Cui Minzheng arrived at the hotel with his team during the day. After the team members from both sides met, they spoke actively, expressed their opinions and made suggestions. The atmosphere was warm and active.
It is not easy to hold a large-scale press conference in a foreign country, especially in an unfamiliar environment.
Fortunately, with Cui Minzheng's help, Li He and his team saved a lot of trouble.
Today we discussed the detailed planning and related matters, and the next day everyone quickly started taking action based on the discussed plan.
Based on the principle of proximity and convenience, the location of the press conference was finally decided on the Liuta Hotel where we were staying.
Since then, both parties have maintained close communication and performed their respective duties, advancing various tasks in an orderly manner.
Cui Minzheng's team gave full play to its local network resources and channel advantages, and was responsible for inviting the media, overseas Chinese, Chinese and other people from all walks of life to be participants in the press conference.
Not only that, in order to ensure the high standard and influence of the press conference, some people who are important in the South Korean entertainment industry and can hold up the scene also need to be personally invited by Cui Minzheng.
Of course, the temptation of money is indispensable. After all, there must be a persuasive reason for influential people from other countries to attend the press conference of their own country's movies.
In a country where capitalist money worship is prevalent, paying people to come and show their appreciation is an unwritten rule of the place.
This is just like merchants spending money to hire celebrities to promote their products, and celebrities also have to pay a certain price to hire big names to stand up.
The funding for the Japan-South Korea roadshow promotion is 4 billion won, which is paid by Choi Minzheng's company. Bright Times transfers the money in RMB at the normal exchange rate to Mr. Shi Mingshi's domestic company headquarters account.
With 4 billion won and more than 20 million people, it is estimated that most of it will be spent on opening up connections between Japan and South Korea. There is nothing we can do about it.
Li He and his team were busy non-stop in the Liuta Hotel, carefully arranging the scene.
They strive to make every detail perfect, from the construction of the podium to the adjustment of lighting, from the placement of guest seats to the overall sci-fi style of the on-site decoration. They are all the result of repeated consideration and consideration, which is better than holding similar events in China.
Also be careful.
It's not that it worships foreigners. After all, it comes with a film that is "the first domestically produced" and has "Chinese" attributes. It perfectly "carved" the press conference scene, which can be regarded as representing China and showing off the elegance of China overseas.
At the same time, team members are still working intensively on editing the promotional video, striving to present the unique charm of the movie with the most exciting images and the most accurate content;
In addition, there are also personnel who carefully formulate the press conference process to ensure that the entire event can be carried out smoothly and orderly.
In this way, the external affairs were handled in an orderly manner by Cui Minzheng and his team, and the internal affairs were arranged meticulously by Li He and the Bright Times team.
Although the division of labor is clear, both parties have the same goal and are working hard for this upcoming grand conference.
The couple, Chu Xuan and Liu Yifei, were not assigned any work. They seemed to be at ease, but in fact they were not relaxed inside either.
It’s not that I’m worried about the professional capabilities and work progress of the two teams. After all, the members of both teams are experts in their respective fields and have rich experience and professional qualities. They don’t need to worry too much.
However, the couple is still slightly worried about the upcoming media interview.
They know very well that the questions from the South Korean media will be sharp and unpredictable, and if they are not careful, it may have a negative impact on the promotion of the movie.
For this reason, Chu Xuan and Liu Yifei spent most of their time in the hotel room for several days, searching online for Korean media's past "accomplishments" in interviews, and began to seriously study interview cases similar to press conferences, simulating possible problems, and preparing them in advance
Think about coping strategies.
They imagined various possible questions and repeatedly deliberated on the wording, striving to be able to respond calmly and freely when faced with the media's criticism, so as to better enhance the promotion of the film.
In their spare time, the couple would also go out for a walk and experience exotic scenery, especially since Gwangju is also an exotic art and cultural center city. The nature of the city matches their profession very professionally, and looking around can also gain corresponding insights.
.
As they were walking around the streets, many locals recognized them, speaking with poor South Korean accents, and shouted the names "Princess Nihuang" and "Lin Shu" with novelty and excitement.
Naturally they are happy that their works are popular overseas, and they are also happy to chat with local people who can speak a few words in Chinese.
But the paparazzi are very annoying. Unlike the overall environment in China, the paparazzi here take candid photos openly and openly. Instead of using mobile phones and cameras, they use professional video cameras.
The couple is also convinced. No wonder the images of many revelations in the South Korean entertainment industry are very accurate and clear. They were secretly filmed with high-definition cameras. Can the images not be clear?
"Domestic paparazzi need to make progress in this area." The couple found it funny to have such inner thoughts, and they were really speechless.
As soon as they put on their sunglasses and hats, the local people, including the paparazzi, couldn't recognize them. This is different from domestic fans who can ignore their disguise. South Korean fans and audiences are still relatively unfamiliar with their images.
of.
In this way, Cui Minzheng, Li Yu, and the couple were working on preparations with their own emphasis. As time passed quietly, the date of October 25th, when the press conference was planned to be held, was getting closer and closer.
For those people from all walks of life who have received invitations through emails, phone calls, invitation letters, in-person visits, etc., the news that a science fiction film from China is about to hold a press conference is like a pebble thrown into the lake.
There are layers of ripples in my heart, and everyone has different feelings and thoughts.
This chapter is not over yet, please click on the next page to continue reading! "China, science fiction movie, are you sure there is no typo in this invitation letter?" A South Korean film industry practitioner looked at the invitation letter in his hand and murmured to himself with suspicion.
language.
"I advise you to put away your disdainful attitude towards Chinese films for the time being." The colleague next to him said slowly: "I went to their premiere last month, and I can only say that it is difficult to imagine that the film was made by Chinese films.
Filmed by a Chinese film crew, everything from plot structure to special effects presentation has reached a very high level."
"Really, I don't believe it." Another practitioner curled his lips and responded disdainfully: "I, Korea, can't produce good science fiction works. How can they do it with such a backward film and television industry?"
For these South Korean film industry practitioners, the attitude towards China, especially in film and television, has long been filled with contempt and arrogance.
There are many reasons, but one core reason is that some domestic practitioners have created many unsatisfactory aspects of the industry environment and trends that still exist today.
Movies, TV series, variety shows, artist training models, and even templates for formulating artist contracts, many of them have borrowed models and content from South Korea.
Once this situation spreads to South Korea, South Korean industry insiders will inevitably look down upon China's film and television industry.
After all, copying everything from them will naturally create a sense of superiority and contempt for them.
Therefore, they felt a little baffled by the mention of a Chinese science fiction film conference in the invitation letter.
In their eyes, the terms "China" and "science fiction movie" seem difficult to connect.
China's film and television industry has a weak foundation, so where can we make science fiction movies?
They felt that this was probably not a joke!
"I knew they would enter our market." A media person with knowledge of the situation said: "I went to attend their premiere last month, and a president of the International UA Cinemas was also there. Obviously, this movie
Their goal is not just to stop at their domestic market, but also to expand overseas. No, it’s really here now.”
"Movies are not the focus of my attention. I am more interested in Chu Xuan and Liu Yifei. Come and have a look on October 25th." A media person's eyes flashed with meaning.
"I went to the Internet in China to collect some movie materials, and some of them are quite interesting. If Chu Xuan and Liu Yifei can't answer my questions, it should trigger controversial public opinion. It's worth a visit." Another person said.
The media person's eyes flashed with shrewd calculations, and he was gearing up to show off his skills at the press conference.
For these South Korean media people, whether the movie itself is good or not, whether it is science fiction or not, does not have much direct relationship with them.
The competition and competition between movies are contradictions and conflicts between filmmakers and even at the corporate capital level.
As a media, they only care about whether they can create explosive points from this incident and whether they can report content with traffic value. The rest is irrelevant.
They have a wide range of channels for collecting information, and they are not surprised that this movie will enter the South Korean domestic market.
Moreover, some media have been well prepared and have collected content and information about the film through their respective channels, and have carefully formulated various questions.
Whether it's a tricky question or a routine question, this press conference is waiting for you.
"It will be released on November 25th, and "Avatar" will be released on November 11th, and "Transformers" will be released on December 10th, so this science fiction movie from China is not simple." A member of the Film Association watched.
He said thoughtfully, holding the invitation letter in his hand.
"What's not so simple? Hollywood has put it together and put two blockbusters in between. This "Sky Curtain" is out of business." The person next to him said disapprovingly.
"Ha, having said that, is there any movie in the world that is worthy of Hollywood spending so much effort? This all shows that Hollywood regards this movie as a real opponent. This is what our Korean movies still have.
Treatment that I have never experienced before." A producer with a unique vision shook his head and analyzed with a serious expression.
"It makes sense. On the side, this movie must be excellent. Chinese? Sci-fi? Are our markets going to be overtaken by them?" Another film company executive said with a frown.
"This..." The rest of the people present fell silent for a moment.
For these members of the Film Association and the capital of production companies, they are in a higher position, have a broader vision, and what they can see is naturally more far-reaching, far beyond what the middle and low-level South Korean industry insiders and media can compare with.
of.
After receiving the invitation letter, people in the industry began to ridicule the movie before they had even seen the movie, and the media was ready to create public opinion topics without saying a word. And they, who are at the forefront of the industry, analyzed the release times of the three movies and other situations.
Understand it, and you can see the different scenery hidden in it at a glance.
What kind of movie can Hollywood treat with such caution, and not hesitate to take out the masterpiece that Cameron and Michael, two world-class directors, have prepared for many years, to suppress it in a pincer style?
Perhaps, there is only one reason, and that is that "Sky Curtain" has made Hollywood's capitalists, who have a certain market share in the science fiction field, feel a huge threat.
This is equivalent to making it clear from the side that this Chinese science fiction movie must be outstanding.
However, China's film industry has not been able to fully develop its own regular-themed movies before, and now a science fiction movie that can compete with Hollywood has appeared. This is surprising and confusing.
This is also what makes them very curious.
With this attitude, they all decided to go to the press conference on October 25 to find out. They were eager to see what this movie was like, and they dared to challenge the authority of Hollywood science fiction movies.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! For overseas Chinese working locally and Chinese students studying in local schools, receiving invitations from film conference organizers from their motherland,
This surprised them, but it was also a great surprise.
There have always been very few movies released overseas by the motherland, and it is even more rare to hold a movie press conference abroad like this.
In addition, the entertainment life abroad is full of Hollywood commercial blockbusters and South Korean local movies. Suddenly, a movie from the motherland comes overseas and is still in their region. It is also a science fiction movie like a Hollywood blockbuster.
This gave them a strong sense of expectation and a surging excitement in their hearts.
As the invited people from all walks of life waited with various thoughts, the day of October 25 finally arrived.
…
At noon that day, the sun was shining brightly, and the gentle autumn wind brought bursts of warmth.
Outside the Ryota Hotel in the center of Gwangju, luxury cars stopped one after another, and people walked out of the cars in an endless stream.
Starting from the entrance of the hotel and extending to the stairs to the left and the elevator forward, the crowds are bustling with people, and the sounds of exchanges are intertwined, making it noisy and lively.
The hotel lobby maintains its usual appearance, but when people stepped onto the third floor, the sight in front of them made everyone couldn't help but marvel.
"Wow--"
The style of the hotel is usually consistent. Logically speaking, the third floor should have the same splendid decorative colors as the downstairs, but the layout environment presented in front of you is quite different from people's expectations.
The walls and ground appear withered yellow, like the desolate Gobi loess, giving people a vicissitudes and vast visual impact;
Weird silver-white chandeliers are hung in an orderly manner on the ceiling, shining with a soft and mysterious silver-white light.
Being in it is like stepping into a strange and strange world. Everywhere you look, there are intertwined lines of yellow and silver, full of a surreal science fiction texture.
I have seen countless press conferences, but I have never seen such a unique presentation. Every guest who arrived was full of freshness and curiosity about the layout in front of them.
The media reporters have already been waiting at the entrance with their "long guns and short cannons" in high spirits.
They were waiting attentively for the guests to sign in on the posters, and were always ready to take close-up shots of some public figures in order to obtain valuable news reporting material.
"President Kim!" Suddenly, some members of the media captured Kim Jin Sun's figure in the camera and couldn't help but exclaimed in surprise.
"President Kim, were you also attracted by this movie?" a reporter asked first.
"President Jin, what do you think of this Chinese science fiction movie?" Another reporter followed up and asked.
"President Kim, science fiction has always been the product of Hollywood's dominance. Now China can produce a science fiction movie, and the results are extraordinary in their country, but we in Korea have no science fiction works outside the industry. This is
Does it mean that the Chinese film industry has surpassed our country?" Another reporter asked a very sharp and profound question.
Kim Jin-seon, the president of their National Film Association, plays an important role in the South Korean film industry.
The surprise and admiration of these media people is not without reason. After all, it is unexpected to see such a big shot at a Chinese film conference.
There are significant differences in attributes and functions between the South Korean Film Association and the Chinese Film Association.
The film association in China has official attributes, and its influence is mainly concentrated in the middle and upper circles of the industry;
The South Korean Film Association fully embodies the nature of capital and has a profound influence and strong control over their entire country's film market.
In short, in China, on top of the Film Association, there is the China Film Group for overall management and scheduling;
In South Korea, the Film Association itself is like the China Film Group in China, possessing absolute authority.
Therefore, Kim Jin Sun's status in the South Korean film circle is equivalent to Han Sanping in the Chinese film industry, and he is a well-deserved industry giant.
Seeing such a heavyweight attending this Chinese film conference, the media's cameras immediately focused on it.
Then the guests from the circle who arrived from the stairs and elevators stopped in their tracks knowingly when they saw Kim Jin Sun stopping at the door.
Unless Jin Zhenshan takes the lead, everyone who comes after him will not dare to go ahead of him, which vividly demonstrates the hierarchies of capital society.
However, unlike those who strictly abide by the rules of the South Korean entertainment circle, the overseas Chinese and Chinese students present do not accept this trick. They have no concern for the hierarchical rules of the South Korean entertainment industry, do not know who Kim Jin Sun is, and they have no idea.
He stood at the door with intent.
In the media's footage, people in the South Korean circle were all standing still, while those faces from China ignored Jin Zhenshan's existence.
They didn't know this person's identity and status, and they had no time to care about why he was standing at the door. They just walked into the venue from both sides of Jin Zhenshan with smiles on their faces and full of expectations.
However, a group of South Korean industry insiders still stood there and did not dare to act rashly.
Such a sharp contrast forms an extremely funny picture, and it is also a famous scene that makes people laugh.
"I haven't seen this movie either. I just received an invitation from the organizer and came here with an attitude of learning." Kim Jin Sun replied with a gentle face in front of numerous media cameras.
Then, he walked calmly into the hall with a group of entourage.
Seeing Jin Zhenshan set off, the people in the circle behind him moved their steps one after another. After signing in on the poster, they walked into the venue in an orderly manner.
The environment layout in the hall is exactly the same as the movie premiere last month.
Many Led screens are placed in an orderly manner on the surrounding walls. Highlights of the movie are played on the screen in a loop for guests to enjoy and understand the content of the movie.
This kind of arrangement of LED screens amazed guests from all over the world at the premiere last month.
Now, the South Korean people present also feel extremely novel.
Combined with the environmental tones of dry yellow and silvery white, the strong science fiction atmosphere instantly swept the entire venue, making everyone feel as if they were immersed in an unknown and mysterious science fiction world.
A press conference for a science fiction movie, paired with an environment design full of science fiction style. Such a unique arrangement undoubtedly aggravated the curiosity of everyone present about the movie.
The press conference had not yet started, and many people were crowded under the LED screens on the walls on both sides, admiring the show in silence, whispering to each other, looking for trouble, or engaging in heated discussions.
Meanwhile, the suite on the eighth floor of the hotel.
In the bedroom, Liu Yifei was sitting in front of the dressing mirror. The professional makeup artist held various makeup tools in hand and concentrated on her careful makeup.
Chu Xuan folded his arms around his chest and stood quietly behind her, staring at her face tenderly through the mirror, waiting patiently for her to finish putting on makeup.
"Okay." The makeup artist took away the makeup tools, straightened up and said softly.
Chu Xuan put down his folded hands and said, "Let's go, it's about to start."
Upon hearing this, Liu Yifei stood up, straightened her hair around her ears in front of the mirror, turned her head and raised her right hand, and said softly: "High five, I hope everything goes well."
Chu Xuan laughed when he saw it, raised his right hand and gave her a high-five: "Everything went well."
Li Hu, who was watching from the side, had a warm look on his face, and his eyes were full of encouragement and support for them.
Then, she led the couple out and took the elevator downstairs together.
While in Taipei, the couple worked alone to ensure that the film would be well released in China.
But after all, Baodao is just a province of the motherland, and the nature of propaganda is very different from that of overseas countries.
The upcoming overseas press conference is a new first experience for them, and they are still the couple alone. This situation will definitely give them a new experience, and they will be able to overcome challenges and opportunities.
