"The Brilliant Era is about developing spin-off industries!" Wang Zhonglei walked on the cobblestone forest path in the Huayi Brothers Group Park and let out a long sigh.
There is surprise in the long sigh, and there is sadness under the frown.
As for news in the entertainment industry, especially in the film industry, whenever there is any disturbance, the company's Internet Marketing Department will report it as soon as possible.
When he saw the news that "Canopy: The Enemy" had started a road show before, he still didn't take it seriously. Judging from past market conditions, the initial promotion of the film during the road show stage would not make much waves.
The stages that can create waves are generally concentrated in the screening stage and the pre-sale stage, because these two stages require the audience to spend money.
Only when the audience spends money can they have a basis to judge the potential of the movie before it is released, and then start vigorous marketing and hype to maximize this potential as much as possible.
I never expected that "Skyfall" would create a lot of public opinion on the Internet through just one road show, raising the market value of the movie.
The public opinion is not big, it is limited to the film circle, movie fan circle and fan circle. It is far from breaking through the circle, let alone reaching the point where the whole people are aware of it.
But even so, this is a bit abnormal.
A road show only had a few thousand viewers for two consecutive days. Compared to the country's population of 1.3 billion and the nearly 300 million Internet users today, what can a few thousand viewers do?
One person's words will only make a splash on the Internet. At most, it will cause some ripples, but it will hardly cause any waves, not to mention that not every audience will express their opinions online.
But just like that, relying on these thousands of viewers, the first road show made "Skyfall" popular.
Later I learned that these thousands of viewers were just an introduction, and the real boosters were those self-media, small media and a group of film critics on the Internet who were trying to gain popularity.
To make self-media, large and small, popular, there must be as many movie topics as possible.
When I saw the messages collected by the company's marketing department, oh? There are really a lot of topics about this movie. To be precise, there are at least ten or twenty.
But a movie can have ten or twenty topics? What the hell kind of movie is this?
According to common sense, a movie has one theme element, and the marketing topic can be hyped around this one element. How can it be possible to generate topics with so many different elements?
There are only two possibilities for such a situation, either this movie is a mess, with many elements cobbled together and triggering a big discussion; or this movie is highly innovative and has many novel elements, which triggers heated discussions among netizens.
By observing the company's news, it is obvious that "Skyfall" belongs to the latter. This science fiction film has a high degree of innovation, so it has caused a lot of discussion and speculation among netizens, and the quality of the film is also good, otherwise it would not be almost one-sided.
favorable trend.
I haven't seen the movie yet, so I can't comment on it.
What concerned him the most was the topic of panda figures, to be precise, movie peripherals.
This topic, as well as the pictures and evidence-based descriptions, all told him one thing - Brilliant Era wants to develop a movie derivative industry!
"The film industry has not yet stabilized, and we want to work together to create spin-offs, and we are not afraid of dying!" Wang Zhonglei cursed.
"With Weiyu and Long You here, I can't survive." Wang Zhongjun said calmly. Compared with Wang Zhonglei's occasional uncontrollable emotions, he, as an elder brother, seemed more calm.
Wang Zhonglei was startled, then slowly nodded helplessly, with a hint of jealousy in his eyes.
At first I didn’t know about the existence of Long You, that’s because the Bright Era hasn’t been exposed yet.
Since Bright Times became a conglomerate last year and acquired large shares of Longyou, the information of related companies has been exposed on the Industrial and Commercial Network, and you can find out what is going on by checking it.
Since then, their industry capital circles have known that Longyou, the money-attracting web game platform, is an industry of the bright era.
There was Micro Entertainment in the past and Longyou in the latter. They were concentrated on one media and entertainment company, which felt like a dimensionality reduction blow to them.
Moreover, the two brothers firmly believed that this little devil Chu Xuan created Long You. After all, he had the experience of creating micro-entertainment.
Chu Xuan was one of theirs back then. Such a great talent gave Wang Jinhua a wedding dress, which made the two brothers feel as uncomfortable as eating shit.
But it is useless to say more now. The current focus is that what Bright Times has exposed through the public opinion triggered by this movie road show has posed a huge threat to Huayi Brothers’ position in the film industry.
Although this is only their preliminary guess that Brilliant Era will develop spin-off industries, seeing its track record through public opinion makes this guess almost 100% credible.
Where did the figure come from? First, you need to apply for copyright, then go to the police to register, and finally go to a toy factory to customize it.
Is it necessary to go through so much trouble when giving gifts to the audience? What kind of gift is not good to give to the audience? Do you have to go through such a cumbersome process to send a figure?
There must be another purpose, and this purpose is very obvious. To get the figures hyped up during the road show stage, and then to sell and hoard the goods during the release period and beyond, then this is creating a peripheral industry derived from the movie!
If Bright Times only relies on movies to achieve its so-called "leading the industry", they attach great importance to it but don't really care.
If you want to engage in science fiction and rely on science fiction to "lead the industry", then you have to spend time with those who are willing to play and occupy a part of the market share, and cooperate. This time cannot be short. Five or eight years can
Not being able to go to Chengdu is still a problem.
Therefore, they can play an important role in it and grab market share in the process of learning and imitation. This is also normal competition and all film companies have opportunities.
But now that Glorious Times is going to launch a spin-off, all this will completely change.
It takes several years to produce a science fiction movie. During the blank period of science fiction production, countless variables impact the market and may offset the audience's enthusiasm for science fiction.
But if during this blank period, the peripherals, games, animations, etc. derived from the movie are put into the market, it will be equivalent to the science fiction of the Brilliant Era being able to influence the audience, movie fans, and the market all the time.
This is the king!
If we really want to do this, then all the movie giants like them will have to put down the brilliant era.
Because they don't have the financial resources to play like this, and they don't have the movies for them to create spin-offs, they can only sit back and watch Brilliant Times grow step by step.
Although this is only a guess based on public opinion, and although there is only one sign of such a game in the Brilliant Era, there is a saying that says that anything that threatens you should be suppressed as soon as it appears.
Otherwise, when it grows up, there will be no drama for them.
"You should go to Changsha later." Wang Zhongjun said.
Wang Zhonglei was stunned for a moment, then nodded and said, "Okay."
Bright Times owns micro-entertainment and has the largest publicity outlet. If we do things carelessly, it will be like striking an egg with an egg and hitting a stone with an egg, and it may even lead to a fire.
No matter how you guess, you have to see the movie with your own eyes in order to analyze more information and figure out better ways to counterattack.
Of course, all this may be because their guesses are wrong, maybe they are too self-doubtful, maybe the public opinion on the Internet is false hype, maybe this movie is simply a piece of domestic garbage?
Although this was very unlikely, he hoped that it would be the case.
All of this needs to be answered at the Changsha roadshow.
…
——Enlight Media Group.
"Leading the new field of film." In the office, Chairman Wang Changtian muttered, looking at the film reviews on the computer screen.
This film critic Lao Wei is very famous, at least in the film industry.
Over the years, he has criticized the films of all major film companies, and he has also praised the films of all major film companies.
This shows that for this film critic, good is good and bad is bad. He does not give face to anyone and only discusses things as they happen.
This has created the credibility of this old Wei in film criticism, and has attracted the attention and love of many movie fans and audiences. Just look at his two to three million followers on Weibo, which is comparable to a third-tier star, and you can know the influence of this person.
Strong.
It is extraordinary for a film critic to be able to do this.
Therefore, Lao Wei's evaluation of "Skyfall" is so high, which makes him, a top capital in the film industry, somewhat suspicious. If other film critics said this, he might think it is hype, but this Lao Wei's article
That being said, he immediately believed that the movie "Brilliant Era" was probably really excellent.
"Should they be anxious?" Wang Changtian suddenly laughed.
During this year's National Day holiday, China Film's "The Founding of the People's Republic of China", Huayi's "The Wind", Hong Kong John Woo's "1949", and Tiantian's "Space Force" are all big investment movies.
Leaving aside "The Founding of the People's Republic of China", this is an official film and has special treatment.
The only three films that are expected to be successful by the industry are these three, plus one "Skyfall: The Enemy".
Nowadays, "Skyfall" is the first to have a road show, and it is very ambitious. It started the road show two months in advance. You can imagine how much publicity resources were invested.
Forget it, no one expected that just a road show would generate a lot of public opinion for this movie, and it also received high praise from professional film critics and was picked up by a large number of media outlets.
Such a situation will cover the promotion of other movies to a certain extent, and also reflects that the market value of this movie is very potential, thereby attracting the attention and favor of major theater capital, and thus affecting the final release.
of film arrangement.
As a result, the major National Day film developers will definitely be anxious. This is a situation he can easily imagine.
His Enlight Media also has a movie released during the National Day holiday, but he is not in a hurry. His movie is "Astro Boy" imported from overseas. It targets the children's market and is not very competitive with movies of the same period.
The reason why he introduced overseas movies is because his company has not been able to produce any good products this year, and as one of the mainland film giants, he always arranges a film during the big movie schedule to show off his presence.
There are many movies that can be imported from overseas, but it costs a lot to bring in large-scale productions, and it doesn't matter whether the overseas producers are willing or not, so I looked for an animated movie.
The children's market is also good, and the box office market isn't very high, but it's not bad either. Moreover, since he distributes it on behalf of others, he can get a few percent of the box office share at zero cost, which is a pure profit.
Although it is far less profitable than a normal production and release of a blockbuster movie, it is a safe and profitable one for distribution.
During this National Day period, he was just a moviegoer, and it was quite interesting to watch the competition among those movies.
However, what the Hua Yi brothers could see, a person of his level could certainly also see.
"Want to create a spin-off?" From the public opinion topics, he saw the panda figure and thought of what Brilliant Era was going to do. No wonder there was a roadshow two months in advance to promote the movie. One of the purposes was to promote the surrounding products.
Commodities serve as foundation, that’s how it is.
Wang Changtian crossed his legs and thought silently.
When Bright Times wanted to create a spin-off, he didn't react as strongly as the Huayi brothers.
After all, Huayi is a leading domestic film company. If Bright Times is going to do something like this, it will seriously affect their status, so it is normal for them to react strongly.
Wang Changtian has no resistance. Firstly, if Bright Times takes down Huayi, Enlight Media can also seize the opportunity to grab the cake; secondly, in the mainland market, Bright Times and Huayi will compete to decide who will be the boss.
But in terms of overseas resources and channels, these two companies have to call him the big brother.
Although Huayi also has overseas channels, otherwise it would not have been able to cooperate with "The King of Kung Fu" back then. Although Brilliant Times also has Hollywood channels, and I heard that it has reached a strategic cooperation with a Hollywood company, but compared with the daily business of Enlight Media,
In terms of business in Korea and Europe and the United States, there is a lot of difference.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Faced with the possible fierce competition between Brilliant Times and Huayi, he is more interested in watching the show, and what kind of spin-offs will there be for Brilliant Times?
It will not affect the overall development of Enlight Media at home and abroad.
But he is still envious. Brilliant Era is really rich. Hollywood's spin-off industry model is to start at any time. Even if it loses money, Micro Entertainment and Longyou are there to support it. This is the financial foundation!
Companies like them have to take huge risks if they want to expand their business.
Wang Changtian shook his head and threw away his distracting thoughts. It is still unknown whether everything will come true in the Brilliant Era. Let's wait and see what happens next: "Go to Changsha for some fun. I think I will meet some old friends."
Public opinion made him more interested in movies. What does it mean to lead a new field? He wanted to see what it was like with his own eyes.
And he could guess that not only he was interested, but also friends traveling in the same industry were interested. Maybe the Changsha group could meet many "old friends".
Anyway, his animated film is not competitive in this year's National Day release. It will definitely be interesting to hear the reaction of those "old friends" to the film "Brilliant Era".
Wang Changtian took the phone and asked his assistant to book a flight. He suddenly paused for a moment and said with a very teasing look in his eyes: "It seems that the all-day "Space Warriors" is also science fiction, or is it imported Hollywood science fiction?... It's National Day.
It’s fun, domestic science fiction versus Hollywood science fiction, this is the first time in history.”
…
——Chengtian Jiahe Entertainment Group.
There's something wrong with the name. It's both Chengtian from mainland China and Jiahe from Xiangjiang.
This is because in the middle of last year, Chengtian Entertainment successfully acquired Xiangjiang Jiahe Film Company, and the two merged to form Chengtian Jiahe Entertainment Group.
As one of the three giants of mainland film companies, Huayi is first and Enlight Media is second, and Chengtian Entertainment has always been the third largest.
Mainly because the main business of Huayi and Enlight Media is movies, while Chengtian Entertainment engages in both TV series and movies. The focus of business development is divided into two, so naturally they cannot compare with the first and second in the film industry.
As capital, everyone wants to take a step further and everyone wants to climb to the number one position.
The weakness of Xiangjiang Pictures has allowed mainland capital to see opportunities, and Chengtian Entertainment is one of those seeking opportunities.
The top name of Jiahe Pictures is Chenglong. After Chenglong left Jiahe to cooperate with Yinghuang, Jiahe's performance plummeted. Finally last year, Chengtian found an opportunity to acquire 90% of the shares and merged with Chengtian Entertainment.
A skinny camel is bigger than a horse. After all, Jiahe was once a Hong Kong film giant. Even if it declined, its complete film and television industry, professional team, and film inventory resources were still a considerable asset and very valuable.
The reason why Chengtian Entertainment had the money to buy Jiahe in one go is because the boss behind Chengtian Entertainment is Island Capital.
In other words, Chengtian Entertainment is a Japanese company, so its composition and purpose in mainland China are very imaginative.
And it currently controls Jiahe in Xiangjiang, so if it wants to do something in the cultural film and television industry, the ideological impact will be huge.
But for Chairman Wu Kobo, the biggest headache at the moment is "Space Force" and "Skyfall".
Regarding the merger with Golden Harvest, the group has been dealing with the merger of resources for a whole year and has not made any new movies, so there will be no movies scheduled for this year's schedule.
As Enlight Media Wang Changtian said, as a mainland film giant, if there are no self-distributed films during the big movie schedule, this is equivalent to being inferior in the industry.
This is the so-called false reputation, or being burdened by fame, but a lot of capital attaches great importance to this. Every major release has its own movies, which proves the strength of its own company.
Based on this kind of arrogance that is difficult for ordinary people to understand and unrealistic, Chengtian Jiahe also introduced an overseas movie like Enlight Media as the representative work of its own company for the National Day release.
Different from Enlight Media's cartoons, what Chengtian Jiahe introduced was a blockbuster, or a science fiction blockbuster from Hollywood - "Spacemen".
To say it is a blockbuster film is for domestic use.
The investment for this film, "Space Men," was only 40 million U.S. dollars, which is nothing in Hollywood, and it has already been released. The global box office is only 80 million U.S. dollars, which is a loss-making situation.
Because it was a loss-making film, the producer certainly wanted to recoup the money at the box office, so Chengtian Golden Harvest happened to be the one to choose it, and successfully won the domestic distribution rights of the film using the bait of mainland distribution and publicity.
A third-rate movie in Hollywood, it became a blockbuster in China, and it aroused good response from the market once it was promoted in the first half of the year.
As soon as they heard that it was a Hollywood movie, many viewers had expectations. Some "professionals" and some "public intellectual professors" who worshiped foreign countries also acted like chickens and started to make wild claims about the movie before they even watched it.
.
For Chengtian Jiahe, this was originally a good thing.
However, the emergence of "Skyfall" and the current authentic response triggered by a road show disrupted Chengtian Jiahe's rhythm of promoting and preparing for "Space Men".
Unlike Enlight Media's distribution of "Astro Boy," Chengtian Jiahe's distribution of "Spacemen" paid a price for the bet.
After all, it is still a Hollywood blockbuster, isn't it? Even if it is considered a third-rate work in Hollywood, with the arrogance of Western capital, even if it wants to recoup its capital in the Chinese market, it will not easily give out the distribution rights.
The gambling agreement with Chengtian Jiahe is to ensure that "Space Warriors" can have a box office of more than 20 million US dollars in the domestic market, which is about a little over 140 million yuan.
If achieved, the box office share will be 10%.
If it is not reached, the box office share will be 5%, and the unreached box office share will be made up to the overseas producers.
This agreement is very overbearing, but Chengtian Jiahe signed it because of its confidence in Hollywood blockbusters.
This chapter is not over yet, please click on the next page to continue reading! In recent years, all Hollywood blockbusters introduced into the country, regardless of whether they are popular in the local Hollywood market, have very good box office results in the domestic market.
There are few blockbusters that hit the streets.
Moreover, domestic films have never been able to win at the box office over the years when faced with Hollywood blockbusters.
It’s only 140 million. Judging from the record 320 million box office of last year’s “Red Cliff”, this year’s box office limit will only be higher. It is really not difficult for a Hollywood blockbuster to achieve a box office of 140 million.
But now, the difficulty of the game has suddenly increased, and it may be a nightmare-level difficulty.
Without "Skyfall", there would be only one sci-fi film in the entire National Day schedule, "Space Men". With the quality of Hollywood special effects, this unicorn-like existence would have cost 230 million, let alone 140 million.
No problem.
But things are different now, and there is a roadblock that has interfered with the original plan.
"Made! It's not a good time to put it in, but it should be put in the National Day time!!" Vukopo was extremely worried.
"Hope" from the Brilliant Era is a gem, and its ability to win the Cannes Gold Award that year proves its excellence.
Special effects are also an advantage of Brilliant Era, as can be seen from the quality of the TV series with special effects in Brilliant Era in recent years.
It is impossible not to say that the special effects technology is better than Hollywood, but it is obviously widely recognized by the audience.
Coupled with the current influence of public opinion, I think "Skyfall" must have something outstanding.
You know, the competition between movies in the same period is bound to be fierce, but if it is a movie in the same period, with the same theme and the same type, then the competition is not fierce or not, then it can be said that the competition is fierce.
It is also science fiction, and if the quality is relatively good, the result will be a diversion of the audience.
Once the diversion of the audience becomes serious, it will be difficult to see whether his "Space Men" can still reach the target of 140 million. No matter how confident he is in Hollywood blockbusters, he is still beating the drum in his heart.
But what if...
If "Skyfall" caused a crushing situation for his "Space Force"...
You can imagine the result of being crushed at the box office, and there is a high probability that you will lose all your money!
And the price for him losing all his money all day long was to compensate the Hollywood producers US$20 million!
"Trouble! It's impossible, what are you thinking about?" Wu Kebo broke into a cold sweat, then smiled and dismissed this ridiculous thought.
No matter how good "Skyfall" is, it is still domestic science fiction. How can a domestic science fiction compete with Hollywood blockbusters?
Even if "Space Men" is just a third-rate Hollywood science fiction, it is not comparable to domestic films.
In his opinion, no matter how good "Skyfall" is, it will only cause some diversion to his movies.
As for crushing?
As for domestic films crushing Hollywood films?
That's a dream!
"Chinese films can never be better than Western films!" Wu Kebo has a strong concept of favoring foreigners. It seems that he has been seriously brainwashed by the West. It is not clear whether he, the chairman, is the "real chairman" or an island capital.
"agent".
"No, we still have to go and see what's going on." Vukobo was confused. One moment he was very determined that the West would win, but at this moment he began to doubt himself.
"Get me a movie ticket for "Skyfall" and buy a ticket to Changsha." Wu Kebo called and ordered people to do things. Like Wang Zhonglei of Huayi and Wang Changtian of Guangguang Media, he decided to go to Changsha.
Roadshow takes a closer look at the film.
Movie tickets are only given out during road shows, but for big guys like them, it is not difficult to get a movie ticket even though they are thousands of miles away.
If Chu Xuan and Liu Yifei who were on the road show knew that their movie was being targeted by the big bosses of the three giants in the film industry after just one road show, and they happily interacted with passers-by along the way, what would the couple on the road show know?
Any ideas.
Not only that, director John Woo from Hong Kong, including the directors and capital behind other National Day movies, are gathering in Changsha one after another.
There are also some "publicly known professors" and "paid" film critics pretending to be viewers.
In the history of the Chinese film industry, there has never been a situation where a movie has a "gathering of heroes" while it is still on the road show. This should have only happened at the premiere, but it happened in advance through several stages.
From this point of view, "Skyfall" deserves to be included in the annals of film history.