also personally watched the first ten episodes and is very sure of the quality of this drama.
That's why he wanted to talk about solo broadcast first.
Jiang Minghe thought about it and said: "Since we haven't talked about it yet, it means that it is possible to broadcast it alone. I am not hiding it. This is not the first time we have cooperated. I am confident in Ark Culture's drama. Look at the price
, should be enough, right?”
He spread the five fingers of his right hand and shook it.
The meaning of this gesture is 5 million episodes.
The asking price is 2 million higher than the single episode price offered by Donghai Satellite TV.
I have to say that Xiangjiang Satellite TV is indeed wealthy and very courageous.
Fang Xing didn't show any happy or unhappy expressions on his face. He is an actor after all, and he did a good job managing his expressions.
After a pause, Fang Xing asked: "Is it just the broadcast rights for satellite TV?"
This price is indeed not low. In fact, it has reached Fang Xing’s psychological minimum price.
However, it still depends on whether Xiangjiang Satellite TV has any other additional conditions.
before.
Xiangjiang Satellite TV has also offered sky-high prices, but usually requires exclusive satellite TV broadcasts and online exclusive broadcasts to be purchased together.
If it is packaged, then the price is not good.
Jiang Minghe smiled and said: "Of course it's just the first broadcast price on satellite TV, but Xiangguo Video will definitely broadcast this drama in a package. The specific broadcast mode will be discussed separately."
There are many models for broadcasting dramas on video platforms, including the buyout system, the guaranteed system, and the CPM split model.
In short, the video platform’s drama broadcast mode is very flexible.
Xiangjiang Satellite TV paid 5 million to purchase the exclusive broadcast on Satellite TV and bundled it with Xiangguo Video. This is also considered an additional condition.
Of course, Xiangguo Video’s drama broadcast mode can be discussed separately, but it is relatively flexible.
Fang Xing thought for a moment and asked, "Do you also agree with the video platform simulcast model?"
Jiang Minghe frowned and said, "It would be better if the Xiangguo video was also broadcast exclusively."
Fang Xing shook his head: "It is unlikely that the video platform will broadcast it exclusively."
It's not that Fang Xing doesn't want to, it's that video websites are developing rapidly now, with exclusive broadcasts on video platforms and simultaneous broadcasts on multiple platforms, and the income varies greatly.
Unless Xiangguo Video also offers a sky-high price to buy out.
However, if the video platform wants to buy out the exclusive broadcast rights, the price will be very scary.
Therefore, Fang Xingcai said that it is unlikely that the video platform will broadcast exclusively.
Of course Jiang Minghe understood the reason and said: "It doesn't matter, we can talk about the Internet later."
…
at the same time.
The film selection director of Donghai Satellite TV found that Jiang Minghe was stopping Fang Xing from drinking tea, and quickly called Wei Shurong to report the situation here.
Wei Shurong had just persuaded the leaders in the station to increase the film purchase budget for "Do You Know", but before he had time to talk to Fang Xing, Jiang Minghe took the lead.
Fang Xing was still drinking tea with Jiang Minghe.
The cell phone rang.
Fang Xing picked it up and looked at it, feeling a little helpless. He directly raised it up and showed it to Jiang Minghe: "It's a call from the health station. It doesn't matter whether I answer it or not."
Jiang Minghe saw Wei Shurong pursuing him so closely, and knew that the competition for this drama might be more intense than expected.
"It's okay, Brother Fang will answer the call first." Jiang Minghe made a magnanimous appearance and asked Fang Xing to answer the phone first.
After all, he was having tea with Jiang Minghe. Fang Xing hung up the phone first, and then sent a message to Wei Shurong, saying that he would call him back later.
Chatted for a while.
Fang Xing looked at the time and said, "It's a bit late today. Why don't we talk to the company tomorrow, or I should call home."
As expected, just after saying this, the phone rang again.
After the call was connected, a soft and sweet voice came out: "Dad, when are you coming home? My stomach is growling."
Fang Xing quickly coaxed: "If you are hungry, eat first and let grandma serve you food. Dad will go back soon."
After making the call, he looked at Jiang Minghe helplessly.
Jiang Minghe also knew that this matter could not be settled today, so he said: "Then let's do this for now, and we will talk about it in the company tomorrow."
…
After Fang Xing got in the car, he first called Wei Shurong back: "Sorry, TV station, it's not convenient to answer the phone just now."
"Are you having tea with Director Jiang?" Wei Shurong didn't beat around the bush.
"Haha, Weitai is really knowledgeable, you all know this." Fang Xing said haha.
"I won't say much else. What time will you arrive at the company tomorrow? I'll wait for you at the company." Wei Shurong directly made an appointment.
"this……"
Fang Xing had promised Jiang Minghe to chat at the company tomorrow, but did not make an appointment at a specific time. Now Wei Shurong also wants to make an appointment tomorrow.
It would be embarrassing if the two families collided at the same time.
then.
Fang Xing forwarded the matter to Qiao Yinghong and asked her to arrange time and arrange for the two satellite TV stations to talk separately.
…
the next day.
morning.
Fang Xing received Qiao Yinghong's work information.
Donghai Satellite TV's Wei Shurong made an appointment at 10 a.m., and Xiangjiang Satellite TV's Jiang Minghe made an appointment at 2:30 p.m.
Originally it was one morning and one afternoon, the times were staggered.
The two satellite TV stations will not meet each other, so the arrangement is quite appropriate.
As a result, when Fang Xing arrived at the company at 9:45 in the morning, he saw three people in the reception area on the first floor.
Wei Shurong, deputy director of Donghai TV, Jiang Minghe, deputy director of Xiangjiang TV, and Gong Changlin, deputy director of Jiangnan TV, are all here.
Coupled with Fang Xing, we just got together to play mahjong.
Fang Xing originally wanted to stagger the time of a few people, but he didn't expect that they all showed up.
"this……"
Fang Xing felt a little embarrassed and looked at Qiao Yinghong who was receiving the reception.
Qiao Yinghong showed a helpless expression towards Fang Xing.
When Fang Xing saw her look, he knew that she must have arranged the time, but the deputy directors of several satellite TV stations had to come in advance, so they couldn't really stop her from entering.
"Directors, you're here so early." Fang Xing said hello with a smile on his face.
Jiang Minghe also laughed and said: "Yes, I came here in the afternoon. I came over in the morning to check on the progress of the film group. I stopped by to check it out. What a coincidence."
He said this, but in fact he knew that Wei Shurong's appointment was in the morning, so he came over in advance to prevent Donghai Satellite TV from taking away the drama by relying on Donghai Ningyun District.
Ark Culture's registered address and headquarters building are both in Donghai, and it is the leading enterprise in Donghai Ningyun Cultural Industrial Park.
Therefore, Donghai Satellite TV is indeed a close platform.
If you really ask the leaders of Ningyun District to come over for help, Ark Culture will basically be unable to refuse.
"Since we're all here, why don't we have tea together?" Fang Xing saw that things were already like this, so he just sat down and drank tea together.
In fact, fierce competition is actually a good thing for Ark Culture.
The fiercer the competition, the higher the value of "Knowledge".
The employees of Ark Culture have not seen this situation for a long time.
The last time I saw this situation was three years ago when "Mountains and Seas" was broadcast.
Therefore, the employees of the company are very excited and deeply feel the strength of the company boss to return to filming dramas.
