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Chapter 282 Dongchen's Market Positioning

( .) Bruce even agreed to Zhang Wenhao’s proposal and promised that in the near future, papers on the miraculous efficacy of Qushi and Bone-setting Patch will appear in sci, a journal of the citation database of the American Institute of Scientific Information, as well as in famous and authoritative medical journals.

Journals: nat med, as well as British magazines such as the lancet and "Lancet", will receive recommendations from the FDA and authoritative reports on this Chinese plaster that can cure arthritis. (..)

In this way, this drug can be known to doctors all over the world in the shortest possible time. As long as the doctors know it, no matter which country it enters the market in the future, sales will be guaranteed.

Zhang Wenhao had no doubts about Bruce's family strength. After reaching a consensus, he said: "Within three days, Dongchen Pharmaceutical will issue a statement to refute the rumors. As for the rumors, I will arrange them.

The content of the rumor is that it is said that the anti-dampness and bone-setting patch will be launched in the US market."

Bruce nodded slightly and said with admiration: "Mr. Zhang, you are so smart in what you do. I think you can do this perfectly."

Zhang Wenhao smiled and said: "This is true mutual benefit, so I will definitely operate it with my heart. By the way, I would also like to mention to Mr. Bruce that we have an excellent health product for middle-aged and elderly people that will be launched soon. This health product

This product can definitely go beyond your conventional understanding of health care products. It is different from the anti-dampness bone-setting patch. There are about 700 million elderly people in the world. This market is so big that it is unimaginable, and the public voice it can generate is also unimaginable.

.”

Bruce laughed and said: "In that case, I will wait for Mr. Zhang's good news."

Zhang Wenhao nodded. He wanted to stand up and leave, but he thought of one thing. He said: "By the way, if the anti-dampness bone-setting patch officially enters the US market, the US customs will list the anti-dampness bone-setting patch as a product that is prohibited from being brought into the country by private individuals."

Otherwise, I’m afraid it will confuse my own market.”

Bruce agreed without hesitation, and he naturally understood in his heart that the price difference between the domestic and foreign prices of the anti-humidity and bone-setting patch would be as much as ten times. If the customs did not ban private individuals from entering the country, then China would soon have a new product.

A large number of speculators will come out. When the time comes, they will use unconventional means to squeeze out a large share of the Chinese market, first breaking the balance of domestic supply and demand, and then send these shipments to the United States for sale, breaking the balance of supply and demand in the U.S. market.

, seeking huge profits for oneself. Once this happens, it will be a big blow to the markets of both countries.

Once something is good and outstanding, it cannot be classified as an ordinary commodity. The control of it must be extremely precise, otherwise it is easy to go wrong.

The private meeting with Bruce could be said to be a happy one. Zhang Wenhao and Nie Minhui stood up to say goodbye together. With Bruce personally seeing him off, Zhang Wenhao got into Nie Minhui's car. When the car drove out of the embassy, ​​Nie Minhui, who was sitting next to him, couldn't help but feel...

He smiled and said, "Wen Hao, you opened your mouth too much today."

Zhang Wenhao said with a smile: "Really? Anyway, it's to make money from Americans. Naturally, I'll make as much as I can."

Nie Minhui nodded and said: "You have considered things very carefully now, and are good at scheming. You can clearly position your own advantages and use them to gain maximum profits for yourself. Now it seems that you are capable enough to control a

It’s a huge business group.”

Saying that, Nie Minhui couldn't help but ask: "Regarding Dongchen Automobile, what are you going to do next?"

Zhang Wenhao said: "The models currently launched by Dongchen are all mid- to low-end basic products. I have my own views on the domestic automobile market. Although luxury cars and high-end cars are placed on the altar, they are really

Making money still comes from the middle and lower class consumers. Bentley and Rolls-Royce are so paranoid about making luxury cars, Land Rover is so paranoid about making off-road vehicles, Ferrari, Lamborghini, Aston Martin and the like are as if they have drunk too much, except for supercars.

I don’t care about running anything else, but the market is cruel. The ones that really make big money are Volkswagen and Toyota, and among these two brands, the mainstays of making money are mid- to low-end cars, so in the short term, I will

Prepare to work hard in the field of mid- to low-end cars.”

Nie Minhui smiled and said: "The more mid- to low-end you are, the more competing brands there are. Do you know what your core competitiveness is?"

"Of course." Zhang Wenhao said with a smile: "The first is the extraordinary cost-effectiveness. Dongchen's current models are extremely economical. Now fuel prices are rising. For mid- to low-end consumers, they are very concerned about this.

They value it very much. They are not like high-end consumers who like to spend blindly. Some people never go off-road, but they buy off-road vehicles with a fuel consumption of 20 to 30 liters per 100 kilometers to run around in the city. Such people are alien and also

I will not take into account the niche among the consumer groups for the time being, but for mid- to low-end consumers, they have almost no brand blindness. Most of these consumers are very rational when purchasing cars.

They will choose the most suitable one after comprehensive consideration of fuel maintenance costs, vehicle appearance, body configuration, and safety factor."

With that said, Zhang Wenhao continued: "Dongchen's cars are definitely the ones with the least fuel consumption on the market. Consumers choosing Dongchen's cars mean that they can reduce their fuel expenses by 30%-40% and maintenance by nearly 50%."

Expenditure, and Dongchen’s models have an absolute advantage, you should have read the information, right?”

Nie Minhui nodded and smiled and said: "The car design is indeed very eye-catching. I believe most people will fall in love with it at first sight."

Zhang Wenhao said in his heart that it was inevitable. These models have been tested by the market in later generations. Then he said: "Woerwo's previous safety advantage has not been reduced in Dongchen's hands. Our cars have already been in the market.

Wo's final assembly line uses Wo's safety standards and technologies, and we have also made great improvements to the interior. These many advantages are absolutely attractive to mid- to low-end users."

Nie Minhui asked curiously: "What about high-end models? Are there any plans?"

Zhang Wenhao said with a smile: "Of course there is. But it is not ready to be launched immediately. Consumers of high-end cars like to pay attention to the so-called taste and brand value. Sometimes, cheap and easy-to-use things are absolutely unacceptable in their eyes.

It’s your choice. Otherwise, you will lose your identity and face. For these people, we must first have enough brand accumulation, and then we can follow their preferences.”

Nie Minhui nodded, thought for a moment, and said: "If you can take advantage of the mid- to low-end market, it will be enough for you to make a lot of money. Dongchen's engine fuel utilization rate is frighteningly high. Once the data is released, it will definitely be

It caused an uproar in the entire industry. The first thing you squeezed out was the domestic brands. Compared with foreign brands and joint venture brands, domestic brands lacked enough competitiveness. They were already struggling to survive in the cracks. If you use your absolute advantage to

If they occupy their market, I am afraid that the domestic automobile manufacturing industry will be greatly affected."

Zhang Wenhao couldn't help but frown slightly. He had never considered this aspect. In his eyes, both foreign and domestic brands were his competitors.

Zhang Wenhao then asked: "Aunt Nie, what do you mean?"

Nie Minhui said: "I don't agree with your direct impact on the market of domestic automobile manufacturers. Otherwise, a large number of our state-owned brands will collapse in a short period of time due to loss of market power, which will cause a large number of employees to lose their jobs."

Zhang Wenhao nodded and said: "In this case, I can promise not to directly get involved in the car market with a price of less than 150,000 yuan. However, I can choose a few state-owned brands with certain strength to cooperate. Through paid export of technology, or directly provide

Core components to ensure they can continue to survive."

"That's okay." Nie Minhui nodded and said with appreciation: "In this way, we can make the market healthier. Although it may cause you to give up part of your profits, it is the overall situation that you take into account. You can make this

I am very pleased with this decision.”

Zhang Wenhao smiled awkwardly and said: "If you hadn't brought it up, I might not have considered this at all, but you don't have to worry too much. I already have a basic positioning in my mind. My current competitor is

Volkswagen, Toyota, Honda, Audi a4, a6, BMW 3 series, 5 series and Mercedes-Benz c-class, e-class and other mid-to-low-end models, the competitors are almost all foreign brands, we must first seize their market."

Nie Minhui smiled appreciatively and said: "As for marketing, if you need help with anything, just ask, and I will spare no effort to help you. Dongchen Automobile already has sufficient hardware competitiveness, and now it lacks

It’s all about brand recognition, word-of-mouth and fame.”

Zhang Wenhao nodded and said, "Don't worry, I will contact you if I need help at that time."

...

Zhang Wenhao stayed in Yanjing for two days. Within two days, all the clues he obtained through the waiter were handed over to Qian Ning and Lin Zi to confirm the whereabouts and appearance of the remaining twelve core members of the organization and its leader Liu Zongnan

, the identity information was confirmed, Zhang Wenhao handed this information to Nie Minhui, and Nie Minhui completed the rest. However, Zhang Wenhao also mentioned the Li family's affairs to Nie Minhui. Nie Minhui heard that

After the only child of the Li family was now in the hands of Liu Zongnan, he just said a few words: My "Chapter 281" program is also the most authoritative one of this type of program. However, this program is not as ethical as "Famous Cars". They

None of the three presenters is a fuel-efficient person. They are all loud-mouthed and have nothing but sarcasm to say when they open their mouths. Unless it is a really good car, it can catch their eye, otherwise, they will all be ignored by them.

The loss is worthless. If you accidentally just bought a car that makes you feel proud of yourself, and then you see the three British guys from "top-gear" ridiculing it on the show, I'm afraid you will suspect that you are.

It's not like you really bought a piece of shit back home, rather than a car.

There is a consensus in the international automobile industry that if you are not sure, don't touch "Famous Cars Magazine"; but if you are not a British automobile manufacturer, and you are not absolutely confident in your products, then don't go.

Provoke "top-gear"! If you don't believe it, watch the China program they did, and then watch the clip where they secretly bought a Chery A1 for testing...

However, Zhang Wenhao felt that both "Famous Cars" and "Top-Gear" should be published by Dongchen. Moreover, before being published in "Top-Gear", he would have to improve his S3 model, which would cover the range of 400,000-700,000 yuan.

To make a large-scale change to the car model, first, he asked the waiter to upgrade the "Hunde" four-wheel drive system currently used by Woerwo to enhance its center differential performance and increase the power of the four-wheel drive.

The distribution is more precise and more adaptable to various road surfaces. This problem can be solved easily because there is already a ready-made Haldex four-wheel drive system as a blueprint; secondly, the ultra-high-bandwidth computer room he asked Huang Yong to prepare is about to be completed.

Well, this computer room is for the future development of human-computer interaction software. When the time comes, the waiter will design an unprecedented human-computer interaction system based on this hardware and implant it into the top-of-the-line S3

In the car model, take the first step to bring car driving into the quasi-intelligent era!

The application of human-computer interaction software will be very broad. It will not only play a very powerful role in the Internet field, smart home, and car driving fields. It is a voice communication bridge between machines and people, and it is actually practical.

The performance far exceeds all similar systems currently available. Once this system is implanted into a car, its possible impact will be immeasurable. (You are welcome to support me, it is my biggest motivation.)

{Piaotian Literature www.piaotian.net thanks all book friends for their support, your support is our greatest motivation}


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