"Yeah, they stare at me every day and talk to me every day. I'm going crazy. One million operating expenses are all the money in their factory. What should I do? I can only modify it. This is good.
It’s almost the solar term, what should I do? There’s no way to do it. If it’s later, the packaging won’t be done,” said the leader of the fourth group.
"Ask him to come to me and I'll handle it. Send me the mooncake manufacturer as well. You can handle other matters with peace of mind. I'll handle these matters." Zhao Mingyang said, in fact, he wanted to set up a meeting in the fourth group.
Wei, the fourth group is the strongest group in the company.
They are all dealing with big projects, and generally no one is convinced, especially Zhao Mingyang. Zhao Mingyang must convince them.
At nine-fifty, the owner of the winery came to see Zhao Mingyang.
Zhao Mingyang looked at the other person. He was about fifty years old, not tall, with an unkempt beard and a tired look on his face.
Zhao Mingyang poured the other party a glass of water and said, "Mr. Geng, drink some water. Let's talk slowly. You tell me what you think. What do you most want to gain from this marketing?"
Geng Fu took a sip of water and looked at it without paying attention and said: "I want money. The wine in our winery is all piled up there. The workers' wages have been in arrears for three months and we can't get rid of the problem. That's why I borrowed one million from you."
When it comes to operations, they say you can help companies increase sales.
But those plans you mentioned before still cost extra money. We don’t have much money anymore. We need to find someone to design it separately, and we also need to customize some high-end packaging boxes. I asked, and one box costs more than ten or twenty yuan.
, how to sell it, we can’t sell it, it’s cheap to order 100,000 sets, but we can’t sell it?’
Zhao Mingyang looked at Geng Fu and said: "I understand Mr. Geng's mood very well. Mr. Geng, let's talk about the founding history of your winery first..."
The two chatted, and Zhao Mingyang learned that Geng Fu and the other shareholders in the winery were masters of winemaking in other wineries in the past. Later, he saw that Maozi made a lot of money after the fire. At the beginning of the millennium, several people
Each person invested an average of 100,000 yuan to start a business, a total of six people.
Geng Fu got the most. He spent all the 250,000 he originally planned to sell the house on. This means that starting a business is very beautiful, but the reality is very cruel.
Their winery was selling well at first, and acquaintances came to support it.
After half a year, I realized something was wrong. Not many people came to buy the wine, and the wine could not be sold.
After that, they went through various channels and found that there were not even 1,000 but 800 liquor brands on the market. There were too many brands and they were faced with the problem of being unable to sell them. Annual sales were only a few hundred thousand.
These hundreds of thousands came out in various ways, but the six shareholders did not get much on average after excluding costs. They had hired more than 20 salespeople before, but later only one security guard was hired. Geng Fu went everywhere by himself.
I went to the market, and the security guard hasn’t been paid for three months.
In addition, as housing prices continue to rise, many shareholders regret opening this winery and are doing side jobs, while some have returned to work in the winery.
Geng Fu was the convener back then, so it was inevitable that he would be criticized.
The most embarrassing thing is that Geng Fu has no way out now. The money for this operation was borrowed by Geng Fu himself, and he wants to give it one last try.
I was having a drink with a senior executive of a large winery and he suggested that he could find a solution to the operating company and recommended Empty Bottle Media to Geng Fu.
Geng Fu wanted to take a gamble, so he took the house left to him by his parents and made a mortgage loan behind his family's back.
This risk is too great, and Geng Fu has not considered it thoroughly. Not all operations can be profitable.
Zhao Mingyang looked at Geng Fu and said: "Mr. Geng, let me put it bluntly, the wine from your winery must have an average taste and average quality. Don't argue about this, because if it tastes good and has good quality, it will have long been recognized by wine lovers.
Even if you are not well-known, you can guarantee sales, for example, local people will buy it.
Now, the taste and quality are average, nothing outstanding, so don’t think about running the wine business, just give up. As for how to quickly realize cash, let’s make a fuss about it.
Your winery is not without its selling points, the biggest selling point is your winery.”
Geng Fu looked at Zhao Mingyang and asked in confusion: "What do you mean?"
"Wait for me." Zhao Mingyang stood up and took out a bottle of Moutai from the cupboard.
Geng Fu looked at it and didn't know what Zhao Mingyang meant.
Zhao Mingyang put the wine on the table and said, "What is this?"
"Maotai." Geng Fu said.
"No! This is wine from your winery." Zhao Mingyang said.
"What do you mean? My wine? If I have this wine, I won't have to worry about it."
"This is your wine. Find a packaging factory to make the same white wine bottle packaging and wine box packaging. Change the texture and tone. Add a town behind Maotai. Maotai Town itself is your place.
Your winery is indeed in Maotai Town. Also, in the description, which winery is in Maotai Town? This needs to be marked. The rest of the fonts can be smaller, and the words "Maotai Town" should be printed.
It's bigger, especially the word Maotai.
For the rest, go to high-imitation Moutai. Only people who drink Moutai every day can see many details at a glance, but many laymen can't. For example, the color of the wine box and the icons need to be changed.
After making the samples, I took them to several chain supermarkets. At this time, I still had time to tell them directly, give them the cost price, and sell them to them first. When the goods are sold out, I will check out for you. The transportation costs will be all yours.
The supermarket offers enough discounts to allow the supermarket to help you do the shopping.
Supermarkets usually start stocking the goods one week before the Mid-Autumn Festival, and the production time is very short. Those wine bottle factories and packaging factories have ready-made molds. This kind of typesetting is also fast. There is no need to customize the color and pattern. Add a
Urgent, we will rush it out and deliver it to you in three to five days, or even faster, because many manufacturers of this type of liquor bottles have them in stock, and the cost is low. The outer packaging is also an ordinary carton, and the cost is not high.
As for the design requirements, we will help you draw the drawings and send them to you later. We will also contact you to make the samples. They may be out today. You first go to the supermarket to find out the contact information and addresses of the headquarters of several supermarkets. We
We will also give it to you. You can negotiate with as many manufacturers as you can within three days and contact the manufacturers to make custom orders. We can also help you contact them.
You can give the factory a deposit first, and when everything is delivered, you can pay the balance and order 100,000 sets directly. It can still be used during the Spring Festival. Don't go to your local supermarket to sell this. It will definitely not sell in your area.
.”
One hundred thousand sets? Geng Fu was a little surprised, but he also thought that Zhao Mingyang said that he might sell these.
He looked at Zhao Mingyang and asked: "Um, isn't this illegal? After all, it's an imitation, it's too similar."
"There is nothing illegal within the scope of the patent, but someone has applied for a similar patented outer packaging in the early stage, and Maotai Town is not Maotai. You are indeed in Maotai Town, so don't worry.
The most important thing is that Maotai will not come to you, because your wine will not affect other people’s sales at all, because the customer groups are different, and you can sell up to fifty bottles of this wine."
"Come out with me for a while." Zhao Mingyang stood up and said, Geng Fu followed him, wondering what Zhao Mingyang wanted to do.
