Geng Fu and Zhao Mingyang walked out of the office. Zhao Mingyang came to Hao Ren and said, "Hao Ren, help Mr. Geng design a drawing that is similar to Maotai, add the word Maotai Town, and then look for any registered patents.
, contact the other party and ask how much it costs per year to use the appearance patent. If the price is too high, modify the appearance and modify multiple outer packaging patents to submit a patent application.
Brother Xiaosha contacted the factory we have cooperated with, the nearest factory nearby, to produce a sample first. Today, we will give Mr. Geng a credit guarantee and let the manufacturer produce 3,000 sets first and 100,000 sets later. The price will be determined by the manufacturer.
Give me a cost price.
Xu Qingqing called up the contact information of the supermarkets we had cooperated with before and sent it to Mr. Geng. By the way, he sent a message to the other party, saying that he was our customer and the other party would give priority to receive him.
Brother Endeavor, help Mr. Geng make a product project document so that it can be sent to supermarkets. I will send the specific content to your email soon. As for the channel, after you get the sample, you accompany Mr. Geng to visit the headquarters of each supermarket.
We will first visit several large chain stores near the Yangtze River Delta and try our best to use our channels to help Mr. Geng get some orders.
Mr. Geng, do you have any more questions? If you have any, you can raise them."
Geng Fu shook his head and kept thanking Zhao Mingyang. The service was really great, and he instantly felt that the million was well spent.
Otherwise, if we spend this million, we will really have no beginning and no end, and it will be difficult to negotiate with other supermarkets. Basically, the person in charge cannot be seen, they are just small employees, and they have to go through layers of approvals, which is very difficult.
You may not report it at all. There are too many small wineries like this. Supermarkets give priority to large wineries and some small wineries that can be interviewed directly. Then you have to find someone.
What Zhao Mingyang did made Geng Fu very satisfied and exceeded his expectations. If several chains put his wine on the shelves, he can open channels to promote and sell it in the future. Moreover, the sales volume of this kind of holiday wine is
It's very big, it's not uncommon for a supermarket to sell hundreds of bottles a day.
There are dozens or hundreds of these supermarket chains. If you can put them on their shelves for seven days, the operating costs will be almost recovered, and the loss will not be a problem. It mainly opens up channels. You can use this channel to open up more channels.
, I went to recruit agents and went to supermarkets across the country because the Spring Festival was coming soon.
After the Mid-Autumn Festival, the Spring Festival will come. At that time, the sales were only a lot more than now. The operating costs can definitely be earned back, and there will be profits in the future.
The main reason is that Empty Bottle Media cooperates with too many companies, and Zhao Mingyang knows that supermarkets will definitely want this kind of wine, because it has a selling point and is easy to sell. Most importantly, it provides a large profit margin, such as the retail price is fifty, Geng
Fu gave the other party a wholesale price of 20, or even lower. The lower the price, the greater the profit margin of the supermarket. If there is a selling point of wine, then put it in the most conspicuous position, such as setting up a separate table in the aisle.
When many people see that it is Moutai, which only costs 51 a bottle, they can't help but buy some to try, and some buy it as a gift for their father-in-law.
Most of these people have never tasted Maotai, and they all want to try it. They also think the wine is respectable, so most of them don’t buy two bottles at a time, but a box.
A box is only 300, and you can’t even buy a bottle of better wine. Some people will buy two boxes as gifts for their father-in-law, relatives and friends.
I often drink high-end wine, and those who drink Maotai will not buy this. They all know the ropes, and you will know it just by looking at the three words Maotai Town.
Just like those Wuliangye wines that sell forty or fifty, in fact, if you look at the logo on the wine box, you will see two very small characters, Yibin, which is the name of the place where the Wuliangye winery is located, and Maotai Town, which is the name of the wine.
A number on the packaging box.
Mr. Geng sat next to Hao Ren. Hao Ren designed the floor plan and it was completed quickly. After checking the patent, Hao Ren found that many of these products had been bought by Maotai Company, so he had to re-apply for the outer packaging with modifications.
Patent, there is a G in the upper right corner. Those who don’t understand think it is a grade. In fact, it is the abbreviation of Geng Fu with a G.
If you apply like this, just print the letter G so that you can't see it clearly without looking carefully with a magnifying glass.
If Gengfu's wine can get contracts from two supermarket chains, with an upfront investment and low cost for the supermarkets, it is likely to sell 100,000 bottles, because the supermarkets will mainly promote low-priced wines like his.
With the blessing of supermarkets, this wine can quickly sink into some township wholesale departments and supermarkets, and some agents selling low-priced wine will buy some.
What’s more, as Geng Fu thought, he wouldn’t have to worry about running out of orders during the Spring Festival or the Mid-Autumn Festival or Spring Festival in the future.
After returning to the office, I sorted out some content and sent it to Bu Fenjin to ask him to make a project document.
Zhao Mingyang went to receive the boss of the mooncake factory again. The boss of this mooncake factory was much better than Mr. Geng's winery. The boss Huang Bo was also in his fifties, and he and Zhao Mingyang were drinking tea in the conference room.
"Mr. Huang is our old customer. How do you want to make your mooncakes this year? Do you have any specific ideas?" Zhao Mingyang poured a glass of water for Huang Bo. He always smiled, even if the other person's face was full of dissatisfaction.
"The crappy plan you gave is still the same old one. What I want is a new one, understand? There are so many mooncakes on the market, and our May Mooncakes must be different from others. What speed are you doing? It's almost the Mid-Autumn Festival, so what's the speed?
It's about fifteen days, has the plan been given?
You didn’t give me a satisfactory plan. I spent five million in your company every year. What did you give me? A bunch of rubbish plans.” Huang Bo said, patting the table.
"Mr. Huang, please calm down first. If we are not satisfied with this plan, we can continue to work on it. What you want is sales, right? It's different, right? That's there. Don't waste time on the outer packaging, don't worry about the shape of the mooncakes."
It’s time to make a fuss, let’s make a fuss in the mooncakes, such as spicy strip mooncakes.
How about stuffing some spicy strips, beef jerky, crab roe into the mooncakes, the low-end spicy strip mooncakes, the beef jerky ones, the high-end crab roe ones, May May Mooncake redefines the taste of mooncakes?"
When Huang Bo heard this, his eyes lit up, he clapped his hands and said, 'This is good. I want to try the spicy strip mooncakes after hearing this. What a great idea, what else can I add to it?'
"This is the same as steamed buns, dumplings and burritos. For moon cakes such as spicy strips, you can just buy ready-made ones. For dried fruits, dried pork, and crab roe, just use the canned crab roe and add it directly.
That's it. Please note the usage time. The spicy strips can last longer, and the crab roe can only last a week.
As for packaging, the packaging of the crab roe should be as high-end as you have done before, or you can use some exquisite handmade baskets to make it. The spicy strip flavor can be packaged in small packages or in bulk. Supermarkets of this type will also buy it, because I like to try new things.
There are a lot of people, and supermarkets also know that this type of food sells better than traditional ones.
We will do some advertising and promotion for you online first, and let a few big Vs and celebrities take photos with your mooncakes and post them on Weibo and public accounts to promote them.
This year’s main products are spicy strip mooncakes and spicy crayfish mooncakes, what do you think?”
Spicy crayfish? Lobster man? Bobby Huang. Everyone knows that this kind of mooncake is not delicious at all, because the outer shell of the mooncake is on the sweet side, even if salt is added, it will be a bit sweet, such as salt and pepper, and the taste will be very ordinary.
It's strange that this spicy strip with spicy crayfish is delicious, but Huang Bo is sure, this will definitely sell well.
I don’t care about the taste, as long as it’s easy to sell. Only when you’re hungry for a second can the mooncakes be sold. I’m thinking of other plans for next year. Anyway, you can never finish cutting the leeks.
He picked up the phone and called the company directly, asking the design department to design packaging for several flavors and asking the manufacturer to quickly produce it.
"You produce the packaging first, and we will operate it online for two or three days first. When it becomes popular, you can shop the goods online and distribute them offline. Make these flavors first and save time. If you release it now, other stores will
People will learn from each other. We will have all the goods in stock about a week before the Mid-Autumn Festival. This can ensure that other families who want to follow suit will have no time.
Mr. Huang can place orders with several spicy stick factories and some snack factories, and place large-volume orders, so that they can't do OEM work for other companies recently. By then, you will be the only one in the market that sells spicy crayfish and spicy stick mooncakes.
Yes." Zhao Mingyang said.
"Just as you said, I'll leave the online marketing to you, and the offline channels. In short, if I spend money, it will be effective. If it doesn't, I won't come to you every year. Let's
At least my products sell better than last year. Our May Mooncakes must be the biggest in the Mid-Autumn Festival market.
Also, think about our pastries, what series can we make, and give me a plan, I will take it back to the company to discuss with others."
"Okay, Mr. Huang, go slowly. I will have someone sort out the data for you. I will help you collect data on all the best-selling pastries in various categories on the market. The best-selling pastries in various regions around the world will be sent to you when the time comes.
We will also analyze several products that are suitable for you and suitable for the domestic market, as well as the completed market research data, and send it to you." said Zhao Mingyang and Huang Bo, who stood up and prepared to leave.
After seeing off Huang Bo, Zhao Mingyang called Bu Fenjin. If some supermarkets directly rejected Geng Fu's liquor, tell them that they won't be able to get the popular mooncakes this year. Give some face to Empty Bottle Media and help Geng Fu.
Bless this wine on the shelves.
In fact, these supermarkets like to cooperate with Empty Bottle Media, because Empty Bottle Media often operates some Internet celebrity products, and Empty Bottle Media will give priority to introducing these products to these supermarkets.
It is a mutually beneficial relationship, so they will also give some face to Empty Ping Media.
At around 12 o'clock at noon, Bu Fenjin drove Geng Fu to a factory in Su City to make packaging and packaging boxes. Huang Bo just put the wine he brought in, and then Bu Fenjin took him to a few places.
supermarket.
This is actually to collect Geng Fu's money to help him build connections, because he can't do any marketing in this category without tens of millions.
Huang Bo gave the order to the fourth group to contact the celebrities first, and directly PS the mooncakes and ask them to announce them, because these people don't eat these things at all, they basically eat some fruits and vegetables every day, and they are afraid of getting out of shape.
Once it's out of shape, the camera will see it at a glance.
Most of the products endorsed by celebrities are basically not used by them, and one push can cost 100,000 to 80,000 yuan. This money is really easy to make.
As long as three or five people push it, Mayday Beauty not only makes mooncakes, but mainly makes various pastries. It gives Empty Bottle Media a fixed marketing fee of 5 million every year. The biggest marketing is the Mid-Autumn Festival, because a single batch of mooncakes of a single type can be made in one day.
Tens of millions of copies sold.
The sales volume for a week is a terrifying figure. May Mooncake is following the path of speculation. The sky-high price of fish cakes that year was managed by Kongbo Media. After he tasted the benefits, he spent money on marketing every year.
At noon, Zhao Mingyang and Xu Qingqing drove to the newly rented house to take a look.
