All the lights at the entrance of Jiamei Food Factory were turned on, and the lights were brightly lit. The wind at night was a bit bit bit bit bit cold. Gao Zhiwei and others stood waiting at the door. After a while, Vice President Ding also came out. Even though he was 10,000 unhappy
, I still have to give Lu Feng the face he deserves.
As the car approached from far away, Xie Heng saw a bunch of people standing at the door of the factory, and was secretly surprised. In such a cold weather, all the top management of Jiamei Food stood at the door to greet them. I guess only Lu Feng could do it.
The car stopped. Jiang Fuqiao got out of the car and quickly opened the door for Lu Feng. Gao Zhiwei came over and pretended to be confused: "Mr. Lu, there is really no need to be in such a hurry. Just call me and talk."
Lu Feng got out of the car and looked at him without saying anything. Gao Zhiwei was also a master at pretending to be confused. The main reason why Lu Feng fell into his trap was because he didn't want to stay at home.
He didn't know how to face his parents, especially when Lu Feng's parents urged Jiang Xiaoyan to have a child, Lu Feng actually felt very uncomfortable.
Among these people, the only one he has feelings for is Jiang Xiaoyan, and the others are more like outsiders to him.
"Stop talking to me about that, we'll do it all night long!" Lu Feng strode towards the factory area in rapid strides.
Vice President Ding came over and said, "Mr. Lu, products and marketing need to be discussed and formulated..."
"You know how to play ball!" Lu Feng pushed him away and walked inside.
Xie Heng, Jiang Fiqiao, and Jiang Fulu watched Lu Feng go inside. These people who were arrogant in front of them were submissive in front of Lu Feng, and they still stood outside to wait in the cold weather.
This kind of pomp made the three of them feel particularly dignified.
"This is what a boss looks like. Damn it, last time I came to see the factory director, he ignored me at all." Jiang Fuqiao walked up to Factory Director Li and shouted, "Did you see that, he's my brother-in-law!"
Director Li forced out an embarrassed smile.
"You still have to be rich. Once you are rich, these people will be afraid of you." Xie Heng walked in with his head held high.
Compared with Lu Feng's company, his battlefield pales in comparison to Lu Feng's. It's not worth mentioning. This is their card. I secretly thought that I have to work hard. I dare not say that I can be on par with Lu Feng. At the very least, I have to become a big player.
A company has a thousand people under its control.
Everyone entered the factory with their own thoughts. Lu Feng asked the three of them to go to the lounge and took Gao Zhiwei, Vice President Ding, and Factory Director Li upstairs.
In the office on the second floor, Lu Feng sat on the boss's chair and asked: "How is the current situation, sales data of major provinces, products, main consumer groups, etc."
"I'll call a few people over." Gao Zhiwei picked up the phone on the table and called.
After a while, seven or eight people came, both men and women. The office was not big, but it seemed a bit crowded. Gao Zhiwei sat down on the desk very skillfully. When Lu Feng was at Jiamei, there were many people in the office.
As soon as the meeting started, he sat half-leaning on his desk.
There are a lot of smokers, and they open the windows to let out smoke in the winter.
In nearly an hour, Lu Feng had a brief understanding of the current Jiamei Food. After more than a year, sales increased by 370% compared with the original, and various kinds of small products increased by 17 types, including
Nine types have been removed from the shelves due to poor sales.
In the summer, because the market was expanding too rapidly, with sales exceeding 30 million in a single month, Gao Zhiwei became a little inflated. He believed that Jiamei Foods already had the power to control market prices, so he first cut off dealer profits. The original price remained unchanged, and single products
The cost is reduced by three points.
After Lu Feng finished listening, he raised his head and looked at Gao Zhiwei.
"I know I was wrong. This lesson is very painful." Gao Zhiwei lowered his head and said: "In the summer, we are particularly good at fighting. Looking at the whole country, we have no rivals."
"A man's greatest enemy is himself!" Lu Feng said solemnly.
Gao Zhiwei nodded, thinking this sentence was very good.
"I made instant noodles again later, but the taste has not changed. You no longer have a place in the market." Lu Feng leaned on his chair and asked, "Is there any instant noodles? Let me try it!"
"Go get two bags." Director Li ordered the people around him.
"Who can eat two packs? Bring a box over, prepare boiling water for me, and eat this together tonight." After Lu Feng finished speaking, he looked at Gao Zhiwei and said, "When making food, the first thing is safety, especially when it comes to children's food.
"Safety is always the first priority. Under the current model where channel sales are king, dealers' profits will be cut? What do you think?"
"It's just... it's expanded." Gao Zhiwei lowered his head and said.
"I can tell you this, the food industry will usher in huge competition, and it will continue forever. This competition may last for ten years. With normal competition, profits will be driven down crazily. We must learn to find a balance in competition.
.”
As Lu Feng was talking, the office door opened again, and a cold air invaded. The person who had just left was holding a box of instant noodles. There was a large aluminum basin on top of the box, with bowls and chopsticks inside, and two thermoses in his hands.
.
Everyone took the things down in a hurry. Lu Feng picked up a package of noodles and took a look. The packaging was mainly red and yellow, and the colors were very bright, which was in line with the marketing routine of product packaging.
I took a look at it and it said, net content 420 grams.
"How much does this pack cost?" Lu Feng asked.
"Fifty cents!"
Lu Feng frowned a little, opened the package, took a look, and asked, "Where's the seasoning packet?"
"What seasoning bag?" Gao Zhiwei wondered.
Lu Feng was already a little angry. He put the instant noodles on the table and asked, "Who is responsible for the follow-up of this product?"
"I did it!" Vice President Ding stood up and said: "I ate all the instant noodles produced by those companies. At the same time, I did a lot of packaging design, made a lot of profit calculations, and fully understood the market.
investigation.”
"I've been investigating for a long time. Damn it, where is the seasoning bag?" Lu Feng shouted at Vice President Ding: "You just follow the opponent's butt and learn. What can you learn? Can you overtake? We need to send a team to the birthplace to do it.
Deep learning.”
"Any marketing is to pave the way for the product. Everything we do is to let consumers see the product and then buy it. When consumers look at this thing, what is it? If I buy this thing at the canteen,
I can smear it on your face, okay?"
Vice President Ding was a little dissatisfied, so he scolded himself and said, "You talk so much, why don't you do it? Who can't use your mouth?"
Director Li and his team were busy making noodles, and the aluminum pot had been covered with a lid.
"Increase the seasoning package and increase the quantity to 500 grams, and lay a solid foundation in the market segments in advance, such as instant noodles, boiled noodles, crisp noodles, etc. You have to tell consumers that this noodle is soaked in
It’s delicious. The noodles are delicious when cooked. For any product of any company, the key to success is market segmentation.” Lu Feng looked at Zhu Lidong and asked, “Do you understand?”
"I will definitely think about it carefully!"
The noodles had been soaked, and everyone started scooping up the noodles with bowls and chopsticks. For a moment, the sound of noodles being sucked was heard everywhere in the office. As Lu Feng ate the instant noodles, he felt that there was still a huge gap from what he had done more than 20 years ago.
After eating, Lu Feng drank a bowl of soup after savoring the taste of instant noodles. This food is indeed not very healthy, but after not eating it for a while, he really wanted to eat it.
"After you've eaten and drank enough, go to the workshop to research new products." Lu Feng stood up and said, "Let's go!"
Vice President Ding glanced at the time. It was already eight o'clock in the evening. Are you going to study new products now?
"It's getting late today, let's talk about it tomorrow?" Vice President Ding couldn't help but said.
"It's okay, the research should be completed before twelve o'clock." Lu Feng opened the door and walked out, followed closely by Gao Zhiwei.
Before twelve o'clock?
Four hours?
Vice President Ding was a little overwhelmed. A product requires the R&D department to test for several months at best. Some people test various flavors just to be on the safe side. In Lufeng, it only takes four hours?
The workers had finished get off work and the workshop was empty. When they arrived at the instant noodle production line, Lu Feng briefly looked at the raw materials and asked Director Li: "Can this noodle be crispier?"
"This is fine, just fry it a little more and change some raw materials." Director Li greeted a few workers next to him and the machine started to start.
"First make all kinds of biscuit crisps." Lu Feng ordered.
The machine quickly made a lot of crispy pancakes, which were still steaming. Lu Feng looked at the crowd and said, "Eat!!!"
He took the lead and picked up a crunchy piece and started eating it. After a while, he ate the second one. Director Li chewed the noodles and secretly regretted that he should have eaten less instant noodles just now.
There were five or six kinds of crispy noodles. After Lu Feng finished eating, one of them felt very good, a bit like fellow crispy noodles that became very popular in later generations. He picked up the noodle and asked, "Do we have chocolate here?"
"We have it in the chocolate warehouse."
"Try wrapping this pancake in chocolate." Lu Feng said to Director Li.
After a while, the pancakes were wrapped in chocolate and everyone started eating again. Director Li couldn't eat anymore. He just chewed it in his mouth and couldn't swallow it.
In four hours, these people almost ate and vomited.
Lu Feng debugged several times and found the best taste. What he wanted to make was a chocolate instant noodles and a spicy crispy noodles.
"Okay, that's it for these two products. Write down the frying time, ingredients, etc. of these two products, and then calculate the cost for me." Lu Feng looked at the crowd and said: "It's getting late, everyone, go to bed early and continue tomorrow.
Let’s work hard and strive to have products produced in major factories before New Year’s Eve.”
Lu Feng walked towards the outside of the workshop, suddenly stopped and said, "By the way, we are going to have a morning meeting at eight o'clock tomorrow morning. I don't want anyone to be late."
"Eight o'clock?" Vice President Ding was a little unhappy. He was the one who told others what time the meeting should be held, but now he was being taken care of. He said to Gao Zhiwei: "Mr. Gao, if this matter goes wrong...
....."
"I am solely responsible!!"
After Gao Zhiwei finished speaking, he strode out. As long as Lu Feng was here, he seemed to have found his backbone. As long as he was here, Gao Zhiwei had nothing to fear.
Even if Lu Feng said tomorrow that he was going to kill Wall Street, Gao Zhiwei would follow him without hesitation!