Chapter 303 Affects corporate image? [Thanks to Mr. Timomiao for the reward]
If Zhao Mingyang's order fails to produce results, they will immediately change teams to do it without giving any chance.
Zhao Mingyang looked at Fang Shuo and the others and knew that there was no need to explain something in a long way. For them, time was very precious. This is what they believed, and they should try their best to complete the things they felt were valuable in the limited time.
Zhao Mingyang stood up and said: "Okay, let's go directly to the site, starting from the roadside. Your sales department will also be there to see if the mode and effect of the local promotion are suitable. Let's go to the site."
"Okay, who comes from the sales department?" Fang Shuo stood up and asked.
"I don't know. I guess he's not a sales president or something. Otherwise, he must have contacted us in advance. It's probably an internal employee of the department who came to take a look and take pictures." Zhao Mingyang said, and the meaning was very clear. If the sales boss comes,
You don’t have any rumors? You are all from the same company.
A group of people were driving. Zhao Mingyang saw that the other party had two commercial vehicles with drivers. How many drivers does this company have? How many people from a marketing department are equipped with special cars and drivers? They are still rich.
Zhao Mingyang drove by himself, in the Mercedes-Benz E he had just rented, and went to pick up Qian Jinduo and the others. Qian Jinduo and others followed Zhao Mingyang's instructions and told Tuanmei Sales that they needed 20,000 kilograms of eggs.
Zhao Mingyang used eggs as an inducement and asked Qian Jinduo and the others to contact a supermarket to purchase a thousand bottles of laundry detergent from their supermarket, but they needed to build a table in front of the supermarket.
The reason why Qian Jinduo went to Tuanmei's sales department to ask for 20,000 kilograms of eggs was to give them a signal to ask the sales department to come and take a look today.
It is impossible to be united within the company. Sales basically have the highest status in the company, but they are the lowest outside the company. The company's most enjoyable aspect to the outside world is procurement, but procurement does not have much authority within the company.
When the Tuanmei Operations Department contacted Zhao Mingyang to come and see his plan in person, Zhao Mingyang knew that this might have to be changed again. It was hard to say what the change would be. After all, they were also in the business of operations, and they might have rejected all of Zhao Mingyang's operation plans.
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Therefore, Zhao Mingyang can only let sales see this plan. Once the sales decision can be used, the operations department will have to approve it.
Zhao Mingyang heard in his previous life that the Tuanmei Operations Department was difficult to maintain. Fang Shuo said it would depend on the results, but if they felt something was unreasonable, they might have to change it.
And their operation plans basically pay attention to high quality, which is also the reason why many group buying websites have gone bankrupt. They all require high-end operation plans. Tuanmei survived in the end and only used offline promotion to find a better one.
The local promotion team directly bypasses first- and second-tier cities and acquires users from third- and fourth-tier cities.
Several waves of people arrived in front of the designated supermarket. Zhao Mingyang greeted Tuanmei's sales team again. Most of these people were not highly educated.
The sales structure of major companies basically gives priority to those with many years of sales experience. When most companies recruit people in the early years, they will recruit people from Haier.
That's right, it's the same Haier that makes home appliances. Haier had a sales system in the 1990s, and it was called the Whampoa Military Academy by the sales community at that time.
The advantage of this group of people is that they have a system and can go to the mountains and countryside by themselves.
Zhao Mingyang looked at the sales person in charge here. He was about 175cm tall, in his forties, with a slicked back hair and a black suit. He looked very aura.
Seeing that he and Fang Shuo had little communication, I knew that the two of them probably couldn't pee in the same urinal.
"Xiao Zhao, right? I've heard about you for a long time. My name is Song Lei. I'm the general manager of Tuanmei's sales team. I'm older than you. You can call me Lao Song or Brother Lei. Do you smoke?" Sales Manager
Song Lei took out a pack of Huazi and took the initiative to deal with Zhao Mingyang.
Zhao Mingyang is not afraid of people like Fang Shuo, but more afraid of people like Song Lei. This guy belongs to the old world and can dig holes for others at any time.
"Brother Lei smokes mine." Zhao Mingyang quickly took out a pack of hard cigarettes, which he bought himself. He couldn't afford 100-yuan cigarettes, so he took out one and lit it for Song Lei.
Song Lei looked at Zhao Mingyang and said with a smile: "Let's start, you have called me here. This plan is very suitable for offline promotion. I also want to have a look. If it works, I will immediately let the sales team and each company promote it nationwide."
Expand.
If you need 20,000 kilograms of eggs at one go, how many customers can you attract?"
"Eight thousand to ten thousand." Zhao Mingyang said, feeling admiration in his heart. This guy could tell at a glance that Zhao Mingyang deliberately lured him to restrain Fang Shuo.
"So many people? Are they so powerful?" Song Lei asked.
"Absolutely. At least it's worthy of the operating expenses you gave me." Zhao Mingyang said with a smile.
Qian Jinduo and Xu Xiao have already set up a table, and an advertising sign has been erected next to the table.
Why is everyone rushing to grab the market in first- and second-tier cities during this period? It’s just that smartphone users are basically in these areas. In fact, most of them are companies that need to buy smartphones, as well as units, to improve office efficiency.
In the early days, many companies bought them directly and distributed them to their employees. This was not about how good the company was, but how it could better control its employees, such as taking photos and clocking in on time. Especially those in sales, who were among the first batch of smartphone users.
In the past, the company could not monitor its sales staff in other places at any time. Now that they have smartphones, they can send your updates to WeChat every day and randomly check your location.
Since they had a lot of money, they took all the eggs and laundry detergent and used the speakers with recorded slogans to play: Scan the code to download the Tuanmei APP and you will get two pounds of eggs and a bottle of laundry detergent for free.
Fang Shuo and others frowned when they saw this scene. What is this?
Will anyone download this? And this feels like a bit of a trap. It’s a very low-level marketing method. Fang Shuo’s thoughts doom him to not be a good operations manager. The high-level he pursues is not suitable for practical application in sales.
in the system.
No, soon, several elder sisters and aunts in their forties and fifties gathered around.
Start asking how to download, how to send gifts, how many accounts can be registered with one mobile phone number.
Moreover, many people are calling and sending WeChat messages with their mobile phones to ask people to come and "gather wool" and "make money".
Song Lei's eyes lit up, "Holy crap! This is okay, I'm making money."
If you want to know that a new user is worth one hundred yuan, Zhao Mingyang has already given you the direction. First, contact the manufacturers of household products such as washing powder, laundry detergent or cooking oil.
For example, if Tuanmei purchases one million bottles of laundry detergent with a retail price of 35 yuan per barrel, the cost may be about 10 yuan.
Adding two kilograms of eggs, which is a cost of eleven yuan, you can get a new registered user, and the growth of these users can be shown to investors.
As long as there are a steady stream of new users, Tuanmei will not collapse within three to five years. Song Lei directly believed that this plan was feasible.
Because a long line quickly formed, and everyone was queuing up to receive eggs and laundry detergent.
Zhao Mingyang took advantage of most people's greed for petty gains and made this operation plan.
Fang Shuo and his team looked at this group of people in disbelief. Are these people crazy? Just give their mobile phones to others to operate and register at will with this little thing?
Don’t you care about personal privacy? Just register as easily as that?
There are also some young people who have joined, my God! It’s unbelievable, I can’t understand it.
But Song Lei had discovered a treasure. He had already asked his subordinates to contact several factories, and directly prepared to place tens of millions of orders, and asked each factory to give quotations.
Then I will go back to the company to organize a nationwide sales online video conference. I must use this routine immediately, otherwise other companies will immediately follow suit.
This kind of marketing model must be done as much as possible, spend crazy money to do it, and it needs people. This is why Tuanmei approached Song Lei.
Now Tuanmei's offline sales team has reached a thousand people, and with the wave of local pushers that Song Lei has known for many years, it can reach four to five thousand sales in an instant.
But the direction in the early stage was wrong. Sales were asked to find merchants instead of customers. Once you have customers, you don't have to worry about losing merchants. Zhao Mingyang suddenly enlightened Song Lei.
"This is the plan, it's feasible! I want this land promotion plan." Song Lei said to Zhao Mingyang.
Fang Shuo came over and said, "Will this work? Don't Mr. Song think this will affect our company's image?"
