726 Barbaric trend, box office record-breaking, mainland film industry enters a new era
The main part of the movie ended, but not many people left.
Because at this time, while the subtitles were scrolling on the big screen, "Easter eggs" were also playing on the other side.
In fact, experienced fans already understand that the lights in the theater are not all on when the main movie is over. Generally, this situation means that there are easter eggs to watch later.
Of course, this pattern only exists in movies produced by Stars and Seas, such as the original "Infernal Affairs", and the later "A Better Tomorrow" and so on.
Of course, the most important thing is that everyone should at least wait until their mood calms down a little before going out? Forget about the little girl, I don't care if a grown man walks out with red eyes, right?
Among the Easter eggs, there are interesting tidbits from the filming of the movie at the beginning.
Then everyone found out after watching it that many of the characters who appeared in the movie were behind-the-scenes staff of Stars and Seas. For example, the screenwriter in the movie who vomited after reading the script was actually the screenwriter of Stars and Seas, but he was forcibly tricked by Jiang Yan.
Those who came in to star in the film, and the company that finally submitted the script for "A Niu" were also filmed on location in Xingchenhai Park. This is the first time that the internal environment of Xingchenhai Park has been made known to the public.
In addition to these, there are also records of the crew's filming in Saihanba, such as Jiang Yan and Jun Ji-hyun planting trees together, encountering unknown small animals in the forest together, etc.
Looking at the interesting interaction between Jun Ji-hyun and Jiang Yan, many fans felt that Jiang Yan and this girl are quite a match. Some of them even doubted that these two would be together, right?
However, such doubts were quickly attracted by what was played next.
At the end of the Easter egg, there are some things about the original author of "My Sassy Girl".
On the big screen, Jiang Yan took a photo with a mosaic-covered patient in the hospital.
The next photo is the Mosaic author handing Jiang Yan a document.
Then the big screen went black and subtitles appeared.
The general meaning is that Stars and Sea will fulfill the last wish of the author "A Niu" and divide part of the profits from the film into several parts and donate them to national greening projects such as Saihanba, leukemia-related funding funds and the Hope Project.
This was done by Jiang Yan in order to "fulfill lies". You have to admit that you have done something, so you must donate. However, Xingchenhai and other partners will not lose money. At most, they will make less money. At the same time,
You can also gain a good reputation.
For the audience, "The Last Wish" has indeed brought this movie to a higher level.
But what made them sigh the most was that after "The Last Wish" came out, it meant that the original author had passed away, and this seemingly perfect movie had the biggest regret.
So movies are movies and reality is reality.
In reality, "A Niu" can no longer wait for the reunion three years later.
In such a mood, many people's tears that they had just wiped away unconsciously stayed, making the friends around them not knowing how to comfort them. Then someone said, how about finding time to plant trees in Saihanba
Well, just like A Niu and Song Mingxi, plant our love tree together and add green to the motherland along the way.
Such a proposal was quickly approved.
Compared with later generations, love these days is still quite pure. With the popularity of "My Sassy Girl", it is foreseeable that planting love trees will become a trend in the future.
Having said that, after the Easter eggs were released, the lights in the screening room were all turned on, and with the singing of "I Believe", the audience reluctantly left.
Watching countless men and women walking out of the cinema.
The audience waiting outside also began to get excited, because the people inside came out and after cleaning, they could enter and wait for the movie to start.
But the strange thing is, why do these people come out with red eyes?
"Brother, how was the movie?"
Someone asked a boy curiously.
He was worried about whether he would suffer in the future. After all, he came here mainly to accompany his girlfriend.
However, the boy in question has no intention of accepting an "interview" now. His girlfriend has not recovered yet, so he has to obey orders at all times. If his girlfriend wants to watch it again later, he can be the first to do so.
Spend your time and pay, otherwise you will be beaten.
So he could only quickly leave a message: "Prepare more tissues" and then quickly caught up with his girlfriend.
The boy who asked the question looked confused.
What's going on?
What does it have to do with paper towels?
But then he thought about how much money it would cost to buy a pack of paper towels, so he went straight to the canteen with a prepared attitude.
As a result, more than two hours later, this man was beaten and scolded by his girlfriend and ran out of the theater.
"You are a big man, but you cry harder than me, leaving me with no tissues to use!"
"No, you're outside, give me some face.
"
This funny scene not only made the new spectators waiting to enter the venue burst into laughter, but also quickly caused an explosion in the sales of tissue paper at the canteen outside.
"This is probably another landmark work!"
Looking at the lively scene outside, a film critic sighed in his heart.
"Infernal Affairs" is a milestone in police movies, and this time "My Sassy Girl" can basically be regarded as a milestone in romance movies.
It seems that no romantic movies were shot this way before.
Film critics can't help but have a premonition that a "barbaric trend" is likely to arise in the domestic and even Asian film circles.
But before that, I still have to finish the film review.
So after waiting for a while, the film critic continued with the ticket and entered the theater to start the third review.
Hu Ge, who was also in the theater, also had a smile on his face.
There is no other reason, just because in his opinion, this movie will not make him vomit no matter how many times he watches it.
So this mission is completely certain.
But as to how he should write it, he felt it was still necessary to read the comments online.
Now it seems that a rating website called Douban has come out. It just so happens that Yuan Hong and the others can go shopping on their own during the whole night.
At this time, on the Internet, relevant discussions about "My Sassy Girl" have begun to flood the film and television sections of major forums.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "It's great, I'm going to read it a second time tomorrow!"
“Highly recommended, be sure to take your crush with you!”
"I want a sassy girlfriend like this!"
"I want a boyfriend like this!"
"If you want to go see it, please bring enough tissues, and, as a solemn reminder, don't go there wearing makeup!"
"Don't ask me if it's good, I just want to watch it again."
The audience rushed to tell each other!
On the new professional film review website "Douban", at this time, there were hundreds of more film reviews under the "My Sassy Girl" entry, and this number continues to increase rapidly.
Douban is currently a website focusing on professional reviews, so the movie reviews about "My Sassy Girl" at this time appear to be much more professional than others.
"After watching "My Sassy Girl", I burst into tears, and then I silently bought another card because I felt that I didn't understand everything. At first, I was deceived by Jiang Yan and the comedy label.
At first I just thought it was a funny youth love comedy, but then I realized how deep it is.
"
“The so-called comedy is hiding the truth. The so-called tragedy is showing the truth.
"
One glance at the comments, which often contain hundreds of words, and even before reading the content, you will know that these comments must be well-intentioned.
And if you really want to read it, the reviews so far are almost unanimously positive.
The opening score of "My Sassy Girl" also directly reached the excellent level of 8.5 points. This score will definitely fluctuate in the future, but the current score does reflect the standard of the film.
Of course, the worst thing for the audience is that there are no spoilers!
But this is not too important, because the movie-watching craze has already been set off.
This summer, it seems a little unreasonable for men and women who have the means not to watch this movie.
This also made many film practitioners very excited.
As I said before, "My Sassy Girl" has a different meaning.
The more popular a movie is and the higher the box office is, the happier people will be instead of being jealous.
Because this represents the potential of the domestic market.
So after the first day, everyone is waiting for the first wave of box office data of the movie to be announced.
Regarding box office data, China Film and the film industry across the country pay close attention to it.
On the one hand, box office data represents the potential of the domestic film market to a certain extent.
On the other hand, continuing to pay attention to the box office is also paying attention to the problem of domestic piracy.
Currently, there is a stubborn problem with domestically released movies, and that is rampant piracy, which has seriously harmed the film ecology.
It's just that in the past, the superiors didn't pay special attention to piracy, or they were powerless.
But this year is going to be different.
After all, this year is, in a sense, a "life or death" moment for the film market.
Rampant piracy has greatly reduced domestic filmmakers' enthusiasm for making commercial films because they can't make money.
In this case, the domestic market will not be active in the first place, and even if it is active, it will definitely only be cheap Hong Kong and Hollywood movies.
Therefore, if we want to revitalize domestic films, piracy issues, theater chain issues, review issues and other aspects must be taken into consideration.
Creating a suitable environment for domestic films and domestic filmmakers is what the authorities are currently trying to do.
Of course, this is not something that can be done in one fell swoop, it has to be done slowly.
So now, let’s start from the market potential.
But having said that, we can’t be too impatient about the box office performance of “My Sassy Girl.”
After all, the movie is released at 8pm on the 7th, which is not enough for statistics, so we have to wait until the next day.
Moreover, one day is not accurate. It has to be compared in three days, one week, etc.
So next, amid the increasingly fierce movie-going craze, many practitioners were anxiously waiting for the first wave of data.
"The national box office on the first day was 3.6 million!"
The first day's data came out, and industry practitioners nodded.
Based on this calculation, there is absolutely no problem for "My Sassy Girl" to exceed 50 million!
"Three days after its release, the box office exceeded 15 million!"
The data from three days came out, and the practitioners in the industry were all smiles.
The box office continues to rise. Based on this calculation, if we work hard, this film should be able to exceed 100 million within a month.
"In the first week, the box office of "My Sassy Girl" exceeded 53 million!"
At this time, all the filmmakers could not sit still.
Why did it increase so much?
Oh, it's the weekend.
But this is still too much, right?
Over 7 million in a single day!
People in the industry widened their eyes.
If this rate continues, this film will have no problem breaking 150 million, which is a box office record for a domestic film!
Although such data is indeed very exciting, it means that the market potential is indeed not small.
But at the same time, they also began to think about whether there was something wrong with the data.
After all, it's too abnormal.
Is it possible that Jiang Yan's box office appeal is really so abnormal?
"Shaolin Soccer" is not even that high!
Is it box office fraud?
If the box office data is fraudulent, that would be a big problem. If the higher-ups are really to blame, no one can stop it.
Fortunately, regarding this issue, China Film and Television Korea 3-Pin and Star Cinema Lao Fan have actually already discussed it.
The current data are actually within expectations.
There are generally two reasons for this.
The first is that the number of large screens nationwide this year has increased by 32% compared with the same period last year, and the total number of screens nationwide has exceeded 2,000.
In the original time and space, the number of large screens nationwide at this point in time was less than 1,600. From this, we can also see how much contribution Star Cinema has made.
Therefore, compared with "Shaolin Soccer" in the same period last year, it is normal for the box office to be higher than "Shaolin Soccer" by 30% if other factors remain unchanged. Moreover, "My Sassy Girl" has a higher film schedule than "Shaolin Soccer".
And this is not the only reason that affects the huge increase in box office data.
The ticket price is also one aspect. In the same period last year, the average ticket price of "Shaolin Football" in the Magic City was 12.5 yuan, but now the ticket price of "My Sassy Girl" in the Magic City is uniformly 15 yuan. In other places, some remain unchanged, and some
It has increased a bit, but overall the price is still increasing, so this is another growth point.
In addition, in terms of attendance, the attendance rate of "My Sassy Girl" continues to increase. After one week, it has exceeded the 60% attendance rate of "Shaolin Soccer" and has reached around 65%, which is another huge increase.
So based on these data alone, the final box office of "My Sassy Girl" can theoretically exceed that of "Shaolin Soccer" by at least 50 million, which is about 150 million yuan.
Now it seems that this data is basically the same.
Of course, there must be other very important factors in this, and that is the attraction for audiences to enter the cinema, which is also the box office appeal of the star.
Judging from the data compiled by Lao Fan, Jiang Yan's current box office appeal is considered to be the first in the country, and the one on par with him is Xingye.
In Lao Fan's words, they are the only two people who can achieve an attendance rate of more than 60% in theaters across the country.
However, this is not absolute, because domestic commercial movies have just started, and the data collected by Lao Fan are only two or three years old at most, and some are not very rigorous, so the reference is not particularly high.
But even if you don't look at this, just looking at the big screen and ticket price increases listed previously are enough to convince all filmmakers.
So all of a sudden, the filmmakers were all ready to take action.
What does such a big market represent? It represents money!
So what are you waiting for, get started now!
And Han Sanpin was also satisfied. A film that broke box office records could indeed stimulate a wave of the market. This is what he wanted to see.
But he felt that this was not enough. If the box office could exceed 200 million, 200 million or more than 100 million, this would not sound like the same momentum at all, and the meaning would naturally be very different.
So he immediately asked his superiors for instructions, and soon brought the news: Continue to support! Increase publicity! At the same time, increase the supervision and crackdown on piracy!
Under such escort, I believe that "My Sassy Girl" should be able to exceed 200 million.
What he didn't expect was that even if he didn't do anything, he could still easily break through 200 million.
No other reason, just because this movie is "My Sassy Girl"!
After a week of fermentation, the "trend" unique to this movie has begun to sweep across the country and even throughout East and Southeast Asia.
"60 million! Jiang Yan's new film "My Sassy Girl" broke the historical box office record in its first week!"
"Who wouldn't want such a wild girlfriend?"
"My Sassy Girl, the most worth watching movie this summer."
""My Sassy Girl" aims at 200 million!"
"The reputation is booming! What is the charm of "My Sassy Girl"?"
"Jiang Yan: The income from the film will be used for the following points.
"
After the film was released, word-of-mouth exploded. Under the protection of the superiors, the already lively media became even more lively.
At the same time, as more and more audiences enter the cinema, the influence of "My Sassy Girl" has also completely fermented.
Boys' aesthetics have begun to change.
In the past, they thought that gentle girls were their favorites, but now, without a bit of "savage" gene in them, something seems a little off.
But in fact, only boys know this. Maybe what they like is just "barbaric" like Jun Ji-hyun.
To put it bluntly, your savagery is cute only if you are beautiful. As for the quilt, forget it.
In addition to boys, girls are even crazier.
In the past, if girls were as "barbaric" as in the movies, they would be scolded and said to be unfeminine.
But things are different now. "Barbarism" has become the trend.
Soon, various "imitation shows" appeared on the streets.
I'm tired of shopping, come here, my boyfriend is coming over, we should show off our affection, but we have to change our shoes to show off!
Those with mobile phones began to take funny pictures of their boyfriends wearing high heels, and then uploaded them to QQ space to feed all their friends dog food.
On the Internet, while discussing the movie, many people also began to remember their lost loves.
The most intuitive data is actually from Saihanba.
It is said that in the past three days alone, Saihanba Nature Reserve has received more than three to four hundred calls a day related to tourism and tree planting. It is foreseeable that Saihanba will usher in a large wave of passenger flow peaks in the future.
At the same time, the song "I Believe" went viral, and within a week it was on the charts in China, as well as in South Korea, Hong Kong, Taiwan, Neon and other music circles. I felt like I had nothing to talk about if I had never heard this song, and early on "Canon", which has become popular all over the world, has once again caused a craze. Even for "Canon", some people have started to say: The song has not changed, but it always feels a little sweeter.
On this basis, the Xingchenhai Network Department also maintains a "control and review" model at all times.
In short, it’s just one word: Blow me hard! I’ll kill any negative reports!
But the actual situation is: this movie is not a bad movie after all. Not only is it not a bad movie, it can even be called a masterpiece. Anyway, the whole Internet is praising it.
In addition, the timing of its appearance is also in the interests of domestic filmmakers. They hope that you will get more box office, so Xingchenhai doesn't have to do anything and just watch the box office of "My Sassy Girl" rising all the way.
It is also for this reason that the film schedules for "Savage Girl" in other theaters were close to 100% in the second week. If some of the films had not been mentioned so as not to offend, they would have been willing to show one film at a time.
The "barbaric storm" began to blow in China, and it was similar abroad.
The most enthusiastic one is undoubtedly South Korea.
The movie "My Sassy Girl" caused a movie-going craze when it was released. The number of moviegoers in South Korea was close to 5 million. If converted into box office, it would be about 180 million yuan.
This figure was already quite high in South Korea in 2001.
Now, "My Sassy Girl" was released in 2002, and it also took advantage of the establishment of diplomatic relations between China and South Korea. Jiang Yan himself became very popular after the World Cup. In addition, Jiang Yan was all over the country three days before the movie was released.
Shouting in South Korea and speaking fluent Korean also gained a lot of favorable impressions, so in two weeks, the number of viewers of the film has exceeded 2 million. According to the rules of South Korean film release, when it is finally released, this film is expected to have 5.5 million viewers
With 6 million moviegoers, this translates to more than 200 million yuan.
When this news came back to China, domestic fans were excited once again, and film critics also praised Jiang Yan's success in my country.
Of course, some people will say that this movie takes place in South Korea, so it is normal for South Korean movie fans to like it.
This indeed makes sense, but other news soon came.
"My Sassy Girl" has also been a box office success in Southeast Asian countries such as Hong Kong, Wanwan, Neon and Singapore!
As a result, with the media's increasingly overwhelming publicity, the enthusiasm for movie watching in various places has been more actively mobilized, as if it is not fashionable not to watch this magical film. This is like the later "Wolf Warrior 2", which broke the box office
The film's reputation took off after a historical record, so it created a certain effect to a certain extent, and then many people who had not planned to watch it entered the theater.
Then after watching it, I realized that this movie is really good! Then I started to call my friends, saying that you must not miss it! What? You haven’t watched it yet? Oops, you are so behind the times.
Just like this, the mainland box office momentum of "My Sassy Girl" not only did not decrease in the second and third weeks, but became stronger, and then successfully exceeded 200 million in the national box office on the third day of the fourth week!
Because of this, the domestic film industry seemed to be stimulated into a new era overnight.