Although Shenghai is an international metropolis with a prosperous economy and ranks among the best in the country, its performance in radio and television is somewhat unsatisfactory.
But even if it is generally satisfactory, as an international metropolis, Shenghai TV's ambitions are naturally huge.
It doesn't matter if it can't compare with CCTV. This is a national channel and cannot be compared.
Since the release of "Huan Zhu Ge Ge" on Mango Channel, it has ranked first among local channels in ratings every year.
Jiangsu and Zhejiang TV stations have been developing for several years and are making steady progress. There are occasional blockbuster dramas every year.
Shancheng Channel is not bad either, ranking among the top five in terms of ratings every year.
These channels are first-tier satellite TV stations, but Shenghai Channel is not even in the first-tier satellite channels. This is somewhat disgraceful.
But there is no other way. Some good dramas with large investments will not be considered for Shenghai TV at all. They will either go to CCTV, Mango TV, Jiangsu and Zhejiang TV, Shancheng TV, Dongshan TV or even Liao TV.
Under such circumstances, Shenghaitai can only pick and choose when it comes to TV series to see if it can find a dark horse.
It's a pity that a dark horse is a dark horse, and it's so easy to miss something and succeed.
Over the years, Shenghaitai has produced popular dramas, but never a blockbuster. The dramas it has aired have never made it into the top ten in the national ratings rankings.
This is a bit sad.
Shenghaitai is ambitious, and Director Li, who is the leader of Shenghaitai, is also ambitious.
Since some good dramas do not consider Sheng Haitai, Director Li decided to find another way.
So how to find another way?
Director Li has been thinking about this issue, and "Legend of Sword and Fairy" came about.
This is a type of TV series that has never appeared on the market, and it is also related to games. There is a big question mark whether the audience can accept it.
At that time, some people opposed buying the show because they thought it was too risky.
But Director Li thought about it and had a different opinion.
"Even if this drama is related to games, it is a fairy tale drama that has never appeared on the market. Whether the audience will accept it is still open to question."
"But you have also seen that with the promotion of Chu Xuan and Liu Yifei, "Sword of Immortality" became popular before it was broadcast, and the plot can be said to have nothing to do with the game, it is just an idol drama."
"There are risks, but the greater the risk, the higher the returns may be."
Director Li directly made the decision to buy the premiere broadcast rights of "Sword and Sword".
On the night of today's broadcast, Director Li got the ratings data of "Sword and Sword".
Facts have proved that Director Li made the right bet.
"Tai Li, three episodes of "Sword and Sword" were aired last night, with an average reception rate of 3.1%!" the deputy station reported.
Director Li was stunned for a moment, then said with excitement: "Show me the data."
The deputy director handed over the data form with a smile on his face, and Director Li stretched out his hand to take it.
Director Li lowered his head and flipped through the pages, becoming more and more excited as he read.
"We expected that the show would start at 2 points at the beginning and end at 4 points. It would be considered a success if it was a small hit. But we didn't expect that it would start at 3 points. Do you know what this means?"
The deputy director also understood Director Li's excitement.
Shenghai TV’s TV series started at three points, and that was several years ago.
But there is no comparison between a few years ago and now. With the development of local stations, audiences have more choices, which will naturally lead to diversion.
Today's ratings start at 3 points, which is no exaggeration to say, equivalent to 10 points in previous years.
"The market situation is different every year. Now "Fairy Sword" can start at 3 points. If we work together with the investors of "Fairy Sword" to increase our efforts in publicity, "Fairy Sword" may become a big hit."
After hearing what the deputy said, Director Li smiled and nodded.
There are three types of investment in a drama, one is whether to buy it before it is broadcast, one is whether it is worthy of publicity during the broadcast, and the other is whether to continue to buy the rotation rights after it is broadcast.
Some dramas have low ratings after they are aired, so these dramas will just follow the trend. The TV station will definitely not provide publicity resources, and even if they do, it will be a waste. Advertisers will not be interested in sponsoring TV dramas that have a low profile.
But for a TV series like "Sword and Fairy" that became a hit right after it aired, its potential is self-evident.
If he doesn't intensify publicity, Director Li will feel sorry for the advertisers who want to send him money.
And if "Sword of Immortal" becomes a big hit and even becomes a hit, its reputation in Shenghaitai will be even better, and its future development is also promising.
This point is particularly important and is also related to his political performance.
"The local viewership rating of "Sword and Sword" in our Shenghai area is 11.6%?" Director Li looked at the data with some astonishment.
"Why is it so high?" He was happy but also confused.
"Yesterday when I went home, some neighbor kids rushed to Chu Xuan to watch "Sword of Immortality". I thought about it, "Talent and Beauty" starring Chu Xuan was filmed in our Shenghai, and at that time the local news channel of our station
It is also reported from time to time that the popularity of Chu Xuan and Lin Xinru in Shenghai is estimated to be the highest in the country." The deputy station said with a smile.
"Is there such a relationship? Then this will also be beneficial to "Sword of Immortal"." Director Li was very interested.
Director Li nodded slowly, thinking deeply while looking at the data.
"Contact Tang Ren to formulate a joint publicity plan as soon as possible and implement it. Our station will increase the number of previews of "Sword and Fairy", add one rebroadcast every day, and also add a rolling preview of "Sword and Fairy" at the bottom of the TV, so that the Taiwanese
The news department wrote the copy and sent it offline as soon as possible.”
"Okay, I'll make arrangements right away."
After hearing Li Tai's instructions, the deputy stood up and left.
Director Li leaned back on his chair and looked out the window, feeling a little ambitious.
Currently, "Fairy Sword" has aired three episodes in a row, with an average ratings of 3 points.
Despite the vigorous promotion, I just don’t know where “Sword of Immortal” will go in the end.
…
…
The next day.
——The Brilliant Era.
Xiao Shu arrived at the company early. As the administrative front desk, she was responsible for opening the company door.
Although the company has just started and there are many things to do, many colleagues are working overtime all night during this period, but she has her responsibilities and will not come in late because of this.
She walked into the large white front desk, sat down at the workstation, picked up the steamed buns and ate Shaomai, thinking about the drama she watched yesterday.
When Li Xiaoyao and Zhao Ling'er met, when Zhao Ling'er took Li Xiaoyao's hand and ran into the peach blossom forest, when the pure and beautiful face and the sunny and handsome face looked at each other...
【A rain has trapped me here,
Your cold expression makes me sad.
The rain in June is ruthless.
Along with it, bit by bit, it hurts my heart.】
"Ah~ so sweet!"
When Xiao Shu thought of this scene and the song echoed in his mind, Xiao Shu couldn't help but raise the corners of his mouth.
She could tell that this song was sung by Mr. Chu and Liu Yifei together.
As soon as I remembered that these two were in a relationship, they sang a song duet, and the song was the soundtrack of the drama, and the two of them started to show off to each other on TV.
All these factors were added together. When Xiao Shu recalled the scenes about Fairy Island in yesterday's drama, her heart melted.
For her who deeply loves sweet dramas, the meeting between Li Xiaoyao and Zhao Ling'er, as well as Zhao Ling'er's affection and cuteness, are completely irresistible!
"It's a hundred times sweeter than Mr. Chu's "Talent and Beauty"." She thought so in her heart.
Her hunch seems to be right, this is a sweet drama!
But why do you say it seems like?
"Why did Li Xiaoyao lose his memory?"
"So annoying!
"Now that Li Xiaoyao doesn't know Zhao Ling'er, what will happen next?"
Xiao Shu's mind is now full of questions, and she also has strong expectations for the subsequent plot development of "Sword and Fairy".
"Mr. Chu and Liu Yifei are on the hot search!"
Suddenly, a colleague quietly exclaimed in the office area.
Xiao Shu raised his eyebrows and was startled, picked up a Shaomai and walked to the office area on the left.
It's not working time yet, you can move around freely.
"Sister Xiao."
"Ms. Xiao is here so early again?"
"I can't compare with those of you who stayed up all night." Xiao Shu said hello to his colleagues, and Xiao Shu replied familiarly.
"Shouldn't it be the hot search for "Sword of Immortality"?" she asked while eating Shaomai.
"'Fairy Sword' didn't come on, but Mr. Chu and Liu Yifei did. It's amazing," said the staff member who operated the computer.
"Some dramas are popular, and some dramas are praised by others. Mr. Chu and Liu Yifei are hot searches, which shows that Mr. Chu and Liu Yifei are more popular than "Fairy Sword". In other words, the current audience pays more attention to Mr. Chu and Liu Yifei than "Fairy Sword"
"This drama." A staff member analyzed it.
"'Sword' has only been aired for three episodes, so this situation is very reasonable." A staff member concluded.
On "Micro Entertainment", under the eyes of everyone on Xiao Shu, fans and audience groups were discussing the three consecutive episodes of "Sword and Fairy" last night.
[Liu Yifei is so beautiful, isn’t it!]
[The way Liu Yifei looks at Chu Xuan kills me.]
[That soundtrack was also sung by Chu Xuan and Liu Yifei, it’s so sweet to me.]
[The scene of Chu Xuan and Liu Yifei looking at each other in the bridal chamber is so sweet!]
[I watched three episodes yesterday, and the one who impressed me the most was Liu Yifei’s Zhao Ling’er. 】
[I must say, Liu Yifei’s Zhao Ling’er instantly killed her Wang Yuyan.]
[Have Liu Yifei’s acting skills improved? Her Zhao Linger gave me a very different feeling. My heart broke when I saw her crying, and at the same time I felt that Li Xiaoyao was not worthy.]
"When I watched the drama yesterday, most of my eyes were on Liu Yifei." Xiao Shu read the comments and nodded.
"Professional speaking, our President Chu was overshadowed by Liu Yifei." A female staff member said with a smile.
"Mr. Chu is a great actor. Now he is being overshadowed by his girlfriend. It's so interesting." A female staff member found it interesting.
The staff present were very happy when they heard this. Mr. Chu and Liu Yifei had always been in the same company and came out of the same company without any hesitation. Sister Liu Xiaoli and Liu didn't say anything either.
Although Mr. Chu and Liu Yifei did not disclose it completely, their employees naturally understood what was going on.
He knew it, but he knew it tacitly.
[As for the character of Zhao Ling'er, and looking at Liu Yifei's image and her performance, I think Chu Xuan, the Li Xiaoyao, will probably be scolded if he doesn't end up with Zhao Ling'er.]
[On yesterday's three episodes, Zhao Ling'er is infinitely close to perfection in my heart. The deep affection she showed for Li Xiaoyao made me feel that the two are inseparable. If Li Xiaoyao chooses Lin Yueru in the end, I won't scold Chu Xuan either.
I will send the blade to the screenwriter.]
[I came here to see the makeup photos of Chu Xuan and Liu Yifei. The other actors are none of my business. If Li Xiaoyao and Zhao Ling'er don't end up together, I will curse them. 】
[The photos of the two of them making up were so popular that the whole Internet knew that Chu Xuan and Liu Yifei were going to play a couple. If they were not a couple in the end, they would definitely be trolled to death.]
"Now it's fun. Mr. Chu and Liu Yifei are locked up. Do you know what the finale of "Sword of Immortality" is? If you know, please tell me. If it's not a happy ending, I will prepare for public relations." A staff member said casually,
He is a member of Chu Xuan's public relations team.
The staff present couldn't help laughing.
Xiao Shu glanced out of the corner of her eye and saw someone coming in at the door of the company, so she trotted over.
"Mr. Chu, are Li Xiaoyao and Zhao Ling'er getting together in the end?"
Hearing this, Chu Xuan and Liu Yifei smiled at her.
"What do you think?" Chu Xuan asked.
"I think it's a perfect ending." Xiao Shu guessed, his eyes flickering with anticipation.
"Why are you so awesome?" Chu Xuan smiled and walked towards the office with Liu Yifei.
Xiao Shu glanced at the backs of Chu Xuan and Liu Yifei. Mr. Chu just said that I was great?
In other words, I guessed it right?
"Oh yeah! I just like sweet endings!" she said happily.
Chu Xuan and Liu Yifei walked into the corridor of the office.
"Sister Xiao will definitely be furious when she sees the finale." Liu Yifei's eyebrows curled up and she stretched out her hand to pull off Chu Xuan's face.
"I didn't say anything. What does it have to do with me if she thinks so?" Chu Xuan chuckled.
"You are so bad." Liu Yifei pursed her lips and smiled, then twisted Chu Xuan's waist.
The two knocked on the door and then opened the door and walked into the office.
Wang Jinhua and Liu Xiaoli were flipping through documents and communicating quietly.
Mainly Wang Jinhua was talking and Liu Xiaoli was listening.
This scene caught the eyes of Chu Xuan and Liu Yifei, and they were used to it.
As far as Chu Xuan is concerned, the mother-in-law is evolving.
As far as Liu Yifei is concerned, her mother is getting stronger and stronger.
For both of them, this is a good thing.
"You went to have breakfast and didn't bring it to me?" Liu Xiaoli saw that their hands were empty.
"Auntie, you didn't say that." Chu Xuan was stunned for a moment.
"You didn't bring it if I didn't tell you?" Liu Xiaoli frowned.
Liu Yifei looked at Chu Xuan jokingly, and Wang Jinhua looked up with a smile.
"I'll go down and buy it." Chu Xuan turned and left.
Looking at Chu Xuan's leaving figure, a smile appeared in Liu Xiaoli's eyes.
"Come back," she said.
Chu Xuan stopped and turned to look at Liu Xiaoli doubtfully.
"I just ate at your sister Hua's place." Liu Xiaoli couldn't help laughing.
Chu Xuan put his left hand on his waist and his right hand on his forehead.
"Auntie, can you please don't do this to me?" He couldn't laugh or cry.
Seeing Chu Xuan's appearance, Liu Yifei, Liu Xiaoli and Wang Jinhua all laughed happily.
Chu Xuan shook his head helplessly and walked forward with Liu Yifei.
"Good news, the first-day ratings of "Sword and Sword" were good." Wang Jinhua placed a document on the table.
Chu Xuan came to the desk, put his hands on the table and bent slightly to look down.
Liu Yifei rested her left elbow on Chu Xuan's right shoulder, lowered her head slightly and watched the ratings of "Sword and Fairy" with him.
"The average ratings are 3.1 and the highest ratings are 5.7. This data is OK. With subsequent publicity and comparison with last year's market, the average ratings exceeded 6 and the highest ratings exceeded 9. "Fairy Sword" may become a hit this year."
"Qian Qian, you are going to explode." Chu Xuan said warmly.