After several meetings in the afternoon, Lu Feng has decided to implement the "Three Guarantees". Only by solving consumers' worries can Wepuda shine.
Next, in terms of terminal market layout, Wipda has assembly plants of different sizes in various cities, which will also provide faster repairs than other manufacturers, giving it more advantages.
In the evening, people from the Business Office came out with a few manuscripts. Lu Feng took a look at them and made sure they were fine, and asked them to be published in several local newspapers.
The next day, Jiafeng Electronics put a big bomb in the market, with a three-pack guarantee. The country's laws have always required it, but no one has done it.
Banners of the Three Guarantees policy were hung up in front of the major counters of Wepuda. This time, we were even more confident.
As the Electrical Appliance City opened its doors, Wepuda's sales staff were the first to rush out to recruit people. This time they no longer talked about product quality, but directly talked about the three-guarantee policy.
"Auntie, you are talking about other brands. Can I give you this guarantee? We are all regular. If you don't want it after three days after buying it, as long as there is no man-made damage, you can take it back."
"We are a big [ www.boquge.co] brand..."
"If you want to change to another model within seven days, you can do it. If there is a problem within a year, we will return it to the factory for repair. What brand is not brand-new? The quality of big brands is so guaranteed? You follow me...
"
Early in the morning, such conversations were constantly happening in the three major provinces. TVs were not cheap, and everyone was worried about what to do if they broke after buying them.
In one morning, preliminary data gathered from the terminal market showed that Weipod had sold more than 5,000 units, sales were rising again, and all previously sold products were covered by three guarantees.
Other companies in the industry were dumbfounded when they saw this crazy data. The most embarrassing one was Li Quanliang. He sat at his desk and asked in disbelief: "What did you say?"
"Jia Feng Electronics just announced their sales data this morning, selling more than 5,000 units, and claimed that the products have been sold out again, and they will speed up their industrial layout recently."
"Isn't it just a three-guarantee?" Li Quanliang said in disbelief: "Impossible, absolutely impossible, this is false data!"
"Mr. Li, judging from the sales feedback at the market terminal, it seems to be true. Weipuda's sales were very good in the morning, and several sales points were sold out."
"I have already destroyed Wipuda. The chairman of Wipda kept begging for mercy on the phone that day. Its collapse is only a matter of time..."
Li Quanliang rubbed his face with his hands. He was so arrogant these days, telling people everywhere how great he was and that he hoped to be an extremely powerful industry CEO.
However, Lu Feng just gave him a three-guarantee and slapped him back to his original form.
Now all enterprises are facing a question: should we follow up on the Three Guarantees strategy or not?
Once you follow up, it means investing a lot of money in after-sales, which is a very uncomfortable thing for many companies.
Immediately afterwards, some important local newspapers published an article affirming Jiafeng Electronics' three-guarantee policy at noon, saying that Jiafeng Electronics is at the forefront of the industry in serving consumers.
Production has peaked. The Business Office went to Panda several times, but the talks were not very suitable. The other party felt that it was an old factory. In the 1980s, Panda was the big brother in the TV set, but it is no longer available.
Being reduced to being an OEM for Jiafeng Electronics is something their pride can't stand.
"Mr. Lu, people say it's not about money. The technology was authorized to us. The original general manager has been transferred. The current general manager is a face-saving person."
Lu Feng laughed when he heard this, closed the folder in front of him and said, "Let me go and talk."
"Then at night?"
"You decide the place!"
After explaining the person in charge of the commercial office, Lu Feng went to the finance department for a meeting. In the past few days, the company's daily turnover has been as high as 30 to 40 million, and this month's turnover can exceed 100 million.
According to current preliminary estimates, if the promotional activities are carried out until the end of the month, the net loss is expected to be around 15 million, plus the three-pack product guarantee, even 20 million will not be able to stop it!
In the evening, Lu Feng sat in the private room of the Supreme Hotel and looked through the menu. Zhang Fengxia and Zhu Lidong were both there, as well as the person in charge of the business office.
A few minutes later, the person in charge of the Business Department knocked on the door and walked in and said, "Mr. Lu, Mr. Hou is here."
Lu Feng stood up and saw a bald man in his fifties walking in. He was wearing glasses, a white shirt, and suit pants underneath. The waistband of the pants was tied high, and there was a leather bag pinned to the waistband.
There is a pager inside.
This outfit is definitely that of a successful person, especially at his age. It is absolutely lethal to women of the same age.
"Hello, Mr. Hou!" Lu Feng stretched out his hand.
The other party stretched out his hand to shake his hand and snorted from his throat, seeming a bit arrogant. Lu Feng didn't care. All general managers of state-owned enterprises behaved this way.
"Sit down quickly!"
Everyone said a few polite words before taking their seats. Mr. Hou sat on the main seat. Lu Feng sat next to him and said, "Mr. Hou, I think you understand why I am having this meal with you today."
"It's impossible. I'm very dissatisfied with the patents I granted to you before. Of course, that was what my predecessor did. I hope that an old factory like Panda will shine in my hands, rather than being an agent."
Factory." Mr. Hou said decisively.
"I know pandas are brilliant. We just need a transition period. Haven't they been sold out recently?"
"It's impossible, this is the dignity of pandas!" Mr. Hou's face changed drastically, he stared at Lu Feng angrily and said, "You don't understand!"
Lu Feng looked at him and whispered in his ear: "I'll give you a kickback!"
"You're a very kind-hearted young man. I just like to promote younger people." Mr. Hou said with a smile, and his sudden change of expression caught both Zhu Lidong and Zhang Fengxia off guard.
"As a junior, I am in great need of your support!" Lu Feng picked up the wine glasses and clinked them: "Then I'll trouble you?"
"It doesn't matter, this..." Mr. Hou asked in a low voice: "How about the rebate?"
"Piece-based, you give us one piece, and we pay a certain fee. This money...understand?" Lu Feng raised his eyebrows and said, "Don't worry, it doesn't matter whether it's in the account or the way to transfer money.
, no one will know.”
"That's good. I didn't expect you to be quite enlightened at such a young age!" Mr. Hou picked up the wine glasses, clinked them and said, "Happy cooperation!"
“A pleasure to work with!”
The two drank it all in one gulp, Mr. Hou put down his stern face, and the atmosphere at the dinner table became lively.
Mr. Hou also talked a lot about pandas after drinking. The glory of pandas has passed, and now it is very difficult to maintain profitability in this situation.
The current situation is like a battle between seven heroes for hegemony, and Jiafeng Electronics is very much like the rise of Qin back then.
............
As night falls, the Electrical Appliance City has closed its doors. The sales data of Wipda are released. Despite the shortage, 16,432 units were sold in one day. This sales data broke the previous record maintained by Changhong.
More than 14,000 units.
As soon as the data came out, the entire industry was shaken. Everyone understood that the reason for selling so much was because they sold at a loss. But in the current situation, selling at a loss is also a skill.
The market is a zero-sum game. If Weipuda sells more, other brands will naturally decline. Changhong's price dropped by 19%, and other brands will be cut off.
This is no longer a competition of relative strength, but a one-sided massacre.
The lights were on in the offices of the CEOs of more than a dozen companies, and everyone’s face was filled with sadness!
Li Quanliang held a few meetings in the afternoon to study how to deal with it, but found that his subordinates did not tell him the truth at all. They had just been here a few days, and these people were all Sun Yuanqing's old subordinates.
Everyone is waiting for Mr. Sun to come back, so how can they possibly do anything for him?
Li Quanliang also wants to launch the Three Guarantees. The problem is that once launched, a large amount of funds will be needed to support it, especially for repairs. Changhong does not have that many assembly plants.
After thinking about it, he couldn't help it. If Wipda was pushed out of the top spot in the country, his position would also be pushed out by others.
Li Quanliang had only one option, call Sun Yuanqing.
"Let me find your factory director!"
After a while, Sun Yuanqing's voice came from the other end of the phone, but it seemed listless and lost its previous confidence and loudness.
"Who?"
"Mr. Sun, it's me, Li Quanliang!"
Sun Yuanqing on the other end of the phone was not surprised at all when Li Quanliang called. He had been paying attention to the news in the TV industry and was in contact with Mr. Li.
He knew that Changhong's cash flow was relatively tight and it was impossible to establish a three-guarantee service. Up to now, Changhong no longer had much chance of winning in the market.
"Mr. Sun, I have no choice now. The sales volume of Wepuda has soared today..."
Sun Yuanqing looked down upon Li Quanliang at all. Such people just stayed in ordinary state-owned enterprises all their lives and went to work and left work on time.
After working in business for more than thirty years, I finally took advantage of myself.
"Let me make a call for you!"
Sun Yuanqing hung up the phone and called Mr. Li.
Mr. Li's mood these past few days has been like a roller coaster. One second he was rejoicing that Jiafeng Electronics seemed to be having fun, and the next second he felt that he was going to die. He had been carrying quick-acting heart-saving pills at all times these past two days.
"Mr. Sun, what's going on?"
"That idiot Li Quanliang is out of ideas. I'm already like this, but I still want to keep you. In three months, we can collect the 80 million, which is enough to crush Jiafeng Electronics. Do you have anything to do with the ore? Give it to Tian Ying
Put some eye drops on the copper industry!”
"Then let's do it. I'm waiting for the police to come to my door every day. These days are really painful." Mr. Li sighed and said, "Times have really changed."
Sun Yuanqing on the other end of the phone didn't speak, and he felt quite sad like a hero in his twilight years.
The next day, the person in charge of Tianying Copper called Lu Feng!
"The price of ore has increased. For Tianying Copper, it has doubled, and the cost has doubled."
When Lu Feng heard the news, he didn't have much expression on his face. He just said, "I know." It seemed that he had already seen through all this!
At this point, they have exhausted all their means. Lu Feng stood up and lit a cigarette, looking at the busy factory in the distance, thinking to himself!
After several months, this drama is finally coming to an end!