Chapter 2030: One stone, three birds with money, face, I want
The next day.
Tianchao Sports Station.
"Chiangchao Sports Station, this is Chiangchao Sports Station, I am Yang Jian. The game I brought today was the 2013 IAAF Diamond League Doha Station, Qatar, and this is also the venue for the first match of the Diamond League in 2013."
"I think everyone knows why this game was suddenly inserted. Chinese athletes, the new Olympic 100-meter champion Su Shen, will start his debut this year."
"Originally, Su Shen's plan should be the first show in the Magic City Station, but for some reason, it was changed to Doha Station."
"I hope he can play his good results here and do a warm-up for this year's World Championships in Moscow."
"But this game is scheduled for the last game tonight. Everyone can take a break and watch it."
Yang Jian looked at the news given by the director and gave a rough introduction to the game so far.
Then he suddenly received a message, and you were obviously stunned.
Because of this news, the director gave it-
The Diamond League's biggest sponsor this year was replaced by SU.
SU?
Isn’t that Sushen’s brand?
What's going on?
What Yang Jian recalls—
"Although the new main champion sponsor of the Diamond League has not been found, the IAAF is still strong." This was revealed by IAAF Chairman Diak at the press conference for the first stop of the 2013 IAAF Diamond League the morning before yesterday.
When answering the reporter's questions about Sanxing Company withdrawing from the main title sponsorship of the Diamond League and whether the IAAF is facing a financial crisis and affecting the Diamond League, Diak said that the IAAF is currently working to find a new main title sponsor, and Sanxing's withdrawal will not affect the 14 races held worldwide this year and the $30 million athlete bonus.
"We are now working to find new partners for the Diamond League, but it's not a matter of life and death," Diak said.
Diak believes that Europe is the gold market for track and field sports, but the continent has always dealt with various debt crises, and companies usually cut sponsorships for sports and entertainment. However, the IAAF has other revenues, including television broadcasts to 2018 and market development to 2019. In addition, with the success of the London Olympics, the IAAF has also increased revenue from the International Olympic Committee, etc.
...
This is Yang Jian’s rough memory, but no matter how you look at it, because of the sudden withdrawal of Sanxing Company, the IAAF Diamond League is in a state of unlimited territory.
However, Su Shen had actually known this news for a long time.
Even prepared in advance.
The global economic situation was unstable in 2013, Europe faced a debt crisis, and the operating pressure of enterprises increased, reducing sponsorship of sports events to save expenses. Although Sanxing's net profit in the first quarter of 2013 increased by 41.6% year-on-year, the uncertainty of the global economy still made it more cautious in its investment decisions. Sanxing also needs to consider reducing investment in non-core businesses, and Diamond League sponsorship may be regarded as non-essential expenses at the time.
Previously, as the main sponsor of the Diamond League, Sanxing's brand logo was not as expected in the event. There were many billboards and trademarks at the event, which made Sanxing's logo not outstanding enough, which affected the effect of its brand promotion and promotion, and made Sanxing question the value of continuing sponsorship.
This turns Sanxing's overall investment into personal investment.
For example, investing directly in Bolt.
Sanxing reached a personal sponsorship contract with Jamaican Flying Man Bolt. Compared to sponsoring the entire Diamond League, they believe that Bolt's personal influence and commercial value in the field of track and field is more attractive to Sanxing. His personal outstanding performance and global popularity can bring more direct and significant brand exposure and commercial returns to Sanxing. Therefore, Sanxing is more inclined to invest resources in personal sponsorship of Bolt.
In addition, the performance of Sanxing Electronics' business units was different. In 2013, the performance of the memory chip division improved, but the performance of the display screen declined. The consumer home appliance department improved due to the hot TV sales in the seasonal peak season, while the performance of IT and mobile was not satisfactory due to the increase in inventory adjustments and marketing expenses at the end of the year. This also prompted Sanxing to redistribute internal resources and adjust strategically, tilt resources towards business segments with more development potential and profitability, thus giving up sponsorship of the Diamond League.
Of course, there is a more core one...
Su Shen knew very well that Han Guo lost money in all kinds of crazy because of the bad luck of the Daegu World Championships. In addition, his country was originally a group of weak people in the international field without soil for track and field.
It made the Great Cold Kingdom, which is centered on the universe, feel heartbroken about track and field.
They have always believed that the universe was invented by themselves.
Now there is only one track and field job, but there is not a single talent in my country.
Then I just pulled out a move to cover my ears and steal the bell.
As long as I turn a blind eye.
Just think that there is no such project.
My Great Cold Nether Kingdom is still at the top of the universe, without any flaws.
So since Daegu, they wanted to take out this sponsorship.
But I haven't found a chance to get out of it.
In fact, they overlooked an important factor-
That is the rise of the mobile network era.
You said it was a coincidence that since Sanxing Company refused, the company that will take over in the future is actually the company in our country. After occasionally accepting it, the revenue of the Diamond League is indeed getting better and better every year.
NBC Sports and Diamond League signed a three-year media copyright agreement to obtain television and streaming rights for the event.
The World Athletics Federation and NBC Sports have signed a ten-year agreement covering all world track and field series including the World Track and Field Championships.
Flosports signed a multi-year agreement with the Diamond League to stream and distribute 14 of the 15 events.
In the future, we will also sign long-term broadcast agreements with the United States, Russia, Germany, the Balkans, Portugal, the Netherlands and other places.
This chapter is not finished yet, please click on the next page to continue reading the exciting content below! At that time, just a domestic game will have a direct economic benefit of nearly 150 million yuan.
This way, brand sponsorship and streaming will get a share of the pie.
In fact, the broadcast rights will be sold higher and higher, which is the trend of the world.
This is true for both football, basketball and other sports. Take the NBA as an example. In October 2014, the NBA League reached a 9-year, $24 billion TV broadcast copyright agreement with ESPN and TNT. The contract will take effect from the 2016-17 season.
This contract is already a sky-high price, causing the value of all NBA players to soar, and ordinary players have begun to show various billion yuan contracts.
What is even more shocking is actually the latter.
The next NBA TV broadcast contract will be reached with ESPN, NBC, and Amazon for a total price of approximately US$76 billion in 11 years. Among them, ESPN pays US$2.6 billion per year to win the exclusive copyright of the Finals, a division final, a prime time per week and WNBA games; NBC pays US$2.5 billion per year to broadcast about 100 games; Amazon pays US$1.8 billion per year to broadcast regular season, playoffs, midseason championships and playoff playoffs.
What's more, the NFL actually signed a $113 billion agreement.
This is the future sports broadcasting trend.
The value will rise wildly, but in fact, the accelerator that stepped on the fast lane was in 2013. When you see the prize money in the Diamond League rise year by year, it means that the profits are getting better and better.
It's a pity.
Sanxing Company made a mistake in making judgments.
I threw away this fat offer I should have.
Su Shen knew that this period was the best time to ask for money. The copyrights of TV broadcasts around the world began to sell at sky-high prices, and the athletics booms began to reach the best level because of himself, Bolt and various geniuses.
It’s even more because of the extreme game between himself and Bolt.
After this exclusive contract is won.
He also wants to eat alone.
Giving such a high sponsorship fee is not just about gaining popularity and making some money. His goal is to start a sky-high broadcast agreement for global sports events.
Now is the time when the IAAF Diamond League is short of money and timely help. At this time, people will agree to the harsh conditions you offer.
This is the real way to get rid of the firewood.
A wave of bottom-up purchases.
At that time, Su Shen will only take the negotiation of broadcasting rights into his own hands, and he will be his own as much as he sells it.
Then what?
The words are here in black and white.
If you want to get some soup from your hands in the Diamond League, it depends on your expression.
The key is that when you go to others now, you have to treat you as your savior.
Look at the NBA's playing harder and worse later, superstars and historical superstars are basically unable to come out, but this does not prevent others from rushing to double their broadcast rights income.
So just take this one.
Don't say anything else.
It can be easily fetched after tens of billions of dollars.
Moreover, the track and field events on this timeline are more valuable. There is also the influx of butterflies, which raises everyone's competitive level to a higher level.
Now it can be said that people all over the world are waiting.
They are all waiting to see the battle between Su Shen and Bolt.
Wait for a showdown between red lightning and black lightning.
Want to see where the limits of human beings lies?
This is the most primitive stimulus.
It will definitely bring considerable commercial value.
This is only the profit aspect.
More importantly, doing this can bring more professional levels, professional level services and professional level standards to the country. Back then, we spent a lot of money to buy a preparation code and experience from various countries. Now it is time to win all the waves.
Don't spend extra money.
This is a great benefit for domestic event preparations.
Secondly, because the biggest funder of the Diamond League became himself.
Maybe the Diamond League will be held in China for several stops in the future.
In this way, more management athletes can also get opportunities to exercise.
Because the host athletes themselves have special rights to participate, more athletes can get the opportunity to show their faces internationally and accumulate international competition experience.
It means that he became the savior of the IAAF and the Diamond League again.
Helping you in time and making a lot of reputation.
It can also secretly capture most of the future income.
Let the entire Diamond League listen to it.
Eliminate all kinds of bad things.
Even if IAAF wants to get a share of the pie, it has to look at its face.
The most important thing is that when you make a lot of money, you can push the domestic track and field career to a new peak, giving more domestic athletes the opportunity to accumulate experience in training.
This stone three birds.
Tell me.
Is there anything better than this?
Spend some money.
By then, you will make money and fame, and you will be very brave and you will be able to make money from domestic personnel.
This is simply...
It doesn't work without doing it.
Therefore, when Sanxing decided not to do it, almost the next moment, Su Shen contacted him. Diak was upset. Without a sponsor, he would not be able to pay the athletes at that time. This was a worrying thing, and things were not as easy as he said to the outside world.
Just when he secretly cursed the ancestors of Han people in his heart for the eighteen generations.
At this time, Su Shen brought his sincere contact.
And because he knew that the value of various sports events would increase significantly in the future, he even offered a premium contract.
Although there is not much premium.
But at this time, they just withdrew.
Can you take the opportunity to make the right decision and take advantage of the situation to rob. You can even add another wave of icing on the cake based on timely help?
Anyway, Europeans and Americans don't understand this kind of operation.
Diak even thought where could he find such a good sucker? He wouldn't he hold an emergency meeting quickly and Su Shen said that he would agree to any conditions.
The other members of the competition organizer must have no objection, otherwise their salary would not be paid.
This chapter is not finished yet, please click on the next page to continue reading the exciting content behind! Or they are not easy to make money.
That's probably the fastest decision-making meeting in Diamond League history was finalized.
The SU brand becomes the exclusive sponsor.
And as long as you continue to sponsor, you can earn the revenue of all broadcasting rights trading projects of the Diamond League in the next 100 years.
At that time, Su Shen and the others are only obliged to give some dividends.
But this number has no specific decision.
So whether you give it or not depends on your mood.
The old guys on the IAAF Diamond League must think they have made a big profit, because the Diamond League has not sold much copyright in recent years, let alone online copyright, these people have never considered it.
Secondly, there is one most important reason.
That is Diak's term, and it hasn't been too long anyway. He doesn't want such a mess during his term. As long as he makes all these seem to be well-protected during his term, what happens later...
What's wrong with him, the former chairman?
Anyway, I've done it for you.
It's your own problem if something happens.
If you get one move, you will not be in your position and do not plan your own affairs.
If you have any hot things, you can solve them yourself.
He has earned enough reputation.
Su Shen naturally knew the information and direction of the future. He even affirmed these conditions and did not bother them too much because this compares the future income...
It's totally a small profit.
I directly obtained such a large amount of copyright time.
You will cry at that time.
Even if you want to make money, you don’t look at your face and don’t give it to you if you have soup.
The words are clearly written on black and white.
Just for...
I'll kill you.
In this way, when both sides had their own ulterior motives and felt that they had taken advantage of it, the two sides had extremely friendly and intimate exchanges and eager cooperation.
Then Diak made an announcement.
Announced that he had successfully resolved the financial crisis that occurred in the Diamond League.
Su Shen.
Just stunningly.
Make Diamond League the largest daily league card for training track and field athletes in the world.
Holding it tightly in your hand.
After winning this contract, I immediately asked my team to follow their instructions to quickly discuss cooperation with various TV companies, especially various emerging mobile media and streaming media, all of which must be caught in one place.
Then.
You'll know soon.
Whoever should cry should laugh.
Su Shen lay on the bed and watched everything settle.
I thought that damn Europeans and Americans were used to being robbers.
I can make them sold by myself.
Then count the money for yourself.
Just think about it.
Three words.
It's so happy.
Go to sleep with a good mood.
Tomorrow will be in good shape.
Go to the stadium in Doha.
A stunning success.
ps: The Diamond League crisis public relations incidents mentioned here are all things that have really happened in history.