A recharge system specially designed for rich people?
It’s only suitable for people who can afford to top up money. People who don’t top up money won’t be able to play for long?
After hearing Wu Qifeng's idea of designing this recharge system, everyone present fell into a moment of thought.
As professionals who have been deeply involved in the game industry for many years, Liang Yaozhong and Bi Qiu completely understood Wu Qifeng's theory after thinking about it for a while, and nodded in approval.
At the beginning of the development of the game industry, because it was a point-and-click game model with paid and constant income, after all game manufacturers developed the game at that time, they only considered one core issue - how to get more people to play my game.
.
As for the income issue, there is no need to consider it, because the point card model has already fixed the upper limit of income. One more player will earn an additional twelve yuan a month. This is something that has been fixed.
So far, under the influence of the point card model concept, many game companies today still put the promotion and distribution of games first. This seems to have become a deep-rooted operating philosophy, allowing business managers to subconsciously
Think about this problem and solve it.
However, Wu Qifeng is different. In the past, the core issue was how to get more people to play my game, but what he was thinking about was how to get more wealthy people to play my game.
These two sentences seem to have the same meaning, but they are essentially different.
In short, Wu Qifeng doesn't care much about civilian players, he only wants users who can afford to pay.
Such a concept is a very pure capital concept.
Although Liu Xiaoli, Wang Jinhua and Han Sanping are not professionals in this industry, they all understand the truth that making money from rich people will naturally lead to more money than making money from people with little money.
Due to their lack of sophisticated and in-depth understanding of the industry, Wu Qifeng's concept was unable to be understood in depth, but they still figured out the general meaning.
As a capitalist, Mr. Cao understood the significance of the recharge system that Wu Qifeng said was "designed for local tycoons" after a little thought.
To put it simply, this recharge system is designed for wealthy people and has nothing to do with civilian players.
But he still had questions: "I don't understand how games should develop, but I understand that the more active a game is, the better, and a game can't be full of local tycoons."
"Games are also a part of social interaction. If we lose the civilian players to support social activity, and the local tycoons cannot find a sense of presence, will they still charge money?"
Hearing this, Chu Xuan leaned towards Mr. Cao on the left and put his left hand on the armrest of the sofa on the right where Mr. Cao was sitting. He then stretched out his hand and pointed at the ppt: "Mr. Cao, take a closer look at these recharge modules.
Growth fund, daily check-in, lucky wheel, etc. These recharge modules allow you to receive part of the rewards without recharging money. This is a method that does not exist on the market currently."
He looked at Mr. Cao: "Being able to receive attractive rewards for free as the character grows, this is enough for civilian players to continue playing the game because of this innovative gameplay."
“Whether it’s a PC game or a browser game, the most motivational factor for recharging a game is basically the initial period of time when the game is launched.”
"Because there are the most people playing in the early period, because there are so many people, and if the local tycoon wants to be a boss in front of ordinary players to experience the excitement of the game, then he will top up his money."
"As the game develops over time, fewer and fewer people play it. It doesn't matter if we can't make money later, because we have already made money in the early stages of the game."
Mr. Cao nodded slowly, understood what Chu Xuan meant, and looked at Chu Xuan: "The game can no longer make money, take it off the shelves, and launch a new game. This cycle?"
Wu Qifeng, who was on the stage, heard Mr. Cao's words and nodded repeatedly: "Yes."
Chu Xuan sat upright and said, "Mr. Cao is Mr. Cao, and he saw through this pattern right away."
Mr. Cao smiled slightly, picked up the cup and took a sip of coffee, and said: "Even if civilian players temporarily stay because of their creativity, under this recharge system, sooner or later they will discover that the game cannot be played without recharging money."
"Civilian players are quitting the game in large numbers because of this, which will eventually have a chain reaction and make wealthy players gradually lose interest in the game."
Mr. Cao slowly put down the cup and said: "So it seems that the operating life of a web game is very short?"
"Most games, yes." Wu Qifeng nodded, with a look of admiration in his eyes. Mr. Cao is worthy of being the helmsman of Xinlang. Even though he didn't know much about games at first, from some of his words with Mr. Chu,
See through some of the real situations in game development.
Mr. Cao nodded slightly and raised his hand to signal: "Mr. Wu, continue, let me learn more."
"Don't take it seriously, let's communicate with each other." Wu Qifeng said politely.
Immediately, he elaborated on the recharge system.
At first, everyone only knew the superficial meaning of the first recharge and cumulative recharge in the ppt through text descriptions, and understood that it was one of several functional modules in the recharge system, but they did not know the specific meaning of these modules in the game.
And as Wu Qifeng explained one by one, everyone's understanding of this recharge system became clearer.
Especially when Wu Qifeng gave an example. When a player upgrades to a stage level, the corresponding game functions and gameplay will be unlocked. At this time, there happens to be a gift bag in the recharge system. The props in the gift bag can instantly transform the player's character.
With their combat power soaring, can those wealthy players resist this temptation?
Han Sanping said with a smile: "If I were a game enthusiast, and the amount of recharge was completely within my tolerance, and there were many people playing this game, and I could experience the pleasure of crushing other players, I would not hesitate.
recharge money.”
Everyone was delighted when they heard this, but they didn't expect that this top figure in the entertainment industry would immediately take to the road.
Mr. Cao narrowed his eyes slightly: "Through Mr. Wu's narration, I completely understood this recharge system. Each of its recharge modules will appear accurately at every stage of the game character's growth line. As long as you recharge,
This will allow the player’s character to accelerate growth at this stage.”
Mr. Cao turned his head and looked at Chu Xuan: "As long as there are a certain number of civilian players who can let rich players feel the pleasure of crushing them, just like Mr. Han said, if the amount of recharge is within the player's tolerance and they like to play
If you are a gamer, I don’t think many people can resist this temptation.”
Chu Xuan raised the corners of his mouth slightly and nodded.
"The most important thing is." Mr. Cao patted the armrest of the sofa with a smile on his face: "The current social environment is becoming more and more impetuous, and the pace of life is getting faster and faster, making people more and more stressed."
"Although such a recharge system is not very friendly to the student party, for those office workers who are in the workplace and are under a lot of pressure every day, if they can find pleasure and refreshment in the game, it can be created under such a recharge system
The game is definitely a good choice to release stress.”
Chu Xuan gave a thumbs up: "Mr. Cao hit the nail on the head. The people targeted by this recharge system are office workers and above. Only such people can easily get money and it is within their affordability."
Wang Jinhua, who was sitting on the sofa in the back row, nodded and said, "Then this recharge system is very valuable."
Liu Xiaoli and Han Sanping on both sides nodded in agreement with her words.
How many office workers are there in the country? It is difficult to count, but judging from my country's population base, it must be a very huge number.
Compared with the student party, office workers are considered wealthy people. Even if they don’t have money this month, they will have it next month.
If the game is accurately targeted to this group of people, and supplemented by such a recharge system to stimulate consumption.
According to the quota plan of ppt, the maximum gift package is 648. One hundred people is more than 60,000. What about one thousand people? What about ten thousand people? How much will you earn when the game is opened to hundreds or thousands of regional servers?
"Very promising!" Mr. Cao said loudly, looking at Wu Qifeng with admiration: "Mr. Wu, your recharge system is enough to change the entire web game industry!"
Chu Xuan nodded in agreement and looked at Wu Qifeng.
Wu Qifeng was startled. Mr. Cao's sudden recognition caught him off guard, but the glory in his heart suddenly arose spontaneously. He said humbly: "Mr. Cao has given the award. This system has not been launched yet. No one knows what the situation is."
."
Faced with his modesty, Mr. Cao just smiled and said nothing more.
He doesn’t understand how games develop, but he can tell from his years of experience at the helm of Xinlang.
In his eyes, the key point of this recharge system is to grasp the psychology of game players. This is the most ruthless thing.
When you are unsatisfied in life, you play a game. You are originally on the same starting line as others, but this game gives you an opportunity to overtake in a corner, which is enough to make you the object of attention in the entire server.
As long as this person has spare money and loves to play games, he feels that it will be difficult for this person to refuse the temptation of finding a sense of accomplishment in the virtual world to make up for real-life pressure and mental vacancy.
From a psychological point of view, this recharge system is not aimed at rich people, but at the current environment where social pressure is increasing, and more and more people are eager to relieve stress.
After figuring this out, Mr. Cao's gaze towards ppt gradually became intense, and he thoroughly understood the value of this recharge system.
However, if you only rely on one game to make money, the upper limit of the value is certainly not high, and the tens of billions that Chu Xuan mentioned are even more impossible.
He turned his head and looked at Chu Xuan, only to see Chu Xuan stood up, swapped places with Wu Qifeng, and returned to the stage.
He saw through the essence and value of the recharge system, but it was still far from the value Chu Xuan said. He expected that Chu Xuan's plan was not as simple as investing in web games.
While waiting for Chu Xuan's story, he made guesses in his mind.
Watching Chu Xuan walk on stage, Liu Yifei, who was sitting behind, switched the ppt page in cooperation.
The ppt page is transformed, and the eye-catching title is also displayed - web game platform.
As soon as he saw these four words, Mr. Cao laughed.
With the resources and financial strength of the Brilliant Era, if Chu Xuan only wanted to engage in web games, then he could play casually with his own capital, and there was no need to involve people like them.
But if you only rely on a few web games, even with this recharge system, the profit margin will be very small.
Of course, this "very small" is based on Chu Xuan's existing capital.
Chu Xuan owns shares in Micro-Entertainment worth several hundred million, and the value of Micro-Entertainment is rising rapidly. Chu Xuan's net worth will only get higher and higher.
With such a net worth, simply relying on web games to make money is obviously not in line with Chu Xuan's expectations and the level of his net worth, and Chu Xuan probably doesn't like it either.
However, under this recharge system, the profits of several web games are not high. So what if there are dozens of games? What about hundreds of games? What about thousands of games?
As long as you occupy a certain share of the market and gather hundreds or thousands of games, the profits generated will be unpredictable.
As long as this recharge system operates smoothly, reaching the tens of billions mentioned by Chu Xuan may not be a fantasy.
But how to gather hundreds or thousands of games together?
There is only one answer, build a gaming platform.
He just thought about the upstream industry chain of the web game industry, thought of game platforms such as 4399, and guessed Chu Xuan's true purpose.
Apparently, he guessed correctly.
The three web game bosses were shocked, and they each tilted their heads and looked at each other.
Chu always wants to create a platform?!
At this moment, Chu Xuan's true purpose was completely revealed, which surprised them.
However, they looked at Mr. Cao and thought of Weiyu.
Wasn't the micro-entertainment that Chu Xuan started building a social platform? And now Chu Xuan wants to build a gaming platform?
That's right, the game platform market is the top of the food chain in the entire industry. With Chu Xuan's worth, how could he only focus on one game market?
I should have thought of it a long time ago!
Suddenly, their hearts became hot.
For game developers like them, they know very well what a game platform means.
In front of the game platform, game manufacturers like them can only be regarded as grandsons.
There is no way, the game platform controls the largest publicity outlet and publicity resources in the game industry, so they can only humbly ask the platform for good advertising space in order to make the game more widely publicized.
They had had enough of being wronged by Bala like this, but there was nothing they could do about it.
But now there seems to be an opportunity to jump to another level. Although they don't know how Chu Xuan plans it, since they can be called here, they must be involved.
Once they can join Chu Xuan's platform plan, their status in the industry will completely change.
As soon as they thought about this, the eyes of the three bosses were filled with excitement.
"Mr. Cao, Mr. Wu, Mr. Liang, Mr. Bi." Chu Xuan called out one by one, and then said: "You must understand what the game platform is, so I won't go into too much detail. I will talk about the plan later.
You will understand the purpose for which I summoned you."
The four CEOs nodded slightly. For Mr. Cao, he didn’t know much about games, but he knew a lot about Internet platforms. Micro-entertainment is an Internet platform. Although it belongs to two separate fields from the game platform, it is important to attract traffic and publicity.
The essence is the same, he still has a deep understanding of the game platform.
Chu Xuan looked at Wang Jinhua and the others: "Sister, third brother, aunt, the relationship between game platforms and games is like the relationship between TV stations and TV series."
"TV dramas need good TV stations to get higher ratings, so the TV stations can get more advertising revenue."
"The game needs to be on a large gaming platform to attract more users, thereby increasing the chance of recharging and ultimately making more money from users."
Chu Xuan paused for a moment to see if they didn't understand anything.
"This is a good metaphor, very appropriate." Mr. Cao found it interesting.
The three web game bosses also smiled slightly. Chu Xuan's metaphor was amazing. He connected the two industries to explain it, but there was nothing wrong with it at all.
Liu Yifei also found it interesting. She sat in front of the computer and held her chin with her right hand, looking at Chu Xuan lively.
"If I don't understand what you say, then all my years of work have been in vain." Wang Jinhua said cheerfully, and Liu Xiaoli and Han Sanping also smiled.
Chu Xuan raised the corner of his mouth slightly, seeing that they understood, and looked at Liu Yifei behind him.
Liu Yifei understood immediately, put down the hand holding her chin, and switched through several ppt pages in a very professional manner.
When the ppt stopped jumping, the title on the new page came into view - Joint Operations.
Joint operation?... Everyone raised their eyebrows. This term is a bit new, but it is easy to understand from the literal meaning.
Except for Wu Qifeng, who had long known what joint operations were from Chu Xuan, everyone else looked at the content in the ppt quietly and quickly understood what the joint operations were through text descriptions.
And Chu Xuan's explanation made them understand instantly.
"Now in the web game industry, most companies have limited funds. When they promote their games, they basically only choose one game platform because they don't have extra funds."
"This situation is just like the TV industry in the past, where a TV series could only be broadcast on one satellite TV station."
"For a TV series that is only broadcast on one TV station, there is naturally an upper limit on the ratings."
"Similarly, for a game that is only promoted through one platform, the breadth of promotion also has an upper limit."
Chu Xuan turned sideways, patted the four words "joint operation" displayed on the white curtain, and said: "Joint operation is like 4+X. A TV series can be broadcast on multiple satellite TV stations, and a game can be broadcast on multiple satellite channels.
Through the profit sharing model, it can also be promoted and operated on multiple platforms."
"If the TV series is on multiple satellite channels, the ratings will definitely exceed the original upper limit."
"The game is announced on multiple platforms, and the breadth of publicity seen by more netizens will also exceed the original upper limit."
“I don’t need to explain the benefits.”
Everyone was happy when they heard this, and Chu Xuan once again used the metaphor of linking two industries, which made them feel very interesting.
Mr. Cao crossed his legs and said with great interest: "Mr. Chu's explanation is acceptable."
He turned to look at Wang Jinhua and the others: "In just a few words, people from both our industries can understand."
Wang Jinhua smiled and nodded. His younger brother has always had good logical thinking. He not only thinks about things thoroughly, but also speaks things thoroughly.
"Sharing model..." Mr. Cao looked at the ppt and said to himself.
Seeing his thoughtful look, Chu Xuan said: "Liu Yifei and I made a special trip to visit 4399, and when we returned to Beijing, we also visited 91wan. These two top web game platforms in the country are very accepting of the sharing model.
After all, it is of great benefit to them.”
Everyone nodded and explained through the content in the ppt that under the joint operation sharing model, the platform party takes more initiative, and the game party also gives part of the game's interests to the platform. For the platform party, this is money falling from the sky.
The platform has no reason to refuse.
"Their only prerequisite is that the game must be profitable. Otherwise, the profit share from a game cannot be used to sell advertising space, and they will lose money."
Everyone understands that capital pursues profits, which is a normal condition.
“But under our recharge system, I don’t think they will reject our games.”
Hearing what Chu Xuan said, everyone laughed. Just now they all understood the recharge system thoroughly and understood its value and potential. Then those platform parties will also understand all this and see the profit future of the game.
, naturally will not refuse Chu Xuan’s joint operation.
Chu Xuan took a breath, picked up his own cup and took a sip of coffee, then raised his eyebrows and looked at Liu Yifei.
Liu Yifei made an "OK" gesture and reached for the mouse to switch the ppt.
Everyone looked up at the new page. When they saw the words "Web Game Platform Plan", they knew that Chu Xuan was about to enter the topic.
Chu Xuan put down the cup, walked back to the stage and glanced at the curtain: "I just said so much, all to talk about this thing."
He faced everyone: "I will tell you my plan in one breath, and we will discuss it later."
Mr. Cao stretched out his hand to signal and asked Chu Xuan to start speaking.
Chu Xuan looked at the content in the ppt, clarified his thoughts and said: "In my plan, we will first establish a platform company that specializes in web games, and recruit people to form a technical department to develop a game platform."
"We will talk about how to distribute the equity of this company later. Now we are just talking about the plan and nothing else."
Everyone nodded. The plan was to talk about interests without knowing anything. This is not the way to deal with things.
"The first step is Mr. Wu's LeGang Technology, Mr. Liang's Kaiying Network, and Mr. Bi's Halo Technology."
Chu Xuan looked at the three CEOs, raised his right hand and spread his fingers: "I need each of the three CEOs to set up five technical teams to develop five games at the same time according to your company's respective development concepts. In other words, I need a total of ten
Five web games are equipped with the recharge system just now, and they need different types."
Mr. Cao and Wang Jinhua didn't feel much when they listened to Chu Xuan's words.
But the three bosses, Wu Qifeng, Liang Yaozhong and Bi Qiu, took a breath of cold air.
Develop fifteen large-scale web games at the same time. Mr. Chu, do you know how much it will cost?
But the next moment they calmed down. Chu Xuan was professional in web games. He must know the cost of developing web games and the general situation of their company.
Fifteen web games will be developed in one breath, which is presumably part of Chu Xuan's investment plan.
After thinking about this, they stopped thinking about it and continued to listen.
"The second step is to develop 15 web games, and then take out three of them for joint operation. The joint operation platforms include but are not limited to 4399, 91wan, tom online, 51.com, QQ space, Wangyi portal, etc.
A platform with a lot of users.”
The three web game bosses were a little surprised. If the game can really be jointly operated on these platforms, the number of users will definitely reach a new high in the industry for many years without even thinking about it.
Thinking of their recharge system, the games developed according to this system allow the bosses of these platforms to see the benefits, and maybe they can actually succeed.
The model of so many platforms operating games together may open a new chapter in the current web game industry, and may usher in an era of web games!
Thinking of this, they became a little excited again.
However, out of the fifteen web games developed, why only three were used for joint operation?
They didn't know why, so they looked up at Chu Xuan to get the answer from him.
"The third step is that the web game is developed by us. Even if due to joint operations, each platform will build its own server to save data, the terminal of the server will definitely be in the hands of our developers."
The three bosses nodded. They developed the game, so the main server must be on their side. Those platform parties can at most build a server with a detection function for the game to prevent them from doing things.
"The server terminal is in our hands, which means we control the backend of the game. We can update the game version at any time and operate the content in the game at any time."
"So." Chu Xuan suddenly smiled, moved forward slightly, and looked at the three bosses: "When the three web games we launch become popular, we can send an email to all players."
Email?... Everyone present was confused, why send an email?
Chu Xuan continued: "The content of this email can be...for example, 648's free gift package will be distributed in the form of CDK."
648 gift package for free?... Everyone was stunned, what is this for?
Just listen to Chu Xuan say: "We also need to add a link to the email. If you want to receive the gift package, you will jump to our platform website to receive it."
As soon as he finished speaking, Mr. Cao's eyes lit up.
The three CEOs were shocked. Users of 4399, 91wan, tom online, 51.com, QQ space, and Wangyi portal jumped to our website?
what does that mean?
He then heard Chu Xuan say: "We have fifteen different types of web games on our platform, while the outside world only has three. I think those users will remain."
Mr. Cao patted his thigh and said cheerfully: "Mr. Chu, you are a genius!!"
Wu Qifeng stood up in excitement: "I said we would develop fifteen games, why are we only releasing three? I'm waiting here."
"Mr. Chu, you are really..." He was at a loss for words and gave a thumbs up: "You really have so many ideas!"
Liang Yaozhong nodded repeatedly and said: "With a small trick, we can poach users from major platforms across the country, and our platform is just a brand new thing. How many users will there be then?"
The more he spoke, the more excited he became: "One million? How many millions? Or tens of millions?"
Bi Qiu said with great admiration: "Mr. Chu, I have a hunch that you will create another micro-entertainment."
Liu Xiaoli, Wang Jinhua and Han Sanping were shocked when they heard what they said.
Create another micro-entertainment?
What is this concept?
Chu Xuan shook his head and smiled: "The third step."
After hearing this, everyone suppressed the restlessness in their hearts and continued to listen with excitement on their faces.
"After poaching users from major platforms, our platform can be promoted on Weiyu and officially meet the market."
"If we publicize it from the beginning, other platforms will immediately respond and compete with us, and we will have to pay more."
"According to my method, I can prevent them from reacting, and our platform can achieve an instant overtake, leaving them with no capital to compete with us."
Mr. Cao smiled broadly and patted his thigh again.
He also admired Chu Xuan's thoughtfulness.
These few steps of Chu Xuan's plan also reminded him of the original Weiyu.
Didn't the original Micro-Entertainment become an instant hit and get out of control before the capital from all parties could react? The same is true for today's web game platform plan.
As expected of Chu Xuan, he deserves to be the same founder of the two plans. Even the means of operation are carved out of the same mold.
"As Weiyu intensifies its publicity, we need to speed up our efforts to seize the market to prevent large capital from seeing business opportunities in our recharge system and entering the competition."
"While seizing the market, we must also increase the user stickiness and user retention rate of our platform."
Chu Xuan stretched out four fingers: "The fourth step is to move the offline direct sales model to our platform and create an Internet secondary distribution operation model."
Offline direct sales?
Internet secondary distribution?
Everyone was stunned, what kind of gameplay was this?
"The mode is called: Invite and win prizes."
“Any user can spontaneously help us expand our traffic by asking people to fill in the registration invitation code.”
"If an invited user recharges any amount, his online users will get a commission. This commission needs to be worked out by the algorithm designer. I only propose the framework concept here."
"For example, if the commission is 20%, the second-level user will recharge 100 yuan, and the first-level user will get a rebate of 20 yuan, which is permanent."
"Hiss—" Mr. Cao took a breath. As the top capital in the industry, he felt a little numb at this moment: "Once this model is implemented, it means that users who come to our platform can still make money."
He turned to look at everyone: "Do you know what this means?"
Wang Jinhua and the others were also shocked by Chu Xuan's words. Can the Internet still be played like this? Can you make money by inviting people to play games? And everyone can make money.
"This means..." Wu Qifeng glanced at Chu Xuan. He was completely convinced by Chu Xuan's intelligence: "This means that users who come to our platform will not only not be lost, but will also vigorously help us promote it."
"At that time, we will not need to pay any publicity expenses, and we will continue to gain more and more users at a low cost."
Liang Yaozhong sighed and said: "Mr. Chu, you are really amazing. How did you come up with all this?"
"This brain is really bright." Han Sanping cast an extremely admiring look at Chu Xuan.
Liu Xiaoli and Wang Jinhua nodded slightly. How on earth does this kid have such a big brain? He can always come up with weird ideas, but these ideas are all crazy. This is amazing.
Chu Xuan smiled, paused and said: "The fifth step."
Is there a fifth step?...Everyone was startled, and then started looking forward to it again.
“Since there are rebates, of course there must be cash withdrawals.”
"There is no cash withdrawal function from a website to online banking. The numbers on the website are virtual currencies, and the numbers in online banking are digital keys linked to cash. There is currently no conversion between the two."
"So, we need the addition of third-party payment software."
"Alipay." Mr. Cao blurted out.
"Yes." Chu Xuan nodded: "Let Alipay become the payment channel of our platform. This will not only avoid the complicated operation of U-shield required for online banking payment, but also allow users to experience the convenience of withdrawing cash to Alipay in a timely manner. As for users, from
Whether it is complicated to withdraw money from Alipay to a bank card is none of our business."
"Mr. Cao." Chu Xuan looked at Mr. Cao and said with a smile, "Do you think Alipay will cooperate with us?"
"Absolutely." Mr. Cao said without hesitation: "Alibaba and eBay compete fiercely, spending hundreds of millions every year, and they are fighting a war for users."
"Our cooperation with Alipay is equivalent to giving Alipay, Taobao and Ali Baba a steady stream of new users. How could Ma Yun refuse?"
Chu Xuan nodded. Mr. Cao's thoughts were his, and he also believed that Mr. Ma would not refuse such cooperation.
"Then if we give Alipay users, Alipay will have to pay something, right?"
"I just said that there will be rewards for inviting people, and we need to give rebates to the users who help us attract people."
"Then the rebate money will come from Alipay, allowing our users to make money while also maximizing our interests."
Everyone was startled, and Mr. Cao couldn't help laughing: "Mr. Chu, you are really a marketing genius!"
