The host of Magnolia is called Chen Rong. She graduated with a master's degree in drama hosting and is one of the ace hosts of Shenghai TV. Her elegant and elegant image also made her the queen host of Magnolia, and she has hosted Magnolia for several times in a row.
The hosts are great, but their fame is far inferior to that of He Jiong and Wang Han of Mango Channel.
In other words, in terms of fame, none of the hosts from major TV stations across the country can compare to Mango Channel, including CCTV.
Due to the good fortune of Mango Channel, in the late 1990s, with the opportunity of exporting the drama "Huan Zhuge Ge" to South Korea, it became the first mainland TV station in China to cooperate with KBS, the largest TV station in South Korea.
Through cooperation, Mango Channel has learned about the South Korean entertainment market and what precision marketing means, which is reflected in TV programs with the words "favorable guests and iron-clad hosts."
After understanding this, Mango Channel changed its publicity strategy. When promoting programs and promoting guests, they would mention "He Jiong's high emotional intelligence to save such and such a big star", "Xie Na's hilarious dance with such and such big star" and so on.
topic.
Over time, the audience has a central point in viewing Mango Channel programs, and this central point is hosts like He Jiong.
However, other TV stations still focus on promoting the content of the program, and the host is not important.
This has resulted in a situation that persists to this day. When watching other TV programs, viewers only see if there are any interested guests in the episode. If so, they will watch it; if not, they will not watch it.
Watching Mango Channel programs is another story. As long as it is a program hosted by He Jiong, Wang Han, or Xie Na, no matter what the content is, there will be a large number of viewers rushing to contribute to their ratings, and the guests will become secondary existences.
.
Under such circumstances, can Mango Channel become the first local channel in China?
This can only be said that Mango Channel took the lead in mastering advanced things and utilizing them in place, seizing the opportunity ahead of its peers across the country.
If not, it would not have the status it has today.
In other words, this is a complete interpretation of the saying "knowledge changes destiny".
However, being a well-known host does not mean that she has excellent hosting skills. For example, although Xie Na has become famous, her hosting skills still need to be honed and refined. She is incomparable to He Jiong and Wang Han, and is far inferior to Chen
Rong.
"Before the ceremony begins, let us watch a video to appreciate the hardships and glory of our motherland since its 60th anniversary." Chen Rong finished her opening remarks gracefully. After announcing the first process, she turned around gracefully and watched with the whole audience.
to the big screen on stage.
Chu Xuan and Liu Yifei also looked up, and as the scene was broadcast, the whole place slowly became silent.
This year marks the 60th anniversary of the founding of the motherland. Magnolia thoughtfully produced a video as the opening ceremony.
The artists present represent half of the country's entertainment industry. Even if they have bright stars, they should be proud of the country.
Without the prosperity of the country, where would these so-called shining stars come from?
When the teacher said, "The country has been established!", the older generation of artists couldn't bear it, and their eyes turned red inexplicably.
Let’s look at the battle of the rebels on the 38th Front. They were frozen into ice sculptures but could not move like mountains. They were not afraid to take a step under the attack of planes and cannons. They blocked the bunker and were brave and not afraid of death. A letter from home said that they would not regret this life. The black and white scenes in this video also have
Later, the true feelings revealed during the interview with the veterans touched everyone in the audience deeply, and many people also had tears in their eyes.
Chu Xuan clenched his fists and tried his best to suppress the emotions in his heart. It was not until he saw the success of two bombs and one satellite, and the carnival and shouting of the people on the streets of Tiananmen in the documentary, that he let out his depressed breath and joined the audience.
Thunderous applause.
Then to the era of national large-scale infrastructure construction, the WTO, the Olympic Games... the rough market trends of film and television development are also mixed in. Reliable data shows that today's film and television market is booming.
This shows more clearly that even if we have a civilization heritage of five thousand years, if the country cannot be strong, how can it shine?
Only when the country is strong can the culture be strong. The master-slave relationship between the two is a strong and irrefutable logic. This is a truth that people in the cultural industry and film and television industry should keep in mind.
As long as your thoughts are right, your train of thought will be right.
If the idea is right, then no matter whether it is a person, a company, or an industry, only then can there be real and correct development and success.
Such an opening for Magnolia this year is undoubtedly very successful and inspiring.
In ancient times, there were actors who misled the country and criticized artists. It was because at the end of the dynasty, the country was destroyed. A group of powerful ministers and corrupt officials fought among themselves and wanted to relieve themselves of their responsibilities.
The method of "why bother, no excuses" is imposed on those artists like a joke, without any logic, it is really a ridiculous move, and it is sad.
Since ancient times, without those artists, how would the Tang poetry and Song lyrics, the Book of Songs, rhymes and operas, or the ancient rhymes of Jiangnan and Henan drums have been passed down to this day?
Many strange ideas are shining in various industries today?
The essence of the existence of artists is just to spread culture. However, due to irreversible humanistic changes in ancient times and today, there will always be different people who ridicule, insult, abuse and be puzzled by them at every time.
This is a natural manifestation of humanity. Of course, there are also profit-seekers who have forgotten their original intentions and do not understand the nature of artists and have gone astray. This is why we have the current complex circle of mixed people and different perceptions of the market.
But it has been difficult to distinguish between right and wrong since ancient times. Who is a real artist and who is a profit-seeker in the skin of an artist? It can only be said that benevolence sees benevolence and the wise see wisdom.
Not only for the artists, but also for the audience.
In front of the current video, it seems that all the artists in the audience have some enthusiasm, as if they have awakened their original intentions and dreams when they first entered the industry, but how long this enthusiasm can last will only be determined in hindsight.
No matter what, with such an opening, the layout and intention of this year's Magnolia is definitely full of success, and it can be regarded as a complete win over all other awards.
"Wow--" After the ten-minute video was played, Chu Xuan, Liu Yifei and the entire audience burst into long-lasting applause again.
Chen Rong also wiped away the tears from the corners of her eyes that were moved by the video and walked to the center of the stage.
At the end of this process, the awards ceremony officially begins.
Compared with the Golden Eagle, Feitian and other TV awards, Magnolia does not have many awards, such as "News Award", "Media Award", "Popularity Award" and other messy awards that are not directly related to film and television.
Counting it down, there are thirty-four awards from Golden Eagle, Feitian, Micro Entertainment Night, etc., while Magnolia has only sixteen. Each one is closely related to film and television dramas, and there are not too many awards to create the so-called rain and dew.
Junzhan, such a face-saving project has no practical significance. This is also a manifestation of Magnolia's authority.
"The winner of the 15th Best Art Magnolia Award is..."The Legend of Zhen Huan", congratulations." The award guest is Yao Chen, who is nicknamed Big Mouth Yao by insiders. She will unveil the first Magnolia award.
After the award was announced, there was a round of applause.
Chu Xuan and Liu Yifei smiled and looked at Zheng Xiaolong along with many people present. As the director of "The Legend of Zhen Huan", he took the stage to receive the group award on behalf of his fellow group members Chen Jianbing, Sun Li, Cai Shaofen, Jiang Xin and others.
Everyone congratulated him.
The Art Award refers to Fu Hua Dao, and the core depends on these three elements. TV series such as "Legend of Red Flame", "The North Wind Blows", "Big Life" are also shortlisted, but compared with costume dramas, Fu Hua Dao, other genres
No matter how well-made the drama is, it cannot be compared. This is the consensus within the industry.
"The Legend of Red Flame" is not inferior to "The Legend of Zhen Huan" in terms of serving the Tao. The reason why "The Legend of Zhen Huan" wins is mainly because "Legend of the Red Flame" is an imaginary history. There is no one who knows whether it is good or not.
Reference, the appearance is brilliant but there is no support from the cultural background.
"The Legend of Zhen Huan" is a palace drama set in the Yongzheng period of the Qing Dynasty. Is it good to serve as a Taoist? There are historical records to provide reference. If "The Legend of Zhen Huan" is highly restored, then the art of serving as a Taoist supported by this cultural heritage will be better than before.
"Legend of Red Flame" has a strong historical background.
Such an art award may not have much value in the eyes of the audience in front of the TV, but it has a great effect on people in the industry and even on the producer and director level.
This award represents the Bright Times Century Culture Company, whose production team has made great achievements in persuading the Tao. The drama "The Legend of Zhen Huan" not only won the audience's love with high ratings, but also won the praise of Magnolia for its professional ability, which is equal to
It has market value and can win awards.
Then, some producers or directors in the industry may look to Century Culture to do more business in this area in the future. This is not only a recognition of the artistic attainments of the crew of "The Legend of Zhen Huan", but also a recognition of the professional capabilities of Brilliant Era.
For sure, you will gain something after all.
"The winner of the 15th Magnolia Award for Best Photography is..."Legend of Red Flame", congratulations." The presenter was Zhao Wei, who presented the second award.
Chu Xuan and Liu Yifei clapped their hands, turned their heads and glanced at Kong Sheng, who was a few seats away, and congratulated him through eye contact.
The Photography Award includes factors such as camera movement, lighting, and the suitability of the character and scene presentation. These three elements are the core considerations.
When it came to Liu Yi Fei's Princess Nihuang, Ren Quan's Mei Changsu, and Qiao Zhenyu's King Jin, Kong Sheng specifically used lens aesthetics and optical coordination concepts to interpret the characters, using light to present the characters' mood and mood without using lines.
character.
This kind of mirroring and lighting techniques once amazed many people at the time, and they greatly appreciated such artistic mirroring and lighting techniques.
At the Golden Eagle Awards last year, "Legend of Red Flame" also won this award.
This also shows that on this award, the Magnolia and Golden Eagle organizing committees have reached an agreement. The artistry contained in the lens aesthetics and optical adjustment of "Legend of Red Flame" is very excellent. There is currently no TV series that has achieved this level of artistry.
If it is comparable to "Legend of Red Flame", then "Legend of Red Flame" deserves this award.
This award is a single award, and it also reflects Kong Sheng’s unique concept and attainments in using the camera as a director. He may not be remembered by too many audiences, but he has won this award consecutively in Golden Eagle and Magnolia, and he is destined to be in the spotlight.
He is well-known in the director world and the circles that focus on directors, just because he has unique artistic ideas, which is enough to occupy a position in the TV director circle.
Chu Xuan is slightly envious and yearning. If he were just an actor, he might not be interested in this award, but through the drama "Star You", he can be regarded as entering the world of directing. If he can also win this award, then
It also shows that he has something unique as a director and is appreciated and recognized by artists in the industry, which will give him a great sense of accomplishment.
But does his "Star You" have something unique? He himself doesn't know it. As a first-time director, he doesn't have a clear understanding of his directing skills. He can only wait and see what happens next year.
harvested.
However, Magnolia doesn't accept idol dramas, and Feitian doesn't seem to accept them either, which is a bit embarrassing.
At this point, Chu Xuan felt embarrassed in his heart and immediately threw away these distracting thoughts.
"The winner of the 15th Best Story Story Award is..."Legend of Red Flame", screenwriter Liu Yi, congratulations." The presenter was a screenwriting teacher from the Shenghai Screenwriters Association, who announced the winner of the third award.
.
While many people present cheered, some discussions and discussions arose.
“Isn’t it going to be the Brilliant Era that takes over everything again?”
"Probably not, the other dramas are not bad."
"This is Magnolia. If it's good, it's good. If it's bad, it's bad. Just take a look."
"..."
Last year's Golden Eagle award was obviously for TV dramas, but the company Brilliant Era was the biggest winner.
Just because "The Legend of Red Flame", "The Legend of Zhen Huan", "Zhu Xian", and "Sword and Fairy 3" are all dramas of the Brilliant Era, and someone has won an award for each drama, which can be said to have made the Brilliant Era a lot of money, and in the industry
It gained a lot of fame and opened up a certain range of brand effects.
Many of the people present had been to the Golden Eagle last year. Knowing this situation, they subconsciously thought of the situation of the Golden Eagle last year when they saw Magnolia winning three consecutive awards for the drama "The Bright Era".
But in the final analysis, it is the unique achievements of "Legend of Red Flame" in this award that made it stand out from the many shortlists.
The Drama Story Award, as its name suggests, means both plot and story are excellent.
The plot refers to the character plot, and the story refers to the entire framework and the central idea and connotation to be expressed. These two elements contain many elements, and generally it takes a lot of time to consider them step by step.
Therefore, neither Golden Eagle nor Feitian has this award, because there are too many and complicated things to consider, and a bad judgment will lead to controversy.
Magnolia must be confident in setting up this award, and the members of the organizing committee are also very professional and have literary background.
The fact that "Legend of Red Flame" won this award is mainly reflected in three places.
In the first place, the male protagonist Chu Xuan only exists in the memory scenes. The plot of the heroine Liu Yifei and the male co-star Ren Quan is used to intersperse the main plot with flashbacks and interludes to unravel the layers of suspense in the entire story.
Although there are not many such storytelling methods on the market, they do exist, and there are two classic works that provide reference.
One is "The Punisher of the Song Dynasty" and the other is "Detective Di Renjie".
These two dramas often use memory scenes as a way of expressing flashbacks to solve the mystery and finally solve the case.
Since it already exists, then the storytelling method of "Legend of Red Flame" is not new, and this point should not be used as a judging element for winning awards.
However, this kind of expression has indeed existed before, but the difference in "Legend of Red Flame" is that the flashback and interlude expressions are used throughout the whole play, until the finale, when Chu Xuan's Lin Shu and the Red Flame Army are destroyed.
Only then did the mystery solve the biggest mystery of the whole drama.
From this point of view, this is something that is not available on the market. Before "Legend of Red Flame", there was no drama that used flashbacks and interludes from the beginning to the end, and the plot was coherent, the rhythm was compact, and it did not interfere with the main plot.
Not confusing either.
Looking at it this way, among the shortlists, "Legend of Red Flame" is the highlight at this point.
The second point is the reversal of Princess Linglong. The audience all thought that Princess Linglong had died long ago. Qin Banruo, played by Yang Rong, revealed the true identity of Princess Linglong, the teacher of Tao Huimin. It was really shocking at the time.
It has attracted a lot of people, and the plot logic of the reversal is also self-consistent.
In the past, many TV dramas have reversed character design, but in terms of stunningness, it was not as stunning as Princess Linglong in "Legend of Red Flame", so it was also regarded as a highlight in the awards.
The third and most important place.
In all the historical dramas of the past years, the role of the emperor was high-profile and could not be praised. They all needed to be portrayed in a positive way. Even if the bad things were reflected, the effect should be achieved without concealing the flaws.
Because our country’s civilization has been passed down for five thousand years, the emperor is the representative figure of civilization in each era. When the older generation of artists make historical dramas, they use this concept to interpret the character of the emperor, regardless of whether the emperor is in historical records.
Good or bad, the presentation in the TV series after artistic processing must be good.
Such cultural concepts have been cultivated for decades and are still followed today in the portrayal of emperors in historical dramas.
However, pure applause without distinguishing the facts is wrong.
It is true that Emperor Wu of the Han Dynasty was so powerful that he spread all over the world, but it is also true that he was jealous and murderous in his later years.
For example, Emperor Qianlong may be a so-called wise emperor or a sage, but why wasn't Qianlong's biggest failure and his actions that could cause people to dig up his ancestral graves shown in the TV series?
Why does the West have Western-centrism?
Why do the West say that Chinese civilization is inferior to theirs?
It was because Qianlong, in the name of "revising history", secretly burned millions of volumes of the essence of five thousand years of civilization, including perhaps the original version of the "Yongle Dadian".
After burning it, the manuscript was given to Western missionaries under the title of Western Civilization.
In other words, Qianlong described the culture of the Han people as Western culture, and then asked Western missionaries to bring it back to the West, and then used the name of the West to brainwash the Han people in the Qing Dynasty, saying that the Han people's culture was not theirs, but the West's.
Such behavior has only one purpose: to make the Han people "dumbed down" and forget their own inheritance. Even if they believe in the West, they cannot believe in China, so as to achieve the goal of "dumbing down" the Han people and never overthrow the Qing Dynasty.
Just look at this, and then look at those movies and TV dramas that talk about how awesome Qianlong is. Is this just a joke?
The root cause of this situation lies in the creative concept that "the emperor is the representative figure of the civilization inheritance of each era. If the inheritance cannot be interrupted, the emperor must be beautified as much as possible."
The starting point of the older generation of artists is good, but it is also flawed. It will fool the audience and lead to too blind ideas. In short, it is not good for society's ability to judge.
This needs change, needs change.
How to change? "Legend of Red Flame" allowed the seniors of the organizing committee to discover the points that can trigger changes.
The King of Liang in this drama is also an emperor, but he is also the murderer behind a series of bad things, and is eventually overthrown by a group of ministers.
This kind of story structure shows that whether you are an emperor or a commoner, wrong is wrong, right is right, wrong is punished and right is rewarded. Isn't this a very correct value? Why should the emperor blindly describe the good side?
?The emperor is also a human being, what’s the difference?
The only thing worth debating is that being overthrown by ministers seems to be the same as rebellion. There are disadvantages in conveying such thoughts.
However, the ending of the plot of "Legend of Red Flame" avoids this point very well. After Liu Yifei's Nihuang Princess was redressed by Chu Xuan's Lin Shu and the Red Flame Army, she walked away alone without any reputation or reputation.
male.
The emperor was appointed by Prince Yu. As a pusher, she only did what she was supposed to do. She never forgot her identity as a soldier after she finished her work. She didn't want the reputation she shouldn't receive, and she didn't get any rewards she shouldn't receive. She was alone.
He returned to the Royal Palace of Yunnan in total and told the audience what it means to serve the public and the country wholeheartedly.
This is also the expression of the thought of a character as good as water, and a harmonious person who can help the world.
Judging from the ideological meaning conveyed by the ending of the story, it has a completely different perception than those historical dramas that only talk about the good side of the emperor. It is also in line with the values of the current era and the guidance of correctly establishing a world view.
Teacher Zhou Hongqi, chairman of the Shenghai Television Association, was full of praise for this and said: "This award is it!"