There are three sofa seats on the ceremonial stage, prepared for Chu Xuan, Liu Yifei and Zhou Jielun.
The three of them each took the microphone handed by the waiter, and then sat down on the sofa.
The seating arrangements are very interesting, with Liu Yifei sitting in the middle and Chu Xuan and Zhou Jielun sitting on both sides.
This shows that Liu Yifei’s crew has the greatest power.
The bosses present watched this scene with great interest. The people who usually attend TV drama investment meetings and provide them with in-depth explanations of projects are not to mention senile. Most of them have half-grey hair, and no matter how young they are, they are still in their forties.
Now there are three young people in their early 20s on stage. This is not only the first time for them to see them, but also the first time in the industry.
The bosses are very fresh about this.
"Hello, bosses, I am Liu Yifei, the chief producer of "My Love from the Star."" Liu Yifei was the first to speak, picking up the microphone and introducing herself.
With so many bosses coming to the investment fair, she had learned about the situation from Li Hao in advance.
Just being there and seeing such a big scene in person still made her a little nervous.
Fortunately, you are prepared in advance and just follow the familiar text.
As she opened her mouth, the content of the slide in the projection screen also switched - the project background.
Hundreds of people present looked up to read the content, and the general history of the idol drama was also revealed.
The term idol drama became popular in 2001. Since the popularity of "Meteor Garden" in 2001, the industry has gradually gained a market for idol dramas, and the market share has been increasing year by year.
"Meteor Garden" was released in 2001 as the originator of idol dramas. The ratings statistics of that year are not clear enough, but this drama is definitely a phenomenal TV series.
At that time, most of the urban themes in the domestic TV drama market were police and criminal, crime-solving, and life-style dramas. The emergence of "Meteor Garden" broke the existing element framework of current urban dramas and added an idol element to urban dramas.
Seeing the huge success of "Meteor Garden", Baodao's entertainment industry couldn't control it, and there was a wave of idol drama craze.
"Lavender" in 2002, "Dolphin Cove Lovers" in 2003, "Betta" in 2004, "Heaven's Wedding Dress" and "The Prince Turns into a Frog" in 2005, "Smiling Blockbuster" and "Oriental" in 2006
Juliet", 2007's "Sheep Star" and "Love Around the Corner".
These are all dramas from Treasure Island, and without exception they are all popular.
The concept of idol dramas in Baodao comes from South Korea, and they were the first place to introduce South Korean TV dramas.
Seeing how profitable Baodao's "imitation products" were in the mainland, South Korea couldn't sit still and pushed its own "genuine products" one after another to the mainland.
Then, "Blue Life", "Full House", "Stairway to Heaven", etc., all became popular.
People present saw that the market share of idol dramas has risen from a few tenths at the beginning to about 15% of the market share in 2008.
It is getting closer and closer to more than 30% of the market share of mainstream costume dramas including martial arts. Baodao and South Korea are undoubtedly the two main promoters.
This is the market background of idol dramas in the current era, and they have become a popular element.
While listening to Liu Yifei's speech and reading the content behind the curtain, the bosses also got a general idea.
At this time, someone raised his hand: "Mr. Liu, 15% is the total market share. This thing is difficult to count. In my eyes, what is more effective is the share of the same period after the broadcast. No matter what type of TV series are added up in the same period,
Both have 100% market share. How much do you think "My Love from the Star" will capture after it is broadcast?"
This boss is very shrewd. It is useless to say that the market share of idol dramas is getting higher and higher. This can only mean that "My Love from the Star" has a good market and prospects, but it cannot explain the specific performance of "My Love from the Star".
How many markets and prospects are there?
You are smart, but the questions you asked are very ineffective. This thing is completely unpredictable now.
The reason why the boss asked this was undoubtedly because he wanted to find more confidence and greater expectations for investment and sponsorship from Liu Yifei.
The key to whether investment promotion can be successful depends on how confident the bosses are in the project.
The organizer's comprehensive strength and past achievements are the basis for confidence, but if you want greater investment and sponsorship, to put it bluntly, it depends on how good the speaker's eloquence is.
Liu Yifei said: "This thing is difficult to predict, and it is very unreal to give a specific number, but with me, the cooperation of Director Chu and Producer Zhou, plus the pursuit of excellence in production and comprehensive strength of Bright Times, as well as the teachers of the directing team
Given their professional capabilities, I believe that the market share of this drama will not be low after it is broadcast, and will meet the expectations of all bosses."
This kind of answer is straight and clear, without any mistakes or omissions, and it is also recognized by the bosses present.
With the popularity of Chu Xuan, Liu Yifei and Zhou Jielun, as well as the excellent production experience and top publicity capabilities of Brilliant Era, the market share of this drama is definitely not low, and no one has any objections to the drama being a hit.
reason.
However, Liu Yifei's words cannot increase the bosses' confidence in the project, because they all have expectations.
The bosses present here hope to hear something unexpected and confidence-boosting.
Investment is inherently a bit of a gamble, and every investor has a tendency to take risks and speculate to some extent.
Strict language is often too conservative, which makes these people uninterested, and professional things are incomprehensible to those present.
The investment fair is not a symposium or a film and television seminar. It does not require the speaker to be so rigorous or professional.
If Liu Yifei were to draw a pie and say that "My Love from the Star" has a higher market share than "Legend of Red Flame", even if it was a pie, this would be the kind of reply that the bosses would rather hear.
Liu Yifei is the chief producer, the person who leads the bosses present to make money, and is the leader of this project.
The more confident the leader is, the more confident the followers will be to follow.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! However, it was the first time for Liu Yifei to experience such an occasion, and it was difficult to understand what investors needed in terms of their spiritual and inner needs. She could only calmly
Make sure you answer the questions without making mistakes. There is nothing wrong with such an answer.
Switch the slide and come to the next key point - project positioning.
Liu Yifei said: "I believe that all the bosses here must have some understanding of the market for idol dramas and the performance of the market value of the three of us before coming here..."
Everyone present was listening to Liu Yifei's words while reading the content behind the curtain.
For idol dramas, young people are definitely the mainstream of this market. This is a trend that everyone understands.
As for Chu Xuan and Liu Yifei's dramas, from "Dragon" to "Legend of Red Flame", the audience's popularity is getting younger and younger. The proportion of fans of young people under 30 years old has reached 76%, and those over 30 years old have reached 76%.
Middle-aged and elderly people account for 24%.
This does not mean that the market for middle-aged and elderly people is getting smaller and smaller. It can only mean that the market for young people is getting bigger and bigger. After all, with the popularity of these two couples, their audience and fans are obviously increasing year by year, but young people are
The number of fans increases faster and more.
Jay Chou's fan data is even more one-sided. Among fans who have bought albums, 92% are under 30 years old, while only 8% are over 30 years old.
With the similar number of celebrities and fans between the two, it is obvious that Zhou Jielun’s young people’s market is larger than that of Chu Xuan and Liu Yifei.
This data is the result of many years of sampling surveys. It does not represent the overall fan portrait of both parties. It is enough for reference.
The investors present had predicted before coming to the investment fair that the positioning of this drama would most likely focus on young people, and then spill over to the middle-age group. The market for the elderly is definitely not suitable for idol dramas to tap.
Now it seems that the project positioning is as they expected.
This positioning is more suitable for sponsorship by mid- to low-end brands. High-end brands represent high prices, and few young people are willing to consume high-priced things.
According to the data overview in the slide, Chu Xuan, Liu Yifei and Zhou Jielun first combined to maximize the breadth of the young people's market, then Chu Xuan and Liu Yifei used Zhou Jielun's influence to increase the young people's market, and Zhou Jielun used the influence of Chu Xuan and Liu Yifei
Let its music develop toward the middle-age market.
"This is a win-win cooperation." Judging from the fan portraits, the bosses came to this conclusion.
This conclusion also shows that "My Love from the Star" will have a wider audience than ordinary idol dramas, and will open up a certain situation in the middle-age market.
With a certain middle-age market, this also shows that high-end brand sponsorship can also be applied to this drama to a certain extent, and there are enough middle-aged people with high-end spending power to be attracted to spend.
Someone raised their hand and asked: "Mr. Liu, in the market for the entire drama, what proportion do you estimate the middle-age market will account for?"
At present, the main consumers in the high-end market are not young people, but middle-aged people.
Sponsors of high-end brands are very concerned about this issue.
Liu Yifei said: "It is difficult to judge this issue. We can only estimate it based on the data of previous dramas. But in this drama, my mother will play a role, that is, my mother in the drama, and Huang Bo will play
My assistant in the play has a lot of roles, which should expand the middle-age market to a certain extent."
Everyone was surprised. Will Liu Yifei’s mother play a role? Will her real-life mother come to play the role of mother in the drama?
Among the fan groups of Chu Xuan and Liu Yifei, the name "Mama Liu" is famous. The image of a perfect mother has made a large number of fans have a good impression of "Mama Liu".
Mother Liu and her daughter Liu Yifei are filming together. This will be a big gimmick, and it may also lead middle-aged women to pursue high-end fashion trends.
And Huang Bo, who plays Liu Yifei’s assistant? Can Huang Bo drive the consumer market of middle-aged men?
Many people are thinking that although Liu Yifei's answer this time is still smooth and without strong words to show confidence, the surprise finally gave some sponsors more investment confidence.
Liu Yifei didn't want to use her mother for marketing, but it was a fact that her mother played this role, and she couldn't escape it. In addition, someone asked the question about this, so she just said so.
Liu Yifei also knows that her mother is very popular among her and Chu Xuan's fans. Telling the truth about her mother's role to the bosses present should improve their investment expectations.
Seeing that the bosses present were more interested. It was the first time she came to the investment meeting to speak as the chief producer. She had a vague understanding of the secrets. She seemed to understand that these bosses like to hear some unexpected news, or that
I like to listen to some ideological things.
She didn't know if her understanding was correct or not, she was still in the process of learning and observing.
"Do you still have any questions? If you have no questions, then Producer Zhou and Director Chu will talk about content creativity."
Switching slides, we come to the next point - content creativity.
Seeing that everyone present had no problem, Zhou Jielun picked up the microphone first: "Hello everyone, I am Zhou Jielun, the producer of "My Love from the Star". I am mainly responsible for the music part."
Everyone clapped and looked up at the contents of the curtain.
It is normal for music and TV series to collaborate, but it is unheard of for an entire album to collaborate with a TV series.
How to integrate more than a dozen songs into the TV series? How to shoot the show to express the music? How to edit in the later stage to better present the combination of music and plot?
Although these are everyone's doubts, they are not the focus of everyone's attention.
Even if I tell them this kind of professional stuff, they won't understand it.
What they only know is that "My Love from the Star" is innovating, creating an idol drama that is different from the market, or defining a new direction for idol dramas.
Their focus is that innovation is a good thing. It means that the producers have pursuits and the show has unlimited potential. But the drawback is whether the results of innovation can be well accepted by the market?
This chapter is not finished yet, please click on the next page to continue reading the exciting content! At this time, someone expressed his thoughts:
"The vast majority of idol dramas come from Taiwan and South Korea. What happened with the Korean Wave last year caused Korean TV dramas to temporarily withdraw from the mainland market, but there are also TV dramas from Taiwan to replace them."
"This all shows that the mainland's self-produced idol dramas are completely inferior to Baodao. Idol dramas are the home of Baodao's entertainment industry. Many investors have entered the idol drama market in the past, but almost all of them failed."
In recent years, there have been more and more idol dramas, and regardless of how popular they are, the results are impressive, giving the market a feeling that one idol drama can make a lot of money.
However, the idol dramas that appeared were either Korean dramas or Taiwanese dramas. Therefore, in the past few years, many mainland investors began to enter idol dramas, but 95% of mainland-made idol dramas failed.
At that time, "Talented Men and Beautiful Women" was an exception, and the only one with continuous success was director Zhao Baogang.
What's the difference? Can't take pictures? No.
It's because mainland directors don't have a bloody mind and are influenced by traditional culture and can't shoot the bloody elements of love and love.
The reason why idol dramas in previous years became so popular is because the plots were so outrageous that they broke the audience's perception but satisfied their fantasies.
The same is true for Chu Xuan and Lin Xinru's "Talented Women". A CEO falls in love with an ordinary woman at first sight. This is so bloody, but it can satisfy the spiritual pursuit of many female viewers.
It was not until the appearance of "Struggle" that the audience's perception of idol dramas was slightly changed. Idol dramas do not need to be bloody, and they can also talk about inspiration, struggle and hard work.
In any case, mainland idol dramas are generally not as good as Taiwan and South Korea. Mainland directors almost never make idol dramas. This is a fact given by the market over the years.
"The TV production of Brilliant Era is among the best in the industry. I don't think anyone here will doubt this. If you follow the steps to create an idol drama that is in line with the mainstream of the current market, I firmly believe that you can succeed."
"But you want to innovate, combine music and TV series, and create science fiction elements. Are you sure the current market can accept it?"
The strength of Brilliant Era is here, and the popularity of Chu Xuan, Liu Yifei and Zhou Jielun is here. If such a combination makes a drama according to the mainstream idol drama models on the market, many people present think it will be
Fire.
But now we have to innovate, not only adding science fiction elements, but also integrating musical plots. This is an unstable factor.
This unstable factor can make the upper limit of the drama infinite, or it can lower the upper limit of the drama. It all depends on whether the market can accept innovative things well.
Facing the boss' slightly questioning questions, Zhou Jielun looked at Chu Xuan. He couldn't bear the question from the TV series, so he could only let Chu Xuan answer it.
Chu Xuan picked up the microphone: "The science fiction element is just a medium, not the theme of the TV series. The "Hope" micro-movie has made a mark in the market. I believe the audience will be very interested in this novel little element, which will really affect the sense of
What matters is the quality of the content, and in terms of content quality, I think the bosses here don’t have to worry about the creative strength of Bright Times.”
Everyone nodded slightly. In the final analysis of film and television dramas, content must be king. This is the core thing.
Since science fiction elements are just media, they are also used as creative ingredients in the play. Such innovation is understandable.
"As for the integration of music and plot..." Chu Xuan said: "All the bosses have experienced the charm of music to some extent. If you only watch the plot without listening to the soundtrack, it will be difficult for the audience to empathize and the emotions will not be gained.
That’s the importance of the soundtrack.”
"Just like "The Condor", as soon as the song "Unparalleled in the World" comes out, the audience will feel like watching the plot between me and Mr. Liu."
"Just like "Legend of Red Flame", Mr. Liu's "Princess Nihuang" will make the audience feel sad as soon as "Beautiful Beauty" comes out."
If there is no soundtrack for a strong emotional plot and the actors' acting skills are insufficient, it will be embarrassing for the audience.
The biggest advantage of the soundtrack is that even if the actors' performance level is not up to par, the atmosphere created by the music can still move people and bring the most direct emotions to the audience.
The soundtrack is the first thing that can give the audience emotions. If the actors perform well, then the dual emotions of music and performance are superimposed, and the emotional effect delivered can be infinitely close to perfection.
Although the people present were not professionals, they could understand the importance of music score mentioned by Chu Xuan.
"The problem is that this project does not require a general soundtrack, but a combination of many pieces of music. Wouldn't this seem complicated and messy?" someone raised objections.
Chu Xuan nodded: "This is a good question. It is also something that Mr. Liu and I and Producer Zhou want to explore. Make it uncluttered, make it perfect, and optimize the emotions it brings to the audience. Then this
The problem will be solved.”
Seeing Chu Xuan's confident look, the director of Mango Film Acquisition smiled and said: "Mr. Chu, you are a new director, are you confident that you can do everything you said? Are you confident that you can perfectly integrate your creativity into the play?
, are you confident that the market will accept your innovation?”
The film purchasing director's three consecutive questions made the hundreds of bosses present look at Chu Xuan with interest.
When it comes to acting skills, no one said anything about Chu Xuan. They didn’t say that they didn’t value acting skills, but valued the commercial value of artists. Let’s just say that Chu Xuan was able to create an acting system and was given experimental teaching by Beijing Film Academy. They were very impressed with Chu Xuan’s performance.
There is no doubt about the level.
When it comes to business, no one questions Chu Xuan. Chu Xuan's self-made history is nothing short of miraculous. His business acumen is praised by Internet giants, let alone those with small capital to evaluate Chu Xuan's business affairs.
But as a director, Chu Xuan is a real newcomer. There are no works or achievements in this industry to prove Chu Xuan's excellence. When they heard Chu Xuan's confident answer, they wanted to know where Chu Xuan got his confidence.
Faced with these three consecutive questions and the focus of all the capital, Chu Xuan did not expect such a situation.
Chu Xuan wiped his thoughts and said: "When I started micro-entertainment, I was a complete newcomer. All kinds of creativity in it were art in my eyes. In the end, the market accepted micro-entertainment, accepted my creativity, and made
It’s worth one billion.”
"I started Longyou two years ago. I am also a newcomer in this industry. The various ideas on the platform are also created by artistic ideas. At the beginning of this year, Longyou was launched. Facts have proved that the market accepted it and my creativity, and the entire
The industry has reached a scale of tens of billions."
"Now, as a director, I am also a newcomer, and all my creativity is still based on what I consider to be artistic ideas. I have made billions of things, tens of billions of things, and a drama worth hundreds of millions..."
Chu Xuan smiled slightly: "I am very confident about this."