The meeting lasted for more than an hour, and Lu Feng explained clearly the product's market positioning, user groups, product positioning, pricing strategy, and anti-counterfeiting signs.
In order to prevent some people from making large-scale counterfeiting and making profits, each packaging bag is coded. This can indeed prevent some artificial counterfeiting in the short term.
At ten o'clock in the morning, Lu Feng stood up and said: "The next step is to see your execution ability. Today is the 29th of the Lunar New Year. The production data will be faxed to the major branches in a short while. This product is different from the previous instant noodles.
It’s not big. It should be no problem to debug the machine, design the packaging bags, and produce the packaging bags in one day, right?”
one day?
Factory Director Li was shocked, wouldn't this cost people's lives?
He hurriedly looked at Vice President Ding. This pressure was not small. Vice President Ding was also stunned. In one day, debugging the machine and designing the packaging, this is equivalent to turning around after a drift on the highway!
Lu Feng saw that they were in a bit of a dilemma and said to Gao Zhiwei: "Let me tell you, what we compete for in the future is execution and speed. You can do it today. We will produce a batch of goods on New Year's Eve. On New Year's Day, the children will
I just have the New Year's money in my hand, so I can buy it as soon as possible. The business is here, I have pointed the way clearly, don't blame me if you can't make money again."
"Yes!" Gao Zhiwei said in a muffled voice: "If we continue to notify you, all factories will stop production of all products and focus on this product. Other products will be consumed from inventory. Everyone will be given a New Year red envelope..."
"Who cares about your red envelope?" Lu Feng realized that he was still not ruthless enough, so he said, "If you want to be a member of the league, want to celebrate the New Year, and want a brave man, you must have a lot of money. The market is important and money is important?"
"Twice the salary!!!" Gao Zhiwei gritted his teeth and stamped his feet: "Damn it, if you can't win the market, no one will celebrate the New Year!"
Seeing his fussy look, Lu Feng walked up to him and patted his shoulder and said, "Don't be so fussy. If you're here for the Chinese New Year, just triple your salary. Just for this month, don't force people, just voluntarily. At the same time,
, let me tell you one more thing."
"What's the matter?" Gao Zhiwei raised his head, his eyes full of pain, obviously he was still thinking about tripling his salary.
"On the issue of packaging bag recycling, you can make an article and link it to environmental protection. You can find people from some environmental organizations to accept interviews and talk about the pollution of plastics to the earth. Then you can stand on the moral high ground and go
Accusing your opponent." Lu Feng raised an eyebrow at him and said, "Do you understand?"
Gao Zhiwei's eyes lit up, he grabbed Lu Feng's hand with both hands, and said excitedly: "Mr. Lu, your brain... is really... damn, it's amazing!"
"Stop talking nonsense and get busy!"
Gao Zhiwei stood up and assigned tasks to everyone, asking Director Li to record the machine data and then fax it to major factories. At the same time, he asked Vice President Ding to design the packaging bags and try to notify the supporting factories for production in the afternoon.
For the first time, Gao Zhiwei felt the benefits of having his own supporting factory, which is that it is very convenient to use at any time. If you are a partner, on New Year's Eve, a batch of outer packaging will be temporarily produced on a rush basis, which will definitely make you pay for it.
A terrible price.
Gao Zhiwei was so busy that he was dizzy and had endless conference calls. Lu Feng was sitting in the office with a teacup on the table, brewing Dian black tea. The winter sun filtered through the window, making him warm.
The door suddenly opened, and Gao Zhiwei poked his head in and asked, "Mr. Lu, what's the name of this product?"
"Just call me Little One!" Lu Feng said casually.
"good!"
Lu Feng picked up the tea cup and took a sip of the tea. It was a bit hot. Someone knocked on the door. Lu Feng frowned and said, "Who is it?"
"Mr. Lu, it's me!" Vice President Ding's voice was much more humble.
"Come in!"
Vice President Ding held a drawing board in his hand and placed it on the table. On it were some sketches, which were very good, and some packaging design drawings, which were very professional.
"What's wrong?" Lu Feng put down his teacup and asked.
"What color is the outer packaging of our little product? Because it is crispy noodles, so I want to show that it is crispy." Vice President Ding pointed at the picture above with a pencil and said, "But it must also fit in with the product packaging.
Marketing, I’m a little unsure.”
“Remember one thing, the ultimate purpose of marketing is to let users see your stuff and guide users to put you among their several choices. The most important thing is to guide users to see that this is the most important part of packaging.
Important." Lu Feng asked him: "What kind of packaging is the most popular on the market now?"
"Red and yellow, these two colors are relatively bright, and some also add green, with a picture of a green rapeseed or something." Vice President Ding said.
Lu Feng saw what he had marked on it were light yellow and dark red.
"First of all, your drawing is very good. I see that you are professional. Remember one sentence, if you want to stand out in the crowd, if others are pure, you will be coquettish. If others are coquettish, you will be Xiaojiabiyu. Don't follow behind and eat shit.
, chocolate noodles, black, with a yellow stripe, the stripe should be two fingers wide, write the product name on the stripe." Lu Feng asked; "Do you understand?"
"Understood, I'm going to do the draft now." Vice President Ding turned around and walked away. When he reached the door, he stopped, turned around and forced a smile and said: "Mr. Lu, I was sorry before."
"Go on, go on, I am in my twenties, how can I argue with you in my forties?" Lu Feng waved his hand.
After leaving the door, Vice President Ding felt that something was wrong with what he just said, so he didn't think much about it and went to work.
As soon as the triple salary came out, the whole factory exploded. Only a ghost would be willing to go home. He got nine hundred yuan a month, which was a huge sum of money. The master who debugged the machine had endless energy in tightening screws.
.
Jiamei Food's nine factories and tens of thousands of workers became agitated. Everyone was very enthusiastic and even held up banners that read: Fight for the decisive battle at the end of the year and seize the market high ground.
It was almost noon. Lu Feng stood up and was about to eat when the phone on the table rang.
"Hello, who's there?" Lu Feng answered the phone and asked.
"Oh, you fool, why don't you scold me? It's time to stop today. If you don't scold me, I'll fucking scold you. Where are your products, your marketing, and the bluff? Where's that bullshit Mr. Lu?
Move out, why don't you burn incense and make offerings at home during the Chinese New Year?" The other end of the phone cursed.
"I'm Lu Feng. I didn't want to meet you. You are the same. You don't have much determination. You can't hold your breath after being scolded for a few words. Now that I'm out of the mountain, don't blame me for being ruthless!" Lu Feng said solemnly.
"A ruthless attack? It's up to you. Even if you are Sun Wukong, you don't have the ability to bring back the dead. Let me tell you, this year, it is certain that Jiamei Food will lose more than 10% of its market share."
"Really? Let's wait and see. Also, don't scold me. I don't want to scold anyone during the Chinese New Year. If you get angry and go to the hospital, your family will be worried. That's it, I'm going to eat." Lu Feng said.
Finished hanging up the phone.
On the other end of the phone, there was a man in his thirties or forties sitting. When he heard the other person hung up the phone, he smashed the table in anger. He had never seen such a person. He couldn't beat him in the market, so he brought out a young boy to scare him.
He also called others to curse.
"I'm pretending to be crazy!"
People in the canteen ate very quickly, and some even ate standing up. The whole factory was a lively scene.
While Lu Feng was eating, Gao Zhiwei ran in, grabbed two buns and left. Lu Feng pulled him and said: "Send two people to buy some firecrackers...Forget it, I'll go by myself.
You're busy."
Gao Zhiwei trotted out.
Triple salary means that salary expenses have suddenly increased threefold. This amount of money is not a small amount. Gao Zhiwei can not say hello to the board of directors, but the finance department dare not not talk about it.
Many shareholders who did not trust Gao Zhiwei to begin with were shocked when they received the news and hurriedly called the secretary of the board of directors. Some did not bother to follow the procedures and contacted Gao Zhiwei directly. However, Gao Zhiwei was too busy and confused to care.
superior.
After finishing his meal, Lu Feng took a leisurely stroll around the factory, and then went to the production workshop to have a look. It felt like he was back to the state he was in before at Jiamei Food.
After the walk, I drove out and bought a bunch of firecrackers and firecrackers, and set off the firecrackers in the center of the factory.
At three o'clock in the afternoon, the supporting factory of Jiamei Food officially produced the first batch of outer packaging. At the same time, all the machines in the nine factory areas were debugged, and the raw materials were sufficient and ready for production at any time.
After setting off the firecrackers, he returned to the office. The phone on the desk kept ringing. Lu Feng frowned a little. Those who celebrate the New Year are really scolding these people.
Picked up the phone and said: "Is it over?"
"Hey, Gao Zhiwei, if you don't want to do this, get out of here. Who asked you to triple your salary? Do you know how much more money this will provide? Our board of directors has decided that you will be fired!" shouted angrily on the other end of the phone.
.
"Board of directors? Why don't I, the major shareholder, know?" Lu Feng asked rhetorically.
"Who are you?" The voice on the other end of the phone didn't sound like it was Gao Zhiwei's.
"I am Lu Feng!"
"Mr. Lu, happy Chinese New Year, you don't know, Gao Zhiwei doesn't give employees a holiday during the Chinese New Year, he conducts a Spring Festival market raid, and pays three times the salary..."
"I gave it to you!" Lu Feng sat down and said, "Why don't you fire me as a shareholder? I won't participate in management now, but I hope Jiamei Food will be good. I planned this matter."
"Mr. Lu, you are the founder, and I still have to give you face. Everyone joins the shares to make money. If you do this, the losses will be too great. You don't know that employee wages are now the bulk of the expenses. In the second half of last year, profits dropped sharply.
....."
"I am responsible for the things I do. If you lose money, I will sell Jiafeng Electronics to reimburse you. How much will you lose? Is it enough for me to reimburse you 100 million?" Lu Feng's voice was already full of displeasure.
"What Mr. Lu said, brother can ask for your money, you are a big businessman now, that... Happy New Year, me too, I forgot to call you and wish you a happy new year!" The person on the other side kept saying awkwardly.