"What are you afraid of? There's nothing to be afraid of. Haven't you already been trained? You can't do this. Don't be nervous. There's nothing to be afraid of.
Let me demonstrate it to you. I will give you a demonstration and gather all the interns and middle and senior managers in the company.
I'll show you one side, and you can step forward and simulate the other side. We've already reached this point, so there's nothing to be afraid of.
This is the only step left, if this step is completed, we will succeed."
IPO roadshows are indeed very important. They are different from movie roadshows. Movies are one-off, while listing requires long-term investment. What do investors want? Can you clearly explain your company and products?
, there is a value presented.
Let investors see profits, even if it is a big pie, it must be good-looking. What do investors value? Either you have an absolute monopoly of technology, and if you don’t say much about this, they will invest, or you
If your pie can fool 99% of people, then that’s fine.
Many of the people the road show faces are people from investment companies, as well as some funds and media. These people are not easy to fool, and the questions are very sharp. If you can't answer them, other investors will basically reject you and you will not come back.
Pay attention to your stock.
Not to mention Qiu Shuhong, the company founded by Rebus does not actually need to participate in road shows at his level, but under normal circumstances, he will go. This is to give investors confidence.
Also, when Mr. Yu's company was listed, he personally participated in almost every road show, because the founders of these companies are better suited to give speeches than anyone else. Unless the eloquence is really bad, they will ask shareholders or company executives to come forward.
But this has a drawback, which is that it makes people feel that your company does not have a leader. The external image is very important. When the company matures, the founder can take a back seat, but the leader will not come out during the initialization of the company. That may not be the case.
This is a good signal and gives people the feeling of a shell company.
So Qiu Shuhong still has to go out to give a speech. The most important point is that Ji Feng is now equated with Qiu Shuhong.
That's why Qiu Shuhong is under great pressure, because the trader is actually Zhao Mingyang, and Qiu Shuhong does not have absolute coordination. Zhao Mingyang helps her plan most of the time, so she is afraid that she will not be able to answer the core questions when asked.
For example, the future, future plans and prospects, she is afraid of saying the wrong thing.
Qiu Shuhong hugged Zhao Mingyang and said, "Why is this going to be launched so soon? Can't we wait any longer?"
"No, waiting too long will do us no good. We want to taste the first piece of cake, and haven't we been preparing for a long time? It's just a launch. There is still a stage before the car is launched. What we want is to let the whole world know.
, we are making trams." Zhao Mingyang said.
"But I don't feel at ease. Our tram technology is not mature yet. What if I meet a professional person to ask questions? I'm afraid." Qiu Shuhong knew that Jifeng Motors is not a mature product at all, so she felt guilty.
Zhao Mingyang hugged her, patted her and said, "It's okay, look at me later."
Just in case, Zhao Mingyang asked Lingshi Palace to send several senior media people who could be trusted, so that there would be absolute guarantee.
There were no less than a hundred people in the conference hall of Jifeng Automobile. There were many foreigners here, including product designers, as well as a group of corporate managers. The largest number were college interns who applied for jobs this year.
Zhao Mingyang specially selected interns, because this group of people may not know much about professional knowledge, and they may not necessarily understand what a company is listed on, but they have the most questions. Some of the questions may be ridiculous and they will argue in depth, but
If you can deal with this group of people, then it will be easy to deal with investors.
Because after the product is launched, it will first face this group of users, and this group of people will also voice doubts. College students are always the most important group of companies, because their spending power can also drive family members to consume. Most importantly, college students are the most important group.
It is easy to become sticky to the company, and what they like will not change easily. This is what the company values.
Zhao Mingyang stood with everyone, and the others surrounded him, and he stood in the middle. This was the most traditional road show method. The speaker did not need to wear a microphone, but he had to speak clearly and clearly, just like standing on the street in the past.
Storytelling is the same as crosstalk.
Close interaction tests people's psychological quality and on-the-spot reaction.
The voice should be loud, so it is more contagious. Nowadays, everyone wears a headset to give a speech. With a loudspeaker, you don’t have to talk so tiredly. But if you want to practice speaking, you must first practice not using a headset or loudspeaker, which will still have to be worn.
There is only one thing that is best, and that is ear return.
If you don't wear this headset and amplifier, when you give a speech, you can clearly hear what you are saying, and you can adjust your words in time. But if you wear the headset and amplifier, the amplifier will be synchronized with the speaker.
The output frequency will affect the speaker. The most direct one is that it will cause short-term tinnitus in the long term. At this time, if you wear an in-ear feedback, the best effect is mainly direct sound and reflected sound.
Unless you have enough speaking experience, then it doesn't matter, because you have full speaking experience and field control ability. However, for the best effect, many people will wear earphones and microphones when speaking.
"Everyone, you can raise any questions or concerns you have about Jifeng Motors. You all understand Jifeng Motors, and I don't need to repeat the introduction.
You just need to put forward the answers you want. Of course, your time is not wasted. I also hope that you will not have any concerns. If you have concerns, you will not get the red envelope prepared for you in advance.
Especially the management, if you are trying to flatter others, you can leave on the spot. Otherwise, I will fire you on the spot if I find out. I don’t want any sophistication in this question, because middle and senior management may also participate in the road show. You
Are you ready?"
All the middle and high-level people were first named by Zhao Mingyang, because they were afraid that these people would be so sophisticated and ask flattering questions, which would be useless.
Because there was a roadshow for a listed company before, the boss was used to flattering the questioner, thinking that the questioner would do the same, and the result was very embarrassing. What was even more embarrassing was that the flatterer came out to scold the questioner on behalf of the boss. As a result, the shame was brought to grandma's house. The company was also embarrassed.
It was able to successfully go public. However, it offended investors and media people at the last minute.
Many bosses have been deceived by a group of flatterers and have no idea of their true strength. Whoever they face during the road show has no background.
"Come! Which one of you will ask the question first? I have money here. The person who asked the question will come forward and get a red envelope." Zhao Mingyang pointed to the red envelopes piled up beside him. Each red envelope was five thousand yuan, which was full of sincerity.
An intern first stepped forward to ask, after all, are newborn calves not afraid of tigers? The boy picked up a red envelope and asked: "Mr. Zhao, what are your views on migrant workers?"
Everyone present was very embarrassed, because this kind of questions rarely appear in road shows, but Zhao Mingyang knew that this kind of question was what he wanted, because if someone arranged by a rival company came to ask questions, he would ask some wrong answers.
Questions from the mouth are beyond the scope of the question. You don’t have to answer it, but the answer shows your personal adaptability.
It's mainly about some controversial things. If people who are interested ask questions, they must learn to practice Tai Chi and resolve them skillfully.
Just like when some reporters asked some questions about entrepreneurs, such as the conversation between Jack Ma and Musk, many people said Jack Ma was too weak. How could he answer that?
In fact, the environment is different. Jack Ma cannot easily express his opinions and can only do Tai Chi in circles. It is much better for him to be called a weakling than to say the wrong thing and get into big trouble.
This guy looks like he has just graduated from college, and he still thinks like a student. He openly and silently denounces capital. Anyone who speaks for the boss is a scab.
Therefore, their questions are more direct and sharp, and it is too difficult to change their thinking.
This kid asked the boss what he thought about beating workers, which was a surprise, because no matter what the boss answered, he was wrong. These are two completely different positions.
So everyone around them felt the tension in the atmosphere, and a group of foreign employees became nervous. They are now receiving high salaries. In the past, when they were receiving basic salaries, they were the same as the boy in front of them. Later, they also realized that the world is the same, nothing more.
Whether the benefits are sufficient or not, those who make trouble are often low-paid.
After all, those who get high salaries can basically see it clearly. If you use this capital to replace it with another one, it may not be as good as this one.
But most people can't see this, so the contradictions will only increase. Just like the emperors in the past, they changed again and again. The lives of the people below have basically not changed. They all want to have an emperor who can be with the people.
Le, this is too much to think about. Whoever sits in that position is still a citizen.
The changes in Ming Taizu's thinking in the early and later stages are the best verification. When he reaches that position, it is the same. He first opens countless back doors for his family to ensure his own interests.
Zhao Mingyang also knows that there are different opinions on how to answer this question, but this question must be answered.
He looked at the intern and said: "I am a worker. I graduated from college like you and started working for the company. Later I invested in myself, worked for customers, and became a shareholder of a company and worked for the company.
.
First of all, you need to understand a concept. The boss is also a worker, but he makes slightly more money. But I can tell you clearly that the most relaxed time for me is when I am at the bottom.
Although I was a little tired at that time, my salary was not high and I couldn't satisfy some of my desires, but by the same token, my risks were also much lower.
For example, if I make a mistake, someone will always help me deal with it. It is nothing more than a fine and a deduction of points. But as long as I correct the mistake and pay attention next time, I will not make any mistakes for a long time. I will complete my assigned work every day and be steady and progressive.
, as long as you don’t make mistakes, you can get more wages?
No worker who is too capable cannot make money, and will not be ignored. The premise is that you do not think that you are very strong and your talents are not appreciated.
In today's world, how many talents are still unmet? If you can't go to the next company, but if three or four companies don't find your talent, you have to consider whether you have no talent. Of course, you are very talented, so come here
Come to work here."
The audience burst into applause. Zhao Mingyang affirmed the boy and praised Jifeng Motors.
Zhao Mingyang looked at the boy and continued: "You know, when I became the team leader of the company, my pressure came. When team members made mistakes, I was the first to be criticized. I had to take into account the needs of each team member.
At work, I still have to cope with the tasks assigned by the superiors. I have no choice but to get too much money. When I became a minister, I had more headaches.
Because many times I have to deal with customers directly. If I make a mistake, I will not be forgiven. But it is also good for me to be a director. Companies in the same category will poach me at a high price. I thought that another company is different, but in fact they are all the same.
, not even as good as my previous company.
When I first started my business, I was the owner of the company, responsible for purchasing, sales, after-sales service, etc. At that time, I thought what was I doing? I was working so many jobs by myself, I was tired, I couldn’t make any money, and I had to work all the time.
Facing the risk of bankruptcy, I am always worried.
When I have some achievements and there are more people in the company, I have to face workers' wages, rent, Party A's unreasonable demands, etc. You will think that you are all working for the boss, and the boss is a vampire.
I agree, I thought so before, but I tried my best to perfect something so that I wouldn't become that kind of vampire.
For example, here we have a normal weekend holiday, right, and a fourteenth salary, right?
Of course, there will be overtime work, but overtime pay will be given. If overtime pay is paid, if you complain about overtime work with overtime pay, that is another argument.
To answer your question, what do I think about migrant workers? I think as long as you are an adult in this world, except for the second generation, everyone else is a migrant worker. The parents of the second generation work for the second generation, so they live such a good life.
Well, we all work for ourselves, and to put it more objectively, this is called income from labor.
Do you see why our parents complain about us? Because they also feel that they are working for us and have paid so much for us without asking for anything in return. That is the real working class, and are we capital?
Are you? Am I the same? Are all of you here the capitalists you hate the most?
So if we put ourselves in their shoes, can we do better and earn more, working for our parents? What about becoming their workers?"
After hearing this, the intern felt that what Zhao Mingyang said made sense. You see, everything can be solved when it comes to family, and family ties can break everything.
Zhao Mingyang did not answer some contradictory points directly, that is, the opposite points, but his answers made the intern very satisfied, because Zhao Mingyang unknowingly instilled in him a consciousness that you and I are both workers, and you and I are both.
capitalist.
"Mr. Zhao, I would like to ask, what market competitive advantages does Jifeng Automobile have compared to traditional cars? Will consumers pay for it? What is Jifeng's core competitiveness?" A man in his forties wearing a black shirt
The middle-aged man asked.
He is a professional reporter arranged by Lingshi Palace. He has been in the media circle for many years. He used to work at a TV station that starts with C. He did not take the red envelope and asked questions directly. His questions were more professional and also
More pointedly, what is your core competitiveness?
Qiu Shuhong looked at Zhao Mingyang nervously, she was afraid of encountering this kind of problem.
Zhao Mingyang replied calmly: "The automobile industry has a history of hundreds of years. First of all, let's be clear. Electric cars are not new. The first cars used electricity, but the technology was immature. Everyone chose oil, which is easier. To put it bluntly,
, I encountered a bottleneck and couldn't break through, so I was forced to choose oil.
So ours is not a concept product that appeared out of thin air, nor is it a PPT. We are a kind of inheritance. We have spent hundreds of years on the basis of our predecessors to achieve breakthroughs. I don’t think this is a new thing. To say that it is a return to tradition.
Traditionally, it is called new energy at best, not new products."
Zhao Mingyang first denied the other party's understanding of electric cars. If it is considered a new thing, it may be rejected by the market, because generally such innovations will basically be questioned by the market if the technology is not very mature.
So he must deny that this thing is a new thing, classify it as tradition, and eliminate people's doubts and doubts.
"Let's talk about the difference between us and petrol trucks. It's the difference between trams and petrol trucks. Trams are first of all more environmentally friendly. I don't need to tell you about the pollution caused by car exhaust. Just look up on the Internet and there will be some pollution data reports. Compared with us,
Oil trucks are more environmentally friendly.
After all, environmental protection is a problem that humans have always faced. Now that there is something more environmentally friendly, why don’t we use it? Why not create a better ecological environment for our descendants and give them fresh air?
Secondly, there is the cost. The cost of charging a tram is much cheaper than that of a tram, which reduces the cost of use. Many people are no longer afraid of the high cost of using a car.
As for the core competitive advantage, our Jifeng advantage is the technological revolution. A hundred years ago, humans could not have imagined that today a mobile phone would solve our daily necessities, food, housing and transportation, and connect the world, because every change is driven by countless scientific researchers.
We at Jifeng Automobile have more than 5,000 technical personnel, and our annual investment in research and development expenses continues to increase.
This car has been developed since 2008. It was led by the late husband of our founder Ms. Qiu Shuhong. For eight years, Jifeng has been working hard and concentrating on technology.
Over the years, our team has polished our products countless times.
Now it is a car that can stand the test of the market. First of all, we have an assisted driving system, which is far ahead of global car companies. Moreover, we are constantly increasing investment in assisted driving and strive to allow everyone to truly experience the driverless experience within ten years.
The joy of driving.
For example, a family chatted, took a rest when tired, and when they woke up, they went from Shanghai to Luoyang. One of the advantages of the tram is that there is no smell of fuel vehicles, and there is no need to worry about unnecessary sleep in the car without opening the windows.
risk.
Secondly, our seats are all top-grade sofa seats with the same specifications as million-level luxury cars, ensuring absolute comfort.
We were the first to develop an intelligent design for the entire vehicle, which is like a mobile smart home. For example, one command can control the entire vehicle.
For novice drivers. We first launched the novice reverse automatic parking function, which does not require you to drive the car, and the car can drive into the parking space by itself.
Batteries are also our core technology, and our batteries are far ahead of the world.
We have created a completely new car-machine system for this car, which is our core competition.
The most important thing is for us to do our part in environmental protection and give our children green mountains, green waters, blue skies and white clouds."
Zhao Mingyang's core point is that fuel vehicles pollute more, while trams pollute less. For the sake of environmental protection, trams should be chosen, which has a big value orientation. It seems that all pollution is caused by fuel vehicles, and he also talks about the advantages of Jifeng Motors.
"I would like to ask Mr. Zhao, what is your relationship with Mr. Qiu?" a girl suddenly asked.
The whole place was deathly silent. This was an unavoidable topic. Qiu Shuhong was single. The main business of this business was founded by her late husband. She insisted on making trams in order to fulfill her late husband's last wish. So what if she was married to another man? Isn't corporate culture just that?
