Dongchen Automobile is an almost invulnerable opponent to all competitors in the world. Dongchen's core technology eclipses their best R&D team, and Dongchen Automobile's internal and external design also makes them world-famous.
The top designers are shamed. The most important thing is that Dongchen's price positioning does not leave any room for them to compete. For cars of the same displacement level, Dongchen will always have better performance, lower fuel consumption and price than them.
There is not much difference, but for cars in the same price range, Dongchen is more economical than their products. The most important thing is that in subsequent use, Dongchen Automobile can save consumers various costs for a long time.
Dongchen now has only two areas that it has not yet entered in the entire family car field. One is low-end models with a price of less than 150,000 yuan; the other is the luxury car field. Apart from these two fields,
In addition, Dongchen has a complete product line covering all fields of family cars. Based on Dongchen's current rapid development trend, automobile manufacturers around the world have begun to look for ways to break through.
Toyota has made rectifications on all its production lines without hesitation. Nearly 70% of its productivity has been transferred to low-end models under 150,000 yuan. It has also lowered its profit margins and tried to build the most cost-effective cars under 150,000 yuan.
products, and Toyota's rectification this time can be said to have reduced its status from a rich and handsome person to a top-notch level. Toyota decided to carry out secondary development of its lowest-end Vios, Yaris and Corolla. The purpose of secondary development is very
It’s simple. How can we make these three cars cheaper?
Honda decided to shrink its production capacity and product lines first, and temporarily focus on motorcycles and other fields to wait and see the changes.
Nissan still does not have a general policy to deal with the current huge changes in the market.
Different from Toyota's secret efforts, the German trio began to seek joint breakthroughs. Volkswagen, BMW and Mercedes-Benz began to launch a research and development project to announce mbv to the outside world, which is the initial combination of the three brands of Mercedes-Benz, BMW and Volkswagen.
The Germans are very specialized and stubborn in doing things. The core mission of mbv is to use the funds of three very large companies to carry out a large-scale research and development project with a five-year cycle. The research projects are divided into three sectors. The first is the engine.
R&D section, then transmission section and four-wheel drive system section
These three major sectors are also the strengths of Dongchen's core technology. What the Germans do is completely different from the methods of Japanese companies. For example, Toyota and others are thinking about how to make up for the immediate losses and actively expand the areas that Dongchen has not yet radiated.
The market, but the Germans, make long-term calculations. Even if they are losing money now, they will close the gap with Dongchen, or even catch up.
The Germans' MBV plan was not concealed at all. It was basically completely open to the outside world. Zhang Hao was not surprised after learning the Germans' thoughts. This was in line with the German character. However, what they thought was true.
They are too naive or they are too realistic. They don't know that what they are chasing is not the leader in today's technology, but Zhang Hao who directly adopts future technology. Now Zhang Hao is using it in Dongchen
The technology in automobiles is more than ten years ahead of the world. Even if the German Troika vigorously catch up, they will be able to catch up in five years. But at that time, Zhang Hao will be able to catch up with the technology that is more than ten years ahead again.
No matter how the Germans pursue them, they will never be able to catch up to Dongchen.
However, what Zhang Hao did not expect was that after the MBV plan came out, Troika promised to consumers around the world in order to improve the current difficulties as much as possible. Users who purchase any of its models now will receive engines and gearboxes.
The fundamental purpose of the "five-year replacement" service is that when MBV's new engine or gearbox is developed, consumers can directly replace these two core components for free or at a lower price.
This is actually a blank check. No one knows whether mbv can develop new engines and gearboxes within five years. Even if it can, it will be difficult to surpass Dongchen’s current technology. However, local German consumers,
I highly appreciate this five-year replacement service. In the eyes of German consumers, what they buy is not free replacement after five years, but the confidence of buying from a local company.
Facing the impact brought by Dongchen, the most savvy ones are the Americans
General Motors contacted Dongchen immediately after the Germans started mbv. GM's attitude was very simple. It was to imitate the old path they had taken, change directions and angles, and cooperate with Dongchen. In other words, GM hoped to
Established a joint venture factory with Dongchen in the United States to produce GM Dongchen. This cooperation model has certain benefits for both GM and Dongchen.
The cooperation model provided by GM is very simple. They do not expect Dongchen to export technology to them, nor do they expect to sell their own brand products under Dongchen's brand. Their only purpose is to OEM for Dongchen.
To utilize GM’s current surplus productivity
Now, except for the member companies of Dongchen and Huahe Alliance who are desperately producing, all other brands in the world are shrinking their product lines. The reason is very simple. As Dongchen’s output continues to expand, all Dongchen involved
The market that Dongchen has entered has had a strong impact on other brands in the market, and those markets that Dongchen has not yet entered are not optimistic. Because Dongchen is expanding very quickly, consumers will not be optimistic about Dongchen in the near future.
There is great hope to enter the local market, so more and more users are holding coins and waiting, which directly affects the sales of other brands.
In the face of a sharp drop in sales, the first thing all manufacturers have to do is to shrink production capacity. Otherwise, the cash they have collected will turn into more and more unsalable products with extremely poor ability to cash in. And all of GM’s products around the world
The total production capacity of the production lines exceeds the annual output of 10 million vehicles. Currently, more than half of the production capacity is forced to shut down. If these production capacities cannot be utilized, GM will have to invest cash in these unprofitable production lines every day.
, it will be a number of days
General Motors President Carter personally sent a letter to Dongchen for an interview. The core content was that he believed that Dongchen had already opened up a very broad market in North America, but Dongchen had to take into account the domestic and domestic needs.
Taking into account the North American and upcoming EU markets, if we rely solely on Dongchen's current production capacity, even if we add the production capacity of the Huahe Alliance, it may not be enough. GM will be greatly affected by the impact of Dongchen, because GM
The two largest markets for automobile companies are North America and China, and 80% of China's production lines have been shut down. Now, Dongchen has entered North America, and GM's sales in the United States have also received a huge impact. Currently, GM has a lot of idle productivity.
, Dongchen is in urgent need of expanding productivity and completely opening up the US market. Therefore, if Dongchen cooperates with GM, it will be a win-win situation for both parties.
For Zhang Hao, production capacity has indeed always been a big problem that has troubled him. When products lack competitiveness, managers worry about sales rather than production capacity. But when products are highly competitive, production capacity is as big as the sky.
The global market is eager for Dongchen's entry, but now that Dongchen has opened the North American market, it is simply unable to fully expand into the North American market. Annual exports of 30,000 to 40,000 vehicles are already Dongchen's limit, and North America
Is the market demand more than what this small quantity can make up for? Now the EU has given Dongchen approval for all its models to enter the EU market, but Zhang Hao found out that there is no excess production capacity to cover such a huge market in the EU.
GM's cooperation signal made Zhang Hao interested in joint venture car manufacturing. Although the joint venture means sharing a part of the profits, it does open up a larger market. Moreover, the joint venture car manufacturing will directly produce the cars in North America.
, eliminating transportation costs and import and export taxes. In this way, the sacrificed part of the profit will be made up by more markets.
GM only requires OEM cooperation and does not require Dongchen’s own technology. This is also very consistent with Zhang Hao’s psychology.
Immediately, Zhang Hao replied an email to Carter, stating that he was interested in further discussing with him. Carter also responded very quickly and could rush to China as soon as possible to interview Zhang Hao.
Zhang Hao set the meeting time for two days later, and the meeting place was Dongchen's Jiangcheng Industrial Base.
Carter quickly took a General Motors special plane to Yanjing, and after a short stay in Yanjing, he immediately flew to Jiangcheng
Zhang Hao sent three people to the airport, took Carter to the High-tech Zone, and immediately met with Carter in a private conference room.
Carter didn't expect that the negotiator sent by Dongchen would be a young man who was more than thirty years younger than himself. He couldn't help but feel a little surprised. After both parties introduced themselves, out of politeness, he asked in a gentlemanly manner: "Zhang
Sir, what is your position at Dongchen Automobile?"
Zhang Hao smiled slightly and said: "Mr. Carter, it's hard for me to explain my position clearly, but don't worry, since I'm talking to you today, I have full authority to represent the entire Dongchen Motors, so today you can call General Motors
Tell me all your cooperation ideas, and I can make a decision with you on the spot."
Carter nodded, relieved, smiled slightly, and said: "I didn't expect Mr. Zhang, at such a young age, to be able to negotiate on behalf of a powerful company like Dongchen Automobile. Presumably your status in Dongchen is not too low, but you
Since I don’t want to talk about it, I won’t ask any more questions. Let’s talk about the business now.” Welcome. Your support is my biggest motivation.
{Piaotian Literature www.piaotian.net thanks all book friends for their support, your support is our greatest motivation}