Chinese New Year is coming soon, and Liu Yifei will go to the United States in March.
Set an investment plan before the New Year, spend the New Year comfortably, and then slowly start to implement the plan after the New Year. This is also the established plan of Chu Xuan and Liu Yifei.
Therefore, the young couple stayed at home for the next few days and read through the ppt, either checking for omissions and adding missing information, or slightly adjusting the logical errors, in order to make the plan more perfect in the form of ppt.
Show it to the bosses who will arrive at that time.
In this way, the young couple often sit in rows at the computer desk, or cuddle up on the bedside with notebooks in the morning and evening, or sit side by side on the sofa in the living room and start talking...
In Liu Xiaoli's eyes, from every corner of the villa, the voices of the two children discussing and fighting for their careers and future could be heard from time to time.
In the past two months, Chu Xuan's intention to invest in a web game company has gradually spread in the web game circle.
Many bosses are surprised. Chu Xuan has ideas for web games?
These bosses are looking forward to the next moment. They don’t know what this young man who quietly made Weiyu become a hit in an instant will do this time.
Although I don’t know exactly what Chu Xuan wants to do, people in the industry are waiting for Chu Xuan’s entry into the web game industry, given the achievements of Micro Entertainment.
They really wanted to see if Chu Xuan could play tricks in this very sluggish industry.
If Chu Xuan's actions can have a beneficial impact on the industry, that would be a great thing.
These CEOs were looking forward to it from the perspective of the audience, but three CEOs were very hesitant during this period.
Since the young couple visited several cities some time ago, Wu Qifeng, the chairman of Hangcheng Legang Technology, Liang Yaozhong, the chairman of Shenghai Kaiying Network, and Bi Qiu, the chairman of Xiamen Halo Technology, have felt like their days have been like years.
It was not that life was difficult, but the lack of news from Chu Xuan made them feel uneasy.
Chu Xuan's arrival and Chu Xuan's investment intention were undoubtedly a big surprise for them, who were struggling in the sluggish industry of web games.
Faced with such surprises, faced with the young people who have created micro-entertainment miracles, whether it is Wu Qifeng who is cautious, Liang Yaozhong who is full of sense of humor, or Bi Qiu who is often grimacing because his salary is fast failing to be paid, they
In the end, they all took out their own "secrets" and wanted to impress Chu Xuan to get investment.
Chu Xuan finally said, "Wait for my call and come to my house for dinner." Such obvious words were enough to represent Chu Xuan's clear intention to invest in their company, and they were both happy for it.
However, nearly two months have passed, and except for Chu Xuan's words, Chu Xuan has not had any contact with them, and they do not want to take the initiative to contact Chu Xuan, for fear that Chu Xuan will have a bad impression of them.
Such a situation made them hesitate during this period.
But Chu Xuan visited about ten or twenty companies in major cities, and there was no way he could just say one sentence and disappear without a trace without giving them any reply.
They believed that Chu Xuan could not be innocent. Although Chu Xuan was young, he was still a respectable person, and he was a public figure like a big star. It wouldn't be nice to spread the word about something that was not true.
At this point, they could only wait patiently, checking their emails every day to see if Chu Xuan had responded. When a call came, they would immediately look at the caller ID expectantly, hoping that it would read "Mr. Chu."
”.
Every time they saw that the email was empty and the call was not from Chu Xuan, they each felt disappointed.
Until one day, a phone call came like a message from heaven, and they finally smiled.
At the agreed time stated by Chu Xuan, Shenghai, Hangcheng, and Xiamen each took a plane and rushed to the capital that day.
In the afternoon of this day in Beijing, Mr. Cao got on the bus from the entrance of Xinlang headquarters and set off to the east of Farewell Garden.
At the same time, Han Sanping got into his car in the parking lot of Huaying Group and drove out of the gate of Huaying Park.
——February 10.
In the afternoon, although the sun was shining brightly, there was a chill in the air.
In the large villa, the screening room on the second floor.
In this home theater space, Liu Xiaoli, Wang Jinhua, Mr. Cao, and Han Sanping were sitting with three new friends, each holding a cup of coffee in their hands.
Chu Xuan stood in front of the curtain, waiting for the projector to start.
Liu Yifei was sitting in front of the instrument at the back, operating a laptop connected to the projector.
"Teacher Chu" was about to give a lecture, and she wanted to help "Teacher Chu" by switching ppts for him.
Under Liu Yifei's operation, the curtain lit up, and the general startup sound of the
Chu Xuan turned his head and glanced, then looked back at everyone present. He raised his lips slightly and said, "Thank you all bosses for your honor. We can gather together at this time today. As a spirited young man in his early 20s, I can make all bosses proud."
I feel deeply honored to have the honor to sit here."
Hearing this, everyone smiled slightly, and Wang Jinhua took the lead in applauding. Liu Xiaoli and Liu Yifei looked at Chu Xuan jokingly and clapped along with them, and the rest of the people also clapped their hands in cooperation.
For Liu Yifei, the people sitting in the audience are all capitalists or elders, but the people on the stage are young people in their early 20s. The people in the audience are ready to listen carefully, but the people on the stage are strolling around in a leisurely manner, looking calm and relaxed.
Such a young man was her boyfriend, and she was very proud of him.
Liu Xiaoli and Wang Jinhua were also proud, and looked at Chu Xuan with relief.
In their impression, this was the first time that Chu Xuan appeared in a situation where he could act independently and give full play to his talents.
For Han Sanping, Mr. Cao and the three CEOs of web game companies, they were sitting in the audience, but the person who was going to give a lecture to them on the stage was such a young person. This was also their first experience, and they felt very sad about it.
interesting.
For such a young Chu Xuan to have such achievements and status now, they sighed in their hearts that Chu Xuan was extraordinary, and looked at Chu Xuan with great admiration.
Chu Xuan paced a little and said: "Both bosses come from different industries, and they are able to gather here because of a plan of mine that needs to be discussed, and this plan is related to the game industry, to be precise, the web game industry. Dear bosses,
I should have known a little bit about it before."
Everyone nodded. They didn't know exactly what Chu Xuan wanted to do, but they all knew that Chu Xuan wanted to engage in web games.
"First of all, let me talk about web games."
Chu Xuan stood on the stage as if he were a lecturer. The ppt projected behind him was like courseware, and Chu Xuan seemed to be teaching someone.
"The biggest feature of web games is its convenience, the efficiency of quickly reaching the entrance, and the ease and simplification of gameplay operations."
The three CEOs of web game companies nodded. This is indeed the biggest feature of web games that differentiates them from client games.
Mr. Cao also nodded slightly. Although he is engaged in the fields of news, new media and social networks and does not have a deep understanding of games, the Internet is interconnected and he is also aware of this thing. He also has a general understanding of PC games and web games.
The difference between travel.
"Third Brother, Sister Hua, Auntie." Chu Xuan was afraid that they would not understand, so he gave an example: "Client games need to be downloaded, and it takes several hours to download, while web games only need to open the URL to play, just like WeChat
It’s the same as the micro-entertainment farm on the entertainment website.”
Liu Xiaoli, Wang Jinhua and Han Sanping listened and suddenly understood when Chu Xuan mentioned Weiyu Farm.
"I understand." Han Sanping understood: "It turns out that Micro Entertainment Farm is a web game. There is still a big difference between client games and web games. As Xiaoxuan said, it is really convenient to play web games. Open a website
That’s it.”
Liu Xiaoli and Wang Jinhua nodded. The difference between PC games and web games also had a clear concept in their minds.
"What I just said are characteristics that anyone can experience personally from the web game."
Chu Xuan paused for a moment. When Liu Yifei switched to the next page of the ppt, he looked back and said: "Looking at the deeper level, playing PC games requires computer configuration and high home network bandwidth requirements."
"If the computer configuration is not good enough, large-scale online games such as "World of Warcraft" cannot be played, and individual large-scale stand-alone games cannot be played."
The three web game bosses nodded slightly, this is a fact.
Wang Jinhua and the others continued to listen while understanding.
"But web games are different. They don't require high computer configuration. They only need the "engine" of the browser to load them."
"As long as the browser extension can support the running of game code, most computers can play web games."
Chu Xuan paused after listening and looked at everyone present to see if they had any objections to what he said.
"If this is the case, then the market for web games is huge." Han Sanping said. From Chu Xuan's story, he saw the prospects of the web game market.
Wu Qifeng, chairman of Hancheng Legang Technology, turned his head and glanced at Han Sanping: "At the beginning, I decided to develop in this industry only after seeing the characteristics of web games that require very low requirements for players to use them. And this characteristic of web games also
It is true that a large number of users regard web games as an after-dinner entertainment activity, and these people are also loyal users of web games.”
Han Sanping nodded. Until now, although Chu Xuan had not said much, he gradually had a clear understanding of the existence of web games.
Mr. Cao picked up the cup and took a sip of coffee and said: "The existence of the Internet is to give the people a relaxed entertainment space, a timely communication method, and a channel to quickly obtain news. In general, it is to allow people to obtain information.
The channel is more convenient.”
He put down the coffee cup and said: "The characteristics of web games are very consistent with what I said above. It stands to reason that compared to the complexity of client games, a large number of people should fall in love with web games. So why are web games now so popular?
Why is the tourism market so sluggish?”
Everyone looked at Chu Xuan. Mr. Cao's question was on point.
Of course the three bosses knew the reason, but as Chu Xuan was the speaker, it was natural for Chu Xuan to answer this question.
Liu Yifei switched to the next page of the ppt at the right time. Chu Xuan glanced at the content, which happened to be about analyzing the web game market, and he said along the way: "There are many reasons."
"For example, nine times out of ten, the graphics of web games are too bad, making the audience unable to appreciate the beauty. People all like beautiful things. If the graphics of your game are too rough, players may be persuaded to quit after just one look.
"
"For example, if a web game wants to keep it simple and easy, then the gameplay features are bound to be very few; in order to maintain convenience and speed so that players can experience the playability of the game in a short time, web games usually upgrade very quickly."
"But as a result, players will fall into repetitive gameplay operations within a few days of playing, and then lose interest in the game. This will ultimately result in a large number of players losing out within a short period of time after a game is released.
.”
"For another example, today's web games are generally too simple due to the lack of functional gameplay. The numerical algorithms, that is, the panel data, also look too simple, which will quickly make the game lose its playability."
After saying that, Chu Xuan paused and concluded: "There are many reasons for the downturn in the web game market, but no matter how many reasons there are, they can all be summed up in one key point: web games do not make money."
Chu Xuan glanced at everyone: "Because they don't make money, how can a web game company spend a lot of effort to innovate web games? To polish web games? So as to develop more playable and creative games? Even if they develop web games
It’s far less expensive than high-end games, but the cost of developing a web game is also quite high.”
The three bosses were convinced. Bi Qiu, the chairman of Xiamen Halo Technology, said: "I am committed to developing high-quality games with high playability, but the cost of large-scale web games is too high."
"Because the underlying framework of the game is too large, ordinary technical personnel cannot grasp it at all. This requires hiring more advanced server engineers, senior software engineers, programming technical architects, and senior UI designers who are proficient in character models and map production.
, and we need top-level algorithm designers who are proficient in mathematical algorithms to control game values."
"These high-precision technical talents are the ones that domestic Internet companies are eager to grab. If we don't have higher salaries to hire them, we don't have to think about developing large-scale games."
"But the salaries of these IT engineers are high. One of them can earn a monthly salary of 10,000 to 20,000 yuan, and ten can earn a monthly salary of 10,000 or 200,000 yuan. With a team of 20 to 30 people from various departments, developing a game can cost at least
In half a year, the labor cost alone is just a few million."
"Compared to the revenue that a web game can bring, few companies in the industry can afford the development cost of several million."
Wu Qifeng of Legang Technology and Liang Yaozhong of Kaiying Network both had bitter expressions on their faces, empathizing with Bi Qiu's words.
The innovation of web2.0 technology has indeed provided great convenience to the field of Internet web development.
But convenience is convenience, and if you don’t have money, you can only watch.
The current idea of various companies in the web game industry is to build large-scale web games based on innovative technologies to break the embarrassment of the web game industry. However, the cost of large-scale web games is too high. Once the game is launched, no one will care about it.
If it fails, the company will probably go bankrupt.
The current state of their web game industry is that all companies are struggling. If they continue on the same old path, they still cannot break the situation. They want to use new technologies to innovate games to try to break the embarrassing situation, but they do not bear the capital to fail.
This is very embarrassing.
So they urgently need investment to share risks, but they don’t have the capital to play web games, so they all go to play client games.
Wouldn’t it be nice to just set up a server and create a legendary private server? Only a genius would invest in their web game, which makes little money.
Regarding Bi Qiu's complaint, Mr. Cao nodded slightly to express his understanding. He didn't know much about game development, but he naturally knew the situation of technical personnel. Nowadays, there is a shortage of IT talents in the country. The salary of such talents is indeed very high, which also makes many
Internet companies do not have the capital to hire high-level talents.
However, in response to the question he just asked, Chu Xuan's answer "Web games don't make money" made him smile: "Now that the web game market is sluggish, Mr. Chu said that web games don't make money. I understand this very well. Then come to Chu
There must be a way to make web games profitable, otherwise we wouldn’t be invited here.”
After the words fell, everyone looked at Chu Xuan, and everyone couldn't help but raise the corners of their mouths.
Indeed, as Mr. Cao said, if Chu Xuan had no way to change the embarrassing situation of the web page row, he would not have called them home to discuss the matter.
They didn't know what Chu Xuan's method was, or whether it would work, but Chu Xuan definitely had a unique idea.
The reason why I expected that Chu Xuan's idea must be unique is because no one has come up with a way to break the situation in the web game industry for so many years. Since Chu Xuan has the confidence to call them here, his idea must be different.
They also have some expectations for this.
Chu Xuan smiled: "I do have a plan, but before I talk about this plan, there are two more things to say."
Everyone nodded, thinking that before Chu Xuan said his plan, he had to make some preliminary statements for his plan.
Chu Xuan looked further away, looked at Liu Yifei who was sitting in front of the computer behind him, and exchanged glances with her.
Receiving Chu Xuan's gaze, Liu Yifei blinked at him and immediately switched the ppt knowingly.
The newly switched content of ppt has a very conspicuous title - web game recharge system.
Seeing this, Wang Jinhua, Han Sanping and Mr. Cao understood while watching.
However, Liang Yaozhong from Kaiying Network and Bi Qiu from Halo Information suddenly brightened up.
"Mr. Wu, please." Chu Xuan extended his hand to Wu Qifeng, asking him to come on stage to speak.
Wu Qifeng smiled, straightened his suit, stood up, passed by Chu Xuan, and exchanged places.
Before coming, Chu Xuan told him to explain the recharge system.
It stands to reason that this recharge system is a secret of his company, but now that it has been exposed, it makes him feel somewhat uneasy.
But now that he has handed over this recharge system to Chu Xuan, and has gathered with everyone here because of Chu Xuan's plan, he can only choose to believe in Chu Xuan, hoping that Chu Xuan will abide by his integrity, and also look forward to Chu Xuan's success.
The plan won't let him down.
"Hello everyone, I am Wu Qifeng, the person in charge of Hangcheng Legang Technology."
Although they had already introduced each other, Wu Qifeng still introduced himself politely.
"I have already mentioned the market situation of web games, so I won't go into details."
"In today's market, all web game companies are looking for ways to break through or rise."
"I am not talented, and I and a few ambitious people in the company have planned such a recharge system."
Wu Qifeng turned sideways and stretched out his hand to signal everyone to look at the ppt content on the curtain.
"At the turn of the millennium, "Legend" was born, which immediately led to the rapid development of the PC game market."
"At that time, "Legend" required a card to play, and you could play it for half a month for 6 yuan."
"With one million people online at the same time, the monthly card fee is 12 million, which is more than 100 million a year. This has attracted the attention of capital across the country, and at the same time, it has also allowed capital to see the broad prospects of the game market."
Everyone nodded slowly, Millennium's annual income of 100 million is an astronomical figure.
Mr. Chen, the boss of Shengda, suddenly entered the circle of the top rich, and everyone knew about it.
Capital began to pursue him, major Internet companies began to imitate him, and parents across the country scolded him. For a time, he was in the limelight.
Especially Mr. Cao, this boss Chen has a good relationship with him.
One operation abroad in the past two years almost caused his salary to change hands.
Your Shengda has connections on Wall Street, but my salary is gone?
In his opinion, this boss Chen is too high-spirited, and he is a bit contemptuous of others because he became the richest man by playing games.
Look, two years ago, Yahoo spent one billion US dollars to invest in Shengda, hoping to develop Shengda into a cross-border enterprise, but Chen, the richest man, chose to give up because he was reluctant to part with the equity.
Then Yahoo took the billion dollars and turned around to find Ali Baba. Mr. Ma's long-term vision was obviously better than Boss Chen. With the help of this fund and Yahoo, Ali Baba was defeated by eBay.
After a declining trend, they are now evenly matched and appear to be overtaking them.
If Boss Chen had accepted Yahoo's investment, Ali Baba would have failed in the competition.
He shook his head in his heart and drank everything. Boss Chen refused to cooperate because he was too high-spirited and thought that he could do it alone, which ultimately enabled Ali Baba's strong rise.
"2005." Wu Qifeng continued.
His words also brought Mr. Cao back to his senses and continued listening with everyone.
"Shengda lost the agency rights of "Legend", imitated and created "Grand Legend" by itself, canceled the point card charging model, implemented a free game model, and added a recharge entrance."
"The addition of the recharge entrance allows those rich players to become stronger by recharging, which also causes "Grand Legend" to lose a large number of ordinary players."
"But, is the victory too great a loss?"
Wu Qifeng smiled and glanced at everyone.
"In the card mode, you can play for half a month for 6 yuan."
"As soon as the free mode started, if nothing else, I wonder if you have heard of the news that a wealthy person recharged 100 million in "Grand Legend"?"
"I've heard of it." Chu Xuan nodded slightly.
"The rich man challenged Sabak alone. Thousands of people couldn't kill him. At that time, this news was even on the micro-entertainment hot search." Liang Yaozhong found it interesting.
Mr. Cao thought for a while and then smiled: "You said that, I have an impression. I remember my assistant mentioned to me that there was a person who recharged 100 million while playing games. I only thought it was a joke at the time, but I didn't expect it to be true.
of."
Liu Xiaoli, Wang Jinhua, and Han Sanping were all stunned. Playing games and recharging 100 million? This really refreshed their outlook and also refreshed their understanding of the extent of making money in games.
Liu Yifei was listening from behind. When he and Chu Xuan were searching for game information on the Internet some time ago, they accidentally came across this news. They were also very surprised. After all, it was too exaggerated to charge 100 million for playing games, but it was
Really existing situation.
Wu Qifeng kept smiling and continued: "From making 100 million a year before, to now making 100 million from one person, although "Grand Legend" has lost many ordinary players, it has retained wealthy players. Compared with before, it is definitely not a loss. On the contrary,
Big profit."
Mr. Cao crossed his arms and nodded: "It must be more profitable, otherwise how did Boss Chen become the richest man?"
Wu Qifeng nodded: "After this, major game companies such as Penguin and Perfect World have canceled the card payment model and implemented a free game model with a recharge entrance."
"Several people in the company and I also found the key problems from these two models, and discovered a key point. The game can only make money from rich players, but cannot make money from ordinary players."
He complained: "Just like the point-and-click model, one person spends six yuan to play for half a month, but my company's operating expenses, publicity expenses, and advertising expenses are thousands a day. My game depends on one person.
If I only make about ten yuan a month, my company will go bankrupt."
Everyone nodded slightly. After hearing Wu Qifeng's words, they also understood the current difficulties of these web game companies. Even if they want to create a balanced game environment for players, the extreme imbalance of revenue and expenditure forces web game companies to make changes.
"So, my recharge system came into being, and it was built for the rich."
"In other words, web games developed with this recharge system are only suitable for people who can afford to recharge. People who can't recharge won't be able to play for a long time."
