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Chapter 394 Image spokesperson

Chapter 394 Image Spokesperson

Bright Times Corporation, Chairman's Office.

Chu Xuan opened the door and walked in with Liu Yifei. There were many people.

Wang Jinhua, Liu Xiaoli, several executives from Bright Times, Long Danni from Mango Channel, and about a dozen members of the variety show team were sitting on the sofa chatting and laughing.

Although I don't know what they are talking about, tomorrow is the day of the "I Am an Actor" investment conference, so I guess it has something to do with it.

Seeing the arrival of Chu Xuan and Liu Yifei, everyone smiled.

"The two program spokespersons are here." Long Danni looked at the two people happily.

"The photography teacher is waiting in the studio. You guys go and finish the shooting first?" Wang Jinhua said.

Hearing that the photography teacher was already waiting, Chu Xuan and Liu Yifei stopped, said hello to everyone present, then turned and left the office, heading to the company's studio to finish their work first.

The two of them were confirmed as the image spokespersons of "I Am an Actor" long before the variety show was launched in April.

Also in April, a delegation headed by Long Danni from Bright Times and Mango Channel negotiated and agreed on the program flow of "I Am an Actor" in every detail.

During the negotiation, at Wang Jinhua's request, the camera team, lighting team, and props team were all staffed by people from Brilliant Era. This is Wang Jinhua's way of cultivating talents in the film and television company and cultivating a more experienced team for the future variety show industry.

However, it is good to say that the members of each department are joined by people from the Brilliant Era, and they all have experience in filming film and television dramas. Although variety shows are different from film and television dramas, they are similar, and it is much simpler than filming film and television dramas.

However, the difference between the directors of variety shows and the directors of film and television dramas is a bit big. Their perspectives on camera thinking and artistic perspectives are completely different. There are no directors in this field in the Brilliant Era, and directors who have led large-scale variety shows are also in the country.

Not many.

Finally, after mutual agreement, Hong Tao, the chief director of Mango Channel and the two-time chief director of "Super Girl", will serve as the chief director of "I Am an Actor", and Wang Zhengyu, the newly signed program producer of Bright Times, will serve as the deputy director.

Learn from Hong Tao’s directing experience.

Wang Jinhua also took into account the good development of the company's variety shows in the future and allowed the Bright Times variety show to form a closed production loop. After negotiating the program process with Mango Channel, she immediately built a program recording park in the suburbs of Beijing to

It serves as the base for recording future programs of the Brilliant Era.

The program recording park was completed around the time of Chu Xuan and Liu Yifei's graduation performance, which was around July.

After the park was completed, people from Bright Times and Mango Terrace came in to arrange the facilities and equipment.

While purchasing facilities and equipment, Bright Times and Mango Channel also contacted advertising sponsors through their own advertising channels to negotiate and communicate, and then made preliminary quotations for each advertising space. The two parties started a discussion

advertising investment plan.

At the end of July, many advertisers received a relatively satisfactory preliminary quotation and were attracted by this program.

In order to give advertisers time to prepare for raising funds, Bright Times negotiated with Mango Channel to set the investment bidding meeting on September 27, which is tomorrow.

After initially securing advertisers, in early August, Bright Times and Mango Channel launched the first phase of offline and online promotion warm-up.

The first stage of publicity for any film and television drama, including variety shows, usually requires a small investment in publicity and distribution expenses. However, as time goes by, and now nearly two months have passed, the popularity of "I Am an Actor" has also been attributed to the small investment in publicity.

The heat also tends to a stable state of neither high nor low.

October 1st is the official registration day for "I Am an Actor", and it is also the beginning of the second phase of vigorous promotion that Bright Times and Mango Channel have agreed upon.

Under the plan of Bright Times and Mango Channel, in the second phase of publicity, using the images of Chu Xuan and Liu Yifei to launch a publicity offensive is a foreseeable marketing plan that will greatly increase the popularity of "I Am an Actor".

As the image spokespersons of the program, Chu Xuan and Liu Yifei signed a four-month contract with the program team. In addition to serving as behind-the-scenes hosts and teaching assistants to the students, they also cooperate with the promotion of the program.

After four months, the two of them each received a sky-high remuneration of 3.5 million. It was their turn to make a difference.

"Click~" the photography teacher pressed the shutter of the camera.

"Okay." The photography teacher made an "OK" gesture.

Chu Xuan and Liu Yifei returned to normal in front of the green cloth. It took two hours to complete a set of two-dimensional photos in different costumes. The two-dimensional photos will be cut out and combined with promotional posters in the later stage for the second offline and online photos.

stage publicity.

"Thank you, teacher." Liu Yifei said sweetly, and she and Chu Xuan went into the locker room to change clothes, and then returned to the chairman's office after coming out.

"Done?" Liu Xiaoli looked at the two children who walked in.

Chu Xuan and Liu Yifei nodded and sat down on the sofa next to Liu Xiaoli.

Wang Jinhua picked up the two official documents on the coffee table and handed them to the two of them: "Take them back and take a good look at them during this time."

Chu Xuan and Liu Yifei respectively took over the "Overview of the Behind-the-Scenes Content and Production Process of 'I Am an Actor'".

When they saw the title of the official document, they knew that this was the work content they needed to know.

It was their first time to work on a variety show, and the two of them were somewhat interested, so they opened the official documents and read them while listening to everyone's conversation.

"Sister Hua, have the schedules of the four major actor judges and the four major director judges been decided?" Long Danni asked.

"It's settled." Wang Jinhua nodded.

"Who is there? Was it planned before?" Liu Xiaoli asked curiously.

"Some of them are unavailable and have been changed." Wang Jinhua shook her head: "The current four actor judges are Chen Daoming, Yang Ziqiong, Zhang Guoli, and Deng Jie; the four director judges are Chen Kaige, Tang Jili, Zhang Jizhong, and Li Shao

red."

"Li Shaohong? The one who filmed "Da Ming Palace Ci"?" A team member was slightly surprised: "Feng Xiaogang is not coming?"

Wang Jinhua said calmly: "Director Feng wants to film "Assembly" and doesn't have time."

Some uninformed team members were slightly surprised. The promotion of "Assembly" had also begun. They also knew about it, so they nodded to express their understanding.

Li Shaohong is also a great director. Although he can't be compared with Feng Xiaogang, one of whom is making TV series and the other is making movies, their status and reputation in the director circle are similar at present. Li Shaohong's replacement of Feng Xiaogang will also affect the quality of the director and jury lineup.

Not counting the price drop.

Although Chu Xuan, Liu Yifei and Liu Xiaoli listened without speaking, they knew the real reason.

Feng Xiaogang is from Huayi Brothers. I heard from Sister Hua that when Feng Xiaogang was invited by Brilliant Times, the two presidents of Huayi Brothers were interested in the variety show "I Am an Actor" and wanted to invest in it.

The reason why Huayi Brothers wants to get involved is obvious. With the huge profits from the advertising sponsorship of "Super Girl", Huayi Brothers naturally want to get in and share the pie.

Another reason is that Huayi is currently short of artists. Wang Jinhua poached 17 first- and second-tier artists, including Chu Xuan, at the beginning of last year. Huayi has not yet recovered.

Once the show "I Am an Actor" becomes popular, it may be like "Supergirl" where the top amateurs may become popular overnight.

Rather than working hard and using a lot of resources to make an artist popular, if you can sign amateurs who become popular overnight, and have senior actors and actresses provide free professional training for these people on stage appearance during the program, this program is simply a training program.

A shortcut for actors and celebrities, saving time and effort.

For Huayi Brothers, how can we not be tempted?

But the cooperation between Bright Times and Mango Channel has been discussed for a long time. How to involve a third party? That will disrupt the stable plan of friendly cooperation between the two parties.

Being rejected by Bright Times, the two presidents of Huayi Brothers saw that they would not get any benefits and would have to pay for a big director to help improve the program. The two presidents decisively rejected the invitation of Feng Xiaogang from Glorious Times.

When Chu Xuan heard Sister Hua talk about this some time ago, he laughed it off.

Capital pursues profit, so Huayi’s rejection is a normal reaction.

I remember when we were still swapping resources for characters in "Zhu Xian", he and Mr. Wang both put on smiles and talked about how they would cooperate with each other in the future.

If the interests are aligned, there is still the possibility of cooperation, but if the interests are not aligned, it is just talk.

"Chu Xuan, Qianqian, these actors and directors are very strict." Long Danni said: "I conservatively estimate that there will always be students with a bad mentality who will be scolded. As the assistants behind the scenes, you can

We need to appease their emotions in a timely manner.”

"Indeed." Wang Jinhua nodded. Whether it is Chen Daoming or Zhang Guoli, or Zhang Jizhong and Li Shaohong, she knows that they are all very vicious. What can they say? Those who have not experienced ups and downs.

In her opinion, if an amateur is scolded and cried if he fails to perform well, it is expected.

"They play the bad guys, and you play the red faces. This arrangement seems to be good and very lovable. You guys have reached the top of the TV industry, and you won't be able to get promoted for a while. If you perform well in variety shows, you won't be able to do that.

They will also be attracted by viewers who like variety shows, and then they will be driven to watch your dramas and become fans of your dramas," she said.

Chu Xuan and Liu Yifei smiled slightly, and Liu Yifei showed her face and said: "How to comfort me? Are you talking about chicken soup for the soul?"

Teacher Hong Tao looked at Liu Yifei and joked: "Sister Fairy, I think they will get spiritual comfort if you sit in front of them, Producer Liu."

Everyone present laughed and looked at Chu Xuan and Liu Yifei with interesting eyes. What Hong Tao said gave them an instant sense of the scene, and it sounded reasonable.

They can imagine that many people must be signing up for Chu Xuan and Liu Yifei. Once they pass the non-recorded offline assessment, they can become official students.

There should be many of them who are fans of Chu Xuan and Liu Yifei, so Chu Xuan and Liu Yifei are their idols.

When facing an idol, when the idol sits in front of you and looks at you tenderly, just like Hong Tao said, you will get some comfort in your soul.

Everyone chatted until six o'clock in the afternoon. Under Wang Jinhua's enthusiastic invitation, a group of people went to the hotel for a big meal.

Tomorrow there will be a business meeting for investment and bidding. Everyone drank some wine but only had a taste of it.

When you don't drink much, the meal is often eaten quickly, and everyone disperses before eight o'clock in the evening.

Before leaving for the moment, Wang Jinhua said in front of the car: "Xiaoxuan, Qianqian, you are coming tomorrow too, so that the advertisers will know that this is a brand new program, and there are no results ahead. Many advertisers

They are all here because of your popularity."

"Okay." Chu Xuan and Liu Yifei agreed.

Liu Xiaoli deliberately didn't drink today, so the two of them got into the Lamborghini she drove, while Chu Xuan's Mercedes was left in the company parking lot for the time being.

Just like that, the family of three headed home.

(End of chapter)


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