On the eight-lane road going back and forth, there were four long queues with lights on in front of the traffic lights, and the four lanes on the other side were filled with constant traffic.
It's minus two degrees in Beijing today, and the wind is biting.
But no matter whether it is cold or warm, it still cannot stop the prosperity of the capital. It seems that the development of this city is not hindered by any factors, and it is tenacious and hardworking and moving forward to pursue the dream of national rise.
Cars from the front, left, and right surrounded Chu Xuan's car. He drove forward slowly, accustomed to this super traffic jam.
"Brother Liu is really amazing. He changed this "Nirvana in Fire" like this, and the story's enjoyment, depth and core immediately went up a notch." Liu Yifei sat in the passenger seat and said, still admiring Liu Yi's magical transformation.
"The profession of screenwriter has a low lower limit and a high upper limit." Chu Xuan held the steering wheel with both hands and said: "When it is low, anyone can be a screenwriter. When it is high, those screenwriters know astronomy and geography, which is a reflection of their experience and knowledge reserves.
The tallest group of people."
"Brother Liu is one of the few screenwriters in China who is recognized as a gold medal screenwriter by both the industry and the Screenwriters Guild. He belongs to the latter category, so of course he is great."
Liu Yifei smoothed her hair and nodded in approval: "With Brother Liu's change, Princess Nihuang will have five character levels. It is much richer than the fixed characters of Zhao Ling'er, Xiao Longnu, etc. I really want to
play."
The vehicle in front moved, probably because the red light turned green. After Chu Xuan put it into gear, he released the clutch and lightly stepped on the accelerator to move forward, then slowly increased his speed.
"Although a fixed character does not look like the same person, after all, an individual will undergo many changes throughout his life, but the biggest advantage of a fixed character is that as long as the characteristics of the character are acted out, it will
It gives the audience the illusion of a distinct personality, which gradually takes root in people’s hearts.”
"Characters with rich and varied growth paths will become more like flesh-and-blood people if they are well played. Regardless of whether they are good or bad, it is easier for the audience to resonate with them and like them. However, the interpretation is very difficult. Compared with just having a fixed character,
You need to perform a character with characteristics and rich layers of changes. You need to experience the false life of this character for you."
Hearing Chu Xuan's words, Liu Yifei thought thoughtfully: "It's also a matter of belief. People with a weak sense of belief are suitable for playing fixed characters, because they only need to specialize in the characteristics of one character. People with a strong sense of belief are suitable.
Will accept more false things and interpret the changes and essence of the character at various stages in his life."
"It can be understood that way." Chu Xuan said, after passing the green light, he stepped on the accelerator and accelerated forward.
Liu Yifei nodded slowly, processing what Chu Xuan said in her mind, and the next moment she said loudly: "According to the Princess Nihuang that Brother Liu magically changed for me, this will be the first time I play such a complicated role."
Chu Xuan drove the car and turned into the street where Donglin Bieyuan Community is located. Hearing this, he said: "This drama is not an idol drama. Unlike "The Condor", only Golden Eagle can accept it. The ancient costume plot can get Magnolia, and then we will get another one."
The white magnolia looks behind, which symbolizes the acting ability more than the golden eagle."
Liu Yifei showed her face slightly, but then her face tightened, she snorted, waved her fist, and said with full fighting spirit: "That's it!"
Chu Xuan drove the car to the door of the villa, and Liu Yifei took out the smart key from her small backpack and unlocked the door.
The door slowly slid open, and Chu Xuan drove the car into the villa. When he arrived at the parking lot, his cell phone rang.
The young couple unbuckled their seat belts and got out of the car. They closed the car door with two bangs. Chu Xuan picked up his cell phone and connected it. While making a call, he and Liu Yifei walked hand in hand to the villa.
After a while, the phone hung up.
Chu Xuan put the phone back into his pocket and said: "Sister Hua asked us to go to the company tomorrow to discuss the release of "Zhu Xian" and "Struggle"."
"Okay." Liu Yifei nodded, "Zhu Xian" has been prepared for nearly two years, and "Struggle" has been prepared for nearly a year, and it is finally scheduled to be released.
The young couple came to the small villa and said hello to Liu Xiaoli, then returned to the bedroom of the big villa.
After taking a bath, they cuddled up on the bedside, took a laptop and looked at Liu Yi's discussion about screenwriting reform today, attracted some knowledge, and then began to discuss the investment plan PPT production.
Since it is necessary to explain the details to the members of the investment plan, it seems a bit vague to just say it with one mouth. It will be more practical if the details are designed and intuitively presented in PPT.
Making PPT is not difficult, and anyone who knows a little bit about computers can easily get started. However, how to make PPT more professional requires certain production experience. This seems to be a problem for those who have not played with PPT much.
"I'll do it." Liu Yifei volunteered and said, "There are many PPT templates in the company. These days we go to the company and study according to the templates."
"The witch is still smart." Chu Xuan joked.
Liu Yifei arched her eyebrows, tilted her head and kissed the corner of Chu Xuan's mouth, closed the laptop and put it on the bedside table: "Sleep."
Chu Xuan turned off the light and fell asleep immediately.
The next morning, the sky was sunny but still cold.
The young couple had breakfast with Liu Xiaoli in the small villa, and then the family drove to the company.
Zhao Baogang and Zhao Jian have already been waiting at the company, preparing to discuss the scheduling of the two dramas together.
However, the matter of setting the schedule is not something that can be discussed in a day or two. Often the producers and TV stations will start a tug-of-war because of their respective interests.
There is something mysterious about the appeal of actors in movies. After all, it is about making the audience spend money, and no one can say for sure.
But the appeal of actors on television is real. Television is free to watch. Because of the existence of a popular actor, there are many cases where the audience spontaneously contributes to the ratings.
How popular are Chu Xuan and Liu Yifei? This is something that cannot be calculated using data.
But people in the industry know one thing very well. A drama with Chu Xuan and Liu Yifei playing the male and female protagonists will definitely not have bad ratings.
The appeal of these two people has exploded since the beginning of "Sword", then became a phenomenon in "The Condor", and then experienced the hot public opinion of the micro-movie "Hope". At present, their strong appeal seems to be a foregone conclusion.
Capital insiders even joked that the appeal of Chu Xuan and Liu Yifei in the entertainment industry is equivalent to walking RMB.
Although this sentence is very straightforward and full of the smell of copper, it also reflects the fact that the young couple has extremely high commercial value.
In view of this, the emergence of the drama "Struggle" has caused competition among many TV stations, and Brilliant Times has also begun to compete with various TV stations.
The TV stations have the same goal, to broadcast "Struggle" exclusively, and they all want to monopolize the huge advertising revenue that "Struggle" will bring due to the existence of Chu Xuan and Liu Yifei, which is likely to become a hit.
Wang Jinhua's goal is the opposite, to have "Struggle" appear on multiple satellite TV stations at the same time.
In the past, judging from the current market, the popularity of Chu Xuan and Liu Yifei in China seemed to have reached its peak, and there was no effective way to improve it. Any TV series they filmed would still be supported by the old audiences who liked them, so they could only wait.
It depends on the situation as the TV market slowly expands.
But the 4+X policy, coupled with the emergence of "Struggle", allowed Wang Jinhua to find an effective way.
If "Struggle" is broadcast simultaneously on multiple satellite TV stations, allowing "Struggle" to be broadcast over a wider area, it will definitely expand the popularity of Chu Xuan and Liu Yifei again.
This is also Wang Jinhua's consideration criteria for the release of "Struggle", which is to further expand the popularity of Chu Xuan and Liu Yifei as much as possible.
Naturally, the TV stations are not happy, and launching stars at the same time means there will be competition between TV stations, which will also cause the diversion of viewers, thus reducing the ratings and thus the cost of advertising sponsorship.
But Wang Jinhua never relented. No matter how much the TV stations raised the copyright fees or put forward any favorable publicity plans, she would not agree.
From a profit perspective, there is an upper limit on the copyright fee for an urban TV series. Pricing based on shooting costs has been an unspoken rule in the TV industry for decades. No matter how much you predict that a TV series is likely to be a hit, it will not exceed the cost.
A situation of more than three times the price will never happen.
Once such huge profits occur, it may change the direction of the capital market and even affect the orderly development of social economy. This is something the country does not allow.
Based on this, compared to the copyright fee of an urban drama, just one or two endorsements by Chu Xuan and Liu Yifei can also make super high profits.
Therefore, Wang Jinhua is not at all interested in the TV station raising copyright fees.
She knows very well that compared to the commercial value brought by the popularity of Chu Xuan and Liu Yifei, the income from a drama is nothing.
Given the high popularity of Chu Xuan and Liu Yifei, instead of fighting for high copyright fees for their dramas, it is better to think about how to expand their popularity, firstly to increase their commercial value, and secondly to maintain their top status.
Position, this is the key to long-term development.
This is based on the interests of the company and the long-term personal interests of Chu Xuan and Liu Yifei.
From a personal relationship perspective, not to mention, one is his brother and the other is his sister-in-law. Wang Jinhua will definitely make long-term plans for them no matter what.
As a result, discussions with various TV stations have reached a stalemate.
"Let's wait for a while and see what other stations do." The director of Jiangsu and Zhejiang TV stations also got angry.
Once upon a time, as the top industry in the television industry chain, producers used to beg their grandparents to beg them to star, and even big producers were not qualified to negotiate conditions.
There is no way. Before the 4+X policy was promulgated, a TV series could only be broadcast on one channel, and the TV station had its own sequence of dramas. The quotas were limited each year. The producers could only lick their faces and ask for it, hoping that they would
The dramas can be scheduled to be broadcast as soon as possible, and arranged in prime time as much as possible.
After the promulgation of the 4+X policy, it clearly provided benefits to the television industry, allowing many producers to have multiple choices. It seems that the television industry can develop in an orderly manner.
But if you want to be on the stars at the same time, it means that the TV station will lose some of its profits.
In the past few years since the promulgation of this policy, these major TV stations have also reached a tacit understanding and unanimously communicated to the outside world.
Going to the stars at the same time? It’s not that simple.
"I don't have any problem with having multiple stars on the show at the same time, but Bright Times probably doesn't like our station." The station director of Shenghai Station sighed.
Shenghaitai is only a second-tier TV station. If they can broadcast "Struggle", it will be an opportunity for them to expand their popularity and raise their ratings ceiling.
But with first-tier TV stations such as Mango Channel, Shancheng Channel, and Jiangsu and Zhejiang Channel competing, they felt no hope.
The first-tier TV stations are unwilling to share profits, let alone divert viewers.
The second-tier TV stations have no objections, they just hope that "Struggle" can be broadcast.
The third-echelon TV stations can only wait and watch, hoping that pie will fall from the sky. But with the big bosses from the first two echelons here, and the bright era is not stupid, such expectations are destined to be dashed.
Only terrestrial channels are watching the show, and these terrestrial channels are not star-rated. According to the 4+X policy, "Struggle" will definitely find terrestrial channels with good ratings to sell the copyright. Those terrestrial channels with decent ratings only need to wait for "Struggle"
Just come, you can also sit back and watch the gods fight, wouldn't you like it?
However, this situation only lasted for a week before it was broken by Mango Channel.
"Director, what Wang Jinhua said makes sense. If "Struggle" has more stars, the chance of Huang Xuan and Zhao Li becoming popular will be greater. It can also improve the ratings of "Zhu Xian". In this way, because "Struggle" has more stars,
The family has caused us to lose some profits, and we can make up for it in "Zhu Xian"."
In the Mango Channel office, the film purchasing director analyzed it clearly.
Because Chu Xuan and Liu Yifei are the male and female protagonists, "Struggle" is far more favored by the market than "Zhu Xian".
The major TV stations all know that Mango Channel is an investor in "Zhu Xian", so they know very well not to compete for the right to premiere "Zhu Xian".
Once a TV station becomes an investor in a drama, there must be an agreement to first purchase the copyright.
With this agreement in place, other TV stations cannot compete no matter how hard they compete, which is why they all set their sights on "Struggle".
As Mango TV is an investor in "Zhu Xian", it naturally wants to see "Zhu Xian" get better and better.
Therefore, for Mango Channel, it is inevitable that "Zhu Xian" will be broadcast on stars.
In order to show sincerity to the Bright Era, Mango Channel initially invested in the "Zhu Xian" project and signed an agreement.
What Mango TV didn't expect was that Chu Xuan and Liu Yifei would let two newcomers play important roles.
For Mango Channel, which is keen on chasing traffic, Chu Xuan and Liu Yifei's unconventional play really caused Mango Channel to be caught off guard and worried about the ratings of "Zhu Xian".
Later, due to the appearance of "Struggle", Chu Xuan and Liu Yifei led Huang Xuan and Zhao Liying to star. Huang Xuan and Zhao Liying were likely to become popular because of this. Bright Times changed the broadcast order of "Zhu Xian" and "Struggle"
, let Mango Station put down its worries.
It's just that Bright Times has decided to air "Struggle" on multiple stars at the same time, which has made many TV stations unhappy and has temporarily led to a deadlock.
But for Mango Channel, as the film purchasing director said, although "Struggle" has multiple stars, it will cause a loss of profits, but if Huang Xuan and Zhao Liying become more popular because of it, it will be very beneficial to "Zhu Xian"
of.
The profits come and go, but the final result is not a loss, and may even be more profitable than expected. After all, "Zhu Xian" has 60 episodes, and there are many advertisements that can be inserted.
"I know." Ouyang Yang's face was calm, and he did not have any emotions caused by the breakthrough analysis of the film purchasing director.
Seeing him like this, the film purchasing director and deputy director were startled.
Since you know you won't lose money, why haven't you given a clear answer?
They don't understand.
"At the end of 2004, the State Administration of Radio, Film and Television launched the 4+X policy. In the past two years, has a drama appeared on the market with multiple stars at the same time?" Director Ouyang Yang picked up the thermos cup, opened the lid, and drank tea slowly.
The film purchasing director and deputy director were startled.
Yes, this policy has been launched for two years, but in the past two years, there have been zero cases of a drama being released on multiple stars at the same time.
The reason is still the same. The TV station doesn’t want to share the profits and can only broadcast and enjoy the profits. So why should I be on the star at the same time?
For big TV stations, compared to the so-called sky-high copyright fees for a drama, it is nothing. They can rebroadcast it infinitely and earn back N times from advertising revenue.
And those small TV stations without funds cannot afford to pay for a drama that may become a hit, let alone the subsequent advertising revenue.
In this way, major TV stations can easily pay sky-high royalties, and then continue to make money from popular dramas. After making money, they will repeat the situation just now, forming a sustainable and good development.
However, small TV stations cannot afford large-scale TV series, so they can only try their luck and find unknown crews or producers to buy TV series. If it becomes popular, the TV station may move to a higher level, but if it does not become popular, it will stay where it is.
This luck-based development method is the norm for most domestic TV stations. This is also the current situation of the domestic TV station industry. Big TV stations will always occupy good resources, and small TV stations will never get ahead.
Under such circumstances, the 4+X policy emerged, allowing one drama to be broadcast on 4 satellite TV stations at the same time.
Having multiple stars at the same time means that the copyright fee for the TV series will be divided into four, and each TV station only needs to pay a quarter of the cost, which greatly reduces the cost of purchasing dramas produced by big companies and gives those small TV stations hope for development.
.
Of course, the big TV stations are not used to this situation. Once the small TV stations take over, it means that they will go down.
For this reason, the 4+X policy is of no use to major TV stations. They have a tacit understanding and have always followed the route of exclusive broadcasting.
There are policies and measures to counter.
Want to dig out their wool? It's impossible.
Therefore, in the past two years, no TV series has successfully touched them.
With their unanimous external support and their interference, those small TV stations have benefited from some low-priced film sources from the big TV stations, maintained their own development, and are willing to listen to the orders of the big TV stations.
As a result, in the past two years since the 4+X policy was promulgated, there has never been a TV series on the market that has successfully been broadcast to multiple stars.
Under the layout of the big TV stations, all TV stations across the country have formed a closed loop of interests, and they fight against the policies promulgated by the radio and television in a side-by-side manner.
"Once "Struggle" is released on multiple stars at the same time, and it's up to me, Mango Channel, to break this situation, do you know what this means?" Director Ou Yang put down the thermos cup and said calmly.
The film purchasing director took a breath and said slowly: "Our Mango Ground Channel 1 has taken the lead in implementing the policy and guidelines. Those small TV stations will definitely not be able to sit still. They will gradually abandon the temptation of the big TV stations' film sources and start to join forces.
Form a group and then implement the 4+X policy."
"Most of the domestic producers are not qualified to star on our first-tier channels, so they will gradually move closer to smaller channels. Since the smaller channels join forces to jointly fund, the interests of those producers will not be harmed."
"Once such a situation unfolds, the bottom-up situation will gradually begin to lose control. Under the 4+X policy, more and more TV series will be released on multiple stars at the same time."
"If we still insist on exclusive broadcasting, we will be allowing those small stations to develop rapidly."
"But if we follow the policy, then the film sources of those producers will be concentrated back into our hands, interrupting the development of those small stations, and we will still be the leading TV station."
"To sum up, if "Struggle" is released on multiple stars at the same time to open up the policy situation, then the 4+X policy will be fully opened up. Our interests will be damaged and our competitiveness will be greater, but we can maintain our position in the first tier.
.”
The air seemed to freeze, the room became extremely quiet, and you could hear a needle drop.
The deputy director was silent for a moment and expressed a different thought: "The introduction of a policy takes time to adapt to. It has been two years and the policy has not been implemented yet."
"Let's think about it, if this situation continues, what kind of policies will Radio and Television come up with to check and balance the entire market?"
"I think it's only a matter of time before this situation is broken and one drama is released on multiple stars at the same time."
Director Ouyang Yang and the film purchasing director nodded, agreeing with the deputy director's statement.
Head Ouyang looked at him and said, "What do you think?"
The deputy director looked thoughtful and said after a while: "Since the situation is broken, it is destined that the small TV stations will unite and take action. At present, "Struggle" is a drama that every big TV station including us wants."
"Then we can do this. At the average price of the terrestrial channel market, we can ask Wang Jinhua and Chu Xuan to get the terrestrial channel rights for the first broadcast of "Struggle". This is equivalent to helping them sell the terrestrial channel rights of "Struggle"."
"At that time, according to our ideas, we can sell "Struggle" to the terrestrial channels of the provincial TV stations that can have good relations with us, so that they can benefit."
"In this way, as long as "Struggle" becomes popular, those terrestrial channels and the provincial satellite TV stations above them will owe us a favor and may even form a cooperative relationship with us."
"In this case, these channels will become our publicity and distribution channels. In the future, our Mango Channel will develop variety shows, promote TV series, or do other things, and our publicity channels will be spread across the country."
Director Ouyang Yang and the film purchasing director looked at each other, with a flash of passion in their eyes.
"This plan is very good." Director Ou Balcony patted the table and said slightly excitedly.
"Moreover." The deputy director smiled slightly: "Our TV station always needs high-quality content output. As a high-quality content exporter, Bright Times is a friendly partner with us and a company with great potential. We need to maintain
To live in such a relationship, it needs to be deepened.”
"Currently, Bright Times is in a deadlock in negotiations due to "Struggle". If we take the initiative to break it, it will undoubtedly be good news for Bright Times and deepen the friendly relationship between the two."
He paused and continued: "If we agree to be on multiple stars, Jiangsu, Zhejiang, Shancheng and other major TV stations will definitely not sit idly by. They will not see us going further through "Struggle", and they will also choose
Come with us to star in "Struggle", only then can we develop simultaneously."
"However, "Struggle" has been released on multiple stars at the same time, which does not cause any loss to us, but a certain loss to them. This is a case of benefiting me and suppressing others."
"And by leveraging the terrestrial copyright of "Struggle", we can attract a large number of TV stations to serve as our promotional channels. In the long run, this will also hurt our competitors."
"At the same time, it has deepened our friendly relationship with Bright Times and promoted our subsequent cooperation."
"By the way, our Mango Channel takes the initiative to comply with the policy and implement the policy in place. In front of the State Administration of Radio, Film and Television and the Ministry of Culture, we will also gain some benefits invisibly."
"Kill four birds with one stone."
The more Mr. Ou Balcony listened, the more he listened to it, and he kept nodding his head.
Having said that, it is already obvious how to choose to maximize benefits.
He made a decision: "Brilliant Times is our partner. Now that we encounter difficulties, we will not sit idly by and ignore them. We will give Mr. Wang a call. According to the negotiated copyright fee, our Mango Channel is willing to accept "Struggle" and
Other stations will be synchronized with the launch of the star, and corresponding publicity resources will be provided."
"But the copyright of the ground station must be sold to us at the same time. We help them sell the ground copyright, and the price is absolutely reasonable."
The film purchasing director stood up and said with a smile: "I'll do it."