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Chapter 340 Global Auto War

BYD's battery production base is undergoing renovation and expansion, and COMAC's robotic arm installation has just begun. However, the two production lines of BYD and COMAC are not sufficient by themselves to meet Zhang Hao's requirements for developing new products.

requirements, so not only must the production line be transformed, but the suppliers of spare parts must also be upgraded accordingly. Zhang Hao does not have the habit of being controlled by others, so he must realize his own application of these core components.

Aerospace is inherently a very complex process. It often takes ten or twenty years for a new aircraft model to complete the entire process from design to mass production and put into use. Many of the mainstay military aircraft in the United States today are mostly from the last century.

The product is a product, and this is true even for civil aviation aircraft. It takes at least five years for an aircraft to be launched from start to delivery.

Zhang Hao knows that this kind of thing cannot be rushed, so he hopes to do all the preparations before fully launching it. Dongchen's core technology must realize Dongchen's self-manufacturing

Several domestic companies that produce aerospace-related accessories have been listed by Zhang Hao and handed over to a professional team to initiate wholly-owned acquisitions. These matters basically do not require Zhang Hao's personal intervention.

At this moment, Zhang Hao is thinking about how to take Dongchen Automobile's sales in North America to a higher level.

The national conditions of the United States are different from those of China. In China, family cars basically tend to go in two directions, one is a traditional five-seat sedan, and the other is a five-seat off-road vehicle. Few families will choose pickup trucks or pickup trucks for their own use.

I choose an MPV with more than seven seats. However, this is not the case in the United States.

The vast majority of American families are composed of three or more members, and families with more than five people account for a large proportion. This also makes many American families consider multi-purpose vehicles, that is, MPVs.

, such as the Honda Odyssey and Buick GL8, which are commonly used as commercial vehicles in the Chinese market, have been very stable in sales in the United States.

The sales of pickup trucks in the United States are even more astonishing. The American lifestyle is very different from that in China. American families are very willing to do things by themselves that in the eyes of the Chinese can only be done by professional construction workers. For example, simple houses

Americans are very keen on doing work such as decoration, painting, simple furniture making, and house renovation by themselves.

Moreover, the United States is vast and sparsely populated. Most people live outside the bustling metropolises. Almost every family has a small villa, courtyard and garage. Moreover, most people have a large number of construction tools in the garage. This is

This national condition makes pickup trucks very popular in the United States

For the United States, pickup trucks are very practical and almost the most perfect private car. The sales volume of pickup trucks in the United States is also very high, with total sales exceeding 20,000 units per year.

This time, Zhang Hao is preparing to develop two new models, specifically for the North American market. He wants to fully occupy the North American family car market. Only in this way can he gain a firm foothold in North America. Once his product line is enriched, then

The next step is to directly consider building a factory in the United States.

Pickup trucks, in line with American habits, must first have a very burly and majestic shape and lines. For Zhang Hao, it is easy to just take out Ford and Chevrolet models from more than ten or twenty years ago and slightly modify them;

Secondly, the car must have sufficient power, which is easier for Dongchen. Dongchen’s engine technology has always been leading the world.

As for MPV, we must first pay attention to practicality. Families who choose this kind of nanny car generally put family concept first. Therefore, this kind of car does not need to be very fashionable in appearance, but it must be practical and attractive.

You can feel the sense of security at first glance

The high efficiency and low fuel consumption of Dongchen's engine are an excellent match for any car model. As for the safety of MPVs, Dongchen can first adopt the safety experience learned from Woerwoli. Secondly, Zhang

Haoyi plans to use high-strength steel alloy to make the anti-collision beams around this car, and with advanced buffering and energy-absorbing devices, the safety of this MPV will be greatly enhanced.

Considering that Americans generally have higher purchasing power, Zhang Hao set the starting price of both models at more than 100,000 US dollars.

The sales volume of pickup trucks and MPVs in China has always been mediocre. The former has little practicality in China's national conditions. Its high fuel consumption and large body make it very inconvenient to use in urban life. Moreover, the price is high, and it is not available in third-tier cities or even in third-tier cities.

The rural areas can bear the heavy load, so in China they have become a cool plaything modified by the rich. MPVs have lost the core concept of family in China. Most one-child families have fewer family members and ordinary five-seater cars

It is competent for the job, but MPV is very useless, so it has become a narrow exception for business vehicles in China.

When Zhang Hao positioned these two cars, he started from the North American market and even the entire Western market. The design was very easy to finalize. He directly adopted the design plans of the two future models, and then slightly modified one of Dongchen's production lines in Jiangcheng to specially

used to produce these two cars

Dongchen's pickup trucks are classified into the P series, while the MPV is directly defined as the M series. For these two series, a total of four models have been designed in advance, namely the 500-horsepower model and the 650-horsepower enhanced model, which are defined as p1 and p2.

The two models of the m series are the 280-horsepower 8-seat model and the 350-horsepower 8-seat model, defined as m1 and m2.

In addition to performance and fuel consumption, the core advantages of the p-series pickup truck are its extremely domineering appearance and powerful lines. It also uses Dongchen's 8-speed gearbox, its own four-wheel drive system, and two types of a1 and a2

interactive system

The core advantages of the M series MPV are two major features: safety and practicality. First, the space allocation in the car is very scientific and reasonable, and the utilization rate is high. Second, its passive safety performance has been greatly enhanced.

, Dongchen’s special steel alloy is already very strong, and coupled with the newly developed buffer energy-absorbing device, the safety has been greatly enhanced. Although the weight has increased a lot, which has an impact on the performance, the MPV is

When someone buys a car, the first thing they consider is performance.

When the four models of these two series were first announced, the Chinese people were not very enthusiastic about them. This was also expected by Zhang Hao. However, users in North America were very excited about the news. Dongchen official

The website conducted a detailed analysis of internal traffic sources and found that since these four models were announced on the website, most of the visits to the corresponding pages of the four models came from the United States, accounting for 7% of the total visits to these four pages.

become

Dongchen agents in the United States are also very interested in these four models and asked Dongchen if they have plans to launch these four models in the North American market. If they are interested, when can they submit applications to the U.S. government?

Dongchen's reply was very straightforward. These four models will be submitted to the US government for review in the near future. Once the review is passed, export matters will be started as soon as possible.

Sometimes, consumers are very easy to be guided and even easily moved. North American users did not expect that Dongchen not only exported all its own models to the North American market, but also developed two models specifically for the North American market that are suitable for Americans.

, this subtle psychological touch has greatly increased North American users’ favorable impression of Dongchen as a company.

This is the way of business. Zhang Hao is not preparing to benefit the people of North America, but to earn foreign exchange from them. Only by making consumers happy can he make money from them.

Dongchen produced a total of sixteen prototypes of each model of the P and M series, eight of which were sent to Yanjing and eight to the United States. It was Dongchen's move that instantly plunged Toyota into a doomsday panic.

Toyota has five MPV models on sale and two pickup models on sale. Among Japanese companies, it has the most models in these two fields. Now, Dongchen has come up with four models to enter these two fields.

field, this is equivalent to Toyota being completely attacked by Dongchen!

The North American market has always been a blessed land for Toyota, but this time, Dongchen seems to be aiming to wipe out all the space Toyota has in Dongchen. Dongchen's extremely powerful manufacturing capabilities allow Toyota to know the specific parameters of these four models without having to look at them.

It is clear that Dongchen’s new products can definitely blow up its market, and the price/performance ratio is very high. If this continues, Toyota will soon be driven out of the North American market.

In recent days, Toyota Group's market value has evaporated on the stock market to the level of 100 million U.S. dollars, and the company has been firmly shrouded in pessimism. If Toyota really cannot maintain the North American market, then it can only retreat to Japan, in a narrow market.

In the Japanese market, many Japanese companies such as Honda, Mitsubishi, Nissan, Wuling, etc. compete.

Seeing that Dongchen was full of murderous intent and wanted to monopolize the entire North American family car market, Toyota finally decided to speed up the pace of their position transfer.

The so-called position shift is the concept proposed by Fujio Chang on the board of directors before, to transfer the core business from first-tier and second-tier countries to third-world countries, focusing on the ultra-low-end car market, and using Toyota's productivity that has not been affected yet, in the third world.

The basic purpose of Sansekai occupying a place is very simple. We know that the market in this field is not broad, but Toyota's current market is too big. If most of the production capacity is really shut down, then the daily losses will be extremely huge.

, by that time, Toyota will only be dragged to death by itself

One of the most profitable automobile manufacturing groups has fallen into such a situation. However, there are countless companies like Toyota. Volkswagen is struggling, Mercedes-Benz and BMW have also lost their past glory, and Honda even intends to transfer its business core to

In the field of motorcycles, General Motors and Ford are even more miserable. After all, Japanese companies are fighting overseas, but now, Dongchen has brought the war to its own doorstep!

The global automobile war has entered the most critical moment. The rise of Dongchen is completely destructive to other companies. If we continue to abandon our armor and shrink blindly in this war, I am afraid that we will be defeated one after another.

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