In the current TV environment, it is almost impossible and unrealistic to rely on the popularity of an artist to make a drama popular.
There was no publicity for the TV series, and most viewers across the country didn’t even know about the TV series “Sword and Sword.”
If the quality of the TV series is not good, the viewers and fans it attracts will gradually be lost.
Therefore, before the filming of a TV series begins, it depends on the popularity of the artist; after the TV series premieres, the ratings are considerable and stable, which means that the quality of the TV series is good, so vigorous publicity and marketing are needed.
"Fairy Sword" has achieved the first two points, so we just have to wait and see how the publicity and marketing will turn out.
With Wang Jinhua’s Internet cafe marketing strategy, Shenghai TV’s all-round publicity support, and the financial support of the investors of “Fairy Sword”, the publicity and marketing of “Fairy Sword” slowly unfolded offline and online, and its original popularity increased several times.
grade.
However, there are also many viewers across the country who neither read newspapers nor go online, but simply watch TV at home.
For this kind of audience, no one has any good way to promote it.
"Fairy Sword" is lucky enough to allow such viewers to tune into the Shenghai TV series channel, and "Fairy Sword" expresses its gratitude.
If they have never tuned into the Shenghai TV drama channel, then perhaps this type of audience will never know that the drama "Sword of Immortality" is on the market.
At this point, Wang Jinhua and Shenghai TV and the owners of "Sword and Fairy" have given the greatest support to the promotion and marketing of "Sword and Fairy".
Under such circumstances, how far "Sword" can go can only depend on God's will, luck, and audience retention.
"Fairy Sword" is broadcast every Friday, Saturday and Sunday, three episodes a day, that is, nine episodes are broadcast every week.
Absolutely plenty of food.
But even so, for the viewers who follow the drama, they are still dissatisfied.
The most important thing is that there are a large number of viewers who have never played the game and do not know the plot of the game. At first, they thought "Sword and Sword" was a sweet drama from the first three episodes and watched it with the mentality of eating dog food.
But later they slowly discovered that this was a sweet nonsense drama!
From the 3rd episode onwards, every 3 episodes played, the plot tortured them.
When Xiaoyun from Shenghai saw Zhao Ling'er transforming into a snake, she was afraid that Li Xiaoyao would see it and decided to leave alone. She suddenly became sad.
"Ah!! Can you stop doing this!"
Xiaoyun was so angry that she slapped the sofa twice.
Her idol is Chu Xuan, and she was attracted by Chu Xuan at first and paid attention to "Sword of Immortality".
Later, suspicion arose due to Chu Xuan and Liu Yifei's closeness, and candy was given out for photos of the two with their makeup done. She was so happy at that time that she thought she could eat candy.
On the first day of "Sword and Fairy" airing, she really ate sweets very sweetly.
However, Chu Xuan and Liu Yifei made a joke to her.
Chu Xuan: The bridal chamber? Then I will lose my memory.
Liu Yifei: Husband, you don’t recognize me?
On the way to Nanzhao Kingdom, Chu Xuan and Liu Yifei: Our relationship is getting better and better.
Zhao Linger turned into a snake, Liu Yifei: Sorry, I have to leave.
Chu Xuan and Liu Yifei: Are you angry that they are not together?
"So angry!!" Xiaoyun went crazy.
On "Micro Entertainment", many viewers and fans were also abused.
[It’s okay to forget that Li Xiaoyao lost his memory, because there was a foreshadowing in advance, and it was due to the Wangyou Gu taught by Bai Yue. Later, Li Xiaoyao and Zhao Ling’er met, and they started to know each other again and started falling in love again. Seeing this, my
It felt right, it was a sweet drama. But later, I seemed to realize that I was wrong.】
[Why did Zhao Ling'er suddenly turn into a snake? Is it just to make Zhao Ling'er leave Li Xiaoyao? Who is the screenwriter of "Fairy Sword"? I want to talk to him about life. 】
[The relationship has finally gotten better, it’s like glue, why the hell are we going to separate again now?]
[The first time it was Li Xiaoyao who had the problem, and now it’s Zhao Ling’er who has the problem. According to this routine, I have an ominous premonition about this drama. 】
[Isn’t this a sadistic drama? 】
Not only Xiaoyun, not only online fans and viewers, but also Xiaoxi in Beijing are also worried and worried about the plot between Li Xiaoyao and Zhao Ling'er.
She is a fan of Liu Yifei. For the same reason as Xiaoyun, she also had the idea of eating sweets after seeing the makeup photos of Chu Xuan and Liu Yifei.
Unexpectedly, Li Xiaoyao and Zhao Ling'er's separation and reunion several times left her a bit speechless.
However, this does not affect her enjoyment of the show.
Both Chu Xuan and Liu Yifei can let her be included in the plot and feel the emotions of the characters, regardless of their appearance or performance.
It's just that Li Xiaoyao and Zhao Ling'er separated again, which made her a little confused.
When she saw Li Xiaoyao and Lin Yueru setting off to find Zhao Ling'er, she was happy.
But thinking of the comments online, she muttered: "Don't make any more trouble."
Xiaoxi's eyes lit up the next moment while she was watching TV.
Zhao Ling'er was lying in bed due to illness, with her eyes closed and dizzy. Her face looked haggard but not out of place.
A doctor checked the pulse, and after hearing the doctor's diagnosis, Xiao Xi understood.
Zhao Linger is actually pregnant?
Is this the reason why she turned into a snake?
"Zhao Ling'er is pregnant with Li Xiaoyao's child! Now that Li Xiaoyao finds her, they won't be separated, right?" Xiao Xi was excited.
Li Xiaoyao and Lin Yueru walked into the room and successfully found Zhao Linger.
Under Li Xiaoyao's worried and anxious look, he caressed Zhao Ling'er's face affectionately.
Xiao Xi smiled like an aunt.
When Zhao Ling'er opened her eyes, "Brother Xiaoyao."
These familiar four words made Xiao Xi's heart tremble on the sofa. Looking at Zhao Ling'er's extremely pure face, her eyes filled with astonishment and tenderness, she almost shed tears.
She felt that with this look and these four words, she might be able to remember it for the rest of her life.
Zhao Ling'er stood up slowly, and Li Xiaoyao met her eyes.
Then, Li Xiaoyao called out "Ling'er" gently and held Zhao Ling'er in his arms.
Seeing the two hugging each other, Xiao Xi's eyebrows arched and she smacked her lips, feeling that her saliva was sweet.
However, things changed suddenly.
Sure enough, netizens' guess was right.
["I think you and her are a perfect match." Zhao Ling'er said. 】
"Ah!! Here we go again! You are already pregnant with his child! Tell him! Why do you want to quit on your own initiative!" Xiao Xi was speechless on the sofa.
["I only like you." Li Xiaoyao said with a smile. 】
"Look at Li Xiaoyao, he likes you so much and you actually quit!" Xiao Xi hated the iron.
In previous plots, aside from her love for Chu Xuan and Liu Yifei.
Just looking at the characters, Xiao Xi thinks that Li Xiaoyao owes Zhao Ling'er a lot, and even feels that Li Xiaoyao is not worthy of Zhao Ling'er's love.
But this plot made Xiao Xi feel for the first time that Zhao Ling'er felt sorry for Li Xiaoyao.
With a tangled and speechless mood, Xiao Xi saw Zhao Ling'er knocking Li Xiaoyao and Lin Yueru unconscious along the way. After saying some unrelated words, Zhao Ling'er left alone again.
Xiao Xi felt slightly bitter, sighed and curled her lips.
She opened her laptop and wanted to vent her depressed mood.
[I’m convinced! What kind of operation is this? Can you stop being so cruel? 】
[Zhao Linger is trying not to involve Li Xiaoyao, I can understand. 】
[Then why didn’t Zhao Ling’er tell Li Xiaoyao about her pregnancy? Then she insisted on bearing it alone? 】
[I also think that both parties in love should bear everything for each other. Zhao Ling'er's operation is a bit unfavorable. 】
[Upstairs, you have a mature view of love. Zhao Ling'er in the TV series is only ten years old. She doesn't understand the world and is simple and kind. Her love for Li Xiaoyao is the purest kind. She doesn't know how to think about life.
She doesn't know how to plan love. All she can have is pure love for Li Xiaoyao. Because of this pure love, she doesn't want to see Li Xiaoyao get hurt.】
[I agree! Let me tell you why Liu Yifei plays Zhao Ling'er so well. It's because Liu Yifei is only 17 years old in real life. She is neither sophisticated nor smooth. Her simplicity and purity can be seen even through the screen. This Zhao Ling'er is amazing. I think this
The plot is okay.]
There are a lot of discussions on the Internet, and the popularity in offline newspapers and periodicals is also not low.
What will be the direction of the plot between Li Xiaoyao and Zhao Ling'er?
Many viewers were itching to find out.
Xiaoru's family also had the same mood and watched the drama together at home.
However, they were slightly stunned when Lin Yueru knelt down on the spot facing Zhao Ling'er.
However, Lin Yueru's words made them worried again.
"Lin Yueru also loves Li Xiaoyao very much." Xiaoru's mother said.
"But if Lin Yueru didn't show up, Zhao Ling'er might not pretend not to love Li Xiaoyao." Xiaoru frowned.
"Since Zhao Ling'er wants to pretend that she doesn't love Li Xiaoyao and just leave, why should she hang out with Li Xiaoyao?" Xiaohui muttered.
"Because Zhao Ling'er loves Li Xiaoyao deeply and wants to leave but is reluctant to leave." Xiaoru's father concluded.
Xiaoru's mother, Xiaoru and Xiaohui nodded slightly when they heard this.
When Lin Yueru cried, and when Zhao Ling'er cried even harder, they thought Xiaoru's father's point of view was right.
Zhao Linger loves Li Xiaoyao more than Lin Yueru!
Xiaoru blinked, her eyes slightly red.
After chasing "Sword of Immortal" for so many days, she just couldn't stand it when she saw Zhao Ling'er crying.
The same goes for Xiaohui. Zhao Ling'er's crying was no less than a fairy crying for him, and he felt uncomfortable watching it.
However, both siblings held it back, and their parents were beside them. How embarrassing was it to cry?
The TV screen switches.
Li Xiaoyao and Zhao Ling'er appeared in the inn corridor, walking in the same direction from one side.
It's just that the two people who are clearly in love are walking forward without looking away.
The whole family was worried about this and felt slightly uncomfortable.
"Are you completely ready to break up?" Xiaoru frowned.
"We are like strangers." Xiaoru's mother felt a little regretful.
Perhaps it was because Chu Xuan and Liu Yifei acted so well that she, an elder, followed the show with her children and slowly watched it.
Thinking of Li Xiaoyao and Zhao Ling'er, they seemed like a match made in heaven. After many bumps and bruises along the way, they are now strangers.
She is also a person who has experienced emotions. She is also very emotional about this kind of plot, and she also feels uncomfortable in her heart.
The family watched TV in silence.
When the soundtrack of "Don't Lose, Don't Forget" sounds.
When a female voice sings a very sentimental and ethereal "la la la" song.
When Li Xiaoyao and Zhao Linger passed each other in the corridor.
In two close-up shots, both of them shed tears at the same time.
In an instant, the whole family was suddenly shocked.
I don't know why, but the tears that Xiaoru had just been holding back flowed down in an instant, and she couldn't hold them back.
Xiao Hui's eyes flickered, tears wet his eyes. Although they did not fall down, his eyes were covered with mist.
Xiao Ru's mother's eyes were slightly moist, and her eyelashes were stained with tears.
Until Li Xiaoyao turned around and stared at Zhao Ling'er's back, tears were streaming down his face, his expression was lonely, affectionate and sad.
In such a state, Xiaoru's mother couldn't help it, and she covered her mouth and burst into tears.
Li Xiaoyao just kept watching like this. Zhao Ling'er disappeared, but he was still watching.
As if to say: Linger, will you come back?
Xiaoru's mother, Xiaoru and Xiaohui wiped their tears with tissues. After wiping, they started to flow again.
Xiaoru's father felt funny when he saw this scene, but he didn't say anything. He was also moved, and the corners of his eyes were also moist.
Until the TV screen switched, Xiaoru said "Ah——", as if she was venting.
"It's so annoying!" she sobbed.
At the same time, inside the rental house in Beijing.
Xiao Shu also burst into tears, "Mr. Chu, you can do it. I cried when I watched the show for the first time. From now on, I will mark you as late and deduct your salary..."
She wiped her face and opened her laptop.
【I cried to death! Why is this happening? It’s so annoying!】
[Lin Yueru is so disgusting, Zhao Ling'er and Li Xiaoyao wouldn't be like this if she hadn't spoken! 】
[Don’t blame Lin Yueru, okay? I think it’s Zhao Ling’er who has a problem. Lin Yueru is right. Since you want to leave, you should leave thoroughly. What’s the point of staying with Li Xiaoyao and pretending not to love him? 】
[As a grown man, I burst into tears. I was moved by Zhao Ling'er's pretended ruthlessness and Li Xiaoyao's deep affection. 】
[In the past, Li Xiaoyao owed Zhao Ling'er, but now Zhao Ling'er owes Li Xiaoyao.]
[Men, it’s not a sin to cry.]
[Come on, come on, whoever is crying will like this comment.]
That night, I don’t know how many people cried with red eyes while watching "Sword of Immortal", and I don’t know how many people commented on the Internet with red eyes.
"I want to watch the replay! Make me cry again if you dare!" one viewer said.
Sweet dramas have the advantages of sweet dramas, and sadistic dramas also have the advantages of sadistic dramas.
Especially for the sadistic drama "Sword of Sword", its biggest advantage is that the male and female protagonists have already made love, and the more bumpy the subsequent plot becomes, the more the audience wants to watch it.
Many viewers were very determined: "I want to see how many episodes it takes for you to be together!"
Xiao Shu also had the same idea. Mr. Chu said that the ending of "Sword of Immortality" was perfect, and she believed that Mr. Chu would not lie to others.
But did Chu Xuan really say that?
Xiao Shu selectively forgets.
With the mentality of firmly believing in the perfect ending of "Sword and Fairy", Xiao Shu continued to follow the drama.
Li Xiaoyao and Lin Yueru were going to the Demon Locking Tower to rescue Zhao Linger, which made Xiao Shu full of expectations.
Hearing Lin Yueru's words of giving up, Xiao Shu felt comfortable but also sighed.
"Lin Yueru is still very good." She said.
Li Xiaoyao and Lin Yueru went through a series of plots and overcame all obstacles to finally reach the cell where Zhao Ling'er was imprisoned.
The power of Li Xiaoyao's Forgetful Gu is getting weaker and weaker, and the scenes in his memories gradually emerge.
["It turns out that Ling'er and I are already married." Li Xiaoyao said with a trembling voice and a guilty look on his face. 】
"I finally remembered!" Xiao Shu's heart agitated.
After losing his memory, Li Xiaoyao also loved Zhao Ling'er deeply, and now that he recalls it, he will definitely love her even more.
Not only Xiao Shu, but many viewers feel the same way.
And their feeling was right. Li Xiaoyao shouted "Ling'er", ran to the stone door and split it open with his sword.
Zhao Ling'er was sleeping on the stone slab. Li Xiaoyao rushed to Zhao Ling'er and knelt down before picking him up.
Li Xiaoyao's urgent shouting was the sadness of thinking that Zhao Ling'er was dead, and the tears caused by sadness.
Xiao Shu burst into tears. He wiped his tears with a tissue and thought, "No way, Zhao Ling'er is dead? No way, no?"
Xiao Shu was surprised when Zhao Ling'er's soul appeared.
The conversation between Zhao Ling'er and Lin Yueru also made Xiao Shu understand that it was the pill given by the Sword Master that made Zhao Ling'er look like this.
Seeing Li Xiaoyao in grief, Zhao Ling'er also burst into tears.
Xiao Shu's tears that had disappeared could not stop flowing again.
She choked and said, "Mr. Chu, Mrs. Liu, you are cruel!"
["Ling'er——" Li Xiaoyao burst into tears and roared at the top of his lungs. 】
Zhao Linger was moved.
Under Xiao Shu's gaze, Zhao Ling'er's soul returned to her body and then woke up.
Xiao Shu smiled, very happily.
["Ling'er, brother Xiaoyao promises you that we will always be together." Li Xiaoyao and Zhao Ling'er hugged each other tightly. 】
"That's it!" Xiao Shu clapped his hands happily.
"Li Xiaoyao, you must keep your word and be with Zhao Linger forever!" She hummed, as if Li Xiaoyao and Zhao Linger would do something if they could not be together forever.
"Finally together!" At this moment, she felt so comfortable.
