The daily pep preparation meeting before the opening of the store continues, with everyone making suggestions together.
"Madam, we have too much business these days, including many individual customers, and even more people come to see the excitement. Should we set a threshold, or specialize in bulk business? We will not do individual customer business?" The shopkeeper
Yu? suggested.
Those individual customers don't make much contribution, and they have to spend a lot of time to greet them. The energy spent does not match the rewards. It is better to specialize in one way and spend more time serving effective large customers.
Yu? was Gen Qi's subordinate and the manager of Mu Yan's southwest business. Huo Xi asked Gen Qi to recommend a shopkeeper, so Gen Qi recommended Yu?.
There have been so many people pouring in these days, some looking to buy goods, and some just watching the fun. Because there is no threshold, anyone, male, female, old, young, poor, rich, can come in.
There were too many people, so the real customers were squeezed in, and there was no room to look at the goods. Moreover, the samples at the foreign goods store were almost packed.
According to Yu?, these are not their target customers.
The stewards present felt that what shopkeeper Yu said was reasonable, and they all turned their attention to Huo Xi.
Huo Xi thought about it and felt that what Shopkeeper Yu said was reasonable. To do business, you must have your own target customer group. It is impossible to meet everyone's needs. It is right to have a clear business direction when opening a shop.
But she has not forgotten her original intention of opening the North and South Goods Store, which was to cut off the Jun family's escape route and break the monopoly dominated by the Jun family.
Just when he was about to speak, Yang Fu glanced at her and said: "We have just opened, and everyone is looking for surprises. If we set a threshold at this time, we will lose the support of the people. It will not be good for our business. Even the people who come in
If you just watch the excitement without buying anything, you will spend a lot of money on tea and snacks, but it is also a publicity and marketing method. The people who come in help us spread our reputation and open up business routes for us, which is of great benefit."
The stewards nodded after hearing this.
A steward said: "Although some people contribute little, almost no one who comes in leaves empty-handed. We have a lot of goods on the shelves, which almost covers everything you need at home. You can buy everything here. Even if you buy half a catty,
Salt, grains, soy sauce, dry cured meat, or some candied fruits to sweeten your mouth, and you’re almost empty-handed.”
"Yes, I noticed it too. The people who came in were embarrassed to eat the free tea we provided. The people were so grateful that they almost didn't go out empty-handed. They would carry something away. No matter how low the price was,
It’s also business.”
Shopkeeper Yu was a little worried, "But every time we enter the yard, we have a pavilion to rest. The ladies and gentlemen living nearby like to come in and join in the fun, sit there and chat and laugh. The noble people actually..."
"Actually, you don't want to be with them?"
Huo Xi said what he had not finished.
Seeing Shopkeeper Yu nodding, he smiled and said: "It doesn't matter, this is not a place for gardening and enjoying the spring. Let the guards patrol each courtyard more often and tell everyone to be quiet, don't make noises, and don't make trouble, and it won't have much impact."
She knew that there were class distinctions in every place. The rich did not want to associate with the poor. Officials and nobles looked down on the common people. They were treated differently everywhere. Not to mention the present, it was the enlightened future generations. Which place would not have a special area for VIPs?
The world is like this, it is inevitable. It is reasonable for rich people to enjoy higher-level services.
"We will open the trial operation for a period of time and then look at it. If there are irreconcilable conflicts, we will find another way at that time. Now the first stage of the business goal is to first increase the visibility, advertise it widely, attract a large number of customers and attract all kinds of customers."
Supplier of goods.”
"Yes." All the shopkeepers present here responded in unison, admiring the unprecedented North-South goods store opened by Mrs. Shizi.
They have never seen such a business model anywhere.
Almost all the people in the city have been here these days, right? Here, they not only have all kinds of goods, goods from all over the world, which is an eye-opener for them, but also there are many styles, cheap prices, and the merchants have good service attitudes.
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When you are tired, you can see the scenery and have a place to rest. You don’t have to carry heavy goods everywhere. You don’t have to run to the east city, west city, south city or north city. You can buy all your daily necessities here. It couldn’t be better.
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Ordinary people like to come in for shopping, noble people even more like to come in for shopping, and ladies and ladies come in in groups to make big purchases.
Because I didn't pay money on the spot, I only took sticks, so I didn't feel any pain in my heart. I wanted to buy everything I saw. One basket was not enough to hold bamboo sticks, so I had to use two or three baskets to hold them.
The shopping experience has never been more satisfying and comfortable. It has made Guangfeng Shui Nanbei Store a lot of money and a lot of talking points for the people in the city.
At the end of the meeting, Huo Xi asked Shopkeeper Yu to set up a VIP lounge at the end of the courtyard where the jewelry and foreign goods were displayed.
In the VIP lounge, precious foreign goods are taken out for the VIPs to view, in order to enhance their shopping experience and satisfy their sense of class status and honor.
After everyone left, only Yang Fu remained.
Yang Fu was a little excited: "Xi'er, I admire your brain so much! How did you come up with the idea of opening such a shop? In just a few days, the inventory in our warehouse has almost been sold out. Fortunately, we have made enough
We have to prepare a steady stream of goods to be delivered, otherwise the guests will have nothing to pick up. With such a good idea, why don’t you open one in the capital?"
If it were opened in the capital, how much money would be earned? Just thinking about it makes me happy.
Huo Xi smiled and said that it was not opened in the capital simply because she had not thought of this business model before.
Being able to open it now is purely a result of being forced to think of it.
Sun Chunyang pioneered the warehouse display business model, which can be said to be the prototype of later supermarkets. Not only that, he also pioneered many very special and effective business methods.
For example, advance delivery system, such as off-site delivery system.
I don’t know if it was the inspiration given to him by the money bank bank. The reason why the bank bank appeared was because merchants traveled all over the world. It was unsafe and inconvenient to carry a lot of gold and silver with them, so the bank bank and the bank note came into being.
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This chapter is not finished yet, please click on the next page to continue reading the exciting content! Merchants who travel north and south to barter can just exchange their silver for silver notes at the place of departure, carry them with them lightly, and use the silver notes when they arrive at their destination.
Just convert it into money or make payment.
It saves effort and worry along the way. You can carry the banknote with you and there is no need to ask a master to escort the money.
Sun Chunyang's Nanhuo Store imitates the practice of a bank. Buyers, whether they are vendors or customers buying goods for their own use, can pay money at any store to obtain a delivery voucher, and then use the delivery voucher to pick up the goods at other stores.
In this way, it is convenient for both customers and sellers.
Customers don’t have to worry about the risk of loss and loss along the way, and the shipping company doesn’t need to stock up, store, or transport goods back and forth. Both parties save a lot of manpower, material resources, and various costs.
With such business methods and strict product selection mechanism, Sun Chunyang Nanhuo Company opened all over the south of the Yangtze River and became a wealthy man at that time.
Huo Xi told Yang Fu this business model, and Yang Fu was dumbfounded.
After a while, he came back to his senses and his eyes were shining: "Xi'er, how come you have such a big head! I grew up drinking the water of the Qinhuai River, and you also grew up drinking the water of the Qinhuai River. Why is your head different? With such a method, what on earth do you think?
How did you come up with it?"
My sister, you and your brother-in-law must have fed Xi'er delicious food behind my back!
Huo Xi couldn't help laughing, "I was forced to come up with this. I'm telling you this because I want to discuss with you whether it would be appropriate to open such a north-south goods store in Beijing and Peiping."
That's a perfect fit!
There are more wealthy people in the capital. And Peking, as the next capital, how can there be less business?
Hexing was about to discuss it with Huo Xi when he heard a servant coming to tell him that someone was looking for his employer.