Today is an ordinary day, there are no major events in the country, but for the domestic film industry, today is an important day.
There is no other reason, just because Jiang Yan's new movie "My Sassy Girl" is about to premiere tonight.
The reason why the circle attaches so much importance to "My Sassy Girl" is not because the movie "My Sassy Girl" is so special, but because it is the first movie starring Jiang Yan.
This is different from "The Mountain, That Man, That Dog". In "The Mountain", Jiang Yan was the male supporting actor, and the movie was a literary film, while in "The Sassy Girl", Jiang Yan was the official male protagonist.
Of course, more importantly, this is a purely commercial film, and it is also the first commercial "blockbuster" in China after the theater reform!
Therefore, the reasons why the domestic film industry attaches so much importance to it are concentrated on two points.
The first is whether Jiang Yan can handle the box office, and the second is how much box office this movie can hit.
In the past four years, Jiang Yan has been extremely successful as a singer, as a screenwriter few can surpass him, and as a basketball player and company CEO, he has also been truly successful.
But as an actor, although Jiang Yan has proven himself in TV dramas, in the film industry, he is still an unknown for four years.
Of course, everyone is basically aware of this problem. If Jiang Yan can't handle the box office, then the movie market will really be helpless.
Therefore, rather than whether Jiang Yan can carry the box office, they are more concerned about how much box office Jiang Yan can achieve and how much box office potential it currently has in the domestic market.
This is related to everyone’s future future!
Very important!
Since the series of film market reforms promulgated earlier this year, so far, the establishment of theater chains and the reform of the old movie theater account sharing model have been progressing relatively slowly.
In the original time and space, what made the entire film market begin to completely move towards a market economy was the astronomical box office stimulation of "Hero".
The film market has completely moved towards a market economy, which will definitely be a huge stimulus to film companies and commercial films.
Take the division of accounts as an example. The cinema chain and you clearly divide the money, and the revenue will be as much as the box office. However, in the past, except for a few cinemas, almost all cinemas used the buyout method.
Take Stars and Sea's movies as an example, "Infernal Affairs" and "Shaolin Soccer" both grossed close to 100 million at the box office in the Mainland, which is very enviable.
But what Stars and Seas actually gets is actually less than 25% in total, and that’s before tax, and many movie theaters with separate accounts will eat up your box office, so you can’t say anything.
Not only these films, but also those Hollywood blockbusters with a box office of more than 100 million. "Titanic" has a domestic box office of hundreds of millions, but how much did the film studio earn? I don't know the specific number. Anyway, from the perspective of commercial films, the film studio
It's definitely a big loss.
So up to now, none of Stars and Sea's films have purely relied on making money domestically. Almost all of them rely on overseas markets to make money.
In fact, everyone wants to learn from it, but the threshold is too high. If there are channels in Xingchenhai, it means that people are really rich and capable. There are already channels in Hong Kong, Lao America, East Asia and Southeast Asia, so others are envious of them.
If they don’t come, domestic filmmakers who want to make films at present must either rely on the institutional production system to earn some money to support their families in Hukou, or they can take advantage of others and make literary films to win awards and fame. However, for commercial films in China,
Making money is something that very few people do because they have no money or connections. Investors are rich, but they are not stupid either. The market environment is like this. Even if the movie makes more than 80 million yuan at the box office like "Infernal Affairs", in the end
The gap between what I earned and what I expected was huge, not to mention that the repayment would only take half a year, so making a movie was not that attractive.
In fact, the higher-ups have known about this situation for a long time and have made corresponding policy inclines. Theater reform is one of them, and the other is the launch of "Heroes".
The successful project approval of "Hero" is partly due to the excitement of "Crouching Tiger, Hidden Dragon" winning the Oscar, and partly because the higher-ups want to stimulate the domestic film market in the form of a blockbuster.
In the original time and space, "Hero" did this.
However, "Hero" won't be released until December, which is still half a year away. Fortunately, there is still a reference object, and that is Jiang Yan's movie.
Information currently known to industry insiders shows.
This time "My Sassy Girl" will be released simultaneously in 11 existing theaters across the country.
Among these 11 theaters, the largest one is the Xingchen Theater of Stars and Seas.
Xingchen Cinema Line had already begun its layout before the policy was promulgated. Currently, there are 48 Star Cinema Line-themed self-operated theaters across the country, including franchise cinemas and other small chain theaters. Calculated based on the number of large screens, Xingchen Cinema Line currently has a total of 530 large screens.
Screen, accounting for about 25% of the country's large screens, is the largest theater chain in the country.
The total number of large screens in the remaining cooperative cinema chains and cinemas with shared accounts exceeds 700, for a total of 1,200 large screens, which accounts for about 60% of the country's total.
Of course, other theaters will also show "My Sassy Girl", but those are all bought out, which is an old cooperation rule. People in the industry will not use this as a reference.
Everyone wants to make money, so a clear revenue sharing model for theaters is naturally the first reference target.
In addition to big screen data, people familiar with the matter also obtained some specific data on the film’s movie split.
First, the film needs to pay a special film industry fund of 5% of the total box office to the state and a special business tax of 3.3% of the total box office. Both items are directly deducted and paid by the theater from the total box office.
The two deductions total 5% 3.3% = 8.3%, which is called "non-separable box office". The remaining 100% - 8.3% = 91.7% is "separable box office", also called "net box office".
Available: Undivided box office = 5% 3.3% = 8.3%, net box office = (1 - 8.3%) x total box office.
Second, the Digital Program Management Center of China Film Group charges 3% to 5% of the net box office as a distribution agency fee, which is paid by the theater chain to "China Film Digital".
Third, the remaining box office is the net box office after deducting agency fees. Cinemas share 53%, theater chains share 7%, and producers and distributors share 40% in total.
If the cinema and theater chain belong to the same company, such as Star Cinema, it will get 60% of the box office revenue. If the producer and distributor belong to the same company, it will get 43%.
Such data is easy to obtain, and in fact, people in the industry understand what this means.
That's exactly what the higher-ups want to do with this movie, to show everyone how to make money by making commercial movies in China.
Comparing this kind of data with later generations, the producer will definitely get much less, and the so-called agency fee is more than double that of later generations.
But it doesn’t matter, this is the first time. The film market is a process of gradual improvement. All interested parties will reach a suitable ratio in the game as the market volume changes.
With these detailed data, industry insiders have already calculated their previous projects countless times.
And the mantra of many people these days is: "If my movie were released now, I would make xxx more money.
"
Of course there are also losses, but everyone will definitely attribute the problem to other places, such as "who swallowed up so much at the beginning" and "there were not so many opportunities back then, but if it is now, it will definitely be a little less box office."
"
In addition, for some literary and artistic filmmakers, too much commercialization will definitely cause them to have objections.
But no matter how many opinions there are, it’s not to blame on the stars and the sea. After all, this is the decision from above, and everyone understands it.
In addition to calculating his previous projects, the most important thing at the moment is to watch "My Sassy Girl" or how much box office "Heroes" can make in the future.
If it easily exceeds 100 million, Stars and Sea will earn at least 40 to 50 million this time, which is more than double the original amount. According to cost calculation, the cost of "My Sassy Girl" is 22 million, so the profit rate of this film is calculated as 22 million.
The bottom is above 200%.
This will definitely boost confidence! If Jiang Yan can destroy the record of "Titanic" that year, this will be even more exciting in the film industry than the appearance of the national football team.
This not only represents Jiang Yan’s box office appeal, but also represents the potential of the domestic film market!
In addition, according to this account sharing model, if you make your own movies in the future, the box office will be roughly double the cost to make back your money!
Compared to the three times that of the United States, it can only be said that China is now a blue ocean!
Everyone was instantly excited!
Again, everyone wants to make money, so the greater the market potential and the more complete the rules, the better. As for other factors that affect box office and profits, that is something to consider later.
So tonight, the attention of almost all domestic filmmakers is focused on "My Sassy Girl".
And Jiang Yan, who is almost invincible in domestic entertainment, has also become a beacon-like presence in the mainland film industry.
Whether the lighthouse can illuminate the route and allow countless lost ships to find their way depends on tonight!
Domestic practitioners are looking forward to the movie, and fans are actually looking forward to it even more.
Not to mention anything else, "Jiang Yan's first movie starring" alone brought countless fans into the theater.
In addition, the trailer of "My Sassy Girl" is really interesting, and it is summer vacation, so the number of viewers will be even greater.
Soon, on the night of July 7th, it was close to 8 o'clock. With much anticipation, the premiere of "My Sassy Girl" at the flagship store of Magic City Star Cinema was about to begin.
At the same time, various large and small movie theaters across the country have also begun to usher in peak customer flow.
"Hurry up, it's about to start, haha!"
"Hey, it's my first time starring Jiang Shen, it will definitely look good!"
"It's all your fault that you have to put on makeup. Why don't you put on makeup? When you go into the screening room and turn off the lights, no one will look at you!"
"Hey, you don't care about me, it's time for what you said!"
There is no doubt that most of this group of people are fans of Jiang Yan. Everyone excitedly chatted about Jiang Yan's interesting stories, laughed from time to time, and waited for the premiere to begin.
Hu Ge, who was also watching the movie, also brought the whole class to the theater.
"Oh, I haven't seen such a crazy scene in how many years."
Seeing the lively scene in the theater, Hu Ge's classmate Yuan Hong was immediately moved.
Other students also nodded: "Yes, the last time it was so lively was when "Titanic" was released."
""Shaolin Temple" is more lively than this!"
"That happened so many years ago."
"Yes, the theaters in the past were filled with hundreds of people and were messy. Look now, this theater is decorated like a hotel, it's clean."
"No, Xingchen Cinema is the best in the country by old and American standards. You see, there are so many female fans. If you don't come here to pick up girls in the future, you won't have any face!"
"But the ticket price is also expensive, it costs 15 yuan!"
"Lao Hu is treating me to a guest, what are you afraid of?"
Hu Ge didn't tell his classmates that he had joined Stars and Sea, so even if he got the ticket this time, he just said he would pay for it from his own pocket. As for the reason, he was naturally afraid that everyone would be too jealous.
So at this time, you still have to act: "Old Ban, as promised, I will provide the movie tickets, and you will provide the drinks and popcorn."
The squad leader patted his chest directly: "No problem, can I still be thirsty for the fairies in our class?"
With that said, the wealthy boss took a few classmates to buy things.
The other students saw that the theater was beautifully decorated and started to wander around.
Hu Ge finally breathed a sigh of relief when there was no one around him, but immediately he continued to think about today's mission.
The task is very simple, a post-viewing review, assigned by Jiang Yan himself.
Jiang Yan said that if the review is satisfactory, he will be included in the new project in the second half of the year, and the role will be quite important. But if the review is not good, then of course he will be sorry.
Although Hu Ge didn't know why Jiang Yan assigned such a task, since it was related to his future, he must use his full strength to carry it out, so cheating was definitely impossible.
So in order to maintain quality and quantity, Hu Ge directly applied for a week's worth of movie tickets from the company.
Anyway, I must write a masterpiece within this week!
If not, then two weeks!
Of course, it would be nice if the movie was better.
Otherwise, if you vomit, it will really have a psychological impact.
For example, in the first half of the year, Jiang Yan asked himself to write a review of a banned film. The film was called "Aunt Ximen", no, it was called "Ximen Wuhen".
This was a punishment for not meeting Jiang Yan's requirements in the first semester.
Huh~
Thinking of this, Hu Ge still feels sick.
Soon, the time came to 7:50, ten minutes before the opening, and the theater began to enter.
Everything in Xingchen Cinema is imitating the rules of later generations.
This is very suitable for young people, efficient, clean and organized.
After all the students sat down, some advertisements followed.
This is also the characteristic of Xingchen Cinema Line.
However, everyone was sitting on the comfortable sofa, adjusting the seat backs, enjoying the appropriate temperature, and looking at the huge, high-end big screen in front of them. In this hot summer, this advertisement is not so annoying.
Already.
In fact, strictly speaking, Star Cinema's advertisements are pretty good-looking.
First of all, it is very clear. The audience does not know that this is the latest technology, but they know that their experience is quite comfortable. The audio-visual experience is very good, and there is no noise like other theaters. This is good for people with sensitive ears.
It's just a kind of enjoyment.
Furthermore, the standard of Star Cinema is high-end, so how can ordinary advertisements come in?
And for advertising directors, this is also a stage to show themselves.
Ordinary advertisements have to be replaced with trendy ones here.
So the ten-minute commercial actually left people a little unsatisfied.
The most impressive thing among them is actually the first version of Tesla's advertisement, which is the science fiction film.
This once again strengthens the high-end quality of Tesla mobile phones and arouses everyone's desire to buy them. It also makes people sigh:
"Hey, tell me, when will Jiang Yan film science fiction? It's been two years and there's been no movement."
"Do you think science fiction can be filmed casually? Do you know how long it took to shoot this commercial? Four months!"
"Tsk, tsk, tsk, so many special effects, so well shot!"
"No, it's all money. The full version of more than ten minutes cost tens of millions!"
"So the country has to count on Jiang Yan, otherwise others really can't afford it."
"Yes, whenever there is a Hollywood blockbuster-style science fiction film in China, and I can participate in it, my life will be worth it.
"
Hu Ge's classmates were sighing there, but Hu Ge fell into fantasy.
Because he has inside information. It is said that Jiang Yan's next movie will be a science fiction film. Therefore, the role that the boss said for me should be that one, right?
Hahahaha, if that’s the case, wouldn’t I be really developed?
"Lao Hu, what are you laughing at?"
Yuan Hong interrupted Hu Ge's yy at an inappropriate time.
"Oh, it's nothing. Look, it's started!"
Lao Hu came to his senses instantly, then pointed at the big screen and shifted his gaze.
"Oh~~!"
At this time, there was a cheer in the screening hall, and everyone finally stopped talking because the movie started.
After the credits of various film companies, and the iconic "Stars in Hands" title sequence of the sea of stars at the end, the movie officially started, and the audience was quiet.