Lu Feng went back to the prepared temporary dormitory to sleep. Xie Heng ran over and said, "Brother-in-law, I asked you to call me back. She is a little worried about you."
"Are you still awake at this hour?" Lu Feng said and walked towards the office.
When I got to the office, I called home. Lu Feng's father picked up the phone first, said a few words, and called Jiang Xiaoyan over.
"When are you coming back? It's the Chinese New Year, so it won't be less than these two days." Jiang Xiaoyan said, "Come back as soon as you make arrangements. Many people want to come and see you. I heard from your dad that your classmates are going to have a party this year.
Yes, during dinner, a classmate of yours came."
"It's okay, you guys celebrate the New Year. I will definitely be busy before New Year's Eve. As for the class reunion, help me organize it. Also, if my parents ask about your children or something, just ignore it. If you live in
If you feel uncomfortable, go back to your home with your mother." Lu Feng ordered.
"How can this be done? I'm fine." Jiang Xiaoyan glanced at Lu Feng's parents next to her and said, "Remember to eat and rest well."
"I know, hang up!" Lu Feng said and hung up the phone.
On the other end of the phone, Lu Feng's mother said anxiously: "Let me just say a few words. How can anyone be so busy? Even during the Chinese New Year, they won't stop."
"The phone has been hung up." Jiang Xiaoyan put down the phone and said.
"Everyone in the family is worried about this child, but he is quite cool." Lu Feng's mother looked at Jiang Xiaoyan and sighed: "There is no one to take care of him there. There are so many people under him, so he can just give some instructions, right?"
"How about I take care of it?" Jiang Xiaoyan said proactively.
"You can go, after all, he is your man. He is so busy outside, so you have to feel sorry for your man..."
"Oh, that's enough. It's Chinese New Year. Lu Feng is the boss there, and he's not doing any hard work. Let's go back to bed." Lu Feng's father pulled Lu Feng's mother out of the house.
How could Jiang Xiaoyan not hear that people were worried about her son? Her son was shining brightly in the stars and she was enjoying herself at home. Jiang Xiaoyan just felt wronged.
Song Xuemei said a few words to her, saying that she was her mother, and if she was angry, she would be angry, and it would be fine after a while. Her mother-in-law was her mother-in-law after all. Even if she said a few words to her, she would feel particularly aggrieved.
Taking a deep breath and wiping her tears, Jiang Xiaoyan put the cloth on the phone and went back to her room.
It was already late at night, and in the bedroom, Lu Feng's parents lay there unable to sleep, whispering in the darkness.
"I have to tell Lu Feng. If it doesn't work out, just get divorced. It's not like we're short of women. It's not like we have children. It's a joke."
"You should say less, and be more restrained in front of Fengfeng. I am the big boss now. I don't realize that I don't want to stay at home. I have so many people under my control, so I don't need your guidance."
"I just feel that she doesn't do anything all day long, but Song Xuemei brags to me in the afternoon, saying that her family's Xiaoyan is now the mainstay and making money."
"I already opened a factory and made money!"
"That's all my son's money. She's so stupid that she can't even give birth to a child. What will she do?"
"You can't say these words in front of Fengfeng. I have other people's thoughts. Just be a loving mother. I'm also anxious, but is it useful for me to be anxious?"
"I'm not telling you that. Last time I went to the market to buy clothes, I met Liu Er's family. They spoke sourly and told me, no matter how much money you make, what's the point of not having a wife? I was so angry that I should arrest him now that I think about it.
Smash her mouth."
The two of them murmured. In their hearts, Lu Feng was already extremely capable. While he was proud of his son, they naturally believed that there should be a better woman around his son.
They have never been rich, and have been throwing food in the dirt all their lives. They want to think about how to live with money, but apart from eating and drinking, living in a big house, and buying a car, they really don't know how to live.
When money has exceeded a person's cognitive scope, he will undergo tremendous changes, and his personality may even change overnight.
It can be said that except Lu Feng who is not inflated now, everyone around him is inflated!
The next day, at seven o'clock in the morning, Lu Feng woke up from his bed, washed himself briefly and went to the canteen. The workers still didn't have a holiday today, and many people were complaining. The only good thing was that Mr. Lu sent a message
One hundred yuan red envelope.
There were many voices saying hello in the cafeteria, and one hundred yuan was enough to win over many passers-by.
At half past seven, the conference room had been cleared out. When it was almost eight o'clock, people started to enter one after another. Vice President Ding sat there and yawned. Director Li next to him asked in a low voice: "Mr. Ding, what do you mean about this product?"
Can it really succeed immediately?"
"Don't listen to his nonsense. This is just nonsense. That product does not require a few months of process. He did it by himself. Why does he need so many departments in the company to do it?" Vice President Ding said angrily.
"Then let's..."
"It's okay, I want to see how he will explain to the other shareholders after all the trouble." Vice President Ding folded his hands in front of his chest and narrowed his eyes.
Gao Zhiwei walked in with two folders, sat down, and took a look at the scene. He found that everyone was almost there, sitting there motionless.
Lu Feng finished his meal and was led by a clerk to the conference room. As soon as he entered, Gao Zhiwei stood up.
Everyone else at the scene looked at each other and stood up slightly in suspicion.
"Okay!" Lu Feng pressed his hands and said, "No need for the messy ones, but Mr. Gao still abides by the rules."
"I'm used to it!" Gao Zhiwei showed a smile. During these days with Lu Feng, he could do whatever he wanted at other times. During meetings, whenever Lu Feng came in, he had to stand up. This was a sign of respect for the boss.
There is no rule without rules. Lu Feng doesn't care about these false things. It's just that standing up represents an attitude. Over time, it will automatically transform into a kind of obedience. Only when the obedience is high enough can it be maximized into execution.
force.
Lu Feng sat down and said, "I'm here to set the tone for last night's product, and also tell you what problems you have with product positioning and marketing."
"First of all, 420 grams costs 50 cents, which is too expensive. Price war is always the most direct and effective way. If you want to surpass your competitors, my suggestion is to increase the quantity without increasing the price. At the same time, this should be written directly on the packaging. Users should
When choosing a product, just take one more look at it and you will succeed.”
"The second thing is, don't think about getting anything high-end, especially in terms of unit price. The purchase threshold must not be high. We are making children's food. How much money can children have?"
"You have to understand children. They have very little self-control. They want to spend whatever dimes they have in their hands. Can you earn this money? So the price cannot be high, and there cannot be too many things, such as a delicious food and a child.
If he feels good after eating it once, he will stop eating because he is satisfied in his heart."
"What you have to do is to make the food comfortable and then eat it, so that he will continue to pay for it, but you can't let him get tired of eating it. The simplest thing is fruit peel, tear it into strips, and each of the four or five children will take a bite.
It tastes delicious.”
"If you buy ten of them and eat them up all at once, do you think they will eat more in the future? This is the simplest psychological problem, which will always leave your users somewhere between satisfied and dissatisfied."
Gao Zhiwei quickly wrote in his notebook. This was the first time he heard Lu Feng say these words. Vice President Ding, who had closed his eyes to rest, opened his eyes and looked at Lu Feng in surprise.
He suddenly felt that this young man seemed to have something.
"Have you calculated the product cost yesterday?" Lu Feng asked Gao Zhiwei.
"Calculated, the cost per 100 grams is about eight cents."
"Only the bread, or the packaging, does the dealer have all these?" Lu Feng asked again.
"Just counting the noodles, if you include packaging, transportation, dealers, etc., the cost should be around 15 cents. Our cost is half and half!" Gao Zhiwei replied.
"Then we set a terminal retail price of two cents. The size of the noodle cake is 90 grams. This product is mainly aimed at conquering the market. Therefore, combined with marketing methods, instant noodle bags are used as redemption items to squeeze the residual value from consumers.
and user viscosity agents.”
"Instant noodle bag?" Vice President Ding couldn't help but said, "The profit of this product is already very low, and we still need to carry out marketing and profit sharing. Is it possible to write words in the bag and get another bag?"
"No, in that case, fraud in the market will make the company unbearable. Let me first tell you what residual value squeezing is."
Lu Feng cleared his throat and said: "If you go to buy something, you originally only wanted to buy one thing, but the boss tells you that there is an event now, and you only need to pay 50% of the price to exchange for the same thing.
You think it's a good deal, you buy it, and the last bit of money left in your pocket is squeezed out."
"Just buy two and get 50% off!" Vice President Ding sneered, "This method is very common!"
"Not only is it a 50% discount, but it can also lock users in. After eating instant noodles, you can buy three packs of instant noodles in a bag and add 50 cents. In this way, users will continue to take advantage, and you will also attack
The price range is fifty cents.”
"Because users have only 50 cents, they will not necessarily consider products of your price range. Because of this discount, they will consider it more. You will successfully enter the high-priced market and squeeze out other people's market space."
"This product, firstly, can squeeze two cents out of children's hands at a low price and quickly plunder the market. Secondly, it can use instant noodle bags to increase user stickiness. The more they eat, the tighter the user is stuck, because this product is abandoned.
Products have cost value, and thirdly, capture the opponent's market and snatch users like crazy!" Lu Feng said solemnly.
Vice President Ding was completely awake. He was sitting there dumbfounded. He looked at Lu Feng in disbelief. This was simply god-level planning and marketing!