Sister Hua was on a business trip, and the company needed Chu Xuan to be in charge. He got up from the sofa, stretched, sat down on the chair in front of the desk, and took over the document approval work that Sister Hua had not yet completed.
Fortunately, there is a secretary like Xiao Shu here, so work will be much easier.
The office fell into silence. Chu Xuan and Xiao Shu looked down at the documents and started busy.
At the same time, in front of the office building where Bright Times Film and Television Company is located, two beauties got out of the nanny's car one by one.
"Eh? Is that Zhang Nala?"
"It seems so!"
Kim Jae-hee and Jang Nara are both top-notch in terms of appearance and figure. They appeared at the entrance of an office building in a commercial district with a lot of people, and people who came in and out couldn't help but look at them.
Both of them were wearing sunglasses, Kim Jae Hee looked calm, but Jang Nara's eyes were vaguely visible through the sunglasses, but there was some melancholy in her eyes.
It's weird that I would feel better if I came to the audition knowing that I would fail.
But there was no way, she couldn't refuse Kim Jae Hee's arrangement, and everything was just to hype her up.
Celebrities almost always find it difficult to accept hype with peace of mind.
Any artist in the industry naturally hopes to get everything by relying on his own strength or charm.
But the ideal is plump, and the reality is skinny.
Faced with competition everywhere, if you want to get ahead as early as possible, you have to find another way.
Hype is the simplest and crudest marketing method with the fastest and best results.
Just like now, it is obvious that you can go to the underground parking lot to avoid the onlookers of passers-by, but Kim Jae Hee just wants to take Jang Nara to the lobby.
Those nearby who stopped to take photos and watch didn’t even have to think about it. Someone would definitely post the news about Zhang Nala’s appearance on the Internet later.
This was a wave of free publicity and momentum building, and it was also the beginning of Kim Jae-hee's hype about Jang Nara.
"Stop, that's enough."
At Studio No. 1 of Bright Times Film and Television Company, which specializes in auditioning important roles in "The Legend of Zhen Huan", producer and director Zheng Xiaolong shouted stop in front of the monitor.
Zhang Nala stopped her performance in front of the camera. She was wearing a "Queen Zhen Huan costume." When she heard the director's words, she bowed slightly, then turned and left.
Zheng Xiaolong is a well-known director in China. In the 1990s, he co-directed and co-produced a movie with Feng Xiaogang, and the movie was relatively successful, so the two have a good relationship.
Wang Jinhua had a good personal relationship with Feng Xiaogang when she was still at Huayi. Because of this network of connections, when the Bright Times Film and Television Company was established, Zheng Xiaolong was kindly invited by Wang Jinhua to become the contracted director of the film and television company.
Currently, he is the executive director and producer of "The Legend of Zhen Huan".
"How is it?" He frowned slightly and asked Wang Xiaoping, the chief screenwriter next to him.
Wang Xiaoping is one of the screenwriters of the Department of Literature. Although his screenwriting experience and the types of scripts involved are not as comprehensive as those of Liu Yi, Gong Geer, Yang Dongxu, and Ye Junzi, who are known as the four great screenwriters of the Brilliant Era, his adaptation of historical and palace plays
The experience is very rich.
He is currently the chief screenwriter of "The Legend of Zhen Huan". When he heard Zheng Xiaolong's question, he folded his arms and began to think.
Zheng Xiaolong, Jia Zhangke and others are both sixth-generation directors. This generation of directors has a characteristic, which is traditional, literary and artistic, and light on business.
Jang Nara is a South Korean, and based on Zheng Xiaolong's traditional thinking, if he wants to act in a TV series related to Chinese history, Jang Nara's nationality will not make him pass the test.
Moreover, not to mention that Zhang Nala cannot speak Chinese well, so dubbing in the later stage is a big problem.
Once the dubbing and mouth movements don't match, it will seriously affect the quality of "The Legend of Zhen Huan".
"Not very good. It's far worse than Sun Li recommended by Chu Xuan." He replied.
In addition to Jiang Xin being the default choice, Chu Xuan also recommended two actors some time ago, one is Sun Li and the other is Cai Shaofen.
Friends and teachers in the company all said that Chu Xuan had a good eye for casting. Not to mention, the two actors recommended by Chu Xuan were indeed good.
You need acting skills and acting skills, and you need compatibility with the role.
If no better one is found in the audition, the two female leads, Sun Li and Cai Shaofen, should be decided on.
Zheng Xiaolong nodded. Wang Xiaoping's statement was the same as his thoughts, which made him feel relieved.
He tilted his head and whispered to his assistant, quietly announcing the results of Zhang Nala's audition so that the assistant could tell her.
The assistant listened, nodded repeatedly, and got up and walked out of the studio after a while.
…
At the gate of the office building, Jin Zaixi and Zhang Na got into the nanny car and drove away.
The audition failed, and this result was within Kim Jae Hee's expectation.
This also means that the hype against Zhang Nala can begin in full swing.
If it is in South Korea, hype marketing requires a lot of thinking, because the South Korean audience already knows a lot of hype routines. If the form of hype is too simple, many viewers who see through it at first sight will not buy it, and ultimately lead to a loss of rice.
ending.
However, Kim Jae-hee discovered that the current entertainment market in China is similar to that of South Korea in the 1990s. Internet entertainment is still very new and unfamiliar to the audience, causing most viewers in China to be unable to distinguish the true from the false in entertainment news.
If you can't tell the difference, it means there are endless possibilities to hype something up.
In Kim Jae-hee's view, compared to most local Chinese artists, South Korean artists can be described as a dimensionality-reducing blow in terms of their professionalism and versatility.
Whether it’s trendy makeup, avant-garde dynamic music, or the charming singing and dancing stage that many Chinese audiences have never seen before, but in the dirty streets of South Korea, coupled with the perfect and exquisite appearance, it is not seen by Chinese audiences.
I don't know if my face is plastic surgery.
The combination of these "highlights" ultimately led to the popularity of Korean pop artists.
Kim Jae-hee found that it is not difficult for Korean wave artists to develop in China from no one paying attention to third-tier, second-tier or even first-tier.
Just go on a few shows and sing and dance to show off your own labels, such as cute, silly, cool, etc., and then focus on creating a specific label for the artist. Then Korean artists will easily become popular in China.
Creating labels is an old trick in South Korea, but it is a new thing in China.
This does not exist in the Chinese entertainment industry. It only appears in Korean pop artists. Therefore, every Korean pop artist has his own characteristics in the eyes of Chinese audiences.
This is one of the reasons why K-pop artists are so popular in China.
However, this can only reach the first level of popularity.
If you want to go further, you must either rely on accumulation of works or hype and marketing.
Any manager, for the long-term consideration of the artist, will choose the former at the first opportunity.
But where is a good work so easy to obtain? Where is it so easy to perform?
After predicting in advance that Bright Times would refuse to cooperate, Kim Jae-hee chose the second path for Jang Nara - hype.
In Kim Jae-hee’s experience, there are three types of hype.
The first is to amuse oneself, just to promote oneself without involving other people and things. This is the most difficult and requires a long period of marketing to gain momentum.
This is just like a self-media account on Weibo. If you want to highlight the characteristics of personal news, you can only rely on time to attract fans to become popular.
The second is to take advantage of the situation and combine the marketing itself with a certain hot event, thereby triggering chain heat and attracting more people to pay attention to the marketing itself.
This requires precise timing, because once the hot event is over, the marketing itself will lose attention.
This second way of taking advantage of momentum also has a disadvantage, that is, marketing itself is passive and is passively changed by the trend of hot events.
Compared to the first two, Kim Jae-hee prefers the third one.
Connect the marketing itself with hot figures to create hot events.
Because he created the incident himself, he can firmly take the initiative. Most of the people who are being criticized can only watch passively and find it difficult to interfere.
This is also the marketing method she used to use when she was in South Korea. It can often bring a large number of fans and attention to her artists, and can also greatly expand their popularity, which is always beneficial.
However, since Kim Jae-hee came to China, he has not found an opportunity to implement the third marketing plan for Zhang Nala.
No matter which country you are in the entertainment industry, there are only a few popular celebrities, and it is difficult for people to find anything that can connect people with them.
But now there is an opportunity.
Jang Nala failed in her audition. She failed in her audition during the Brilliant Era.
The boss of Brilliant Era is one of the hottest stars in China.
There are so many things that can be created among them.
As for what topics fans will associate with it?
And what do the fans think?
Do fans believe in a certain topic?
Kim Jae Hee said confidently that fans are all weak-minded and should not overestimate their IQ.
No, it should be the fans of K-pop artists.
The reason why Kim Jae Hee is confident about this is because the way South Korea cultivates artists is different from that of China today.
In South Korea, major entertainment companies and top managers will cultivate artists in their faith.
What is cultivating in faith?
To put it simply, you need to make fans feel that chasing K-pop stars is playing a development game, and K-pop idols are the private property of each fan. You are cultivating idols on a stand-alone basis.
When fans feel this way, what are the consequences?
When your idol is happy, you will be happier than him, and you may even jump with excitement at home.
When your idol is sad, you are even sadder than him, and you will try your best to make him happy.
If things go on like this, this idol will occupy the only place in your heart, and this situation will lead to a situation——
Everything an idol does is right. Even if the idol makes a mistake, it doesn't matter to you. Even if the idol breaks the law, you can be forgiven.
This is the "Faith Cultivating Idol Method" from South Korea. It is similar to Xie religion and sounds very scary.
This kind of training method is slowly disappearing in South Korea, because many South Korean audiences have experienced such baptisms and the collapse of artists' houses, and have slowly regained their senses.
However, Chinese fans are still blank in this regard. Since the invasion of Hallyu in the millennium, Hallyu has developed for seven years, and fans have reached a fanatical level, but this is not yet its peak.
But in Kim Jae-hee's view, this is enough.
Sometimes, she feels that fans are so stupid. It is estimated that many of them are not so kind to their parents, but they can give a lot to an "idol" whom they have never met.
But having said that, Kim Jae Hee likes this feeling of being able to control the fans' psychology and control them from a distance, and has become accustomed to it.
However, use Chu Xuan for marketing.
Facing the most popular star in China, this is the first time she comes to China and wants to make such a splash.
Perhaps it was a woman's sixth sense. She had a bad premonition out of nowhere, and she didn't know where the bad premonition came from.
But she had seldom failed in these years, and her inner self-confidence made her ignore this so-called premonition.
Jin Zaixi shook his head in the nanny car and stopped thinking about it.
…
In the afternoon, the bright era.
Chu Xuan and Xiao Shu were sitting opposite each other on the sofa. There were several dishes placed on the coffee table, and they were eating dinner.
As June approaches in Beijing, the sunshine is getting stronger and the sky is getting darker slowly. The thick orange sunset light shines into the large office, making it look particularly bright and comfortable.
The two of them ate very well.
But the soft and waxy voice coming from the mobile phone placed on the coffee table took the dining atmosphere to another level.
"Chu Xuan! You woke me up so early in the morning and I'm angry!" Liu Yifei's voice came.
Chu Xuan happily took a bite of the dish and said, "Sister Xiao ordered a piece of boiled fish fillet, which is your favorite. When I saw this dish, I suddenly thought of you, so I called you."
"It's only six o'clock in the morning!" Liu Yifei said angrily, but the next moment she said "Ah-": "My boiled fish fillet! Chu Xuan, you did it on purpose!"
Xiao Shu smiled slightly, picking up his own food and listening to the conversation between the two.
"Want to eat?" Chu Xuan said.
"I want to~" Liu Yifei said dullly.
From what Chu Xuan heard, it was estimated that Liu Yifei was talking under the quilt.
"I've finished eating." Chu Xuan suppressed a smile.
There was silence on the other side, and after a while Liu Yifei's angry voice came: "Chu Xuan, I want to beat you to death!"
Chu Xuan and Xiao Shu looked at each other happily and changed the topic: "Have you read the review of "Zhu Xian"?"
"I saw it." Liu Yifei said with a smile: "When I saw those comments, I didn't know I was that good."
She saw those comments yesterday, which really amused her.
Hua Guoquan’s young producer?
The founder of traditional fairy tale drama?
Liu Yifei is no longer just an actress, she has embarked on the path of an artist?
There is no one who boasts the most, only those who boast more.
She felt a little embarrassed after seeing the news.
"When will the interview be held?" Chu Xuan changed the topic again.
"It's in June." Liu Yifei muttered: "I don't know the specific date. The interviews still need to be arranged. They are divided into classes. Let's wait for notification."
"How much do you have to pay?" Chu Xuan took a bite of food.
"Mom said, ten to two hundred thousand dollars," Liu Yifei replied.
Xiao Shu raised his eyebrows, feeling that the money was really a lot.
This is not tuition, but a donation.
Yale University aims to create benefits for the poor in society, to provide humanitarian assistance to people who are not well fed and clothed around the world, and to build a better campus environment.
Students who come to this university to study or study should make a small donation to show their love and express their love for the world.
Let's use more money to make the world a better place.
But I don’t know exactly where the university directs the money.
School: Low-key aid. We are not showing off our wealth. There is no need for everyone to know. It is enough to know that your money is helping others. There is no need to witness it with your own eyes.
"See you next month," Chu Xuan said. The day to meet Liu Yifei was getting closer and closer, and he was looking forward to it very much.
"Hmph, when I come back, you won't be in such a good mood, I tell you." Liu Yifei hummed, "I want you to develop a habit of making the bed, doing laundry, cleaning, and tidying up the room."
Hearing what she said, Chu Xuan and Xiao Shu looked at each other and smiled.
Xiao Shu stretched his head towards the phone: "Also, boss lady, my boss asks me to work overtime every day. Do I need to change it?"
"This is not possible." Liu Yifei said: "Sister Hua is on a business trip. If this is changed, won't he be the only one who is tired? Then I will feel sorry for you, Sister Xiao."
Chu Xuan glanced at Xiao Shu with a joking look, and Xiao Shu pretended to be annoyed: "Madam boss, you were not like this before."
"People change," Liu Yifei joked.
Xiao Shu was speechless, hunched his head while eating, and stopped talking.
"Then let's do this for now. You can go and get some sleep. I still have some project documents to approve." Chu Xuan finished his meal and put down the foam lunch box.
"Go home early, don't be busy too late." Liu Yifei was worried that Chu Xuan was tired.
