After asking about the screening and peripheral sales of his own theater, there was nothing to do anyway. With the idea of going out for a day, Chu Xuan decided to go to another theater in Beijing that participated in the screening to check out the situation.
In the back seat, Jiang Xin and Su Chang admired the large and small bags of peripherals. First, they liked it, and secondly, they supported the movie and the company's peripheral business, so they bought every movie peripheral they could buy.
"How much do these things cost? You won't cheat your own people, right?" Jiang Xin was the most talkative, joking while playing with the surrounding items.
Liu Yifei was speechless, turned around and said: "You have already said that Quan should support you, do you still care about this?"
"Just ask." Jiang Xin smiled.
Chu Xuan stopped at the red light, stepped on the brake and replied: "We don't know either."
"No, isn't it? The company is not the one that puts into production, and it doesn't know the cost of its own products?" Jiang Xin raised her eyebrows in surprise.
Chu Xuan put his hands on the steering wheel and said: "The cost is a trade secret of the toy factory. Do you think the toy factory will tell you this? How can you do business if someone knows the details?"
Jiang Xin thought it made sense and nodded: "If you don't know the cost, how do you know how much profit you make?"
"It depends on the price." Chu Xuan said: "For example, for the 320 yuan panda figure, if the toy factory ships one piece, we will have 30% of the 320 yuan income. As for the cost, how much the toy factory makes, the movie theater or the toy store
We don't care how much profit these downstream merchants make, and we can't control it if they are in different industries."
"Oh, 30% of the selling price of each peripheral item goes to the company." Su Chang said.
"Yes." Liu Yifei responded.
When the light turned green, Chu Xuan started the car and moved forward: "Leave aside taxes, the remaining 70% minus the purchase price is the profit of the business, and the remaining 70% minus the cost is the profit of the toy factory. Everyone makes their own profit, without interfering with each other.
This is the best win-win situation.”
"As for any fluctuations in the purchase price or any tricks, that is also the matter of the toy factory and individual merchants, and has nothing to do with us, because the pricing is constant in the long term, and even if it changes, it will be a constant number disclosed to the public. We only put it into production.
Just look at the pricing.”
"Toy manufacturers feel they are making little money, so they either lower costs or increase purchase prices or pricing. Merchants feel they are making little money, so they either negotiate with toy manufacturers to lower purchase prices or raise prices. No matter how the mid-stream and downstream sectors fluctuate, we look at pricing.
The producer will not suffer any loss unless the surrounding products cannot be sold."
"I understand." Jiang Xin expressed her understanding: "This tells me a truth, the one who invests money is the boss."
Liu Yifei took a tissue and wiped some dust from her sunglasses: "Isn't this just like the film and television industry? The biggest investor is the boss."
Hearing this, Jiang Xin nodded slightly: "That's right, there are different ways to make money but the same result."
"But I see that there aren't many items in stock around here," Su Chang said.
Liu Yifei put on her sunglasses and said: "We are testing the waters during the screening stage. We only put out a hundred copies of each item to see how the market sells and which items sell well and which ones don't. When the time comes, we will fully distribute the items for the screening."
Just by distributing goods in a targeted manner, the company's remaining investment funds will also know which peripherals to invest more in and which peripherals to reduce in production. The current production is average."
"Oh, I understand." Su Chang nodded.
Chatting all the way to Wanda Plaza on the Fourth Ring Road.
Chu Xuan parked his car on the street in the alley opposite, and Su Chang suggested: "It's 11 o'clock, why don't you go find out about the movie theater, and let's go buy some food, we're all hungry."
"Alright." Jiang Xin agreed.
The couple had no objection, but when Liu Yifei motioned for Chu Xuan to get out of the car with her to see the situation, Chu Xuan made no move, but said: "How about Su Chang and I go buy food, and you and Jiang Xin
Go and have a look?”
As soon as these words came out, the eyes of the three women all focused on Chu Xuan.
Su Chang and Jiang Xin suppressed their laughter, expecting what Chu Xuan was going to do.
Liu Yifei pointed at him, as if she had seen through Chu Xuan's heart, half-smiling and half-warning: "Are you going to eat braised pork behind my back?"
Before Chu Xuan could say anything, Su Chang and Jiang Xin immediately started to fight each other.
"What, I have to carry you while I'm eating braised pork! What do you mean, this is how you treat me, Boss Chu?"
"That's right! Sissi, you are really cruel and cruel!"
Listening to the complaints from her two best friends, Liu Yifei ignored them and stared straight at Chu Xuan, as if she was telling Chu Xuan not to do this with her own coldness.
Who knows, the next moment.
Liu Yifei pulled her sunglasses from the bridge of her nose to the tip of her nose, looking naughty and cute, and muttered: "Then I want to eat too."
The pair of eyes exposed above the sunglasses frame are very pure, but they are actually hiding the embarrassment of "breaking the precept".
Such a pretty and fearful look made Chu Xuan laugh. He raised his hand and pinched her face: "How can I have the strength to lose weight if I don't eat well? Don't you think so?"
The two girls in the back seat were filled with joy. Jiang Xin shouted happily: "This is very reasonable. How can you have the strength to lose weight if you don't eat enough?"
Liu Yifei couldn't help laughing, and swatted away the hand that pinched her face: "It's ridiculous. It makes you feel like I'm oppressing you. I'll let you eat as much as you want today."
She called Jiang Xin and left: "Da Xinxin, let's go and see if there are any panda peripherals for sale. If so, I'll buy two for you."
Just like that, the four of them acted separately.
One group went to the cinema to see what was going on, and the other group went to the street to buy food for lunch.
Wanda Cinema is not well-known at present and is far less famous than Wanda Plaza.
The boss's "small goal" is to open up a new track in the group's main real estate business, and to build a Wanda super cinema chain to develop the upstream film industry.
It’s just that this super cinema chain is still a small cinema chain. It is not yet ranked among the domestic cinema circuits, and it has not yet acquired Hollywood cinema chains to become a cinema chain giant in its original trajectory.
However, thanks to the convenient traffic flow of Wanda Plaza, customers are all coming and going, so the business of our own theater is still good. Otherwise, we would not be selected by Bright Times to participate in the movie screening.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! In the cinema hall, Liu Yifei and Jiang Xin walked in.
In other people's theaters, it's hard to ask questions directly.
But Liu Yifei, the heroine of the movie, was recognized, so she understood the general situation through some insinuations.
"The display cabinets are quite empty. Are they all sold out?"
"Some are sold out, and some will be replenished later. The panda figure with yours is the best seller, it's almost sold out."
"Do you still have that panda figure? I need to buy two."
"Also, wait a moment, I'll ask someone to get it."
"How are the ticket sales here? They are for this movie."
"The sales are very good, and they are all booked until tomorrow."
"Ah? Are they all sold for tomorrow?"
To Liu Yifei's expectation, the business of this little-known cinema was better than that of her own Bright Times Cinema. It can only be said that the flow of people in Wanda Plaza is really large. The development of this cinema chain can be regarded as a double success by relying on its own real estate.
The swords are in perfect harmony.
I heard about the news and found that the situation is better than that of my own theater, which shows that the boom in screenings is not a blind factor. To a certain extent, we can predict the good situation of twelve theaters across the country.
This put Liu Yifei in a very good mood, and she and Jiang Xin each took a panda figure and chatted happily before returning to the car.
In the car, Chu Xuan and Su Chang were feasting on braised pork, spicy hotpot and cold dishes.
Jiang Xin suddenly became unhappy: "You two guys! We worked so hard to find out the news, but you actually started eating first?"
"That's right! Not loyal!" Liu Yifei criticized and handed the panda figure in her hand to Su Chang: "Hey, I bought one for you."
"Thank you." Su Chang happily accepted the items, then looked at Chu Xuan who was eating by himself, then looked at Liu Yifei, and snickered: "Qianxi, I'm reporting that your husband has done it
Finished a bowl of spicy hotpot."
Liu Yifei twisted half of her body in the passenger seat and looked at Chu Xuan, who was eating and snickering at the same time. It really made her dumbfounded: "Why did you just eat a bowl? So quickly?"
Chu Xuan nodded: "It's delicious, delicious, much better than chicken breast."
"Hahaha..." Jiang Xin and Su Chang laughed loudly. Chu Xuan's tone was both happy and aggrieved, which was very funny for a big boss like Chu Xuan.
Liu Yifei was really ashamed. She only had a bowl of Malatang. Seeing that Chu Xuan was eating with gusto, she leaned up and kissed Chu Xuan's face. After sitting back in her seat, she said: "You have suffered, you have suffered. I will go and take a look tomorrow."
What other foods can be added to the weight loss meal? Let’s add it to the meal!”
Chu Xuan poked a beef ball and took a bite, then turned his head and glanced at her: "It should have been like this a long time ago. There are so many different ways to lose weight. Don't you get tired of staring at those two things? You don't know how to adapt."
Liu Yifei nodded repeatedly: "I will adapt, and I will adapt tomorrow."
As she spoke, she made an "OK" gesture.
Looking at the communication between the couple, Jiang Xin and Su Chang found it interesting.
When she was at home in the morning, Liu Yifei was a little bit disrespectful to Chu Xuan, and she didn't care about anything when she was petty.
Now that she is out and about, looking at how Liu Yifei has made Chu Xuan's face full of pride, it is different for a truly married woman. There are two states inside and outside the house.
"How is the situation?" Chu Xuan asked.
Liu Yifei took a bowl of Malatang and said: "It's very good, better than the situation in our theater."
"The tickets have been sold until tomorrow, and the peripheral sales are also very good." Jiang Xin said.
"They're all sold until tomorrow? That's pretty hot." Su Chang said.
Liu Yifei took a bite of potato chips and said: "Both theaters are in this situation, so the twelve theaters across the country should be pretty much the same. I think there will be good screening data."
Chu Xuan took a sip of the soup and said, "Let's wait for the data tomorrow night. We'll go to Ren Quan's place for tea in the afternoon."
"Brother Quan and Sister Li's tea restaurant?" Jiang Xin knew this shop.
"Yes." Chu Xuan said, "Why don't you go and have some fun? Otherwise, it would be boring to stay in the car all the time. The sun is very bright when you go shopping."
Su Chang agreed: "Okay, let's go to Brother Quan's store to have some fun."
Liu Yifei and Jiang Xin had no objection, they each had lunch and then set off.
After finishing his meal, Chu Xuan looked through the rear window and vaguely saw waves of people rushing in the direction of the cinema, and felt happy about it.
What would it be like if this kind of screening momentum were put into theaters?
Will it break the 320 million record of "Red Cliff"?
If it breaks, how much will it cost?
This made him look forward to it, but of course he was also a little worried in case it happened.