Regarding the business of the five-star Tianhai Hotel, Qi Fei regards "dragoon" as her home court. The other party comes to see her actual performance, which is not only a test, but also increases the chance of winning for her company.//""
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As a "dragoon" jewelry mining company that entered the Chinese market from Afghanistan, its initial positioning was to focus on high-end luxury consumption, which is very consistent with the international impression of Afghan-origin jewelry ores of high quality and high price.
Do rich people who can afford high-end jewelry still care about 10,000 or 20,000?
The answer is of course no.
Many top brands in the world do not sell products, but a culture. Like Harley-Davidson, its real highlight lies in its peripheral accessories, clothing, accessories and small accessories, highlighting a bohemian road rider style.
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Cartier jewelry is famous for its top-notch exquisite workmanship and unique design. Although the material cost is almost the same as that of most brands, and the shape is not necessarily particularly gorgeous, jewelry made of the same material can sell for ten times more than its peers.
At several times the price, Cartier’s jewelry can be said to have been imitated and never surpassed.
As a "dragoon" brand that has entered China strongly, it is based on the unique Persian style and has evolved to adapt to the preferences of Chinese consumers. It is positioned at the high end and provides first-class quality jewelry and workmanship. Not only from an artistic point of view, it is very unique.
Novel and unique, it also has its own uniqueness in business.
And with the help of China's local advertising design companies to promote the "dragoon" style and culture to every corner of China's wealthy class, this means that large-scale advertising bombings cannot be used, and conventional newspapers, car bodies, street signs and other advertising forms are not allowed.
The curious mystery and exquisite unique style of "dragoon" cannot be quickly established.
“Here, all the lighting uses LED light sources with imported man-eating shark chips, which use filters to simulate natural light and fully restore the true colors of jewelry. It is also very energy-saving. If a large number of fluorescent lamps and spotlights are used in a general store, the daily power consumption will be several
Calculated at 100 yuan, it will also cause the temperature in the store to rise suddenly. Even if the air conditioner is turned on, it will not help..."
"...the ceiling takes into account the top fire-fighting pipes and uses an aluminum square tube grid. Not only is a layer of black mesh cloth stretched inside, but the top is also completely blackened, so that the ugly pipelines above cannot be seen from below.
, the surrounding walls are made of non-woven wallpaper. The price per square meter is 50 yuan. It is very economical. There is no need to paint the base, and the construction speed is very fast. It only takes one working day to lay all the walls here. It is also very beautiful.
, I suggest that your hotel consider using plain wallpaper with dark vine patterns, which will not cause visual clutter and can also add a lot of color to the room..."
"...I did not use marble or granite for the exterior wall columns, because natural stone has natural cracks and is prone to watermarks and stains. It is very troublesome to handle and requires maintenance every month. I directly used brushed
Stainless steel, and using three-dimensional bas-relief technology, it is actually two layers. Although the cost is a bit higher, the brand level jumps out. Mr. Bao, if your hotel must use stone, I can suggest you use acrylic or quartz.
Stone slabs, or imitation jade gypsum materials are used in places with less contact with people. Of course, you can use aluminum-plastic panels with brushed metal surfaces. However, if you want to fold the edges smoothly, only the 200 yuan grade will do. If you want to be durable, you must
It costs 300 yuan to import materials. The biggest drawback is that the cool color is not suitable for the warm style of the hotel.&*．《》．com’s fastest update**”
Taotao kept introducing to the vice president of Tianhai Hotel the highlights and style positioning of Ying Yuehe's design for "dragoon", as well as some preliminary ideas for the future design of Tianhai Hotel.
Because it is the "home field", Qi Fei's words are not only very professional, but also very confident, giving Bao Baoqiu, the vice president of Tianhai Hotel, a senior temperament that is completely different from his age. This kind of temperament he can only find among those who are successful in their forties and fifties.
It can be seen in people.
Qi Fei took Bao Baoqiu around the jewelry store in "Dragoon", and the other party nodded in agreement. When it seemed that the conditions were very mature, Qi Fei took the opportunity to say: "Mr. Bao, you have also seen our strength.
Ordinary advertising design companies or decoration companies simply cannot compare with us. Very powerful companies at home and abroad also choose us to help them with brand design and promotion. This proves that we are very cost-effective, so you choose us Yingyuehe.
It is definitely a very wise decision, and our company also believes that we can provide you with a perfect answer like those successful examples of cooperation with customers in the past.”
Her tone was very encouraging, even directly implying a fait accompli. This was a psychological suggestion strategy.
Yes, this little trick seems to have worked.
Bao Baoqiu, who originally had several candidates in mind, thought carefully and carefully looked at the decoration of this jewelry store, which fully reflected the theme and style and had a clear positioning.
This is not a simple matter of copying what you tell me to do, but doing it with real heart. You can see the designer's thoughts from the design of every corner.
That's right, an ordinary designer will just copy it, a more intelligent designer will think for himself, and the most intelligent designers will refine their thinking and display it.
People who don’t use their brains are destined to fail to develop, especially in the advertising design industry. A small artist with a monthly salary of about 2,000 yuan who only knows how to cut out photos in PS will never be able to produce works full of ideas like a designer with a monthly salary of 10,000 yuan, with monthly sales of 100,000 yuan.
Only design masters with RMB 100 and above are truly qualified to talk about creativity.
Perhaps he himself is a growing second-rate designer. Qi Fei is very strict in recruiting employees, and he takes an elite route, and the corresponding treatment is quite generous. This cycle of conscience drives this company, which Qi Fei has invested all his body and soul in.
Design companies can quickly take on business with difficult challenges.
These days, it’s just the talented people who are exhausted and those who starve to death.
"Mr. Qi, you are here, and there are guests. How is the acceptance check with our Deputy Manager Ni?"
At this time, a very elegant middle-aged man wearing a high-end suit walked from the depths of the store. Wherever he passed, the jewelry image consultants slowly bowed to him.
"Hello, Manager Jin!"
"Well, okay!" The middle-aged man in a suit had no airs at all and nodded to every employee.
"This is Jin Jun, the manager of the 'dragoon' company store." Qi Fei had to temporarily stop hinting at Bao Baoqiu, introduced the visitor to Bao Baoqiu very politely, and then spoke louder with a smile, "
Manager Jin, this is one of my clients, Bao Baoqiu, the vice president of Tianhai Hotel, Mr. Bao."
"Oh! Nice to meet you, nice to meet you!" Jin Jun came up, shook hands with Qi Fei and Bao Baoqiu, handed over his business card, and said at the same time: "Welcome Mr. Bao to visit our store, Mr. Qi is so talented and beautiful.
Shuangquan, our 'dragoon' store design and decoration are all under the single-handed control of Mr. Qi. He comes to supervise almost every two days. He is very responsible. I am very satisfied with this alone."
Jin Jun did not forget to give a few compliments as the sedan chair was carrying people. At least for now, he was very satisfied with the decoration of this store.
"Whatever you say, Mr. Jin and the 'dragoon' company are also interested in it. Our Yingyuehe Design Center mobilized elite soldiers and fought hard for 100 days, and finally successfully completed the task without disgrace." Qi Fei smiled like a zooming flower.
Same, and then continued: "In the morning, I inspected the entire store with our company's decoration director, supervisor, my assistant Xiao Yang and your deputy manager Ni. Generally speaking, deputy manager Ni is very satisfied.
Traveling is also one of our masterpieces. I believe we will bring more partners to visit and study in the future. I hope Manager Jin will not rush us."
As for the defects in the decoration, Qi Fei didn't even mention a word. Work reports have always reported good things but not bad things. At this time, mentioning these small problems that can be solved quickly is purely to make herself uncomfortable, and may even give the other party a
Bad psychological impression.
"Everywhere, we welcome guests from far away. We are happy to open our doors and welcome guests from all over the world. How could we turn them away? I will check with Deputy Manager Ni later. If there is nothing major,
If you have any questions, I will write the check to you before noon, but I still have to explain that according to the contract, I have to deduct 10% of the quality deposit as the balance payment, and can only pay it to you after half a year." Manager Jin Jun said with a smile.
, usually the industry regulations are 20% or 30%, but Qi Fei, who was eager for liquidity, negotiated for a deposit of only 10%.
"Manager Jin, don't worry. Just because you are so quick to pay, I naturally believe in your credit. Anyway, the contract has been clearly written. You and I just follow it." Qi Fei thought clearly, this wealthy man
The remuneration offered by the Afghan Jewelry Company to itself was twice that of its external counterparts. This business made a lot of money, more than any previous business.
"Mr. Bao, Manager Jin can prove the strength of our Ying Yue He. How do you decide? We have to do it as soon as possible. We have several important businesses that will be launched soon. If you make a decision late, our best designer
I might not take care of you." In order to seal the agreement of intent today, Qi Fei told a little lie to put some psychological pressure on Bao Baohao, the deputy general manager of Tianhai Hotel.
Onlookers could tell that Jin Jun, the manly manager of the "Dragoon" jewelry store, just looked at Qi Fei and Bao Baoqiu with a smile without saying a word.
ps: The author's wedding ring was custom-made at the Cartier factory in Shenzhen. When I put it in the store, adding a zero after the price was not enough. It was just a platinum flat ring with a few flat screw marks on it. I wiped it off.