The Magnolia Award, also known as the Shenghai TV Arts Festival, is one of the three top awards in Chinese television along with the Golden Eagle Award and the Feitian Award. All other domestic television awards are at least one level lower than these three awards, including the newly established Huading Award.
Currently it is not as good as these three awards.
These three awards are similar in that they are all official national awards, which are the greatest praises an artist can receive in the television industry.
What is slightly different is that in addition to the official Feitian Awards, some private television associations, screenwriters associations, and directors associations are also involved, so there will be a certain amount of worldliness mixed into it.
Behind the Golden Eagle Awards is Mango Channel, which is Xiangnan Broadcasting and Television, and Tianyu Media is a capital company of Mango Channel. This means that the path taken by Mango Channel is mixed with profit-seeking nature, so the corresponding route of the Golden Eagle Awards will be biased.
Popular, leaning towards the commercial market.
Magnolia is a TV award jointly organized by the two official departments of Shenghai Media and Broadcasting. There is no capital participation and no private organizations to join. Compared with the Feitian Award and Golden Eagle Award of the same level above, it is a 100% official award.
Based on this, it is not an exaggeration to say that Magnolia is the most authoritative TV award in China.
Because of this, Magnolia has the lowest reputation compared to the Golden Eagle Award and Feitian Award.
The Golden Eagle Award has the greatest reputation, and because it is pro-business market, it can attract the attention of a wide audience.
The Feitian Award is the second most famous. Because non-governmental organizations participate in the voting, major directors, screenwriters and other people in the industry actively promote and publicize it.
Magnolia is purely official. It has no commercial market support and no profit-seeking industry insiders. Therefore, there are few media reports, so its reputation is not obvious. Its popularity is mostly concentrated in Zhejiang, Jiangsu and other places radiating from Shenghai.
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However, with the development of the Internet in the past few years, there have been spontaneous news from self-media, and the popularity has gradually expanded, but the reputation is still far less than that of Golden Eagle and Feitian.
But this is the case. Although Magnolia is not very famous, it is the most sought-after award by most TV people across the country.
For no other reason than because of its high authority, everyone is convinced by the award.
In other words, you only respect your strength and ignore the rest.
This has made the older generation of artists who disdain the traffic market highly praised, and those Mesozoic artists who have collaborated and inherited with the older generation of artists, and are inextricably related to them, will naturally follow these artists.
Mesozoic artists are the backbone of acting schools in every era, and they are also role models for the younger generation of actors to learn from. In such a humanistic environment in the industry, young actors also learn from Mesozoic artists and regard Magnolia as the highest award on television.
The older generation admires it, the Mesozoic generation pursues it, and the younger generation also yearns for it. People from these three generations make up the TV acting circle. This means that although Magnolia is not as famous as Golden Eagle and Feitian, its proportion in the hearts of the actors is higher.
Golden Eagle and Feitian are higher, which is the first domestic TV award although it is unwritten but recognized by most people.
"Next, we invite our Chu Xuan, Liu Yifei, Ren Quan, and Yang Rong."
Unlike the Golden Eagle Awards and other domestic awards of a commercial nature, these awards are organized to be more visible and high-profile, lest one less audience pays attention and one less passerby is attracted to the attention.
Magnolia does not have an outdoor red carpet, and only walks on the red carpet inside the exhibition hall to be exposed as an entrance ceremony.
The red carpet is not in the open air, so naturally there are no audiences or passers-by to follow it, only the media who are invited.
These media also know the rules very well and do not shout or mess around. The actors went up to the stage to pose, but the media just took photos quietly.
Compared with awards with a commercial nature, Magnolia has less entertainment atmosphere and more solemn atmosphere.
Compared with the solemn atmosphere of the scene, the audience in front of the TV didn't matter much, they were all talking about their own affairs.
"Liu Yifei is so beautiful!"
"Chu Xuan is getting more and more handsome!"
"I heard that they have obtained a marriage certificate. I don't know if it is true. I really hope it is true. It is a rare pairing of a golden boy and a beautiful girl."
No matter how authoritative something is, the first thing that the audience will pay attention to will not be the authority itself. This is also the boundary that is difficult to reconcile between the so-called happy people and the masses who only want novelty and happiness.
This is also the gap between art itself and the basic views of the film and television industry among star-chasers and drama fans.
This is not sadness, it’s just that the direction and depth of cognition are different.
If you want the audience to highly recognize art, you need to raise the audience's understanding of art to a corresponding level. However, most audiences are so busy with their lives every day that they have no energy to think about the so-called art.
Therefore, the film and television industry has become traffic-oriented, popularized, fandom-oriented, and commercialized. All trends are aimed at fitting the public and the humanistic environment. This is also the fundamental reason why the traffic era is the general trend and cannot be stopped.
Perhaps when the audience gets tired of it and their awareness improves, the entire market will return to art itself.
There were a few staged shots and no topic-creating interviews. The couple, Ren Quan, and Yang Rong walked off the stage under the strobe of the flash, and the subsequent actors came up one after another.
The process of the entrance ceremony is very simple and unpretentious, but it is very popular among actors. It is just an entrance ceremony, why should it be so complicated? It should be simple, fast and convenient for people.
But for celebrities who are pursuing exposure, this seems to be very unfriendly. Some people want to pose for photos in front of the media for an hour, but they can't even drive them away.
But when the actors came up later, these celebrities could only complain in their hearts for less than 30 seconds, and then left with unfulfilled feelings.
Chu Xuan and Liu Yifei came to the exhibition hall. On the way to find their seats, they encountered teachers and seniors who treated them politely and said hello.
Chen Daoming's own senior, Tang Guoqiang, Zhang Fengyi's generation, and Li Xuejian are one generation higher than the first three. These teachers have been seen several times at major award ceremonies in the past, so it is not unexpected to appear at this year's Magnolia.
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This chapter is not finished yet, please click on the next page to continue reading the exciting content! What surprised the couple a little was that the white-haired teacher Lan Tianye, who was a generation older than Li Xuejian, was considered one of the second batch of teachers in the country.
The first generation of national first-class actors also came.
Not only that, but Mr. You Benchang, who is of the same generation as Teacher Lan Tianye, is also here, which is a bit different.
The couple has never been to the Feitian Awards, so I don’t know why, but they have been to the Golden Eagle Awards several times. These two artists, who are considered to be the most senior artists in the country, have never appeared at the Golden Eagle Awards, but they did appear at the Magnolia.
One can imagine how high Magnolia's status is in the entertainment industry.
"These are two good actors, rising stars." Li Xuejian also said to Lan Tian next to him, also admiring Chu Xuan and Liu Yifei.
"I know that I have worked with them on dramas, and they are very good." Lan Tian also smiled kindly. He had played the role of Zhou Xian in "Zhu Xian". Chu Xuan and Liu Yifei's academic performance as producers in the crew
, which is still fresh in his memory.
"Oh? Have you ever cooperated before? My brother's sword is still young." Li Xuejian was surprised at first, and then because Lan Tian was still able to cooperate with young people at such an old age, he was both interested and admired, and praised him.
"Young actors are excellent, and there are successors in the industry." You Benchang said from the sidelines. Although the old man is old, he has bright eyes, and he has an air of immortality that can see through the mortal world and is not in this world. It is like a spring breeze to be close to him.
I don’t know if it was because he had the highest status or because his character was highly respected. After hearing his simple but pure words, whether it was Lan Tian, Li Xuejian, Chen Daoming, Tang Guoqiang or the others, they all agreed.
They nodded in approval, and it was obvious that they all respected Teacher You Benchang.
"This way." Chu Xuan found the nameplate with his name on the back of the chair. Liu Yifei's seat was next to him, so he sat side by side with Liu Yifei.
Although they have participated in a few awards ceremonies, large and small, in recent years, they have been arranged together every time. I wonder if it is the tacit consent of the entire industry, or maybe it is because they are on the same crew from beginning to end.
In any case, they have long been accustomed to this, the industry is also accustomed to this, and the audience is even more accustomed to this. Perhaps this is the most special aspect of their performance in this industry, and it is also a deep impression that the audience will remember.
"Let's just wait and watch the show." Liu Yifei turned her head and looked at Chu Xuan and said playfully.
"Hmm." Chu Xuan just said "Hmm", then smiled and said nothing.
Since "Legend of Red Flame" won the Golden Eagle Awards last year, it has also won a lot of awards in various domestic awards in the past six months.
First because of their wedding during the Chinese New Year, and then because of the filming of "Star You", they didn't have time to attend those awards, so the company sent crew representatives there.
In the Golden Eagle Awards and other awards that are mostly business awards, "Legend of Red Flame" can still beat a dozen due to its high popularity and explosive ratings.
But popularity and ratings have no effect on today's Magnolia Awards.
It’s not that it doesn’t work, it’s just that these things are not the priority of Magnolia Awards.
Magnolia Awards only look at how well the actors perform, nothing more.
Just like Teacher Song Dandan, as a sketch actor, being shortlisted for the TV Award is a miracle in itself.
Why do you say that?
The Feitian Awards are participated by various organizations and associations in the private television industry. Even though Song Dandan is an artist, he is not a member of the television industry.
For various organizations and associations, you are not a member of our circle, and if you are shortlisted, you will not be given the resources and follow-up benefits that we can see, so why should I let you be shortlisted?
The Golden Eagle Award is commercial-oriented, and the commercial aspect is becoming more and more important. Song Dan is only an older generation artist, where does the commercial value come from?
Therefore, "Family with Children" was so popular that year that it was nominated for the Golden Eagle Best Situation Drama. Yang Zi was nominated for the Newcomer Award even as a child, but Song Dan was not nominated for any.
Judging from the situation in previous years, Song Dandan, a sketch artist, being shortlisted for Magnolia can indeed be said to be an industry miracle.
Moreover, the movie circle looks down on the TV circle, the TV circle looks down on the comedy circle, and the comedy circle looks down on the sketch circle. When Song Dandan heard that she was shortlisted for Best Actress in Magnolia, she herself felt incredible.
Song Dandan has collaborated with Zhao Baogang on TV series, and has also collaborated with several CCTV directors, but she has never been shortlisted for a TV award, and she has no ambition to win awards. Her performances have always been purely artistic pursuits.
After learning that she was shortlisted for Magnolia, not to mention how excited she was, with her big-mouthed temperament, she showed off to the entire high-level art circle, and even spread the news to Chen Daoming, Sister Hua and Chen Daoming
I found out about it after eating a meal, and then it was spread to him and Liu Yifei.
He and Liu Yifei only regarded it as an interesting story, but this also shows that Magnolia is very fair and authoritative. Other awards have their own development considerations and interests and do not give Song Dandan a chance. Magnolia does not look at these.
If you perform well, you will be shortlisted, that's all.
It was also the case that the couple did not have high hopes for this award.
When the couple was still in New Haven, they learned from the company that they had been shortlisted for Magnolia.
When I heard the news at that time, I was happy and felt a sense of accomplishment. After all, the role I performed was recognized by another award besides the Golden Eagle. This is something worth being happy about.
But they were happy, and they just wanted to see the market and experience it. Celebrating their mother’s birthday, the post-production period of "Star You" and the screenwriting industry were their priorities at that time.
After settling some matters, they were mentally prepared to accompany him on this trip.
At the Golden Eagle Festival last year, their "Legend of Red Flame" relied on its popularity and ratings advantage to defeat "Latent" and "The Legend of Zhen Huan" and other very good dramas.
But on Magnolia, these advantages cannot be said to be gone, but will also be minimized.
Well, regardless of popularity and ratings, if the finalists are all of the same age, then the couple will be very confident.
But the fact is that except for the younger couple, it can be said that all the people competing with them are artists.
Sun Honglei in "Latent", Chen Jianbing in "The Legend of Zhen Huan", Duan Yihong in "My Captain, My Regiment", Lin Yongjian in "Marvin's War"...
Yan Ni from "The North Wind Blows", Song Dandan from "Marvin's War", Hai Qing from "Wang Gui and Anna", Luo Haiqiong from "The Big Deal"...
At first glance, there are only two or three popular dramas, and most viewers have probably never heard of the rest.
It can only be said that the artistry is extremely high, and the commercial component is not to say absent, but it is also extremely weak and incidental.
Even more than artistry, "Legend of Red Flame" also has it, whether it is the non-linear story arrangement or the exquisite way of persuasion, whether it is the story of suspense and reversal or the connotation of the love of family and country and the mapping of ideology, this is art.
But "Legend of Red Flame" is an imaginary story after all, and it would be a bit inferior to put it among the shortlisted realistic adaptations to compete for art.
Of course, this is the couple's self-understanding, and the specific situation is still unknown.
"The best one is probably "My Leader, My Group", it was so well shot!"
"The most popular topic online is "My Group", and it should be the one that wins the award."
""The North Wind Blows" is also very good. Yan Ni's state, oh my, I have never seen such a lazy woman, she is so charming."
""Insidious" is the ultimate killer. It is one of the best spy dramas in recent years!"
""Marvin's War" is also very good. Song Dan is not funny anymore. It makes me feel fresh and new. He is absolutely capable!"
Magnolia's award ceremony was broadcast live, and it could be seen by the national audience watching Shenghaitai from the entrance ceremony.
Just as the awards ceremony was about to begin, since the panoramic camera could no longer capture their favorite actors, the attention of a large number of viewers finally focused on the main topic.
Everyone has their own ideas about which drama won the award and which actor gained fame.
Among them, the three hit dramas "Latent", "Legend of Red Flame" and "The Legend of Zhen Huan" suffered a bit. They were all broadcast between the first half and the middle of last year. They were too close to Magnolia every June, and they missed it.
Opportunity to be judged last year.
Therefore, these three dramas are reviewed this year. It has been a year since then. The market popularity and audience perception have been renewed layer by layer. Obviously, they are more enthusiastic about recent dramas. As
With the rapid spread of news on the Internet, the drama from a year ago has become history.
In this case, if it were an award with a heavy commercial component, if the organizers were based on the hot topics that the audience focused on, these three dramas might not be eligible for the grand prize, and the actors would not be eligible for this honor.
But this is what Magnolia convinces the entertainment industry. It doesn’t matter who’s popularity is overwhelming. Even if your performance is not good, even if the ratings are 100%, you will not be shortlisted or win awards. This is the fact that Magnolia has used many times in the past ten years since its establishment.
To establish this authority.
Just like the original "Huan Zhu Princess", it won many major awards such as Golden Eagle and Feitian, but it couldn't be included in Magnolia.
The reason given by Magnolia is: the story has no connotation and the plot seems empty.
It is because of her insistence on going her own way that Mango Channel published an article criticizing Magnolia's "three noes" for "not obeying the public, not following the trend, and not understanding progress", causing a lot of negative news in the print media industry.
But the white magnolia is not as proud as the mango terrace. It is as proud as a peacock. Let the wind blow from east to west, north and south, I will wake up and get drunk.
Therefore, the current trend of the entertainment industry pursuing the Magnolia Award from the bottom of their hearts is the result of Magnolia's persistence in its original intention.
Therefore, depending on how diligent the audience and the Internet are, they will focus on the outstanding plays and their actors this year or in the near future. They are not too enthusiastic about last year's plays, but the Magnolia Awards will be based on the best.
style of……
What if it gets upset?
"It's begun." Liu Yifei muttered, because she was drinking milk, relaxed and without any hope, and had no intention of being shortlisted for the Best Actress Award. Seeing that the host came on stage to start the process, she respected it.
Just put down the milk.
Seeing her elegant look, Chu Xuan was also infected by her. He completely relaxed his mind, crossed his legs, and watched the ceremony as if to accompany her.