"Jack Chen!" A female reporter with short curly blond hair was excited and shouted loudly at Chenglong who walked in from the door. She also raised a hand and waved it repeatedly, and kept tiptoing with her feet.
The way the foreign reporters danced with joy clearly shows how popular Chenglong is internationally.
#The most popular Chinese actor in the world, an international superstar, there is no one in China#, this discussion that was made in the 1990s was not promoted by the country, nor was it shouted by fans, but was the result of Western media propaganda
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If you think about it, you will know that in our country in the 1990s, life was still relatively difficult and survival was difficult. How many people would pay attention to the entertainment industry?
Not many people pay attention to the entertainment industry, so of course most of the domestic media will not report on things that the public is not interested in. Moreover, it was still a print media at that time, and few families who had difficulty in survival would subscribe to newspapers and periodicals. So, then, if you pay attention to entertainment
There are even fewer people in the circle.
However, the West has always penetrated the mainland's media, has been engaging in constructive ideological destruction, and has been engaging in ideological propaganda to Westernize spiritual civilization.
Chenglong stepped into this niche that belongs to him. Firstly, it made up for the gap in Bruce Lee's "Kung Fu" film and television field. Secondly, it happened to hit the Hollywood propaganda trend of Western media's "Entertainment Pilgrimage to the West" towards China.
Therefore, Western media vigorously promoted Chenglong in China, and also promoted Chenglong around the world.
The purpose of promoting Cheng Long globally is for "profit". To continue the legend of Bruce Lee and create a series of kung fu movies tailored for Cheng Long, it is natural to open up the situation in global publicity in order to attract global audiences to watch the movie.
Let Hollywood support the forces behind Chenglong to make profits.
To promote Chenglong domestically, and to guide domestic media to also promote Chenglong, the real purpose is not to promote Chenglong, but to tell Chinese people and stars in the Chinese entertainment industry that if they want to be popular and make a lot of money, come to Haolai
The essential purpose of Hollywood is to promote Hollywood.
The intention is to give domestic people and domestic stars a distorted understanding. Hollywood is a holy land of entertainment, an entertainment holy land that everyone should emulate, and the ultimate dream that all stars should have. The subtext means that Hollywood in the United States is
Entertainment industry bosses believe that only stars recognized by them are real stars, and only their movies are truly civilized.
This propaganda for many years, this ideological propaganda that has used Chenglong's fame for one or two decades, can be said to be half the success. It has indeed made many domestic stars yearn for Hollywood, and they all want to go to Hollywood, regardless of how much they weigh.
The run of Hollywood has indeed made many viewers worship foreigners and think that Hollywood movies are the so-called beacons of world culture.
The response strategy of relevant national departments is that the China Film Group should restructure itself every year, reform and promote the development of the industry. This is the correct way to resist the influence of this ideology.
In this ideological and cultural war, Chenglong was completely passive. It was under the two strategic purposes of Western media to make profits and cultural influence, and incidentally made Chenglong popular. In the 1990s, it became
The most popular Chinese actors and international superstars in the world.
It can be said here that Chenglong was lucky. He ran into this cultural war and became a propaganda pawn of the West inexplicably. However, he also benefited a lot from it. This is also the reason why Chenglong has a strong foundation and can break into Hollywood and become Bruce Lee's successor.
was promoted as such.
In order to maintain this ideological propaganda, you can easily find out by looking at historical news that when promoting Chenglong, Western media rarely say bad things about Chenglong, but only say good things about Chenglong, otherwise they are beating themselves up.
Face.
That is to say, under the influence of this kind of propaganda, just look at the foreign media present. The domestic media are not that excited to see Chenglong. Each of these foreign media is happier than the other, which gives the Chinese people a feeling that Chenglong is better abroad than at home.
Return fire.
This is also a fact. Chenglong is indeed more popular abroad than at home, because there are a lot of celebrities in China who can promote it. Currently, the only Chinese star that can generate traffic abroad is Chenglong. So in foreign markets, doesn’t everyone only recognize Chenglong?
A Chinese star?
Whenever Chinese celebrities are mentioned abroad, people from all over the world will know Chenglong. So if he is not popular, who will be popular?
The well-informed media from all over the world love Chenglong so much and can only catch a glimpse of it, not to mention the popularity and love of Chenglong by the people of various countries.
Seeing this, it’s a lie that Chu Xuan and Liu Yifei are not envious. They were so warmly welcomed on the spot. They personally experienced the love that media from various countries have for Chenglong. As actors, they are more or less yearned for and admired.
This is not vanity, it's just human nature in this profession.
The couple are proud that Cheng Long is so popular. After all, even in the domestic market, they still have to rely on Cheng Long's leadership in movies, let alone the overseas market for them, which is completely blank.
It is even more necessary to rely on Chenglong's influence in movies.
The fact that Cheng Long is so popular with media from various countries has given the couple some good expectations for the film's overseas release, which is always a good thing.
"Hello, everyone." Chenglong raised a smile and greeted all media.
Foreign media only have Chenglong in their eyes, but domestic media are more interested in Chu Xuan and Liu Yifei. Mainly because of the public opinion during the road show stage, Liu Yifei's nationality exploded to an unparalleled level. Incidentally, it also raised Chu Xuan's nationality.
Mention, such a hot trend is obviously more likely to generate topics than Chenglong at the moment.
"Hello." Liu Yifei waved and walked to the front of the screening room with Chu Xuan and Chenglong.
The spotlight flickered non-stop, illuminating the backs of the couple, Chenglong and Tang Jili, who were communicating next to the stage.
Tang Ji only said three points: "First, speak Chinese throughout the whole process; second, face possible tricky questions and don't explain too much; third, in the face of foreign media, our movie focuses on one
For friendly cultural exchanges, don’t emphasize what is good about us, let alone what is bad about them.”
This chapter is not over, please click on the next page to continue reading! Chenglong added: "That is, don't make yourself uncomfortable, and don't make them uncomfortable."
"Yes." Tang Jili nodded.
Whether with Wang Jinhua or Han Sanping, the three of them have reached a consensus.
Their movies want to be released overseas, and once they are successful, domestic science fiction will be favored by overseas distributors. This is equivalent to creating a science fiction channel for the domestic industry to lead to overseas release.
In the current market situation where the domestic box office market is still developing, it would undoubtedly be a very good thing if there could be a profit channel to obtain US dollars through overseas screenings, thereby greatly stimulating industry investment and industry companies' enthusiasm for developing movies and theater chains.
thing.
If the domestic industry wants to open up this sci-fi theme channel, it will inevitably come to Bright Era and China Film Studio to learn from it. Regardless of China Film Group, just looking at the contacts and expansion of resources in Brilliant Era, it will be great.
A beneficial thing.
But if we want the movie to be released overseas more smoothly and in a better situation, the foreign media we invite are very important. It is understandable to condescend to say some good things about certain topics.
Everything is focused on the overall situation.
Tang Jili patted Chu Xuan on the shoulder and looked at Liu Yifei: "You just have to know what you think. Just like Chenglong said, don't make yourself uncomfortable and don't make them uncomfortable. How to answer some questions?
It’s up to you to decide.”
Chu Xuan and Liu Yifei nodded. They knew it well before they came. After all, they had to rely on these overseas media to help promote it, so naturally they couldn't offend them. Even if they encountered malicious problems, they could only endure it.
There is no way around it. In a situation where overseas media is almost completely controlled by Western capital, if they want to open up a new path so that the company can develop along with the trend and the industry can undergo healthy transformation and development, they can be considered a leader, and a leader
If you encounter any problems or setbacks in the initial stage, you will have to pay an unpleasant price.
"But the pre-screening interview was fine. They have never seen the movie, so there shouldn't be any difficulties. The key is the post-screening interview." Chenglong said, "The evening is our biggest challenge."
In pre-screening interviews before watching a movie, they are basically relatively friendly questions and answers. If you haven’t seen the movie, there are no thematic elements. It is difficult for the major media to find topics to make things difficult for you.
Based on Chenglong's own experience, there shouldn't be any big problems in the pre-screening interview. The focus of this interview is on the premiere of the movie. The four main creators and the media know each other well.
In his opinion, the post-screening interview in the evening is the real difficulty that needs to be dealt with carefully.
"Director Tang."
As director and producer, Tang Jili was the first to be interviewed.
Chu Xuan, Liu Yifei and Chenglong were sitting in the front row, and a reporter asked: "I heard that one-third of the time period of "Skyfall" is devoted to special effects. The special effects and visual effects of the online broadcast are comparable to Hollywood.
But its investment cost is only 200 million. Is this true?”
Tang Jili did not answer the question for the time being because there was a translator beside him who was explaining the reporter's question in English.
After the translation from Chinese to English was completed, Tang Jili said: "It's true."
The reporter who wanted to ask more questions looked at the translator on the stage. After the translator said "sure", the reporter continued to ask: "What is the proportion of special effects producers?"
After waiting for the translation to finish, Tang Jili replied: "120 million, and the rest is the actors' remuneration and filming costs."
"The last question." The reporter asked: "Back then, "The Promise" was considered a special effects film, but it only inserted special effects into the picture. Even so, it cost 300 million. It has been four or five years. Logically speaking,
It’s only right that the cost of special effects is getting more and more expensive, but why is it that when it comes to the real special effects title of "Canopy: The Enemy", the cost of special effects is still lower?"
The reporter asked about a famous scene: "Judging from the special effects uploaded online, our country's film industry has made great progress in special effects technology, but from a cost perspective, does this mean that our country's film industry is going backwards?"
The foreign media below were listening to the translation, while the domestic media were laughing in silence.
The meaning of this question is that the quality of "Tianmu" is better than that of "The Promise" and the special effects are much better than that of "The Promise", but why is the cost 100 million lower?
Could it be that with the development of the industry and the development of the country, the value of human and material resources has become cheaper? So is this progress of the industry or regression of the industry?
This colleague definitely did it on purpose, just to create a topic and ask such a question, but Chen Kaige was just sitting at home, and the pot came from the sky, and after a few years, he was pulled out and trampled on.
Chu Xuan, Liu Yifei and Chenglong couldn't help laughing. This question was asked to ask the director Kai Ge's psychological shadow.
"The industry is definitely progressing. There is no doubt about it. As for the situation of the other movie you mentioned, then you should ask the corresponding person. How do I know what the situation of that movie is?" Tang Jili endured.
Laugh, it’s very hard to endure.
He just thought that this great poet Chen really had a terrible fall in "The Promise", and he was still being pulled out for a few years.
According to Poet Chen's arrogant heart, as soon as such news was released, he would have to use his temper to tell the audience that they did not understand art.
But to compare his "Sky Curtain", not to mention their private relationship as shareholders of Bright Sky, let's just say that the better "Sky Curtain" is, the more benefit he will get accordingly. Therefore, even if such news appears, it is expected that
The great poet Chen would also respond with the attitude of being a mute eating Coptis chinensis and having troubles that cannot be explained, which is quite interesting to think about.
"Director Tang, what are your expectations for the release of this movie? Do you think its box office performance can break the 320 million record of last year's "Red Cliff"?"
"I think this question will be more meaningful if asked after watching the movie."
Tang Jili said this with great confidence. If he can break the record of 320 million in 2008, reporters will have an answer later. Such strong confidence made the media present more curious about the movie.
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This chapter is not over yet, please click on the next page to continue reading! On the other hand, after the foreign media heard the translation, except for the Southeast Asian, Japanese and Korean media, who took it as the same thing, those Western media showed no expressions.
If 320 million US dollars can still arouse their interest, 320 million yuan, which is less than 50 million US dollars at the box office, is really not enough for them in the West.
Such a horizontal comparison is really stupid, because the purchasing power of 320 million yuan in China is the same as the purchasing power of 320 million US dollars in the West, and there is no difference.
Otherwise, why do countries have exchange rates between currencies? It is to balance the purchasing power of each country's currency in each country.
Those who know a little bit about this stuff will not think that the West is very rich, nor will they be led astray by the propaganda on the Internet and immigrate to the West without thinking. After going there, they will find that earning 3,000 yuan a month in China is as good as living in the West.
A monthly income of 3,000 US dollars makes no difference, and various thieves and chaotic public security may cause the money you earn hard to wash dishes to be robbed from the rich and given to the poor.
Obviously, these overseas entertainment media do not understand the exchange rate, nor the people's livelihood economy, nor what 320 million represents in today's China.
Tang Jili answered a series of questions, all of which were about the general direction of the industry, market conditions, etc. He is a director and producer. The media can only ask these framework questions before they have seen the movie.
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One of the questions was very tricky: "Director Tang, are you trying to imitate Hollywood by making this science fiction movie?"
If Tang Jili answered yes, then he would be beaten at the home court of China.
But if the answer is no, then these Western media will not be satisfied.
Tang Jili finally made a confused comment: "It was inspired by Hollywood movies and blended into our Chinese culture. You should learn all good things."
Being inspired by Hollywood movies means that Hollywood movies are good.
If you are integrated into the Chinese culture, it means that the Chinese culture is good.
It's good for both sides. They can maintain their own positions and not offend these Western media.
Some Western media were not satisfied with this answer, but they had not seen the movie and could not find anything to criticize. When the interviewee changed from Tang Jili to Chenglong, they focused their attention on making them more
Interested Chenglong.
"Chenglong, I heard that your character setting in this movie has changed the style of all your previous roles. Are you still trying to change your acting route?"
"Yes, I said a few years ago that I can't do anything anymore as I get older, and I have been pursuing new styles."
"Many viewers who have watched the film said on overseas websites that you had almost no fighting scenes in this film?"
"That's right, there's no drama."
"Oh, aren't you worried that your fans will be disappointed? As we all know, many fans around the world come to watch your movies because of your unique fighting scenes."
Faced with this problem, Chenglong first said: "Judging from the road shows and screenings in my country, my domestic fans are not disappointed, and I believe that I will not disappoint overseas fans."
Then, Chenglong looked at the couple in front of him: "In this movie, I gave my action part to the female protagonist Liu Yifei, and I gave my comedy part to the male protagonist Chu Xuan, so that the overall framework of the movie remains the same.
There will be a "sincere dragon" style in the eyes of the audience, and the two young people also performed very well. Judging from the current market feedback, it is considered an initial success."
The action part was given to the heroine Liu Yifei?
The comedy part was given to the male protagonist Chu Xuan?
Can a movie still be designed like this?
The media present looked at the couple one after another, which made them even more curious about the movie.
After answering a few more questions, Chenglong left the stage, Chu Xuan and Liu Yifei handed over, got up and walked onto the stage.
"Hello friends from the media, my name is Chu Xuan."
"I am Liu Yifei."
Before the translator could speak, a foreign media member interrupted: "Can you speak English?"
Down below, Chenglong and Tang Jili raised a brow. The media would always cause trouble. Unexpectedly, it didn't happen to the two of them, but instead they used the couple as food and drinks. It all depends on how the couple deal with it.
Chu Xuan and Liu Yifei looked at each other, and they had a countermeasure in the moment of eye contact.
Liu Yifei picked up the microphone and said: "If we were in the UK, we would use our not-so-good but correct English to communicate to represent our respect; if we were in France, we would also learn some French to represent our respect.
A respect; similarly, in China, we also need to speak Chinese to represent our respect. I hope this beautiful lady understands."
This beautiful lady is the reporter who asked the question.
After hearing Liu Yifei's impeccable answer from the interpreter, and hearing the applause from the media present, not only the Chinese media but also some overseas media, the reporter smiled at Liu Yifei, and for some reason still raised a big flag for Liu Yifei.
Thumbs up and gives up.
Facing the two newcomers, the Western media had no interest in asking questions, and they had never watched the movie. They didn't know how to ask questions about these two newcomers. The media tried to make fun of them on their behalf, but nothing happened.
The media in Asia are somewhat interested. This couple is well-known in their own countries, and many of their works are also available in their own countries. There is even a work "Legend of Red Flame" that has been circulated throughout Southeast Asia, Japan and South Korea.
"Dragon" is not popular overseas, "The Condor" is not popular either, "Sword" and "Struggle" are not popular either, but "Legend of Red Flame" is quite popular overseas because Liu Yifei plays Princess Nihuang.
This heroine is in line with the word "feminism" that has been eroded by the West in Asian culture, aiming to raise the status of women so that luxury goods can have a high consumer market.
These two words are used throughout Japan, Korea and Southeast Asia, and are the so-called trendy culture.
As soon as "Legend of Red Flame" was aired overseas, a large number of women fell in love with her. She was in a high position, had incredible martial arts, and was extremely intelligent. I don't know how many overseas women regarded Liu Yifei as their idol.
Chu Xuan and Liu Yifei themselves don't know this. The focus of their business has always been domestic. There are so many foreign companies. It is troublesome for the company to collect foreign information, and the domestic and foreign networks are not connected, so it is not timely.
information transmission channel.
Therefore, when reporters from Thai media, Singaporean media, Malaysian media and other reporters asked questions: "We have many viewers in our country who like you, including many Chinese who are also your fans. I hope you will come to our country to meet us. Will you arrange this?"
Itinerary?”
Chu Xuan and Liu Yifei blinked. This felt a bit unexpected. Our couple is well-known in Southeast Asia.
Some Thai media said: "Our largest domestic film and television company also has the idea of remaking "Legend of Red Flame". If you can come and communicate, it will enhance the friendship between our two countries' film and television cultural exchanges."
Not only the couple was stunned, but the domestic media present were also a little confused.
Thailand? Remake of "Legend of Red Flame"?
Just look at the remake of "Huanzhugege". What good plot can this remake produce?
It's always "Sawadika", I really can't imagine how good this drama could be remade.
It was a good interview, but it was first picked up by the Western media, but unexpectedly, it was given a more joyful atmosphere by the Southeast Asian media.
"If there is a chance, I believe the company will arrange it." Chu Xuan could only say.
The style of the interview was a bit off, and had nothing to do with the movie. Unexpectedly, a South Korean media also came out to make trouble: "I have a suggestion to include "Legend of Red Flame" as a finalist in the Baeksang Arts Awards, Korea's highest TV award. If "Legend of Red Flame" is nominated,
"Legend of Red Flame" has been shortlisted, I think you will feel honored, right? What are your thoughts on this?"
Chu Xuan and Liu Yifei were completely confused. Where did this come from?
South Korea? The area of a province in China cannot be compared to that of South Korea. How can it be "big"?
Is the Baeksang Arts Awards going to include "Legend of Red Flame"? No, is our couple's drama so popular in Japan, Korea and Southeast Asia?
It was broadcast last year, but it was outdated in China, so why did it become so popular overseas? The couple really felt a little baffled.
Also, do you still feel honored when you are shortlisted for an award? Whether the couple will go or not is a question. Where does the honor come from?
Seeing that the interview was completely led astray by this group of Southeast Asian, Japanese and Korean reporters, Tang Jili and Chenglong winked at the host.
The host understood: "This is the end of the pre-screening interview. It will be time for guests to check in. Media members, please go out and prepare. The staff will divide the shooting area for you."
Chu Xuan and Liu Yifei breathed a sigh of relief. The South Korean reporter didn't want to answer any questions and immediately stood up and walked off the stage.
Chenglong couldn't laugh or cry, and stepped forward to greet you: "The Western media are not familiar with you, and the Asian media only know your dramas, so this interview went completely off track, so that the domestic media couldn't even ask the questions they wanted to ask. They were just watching
joke."
Tang Jili couldn't help but laugh. This interview situation was really funny.
Chu Xuan and Liu Yifei couldn't laugh or cry. This so-called international interview really made them unprepared, and it also broke their expectations. The amount of confidence went astray, and it became more and more wrong.
Chenglong patted Chu Xuan on the arm: "The pre-screening interview is just to get to know us. After the media has watched the movie, the post-screening interview in the evening will not be so fun, so be mentally prepared."
Seeing that the media had finished leaving, Tang Jili called Chenglong and the couple to go out: "Let's go, let's spend the movie viewing session with the guests first."