"Zhu Xian", which has been on the air for two months, came to an end, leaving the audience filled with emotions. All kinds of comments flooded the Internet that night.
——What exactly is "Zhu Xian" about?
——Everyone seems to have failed, but why is this show still so good?
—— Flashy as a dream, each of us is actually Zhang Xiaofan?
——Originally, I thought Baguio was the most suitable for Zhang Xiaofan, but finally I discovered that Zhang Xiaofan’s true love is Lu Xueqi.
——We all yearn for a woman like Baguio who can give everything for herself, but such a woman only exists in fantasy, and Lu Xueqi is real.
——I came from the village and then returned to the village. It seemed that I had lost everything, but in fact I gained everything.
——Zhang Xiaofan: I am still a young man when I return.
——Lu Xueqi: Hope you return.
Various topics related to "Zhu Xian" emerge one after another, and each topic gradually becomes popular among the audiences who are interested in it.
Until the army of viewers who woke up during the day joined in, various topics in "Zhu Xian" gradually tended to dominate the charts.
The end of a hit drama is the beginning of the drama reaching its peak popularity.
The same is true for "Zhu Xian". With a large audience participating in discussions and making comments, its influence has begun to reach its peak.
In the morning, the official Weibo account of Xiangnan Radio and Television also announced news related to "Zhu Xian" in a timely manner.
[As of 11:15 pm on May 25, the popular weekend primetime drama "Zhu Xian" on Mango Channel has all ended.
The highest ratings were 9.7% and the average ratings were 8.2%, ranking second among national TV dramas in the same time period...]
Seeing this, it aroused heated discussions among the audience.
【Is it so popular that he is second? 】
[Haha, I am still the best in "Detective Di Renjie", ranking first!]
[Face cover and laugh.jgp. I can’t help it, Teacher Liang Guanhua’s Di Renjie is so good. Now when I close my eyes, I imagine Di Renjie as Teacher Liang Guanhua. There is no sense of disobedience, just like imagining Sun Wukong as Teacher Liu Xiaolingtong.
, so classic.]
[And with the classic first part in front, it’s hard to surpass. 】
[Indeed, I am a binge-watcher of "Detective Di Renjie", and I watched the rerun of "Zhu Xian" in the middle of the night. I have to say, Detective Di Renjie is really good-looking. 】
Mango Channel official Weibo: [Thanks to my friends for their favor and support, which enabled "Zhu Xian" to achieve better results.
Thanks to the original author @小丁, he is a great talent and wrote such an excellent masterpiece of immortals, so that we can have the current "Zhu Xian".]
【……】
Seeing this, there are comments in the comment area.
[@小丁大大, you were named by Mango TV, haha, sir, you are a great talent!]
[The original work is really good, and the adaptation of the TV series "Zhu Xian" is also very good, without ruining the original work, I love it!]
[I went to read the original book after watching the TV series. If the TV series hadn't been so good, I wouldn't have been able to stand it. The half-century narrative style wasn't suitable for me. Cover your face and laugh.jpg.]
[Personally, I think that the adaptation of the TV series has sublimated the central idea of the original story and made the various characters more fleshed out.]
[Especially the adaptation of Zhou Xian, I was really shocked. This character was not explained clearly in the original work. Unexpectedly, the TV series not only has a complete story line, but also focuses on portraying this person with a certain meaning.
】
[I think this is the best adapted drama. It not only retains the style and central idea of the original work, but also innovates many interesting plots, including those special effects that are really top-notch, perfectly replicating what I have in mind.
Xianxia elements.]
[You can find fault with other places, but the special effects are really fine. "Zhu Xian" has the best special effects among all domestic TV series at present. If there are any special effects that are better than "Zhu Xian", please leave a message.]
[Is the story above a lie? It's a pity that there really is no drama that does better special effects than "Zhu Xian", so you will be disappointed.]
【……】
Mango Channel official WeChat account: [Thank you @chuxuan@liuyifei@zhaojian@liuyi@篛仙crewofficial@璀璬世官网. It is because of the hard work and hard work of all the teachers that we were able to produce such an excellent fairy tale drama.
Now, "Zhu Xian" has ended, but our companionship will not stop.
Starting from next Monday, "Zhu Xian" will be replayed for the first time at 7:30 every night.
Friends, we will see you there or not.】
After reading the entire message, the comment area became completely lively.
[This is the third drama of Brilliant Era, right, and the three dramas in a row have become popular. 】
[The first part is "The Condor", the second part is "Struggle", "Zhu Xian" is the third part, and "The Deer and the Cauldron" to be broadcast in August and September is the fourth part.]
[Excellent, produced by the Brilliant Era, it must be a high-quality product.]
[Looking forward to "The Deer and the Cauldron", looking forward to "Nirvana in Fire", looking forward to "The Legend of Zhen Huan"! 】
[Girls upstairs, just look forward to the upcoming broadcast of "The Deer and the Cauldron". The other two suggest you come back and look forward to it in two years. 】
【Ah? What is this statement? 】
["Zhu Xian" made us wait for two years! Do you understand? 】
【Ah~! So long? Come on, see you in two years.】
[That’s not necessarily true. The level of TV series produced in the Brilliant Era is getting higher and higher, and the efficiency may keep up.]
【……】
A piece of news announced by Mango Channel triggered heated discussions among netizens from all walks of life.
The obvious rising trend in the popularity of "Zhu Xian" has naturally attracted a large number of news media from all walks of life.
ThePaper Entertainment official Weibo: [In April, a much-publicized fairy-tale drama came out, which aroused heated discussions among the audience as soon as it was aired. After two months of continuous popularity, it officially ended last night.
It is "Zhu Xian", a popular drama with an average ratings of 8.2% and 130 million viewers.
In early 2005, "Fairy Sword", claimed to be mainland China's first fairy tale drama, was released. It was only broadcast on a few terrestrial channels and also achieved considerable success.
Faced with the success of "Sword and Fairy" and the lack of fairy tale themes in the market, perhaps the investment risk was too high. Just one "Sword and Fairy" did not prove that this type of theme would definitely win the favor of the market. Therefore, the TV industry at that time did not
There is no choice to follow the trend.
Now that "Zhu Xian" has appeared and achieved better results than "Sword of Immortal", perhaps the TV industry will have some changes in the selection of materials, and more attention should be paid to the theme of fairy tales.
And the news that "Chinese Sword 3" is about to start shooting recently came out. Let us wait and see whether it can surpass "Chinese Sword 1".
Having said that, why is "Zhu Xian" so popular? Compared with "Sword of Immortal" two years ago, its performance is several grades higher. Is it just because of the difference between "Zhu Xian" and "Sword of Immortal" and the difference between star broadcast and terrestrial broadcast?
This is just one reason. The popularity of "Zhu Xian" has to start with the story itself...]
"This is the difference between Hong Kong and Taiwan screenwriters and mainland screenwriters." In the office of Tang Ren Film and Television, Li Guoli said while watching the news on the Internet.
Cai Yinong sat opposite him and looked down at the information: "Hong Kong and Taiwan are influenced by the Hollywood style. Film and television dramas focus more on fragmented plots, while mainland screenwriters pay more attention to the integrity and coherence of the story and the characterization of the characters."
Li Guoli nodded. He is a director from Xiangjiang, and the screenwriting team is mostly composed of people from Xiangjiang and Baodao.
Therefore, the way of outputting opinions will be different from the traditional film and television culture in mainland China.
For example, Zhao Ling'er in "Sword and Sword 1" finally sacrificed herself to save the world.
The reason is that Zhao Ling'er is a descendant of Nuwa, which is her inherent responsibility.
This setting sounds okay, but it doesn't give you a sense of substitution. In real society, few people want to have such a responsibility attached to you at birth.
Relying entirely on settings to drive the character's ending would seem a bit deliberate.
Look at Zhou Xian again in "Zhu Xian", he also sacrifices himself to save the world.
But this ending of Zhou Xian is not a setting, but the result of the natural interpretation of the plot.
Zhou Xian is invincible in the world, and he has no goals in life because he sees the future.
Hundreds of years of boring life made Zhouxian tired and tired of the world, so Zhouxian was determined to live and die.
But before he died, Yiyi Xian wanted to do something to prove that his hundreds of years had not been in vain.
Under the logic of this character's growth and psychological transformation, the ending of Zhou Xian sacrificing himself became natural, so the audience who watched the drama last night was filled with emotions.
Why are you feeling emotional? It’s because there is a character logic that convinces the audience, and it seems to be very immersive.
On the other hand, Zhao Ling'er has only one character logic: I am a descendant of Nuwa, so I must die.
However……
Can't you resist?
Must we save the world?
Will the descendants of Nuwa have to die?
Zhao Ling'er's plot is driven by the logic of this only character, which makes it difficult for people to have a comprehensive sense of involvement.
The reason why Zhao Ling'er's death moved the audience was not because Zhao Ling'er saved the world, but because of the tragedy between Zhao Ling'er and Li Xiaoyao.
This is what moves the audience.
Comparing this before and after, Li Guoli found that "Zhu Xian" is more advanced than "Sword of Immortals", the characters are more realistic, and have the ability to grow independent thoughts, which makes people feel more involved.
And there is more than just one character named Zhou Xian. The growth of all the characters in "Zhu Xian" has a set of logical relationships based on practical significance. In the end, a dynamic network of characters in the Zhu Xian world was formed, and many characters were remembered by the audience.
profound.
"Even if "Sword and Sword 3" is aired, it won't be as good as "Zhu Xian"." Li Guoli sighed, and said: "Lao Wu originally said that "Zhu Xian" is a real fairy tale drama with a true Chinese tradition.
The core of Xianxia and traditional cultural thoughts, I laughed it off at the time, but now I have been taught a lesson by "Zhu Xian"."
"Is it that good?" Cai Yinong raised his eyebrows and looked at Li Guoli in surprise.
"It's really good." Li Guoli praised it very much: "If nothing else, it can make the audience ignore the gorgeous special effects and focus on the story itself. "Zhu Xian" has done this. This is the way of telling stories in Chinese film and television.
You have to learn good things."
Cai Yinong shook his head and smiled bitterly: "Then we have to look at the actual situation. Look at the Brilliant Times, where the four major screenwriters Liu Yi, Ye Junzi, Gong Geer and Yang Dongxu are in charge."
"There is also help from Tang Ji Li, Zhang Jizhong, and Chen Kaige's screenwriting team. I heard that some time ago they were training new screenwriters suitable for the brilliant era screenwriting method. Some of them have money and resources. What should we do?"
Li Guoli was stunned for a moment, smiled, shook his head and stopped talking.
He clicked on a new news on Weibo, glanced at it and said: "Chu Xuan and Liu Yifei are being praised again."
…
A brilliant era.
Office of the Chairman.
Wang Jinhua was sorting and packing documents on her desk.
Xiao Shu was working at the small desk beside him, flipping through documents.
Chu Xuan was sitting on the sofa, bending slightly to operate the laptop on the coffee table in front of him, and was watching the news.
[Chu Xuan and Liu Yifei have produced a big drama for the first time, which is called excellent. I look forward to your future works.]
[@chuxuan@liuyifei, rush, rush, rush!]
【My idol is just so good, I don’t have to say anything.】
[My fairy sister is only 19 years old, what will happen in the future, hehe.]
[Not only can you interpret classics, but you can also produce good dramas, this is what you call a high-quality artist, right!]
【……】
In order to gain popularity and clicks, major entertainment media and self-media are trying their best to find topics.
In addition to the topics that come with "Zhu Xian", what else can attract more attention than Chu Xuan and Liu Yifei?
Moreover, Chu Xuan and Liu Yifei are also the producers of "Zhu Xian", so they can perfectly integrate into the current popularity of "Zhu Xian".
Such a situation has led many media to use the producers of "Zhu Xian" as a gimmick to report on Chu Xuan and Liu Yifei.
If you want to make a gimmick, it's either blackmail or bragging. How many people will read an ordinary topic?
Faced with the risk of a lawyer's letter from Brilliant Era, and facing the fact that most viewers currently like "Zhu Xian", the media will naturally choose to follow the trend and praise Chu Xuan and Liu Yifei without any effort, thereby attracting the audience.
.
Obviously, the effect is very good.
Seeing news reports talking about the excellence of idols, why don't the viewers and fans of the two give likes and praise?
The more likes, more comments, and more clicks, the popularity will naturally increase.
However, whether it was the praise in the news or the praise in the comment area, this made Chu Xuan very embarrassed.
"Am I so good?" He couldn't laugh or cry: "I don't even know."
Xiao Shu couldn't help but smile when he heard such words from Chu Xuan on the sofa.
Wang Jinhua glanced at Chu Xuan, arranging documents in her hands, her eyes full of interest: "If I don't praise you and Sissi, how can your fans like it? If there aren't so many people like and comment, how can this news be on the hot search?"
“According to Weiyu’s bounty and advertising sharing mechanism, how can those media make money if it doesn’t become a hot search topic?”
"While the popularity of "Zhu Xian" is still there, I can make tens of thousands or hundreds of thousands by supporting you. If you don't make money, you won't make it in vain."
"Although it's a bit exaggerated to praise you to the sky, but it's about making money, so don't be arrogant."
Hearing Sister Hua's joking remarks, Chu Xuan couldn't help laughing and shook his head.
He continued to watch the news, wanting to see how the media praised him and Liu Yifei in a fancy way.
He found the various complimentary remarks quite amusing.
However, everything has pros and cons.
As Sister Hua said, there must be controversy in marketing, and there must be dirty information in hype.
As the saying goes, where there is bragging, there is also criticism. In every news comment section that praises him and Liu Yifei, many negative comments are gradually coming out.
[Oh, it’s like the entire TV series was created by Chu Xuan and Liu Yifei. Director Zhao Jian and teacher Liu Yi don’t exist? The teachers on the directing team don’t exist? The post-production teachers don’t exist? 】
[This is my first time producing, so I guess it’s just a bit of a showdown. Zhang Dabeard is still the chief producer. It’s not easy to lead two people casually. I have to brag about it, and I’m convinced. 】
[Is the first drama a hit? Be careful, the next one will hit the streets.]
[Didn’t they break up? There should be no next drama. Pick your nose.jgp.]
Suddenly a comment that brought up an old incident immediately ignited the anger of the audience and fans.
[Is this person an idiot? Didn’t you know that Liu Yifei is studying in the United States? If you don’t read the news, don’t scold him.]
【Damn it, here we go again!】
[This person obviously did it on purpose, ignore him.]
[You are deliberately provoking us, what are you doing?]
【……】
Chu Xuan picked up the tea cup and took a sip of tea, and shook his head: "This anti-fan is indeed unreasonable. There are videos and interviews to prove it, so you can still ignore it."
Wang Jinhua put the documents into her bag and zipped up the bag with a click: "When have you ever seen an anti-fan to tell you the truth?"
"The marriage certificate can be said to be fake, the child can be said to be someone else's, and the couple is said to be divorced if they are filming on different crews."
"I remember the most outrageous thing in 1996 was that a bicycle of the same model as Chen Daoming was hit. Some newspapers and magazines said that Chen Daoming was dead."
"Pfft--" Chu Xuan spit out the tea.
Xiao Shu covered her mouth and laughed, as amused by Sister Hua as Chu Xuan.
Wang Jinhua lifted her bag: "So, what are you doing to deal with the anti-fans? It's useless to put any substantive evidence in front of them. They don't look at this. They just want to blackmail you or the trolls in the media to create a topic.
and gimmicks.”
Chu Xuan nodded, looked up to see Sister Hua getting ready, and said, "Leaving?"
Xiangjiang Yinghuang Entertainment has a movie that will be released during the summer vacation. It will have its premiere at the Pengcheng Bright Times Cinema tomorrow. This is also a business that the company has secured before.
It happened that the cooperation matters for the movie "At the Gate" were still under discussion, so Wang Jinhua, Han Sanping, and Yinghuang's boss Yang Shouchen decided to take this opportunity to get together to discuss specific cooperation matters.
"Let's go. Third brother is waiting below." Wang Jinhua slung her bag on her right shoulder and said, "I'm going to go for a while. I don't know when I'll be back."
"One more thing, don't forget. Kim Jae Hee may want to use you to hype Zhang Nala. If it happens, will you handle it yourself? Or should I do it?"
Chu Xuan put down the tea cup: "This is a small matter, let me take care of it. Sister, you are busy with the movie, this is the most important thing at the moment."
"Okay." Wang Jinhua responded, but suddenly she said jokingly: "I guess Kim Jae Hee will continue to hype up. When the time comes, it will be a showdown between handsome guys and beautiful women. Don't lose."
Xiao Shu smiled and looked at Chu Xuan on the sofa.
Chu Xuan shook his head in amusement and ignored Sister Hua's joke.
"Let's go, bye." Wang Jinhua waved her hand.
"Bye, have a nice journey." Chu Xuan and Xiao Shu said, watching Wang Jinhua leave the office.
