Zhang Fengxia lay there and talked about her worries about the VCD market, mainly about market acceptance. When new products appear in the past, there will be an adaptation period and general acceptance.
It is very difficult to promote some products. The launch of a new product means overturning the market of the old product, which is equivalent to making an enemy of the entire market.
Take automobiles as an example. The development of automobiles was very difficult at that time because it touched the interests of cars and horses. Another example is electric lights. Of course electric lights are good, but the problem is that you touched the interests of selling candles.
The emergence of every new product is a reshuffle of the original market. Excellent new products will definitely be promoted. The problem is time.
Jiafeng Electronics doesn’t have that time now. What if the investment cycle is too long?
It will really bring down Jiafeng Electronics.
Zhang Fengxia was talking about risks in all aspects. Suddenly she felt that the person next to her had stopped talking. She turned her head and looked sideways and found that Lu Feng had fallen asleep.
Sighing lightly, Zhang Fengxia reached out and pulled the quilt over to cover him, half-leaning on the bedside and muttering to herself.
"I'm an international student. I've learned so much about various classic business cases, international trade, and even studied the art of trading for two years. But I was knocked back to my original shape by you, an idiot like you. It made me doubt myself.
Is it a fake school?"
"Sometimes, when I am alone, I also think about the things you have done. Although it is like beating the old master to death with random punches, when I think about it carefully, there seems to be some tricks in it, and the things I learned are different.
It coincides with each other.”
"You said that you graduated from elementary school, and I always felt that something was wrong. You can write a lot of rare words, and the handwriting is quite beautiful, but your style of doing things is reckless and reckless, like a second-rate person. You are a contradictory person.
"
Zhang Fengxia is not a fool, she is smarter than anyone else, but she just can't understand Lu Feng. This person's experience and what he has done are completely opposite.
During the Chinese New Year, there was noisy and constant socializing, and Lu Feng was indeed a little tired. When he woke up, it was still dark outside, so he turned on the lights and found that it was five o'clock in the morning.
I got up and processed some hand-signed documents on the table, including approval of financial funds transfer, personnel changes, funding approval of various departments, approval of new projects, and a lot of applications.
Lu Feng basically approved these things over the phone, but he still had to go through the necessary procedures.
Lu Feng took a look at the sales of three products: tape players, radios, and home theaters. The monthly sales were less than one-fifth of those of competitors. It can be described as bleak.
Among them, the best-selling one is the tape drive, which is cheap and cool in appearance, and is very popular among young people.
At seven o'clock in the morning, I went to the cafeteria to eat. Today's senior managers were more anxious to eat. In an hour, President Lu's annual speech meeting will start.
At half past seven, Liucheng's car entered the factory, and the largest conference room was cleared. Because there were so many people, there were no tables, only rows of chairs.
Around 7:40, Zhu Lidong, Zhang Fengxia, and Liucheng were already chatting at the door of the conference room. The main topic of discussion was the VCD product.
"Mr. Lu thinks it's okay, then it's really okay." Zhu Lidong said while smoking.
"Have I told you so much in vain?" Zhang Fengxia said helplessly: "From all aspects, there are still risks."
"No, no, no!" Zhu Lidong shook his head and said, "I used to think that whatever suggestions Mr. Lu put forward in the market were not as good as my own. In the past year, I have accepted them."
Liucheng smiled at the side and said: "Anyway, I heard Mr. Lu's words right, I didn't miss it."
"Yes, in my heart, he is almost as good as a half-immortal." Zhu Lidong teased, stubbing out the cigarette butt on the trash can.
The three people stepped into the conference room.
Lu Feng changed into a suit, checked the time and walked towards the conference room. A clerk was leading the way and asked Lu Feng if he wanted a speech or something.
"No need, the development of the company is all in my mind." Lu Feng said solemnly.
"By the way, Mr. Zhang has prepared a red scarf for you, saying it's a good start for you to wear." The clerk thought about it and hurriedly took out a package from his pocket, opened it and took out a thin scarf.
"Okay, let's get some luck." Lu Feng took it casually, hung it around his neck, and walked into the conference room.
As Lu Feng stepped in, Zhu Lidong, Zhang Fengxia, and Wei Yandan in the first row stood up and took the lead in applauding. Instantly, the conference room burst into applause.
There was a red carpet on the podium, and two bouquets of flowers were placed next to the microphone. Lu Feng walked to the podium, pressed his hands slightly and said, "Everyone, please take a seat."
Everyone sat down and looked at Lu Feng. The person sitting behind him still had a notebook and pen in his hand. It was unclear whether he did this voluntarily or because the leader had told him to do so.
"First of all, the New Year is over. In the new year, we have to face new problems. Although the New Year has just ended, my speech today will not be too polite. This year is the Year of the Rooster. This year for Jiafeng Electronics,
It will be very difficult, every company has to go through hardships, this is our second year of establishment."
"What I want to say is that this is a good thing. The management team needs to be tempered. After going through ups and downs, the rainbows you see will be more meaningful and have a sense of honor. If you go through the hardships earlier, the team will mature faster."
"At the end of last year, the department reorganized its internal management methods and expanded the management system. This was done to cope with the things we will face this year. Everyone knows a word called bloat. Once an enterprise expands and has many departments,
There are many layers of approvals, and the efficiency is slow. In the face of market risk changes, there is a situation where the ship is in trouble and turns around."
“Decentralize power to the general persons in charge of various departments, strengthen internal supervision, continue to implement assessment standards, assign responsibility for any problem to the individual, prohibit departmental quarrels, person-in-charge quarrels, and nepotism.”
"At present, the reward and punishment system and promotion system within our company have become increasingly perfect. This year, we must dare to promote from the bottom up, discover and cultivate talents, especially in R&D companies, through external R&D laboratories, cooperation, external recruitment and other means. I will
In a word, it doesn’t matter whether the cat is black or white, as long as it catches mice, it is a good cat.”
“At the same time, we must have a caring spirit for employees, enhance their sense of belonging, create an atmosphere where the company is their home, and be proud of the company, and be proud to be a ‘Jiafeng person’.”
"Besides, the difficulties this year include funding issues, market issues, and product issues. The purpose of expanding so many departments is to support research and development. We are short of money, but we are not short of money. We will never be short of money in research and development. The expanded departments
It’s the mission to make money.”
"This year, there will be several new projects launched. We will cooperate with entertainment companies in Hong Kong to provide exclusive high-quality content, songs, movies, etc., and strengthen the content. Product upgrades are our pain points.
We need to work hard on content and make up for our shortcomings. This is the way to survive."
"At the same time, we need to strengthen our brand promotion. Weipuda has covered more than 300 million people in one year and has formed a stereotyped brand image of low-end and cheap. We need to improve this aspect this year to prepare for the next product upgrade.
, prepare to raise product unit prices.”
"The main content this year is entertainment, investing in variety shows, such as "Zhengda Variety Show" and "Variety Show", and introducing celebrities, including but not limited to, undertaking the sales of concerts, variety shows, low-cost films and television
Investment, song sales, whatever makes money!"
"Do a good job in product endorsements and cultivate your own local strength. For some celebrities with high influence, under the combined effect of other conditions, they sign endorsements at low prices to build a platform for the brand and stretch out the declining trend of TV sales."
"Another product this year is vcd. This will become a key project of the company, a product that will subvert the industry. I won't go into details."
"Let me summarize, this year is very difficult. Be mentally prepared. Next year is not expected to be easy. When Jiafeng Electronics was established, I was thinking about turning it into an epoch-making company. Such a company is destined to
It’s difficult to walk, but as long as we go through the darkness, I believe the sunshine will be particularly dazzling!!”
The scene was filled with thunderous applause, many people had firm eyes, and there were also many "little clever guys" whose eyes were darting around, unsure of what they were thinking.
Everyone wants to ride on a big ship, which is more stable, but few people know what kind of behemoth this small ship will grow into over the years.
"Next, let Mr. Liu from the R&D company tell you about this year's work goals." After speaking, Lu Feng walked off the stage.
Liucheng walked up to the stage, first thanked Lu Feng for his trust, and then said that he would do a good job this year. He discussed specific ideas and had already contacted many organizations. He joked that it would be good to have money.
It’s easier to talk to big organizations that don’t pay attention to them.
The heads of each department came to the stage to speak. Wei Yandan mainly talked about the development of the talent reserve center. A total of more than 600 "talents" were introduced. These people were full of enthusiasm when they came in. They wanted to take charge of a large department and carry out the work.
His own grand ambition and hegemony.
But within a month, half of them were gone. After the probation period, there were not even 100 people. Then various departments were sent to work. Currently, there are still seven people left, and all of these seven people have entered the grassroots management, and five of them are in the grassroots management level.
R&D company.
A few years ago, relying on the strength of the company, we recruited nine graduate students, and we are already halfway there.
Lu Feng expected this result. The more high-end talents, the less attractive the current private economy is. Fortunately, the number of cooperative universities has increased a lot this year.
In the next few years, due to the reduction in allocated quotas, these universities will increasingly cooperate with companies like Jiafeng Electronics. This is the general trend.
A conference was held until noon. At present, the management of Jiafeng Electronics is very healthy, especially the senior executives, who are particularly passionate and hopeful.
Facing difficulties in this state will make Lu Feng feel much more relaxed.