Three hundred and fortieth chapters complete reversal
The member companies of the Huahe Alliance obtained all the detailed data of the three low-end models provided by Dongchen within three days. These three models are defined as Dongchen S-class. The so-called S is not an extended version of the S series.
It is the o of the s series, which is the low-end version of the super learning system
In order to help Huahe Alliance to dominate the low-end car market, Xiaoer focused on designing the appearance of these three cars. Without paying attention to cost performance, these three low-end models will be the best in the entire market below 150,000 yuan.
, the most perfect appearance design and the most attractive to consumers. In addition, these three cars are equipped with two versions of Dongchen second-line engine, 1..6. Regarding the engine, Zhang Wenhao has not authorized Huahe Alliance to update it.
Good technology, but this time he will make an exception and will provide special aluminum alloys to companies in the Huahe Alliance to manufacture new engines.
As for the special steel alloy, Zhang Wenhao did not authorize it. In fact, even he himself did not have the right to hand over this material to a second company besides Dongchen. He had previously sold it to Mitsubishi in order to use it behind the scenes.
Let's trick the Japanese once. Real special steel alloy cannot be sold under any circumstances. Even if it gets into the hands of Huahe Alliance members, there may be hidden troubles, and the top management will never agree to it.
The new Dongchen models also announced their prices directly after Dongchen officially released them. Depending on the configuration, the prices range from 50,000 yuan to 100,000 yuan. Dongchen also promised consumers that all Dongchen models
Dealers will not carry out any form of mark-up sales for these three models. These three new cars will also be authorized to all members of the Huahe Alliance for production and sales. As for the quality, Dongchen will uniformly check and use all of them.
Dongchen Technology
After this news broke, the frenzied rush to buy in the market immediately cooled down so quickly that it was unbelievable.
There is no doubt that low-end consumers have great expectations for Dongchen. They have been waiting for Dongchen Automobile to enter low-end models, and now, Dongchen is really here.
And consumers don't mind at all that these three models are produced by members of the Huahe Alliance, not Dongchen itself. The reason is that the models OEMed by the Huahe Alliance during this period are highly recognized by the market, and the s2 is
If it can be produced, a low-end model like s will definitely not have any quality problems.
Huahe Alliance announced that in the next month, all members of the Huahe Alliance except Dongchen will devote all their efforts to the production of three models of S cars. It is expected that the initial maximum production capacity can reach 100 per month.
More than 200,000 vehicles may be further increased in the future.
The model has been confirmed, and the major manufacturers in the Huahe Alliance have begun to invest in specific production work. The launch of the S series is just a matter of manufacturing process. In comparison, Toyota's brand value and cost-effectiveness of cars seem to be somewhat inadequate. Not only the market
The rush to buy Toyota cars has stopped, and even those who have already bought Toyota cars regret it.
The most ironic thing is that just three hours before Dongchen released its new model, Honda announced in a high-profile manner that they had completed the research and development of low-end versions of Fit and other models. The low-end versions of the models have been finalized and put into production.
In just three hours, Dongchen made them so angry that they vomited three liters of blood. Low-end cars from Nissan, Ford and other companies have also been finalized and have not yet been announced.
No one expected that Dongchen would move so quickly. Everyone thought that Dongchen was only interested in being popular in the mid-to-high-end markets at home and abroad. Unexpectedly, they were also interested in the low-end market, which made Japanese companies even more interested.
What collapsed was that they thought that Dongchen no longer had the extra productivity to compete with them in the low-end market, just like the Soviets thought that the Germans would not fight on two fronts with them.
And Dongchen did not fight on two fronts. He did not withdraw his main forces from the western front. Instead, it was equivalent to directly sending all the Japanese and Italian armies to the eastern front.
Other member companies of the Huahe Alliance completely gave up their main business and cut their production lines in half, with half being produced for Dongchen and half producing Dongchen models themselves.
An hour before Dongchen released the news, Toyota's production lines around the world were working frantically in an effort to make a profit in the low-end market. However, an hour later, Fujio Zhang, who almost suffered a heart attack, ordered all Toyota production lines to shut down.
Stop eighty percent
It’s over!
Fujifu Zhang was disheartened. He knew in his heart that there was no longer any Japanese car manufacturing company, no one in the world. Dongchen's current posture made it clear that he was going to fight them to the end. They ran there
, Dongchen chased him wherever he went without leaving any chance for himself. Now, the entire Huahe Alliance companies are squeezing Toyota's living space. Toyota's plate is too big. If it withstands this fatal blow, it will no longer be able to continue.
It continues
Zhang Fujifu knew in his heart that Dongchen's strangulation of him was very purposeful. He was not strangulating for the market, he was strangulating for the sake of strangulation. Wherever he went next, he would still follow him.
He is his nightmare, the devil he can never get rid of!
Toyota's desperate struggle has failed. Although the Huahe Alliance has not actually built the S, it is precisely because the S model announced by Dongchen is equivalent to pouring water on the heads of consumers who have been confused by Toyota's low-end cars.
After receiving a basin of cold water, they calmed down. They no longer felt that Toyota's low-end cars were a great opportunity that could not be missed. They began to calm down, and began to have enough patience, waiting, waiting for Dongchen's
arrival
And Fujifu Zhang also knew in his heart that Dongchen could release such a perfect car design within a few days. It can be seen that Dongchen had already planned for low-end cars, and he was in the crosshairs of him.
Toyota transformed its low-end car design and finalization production line, but its strong vitality only lasted a few days, like a comeback.
Honda is even worse off. After all, Toyota has made a fortune in the past few days, but what about them? They just designed a new model and were beaten to death before it could be launched. This is like training a few
Yue's new recruits were strangled by the opponent in the recruit training camp just as they were about to join the Super League. They suffered heavy losses.
Just one day later, Fujio Zhang held a board meeting. At the board meeting, Fujio Zhang said sadly: "Toyota, the world's number one automobile manufacturer with an annual output and sales of more than 10 million, has lost its high-end market under Dongchen's constant stranglehold.
The mid-to-high-end, mid-range, mid-to-low end, and even the newly developed low-end supermarkets have lost the hybrid cars we were proud of before. The supermarkets have lost the pickup market and the PV supermarkets. Not counting the crazy sell-out of low-end cars a few days ago.
Toyota's global sales last month dropped by nearly 90% year-on-year. Now, we still have 1.6 million cars of various models on hand that cannot be sold, and 1.1 million cars were forced to stop losing money during the manufacturing period.
heavy"
There was silence in the entire conference room, and all the directors had extremely sad and heavy faces. They all knew what Zhang Fujio said. They even knew the circumstances of Zhang Fujio's meeting of the board of directors.
Immediately, Fujio Zhang said: "Continuous losses and resource backlog and waste have consumed a lot of our cash flow. Although Toyota is not yet ready to apply for bankruptcy protection from the government, if we continue like this, it won't be long before we will."
I'm afraid that when the time comes, no bank in the world will provide loans to Toyota. I think it's time for us to completely shut down 90% of our productivity. In the remaining time, we have to find a way to bring this 90% back.
To sell off our production capacity, we must also find ways to sell off the backlog of new cars we have in hand. Even if we lose money, we must sell it off. Then we will withdraw from international supermarkets and only focus on the domestic market.”
This decision is undoubtedly painful. It is equivalent to the glorious colonial empire that decided to abandon all its colonies around the world and withdraw all immigrants. It is as painful and full of pain. The Japanese market has become smaller and smaller, and has already been
It is close to saturation. If Toyota retreats to the country, then all Japanese automobile manufacturers will choose to retreat just like Toyota.
This also means that the entire Japanese automobile manufacturing industry has been completely lost in the Heng market. The only good thing is that Dongchen has already made a statement that it will not set foot in the Japanese domestic market.
There are probably only three supermarkets in the world that Dongchen will not be involved in. One is Japan, one is South Korea, and one is North Korea.
The Japanese will not dream of selling cars to South Korea at this time. Their domestic demand is worse than that of their local companies, which is even more miserable than the Japanese companies. The psychology of the Koreans is the same. They do not have the ability to expand the market to Japan.
, and both of them have a consensus that you cannot do business with a country like North Korea. Firstly, their consumption power is pitifully low, and secondly, they will not give the outside world a chance to enter.
Such a situation is equivalent to the automobile manufacturing industry in Japan and South Korea declining for thirty years in an instant.
Like Japanese companies, the most practical problem facing Hyundai, the largest car manufacturer in South Korea, is how to monetize its production lines.
The production line is a fixed asset, but maintaining fixed assets requires a large amount of capital investment. Even if all personnel are laid off and only a security team is left to guard the gate, the land use fees, taxes and consumption will be beyond the reach of enterprises from both countries.
The burden is huge. If you can sell these production lines, you can at least keep some cash on hand.
But who will *** be sold to?
Go to your former rival Volkswagen? Tell them that we want to sell the production line to you? People from Volkswagen will definitely say, screw you, we don’t want it even if you give a discount. The current car production line is equivalent to a cost
With labor in a vegetative state, who is crazy enough to buy it? You can’t ask for Ai for free because they can’t sell the super learning system.
Sell to Mercedes-Benz and BMW?
Don't be kidding, the two of them had too much time to care for themselves. They narrowed their front lines and went home to cover their heads and mess around with the public. How could they have time to clean up this mess?
After careful consideration, there is only one company in the world that is likely to buy their production line, and that is Dongchen.
However, the Japanese have the stubbornness to refuse to admit defeat. Even if they are driven back to their hometown, they are absolutely unwilling to sell their production lines to Dongchen. Wouldn't that make Dongchen even more powerful? Koreans are even more petty. If
If they can sacrifice one of their own production lines and ask Dongchen to sacrifice one too, then they will burn all their production lines with fire. This stems from the jealousy in their bones. It's like we both bought lottery tickets and I won 150,000.
If you won the second prize and the first prize is five million, then I'd rather neither of us win.
How could you play with such a person?
Japanese companies have also sought opinions from Korean companies on the handling of production lines. After all, they are both in the same situation. First, they can guarantee that Dongchen will not come to compete with them in the country. Secondly, they have a large number of companies in China and other countries.
of production lines are idle
Hyundai Motor's answer was very firm: "Even if I smash the production line and sell it, I will never sell it to Dongchen!"
The Japanese greatly appreciated Hyundai Motor's toughness. Just when they decided to dismantle and sell all their production lines, a shocking news came out: "Hyundai privately submitted to Dongchen its intention to sell the two production lines in China."
In response to this, Mr. Zhang angrily scolded his mother, shouting that he should never trust Koreans again.
Dongchen is very interested in the sale intentions of Kia and Hyundai. As for the production capacity, the more the better for Dongchen now. It is much faster to buy ready-made ones and renovate them than to build them from scratch.
Much more effective
The Koreans themselves also know that now is not the time for them to have a say. The news of their own production lines being sold cannot be suppressed in the industry. If other companies follow suit, Dongchen is likely to prefer production lines of brands from Germany, Japan and the United States.
, rather than Korea
Hyundai's production lines in China are all joint venture production lines, including the Hyundai brand and the Kia brand. What they want to discuss is to transfer all the equity of the two brands' production lines in China to Dongchen.
Dongchen was very interested in this proposal. Within two days, Long Xiaoyue made the decision. At a price of 30% of the market price, he obtained 50% of the equity of the two brand production lines from the red-eyed president of Hyundai Motor.
Immediately afterwards, BAIC Group and Dongfeng Group sold their equity in the joint venture brand to Dongchen at 120% of the market price. The joint venture production line was of little significance to them. It would be better to sell it directly to Dongchen as a favor.
As soon as the news of Hyundai's transfer of production lines came out, Japanese companies couldn't sit still. They have the most production lines in China, and if they can cash in, not only can they stop endless expenditures on the production lines, but most importantly, they can also replace
With a part of the cash in hand, the previous toughness was gradually put to shame because of the Koreans' move. The first person to find Dongchen was Nissan
Zhengzhou Nissan and Dongfeng Nissan are actually owned by two groups, Nissan and Dongfeng. Dongfeng can be said to be their old partner. As soon as I saw that Dongfeng also sold their shares in Dongfeng Yueda Kia, Nissan started to negotiate with Dongfeng Group in private.
The person in charge talked to Dongfeng and found out that Dongfeng could be the one to pull the strings and transfer the production line to Dongchen. The reason why Dongfeng was asked to pay the debt was simply so that Xiaomi could raise the price a little bit. After all, Dongchen was cutting Hyundai’s price too hard.
One point is simply a bloody bargain.
When the person in charge of Dongfeng approached Dongchen, Zhang Wenhao agreed very readily. After all, he was the first Japanese company to switch sides. Successfully taking down Nissan would give other companies a huge boost. Therefore, Zhang Wenhao made a big move.
The first quotation given to Nissan was also the final non-negotiable quotation: 50% of the market price.
Overjoyed, Nissan sent a representative to China to sign the contract the next day. In just one hour, Nissan transferred the hot potato of its production line in China to Dongchen. Afterwards, Dongchen paid all the funds at once, and Nissan
The representative nodded and bowed politely for an hour, and then returned home happily...
The Japanese automobile manufacturing company in the past was a solid dam. However, once one opening was opened, the entire dam could no longer withstand the huge internal pressure. It was instantly embarrassing!
Honda doesn't want to keep its production line in China. Keeping it is equivalent to raising a vegetative state. Nissan gets 50% of the market price, which is also a good thing. It's better than dismantling it and selling it for scrap, right? It's better to dismantle it into scrap metal.
Requires manual investment
However, when Honda people rushed to China, the quotation given by Dongchen was indeed 45% of the market price.
Honda was depressed, but Dongchen's words made Honda put his depression aside in an instant and signed the contract immediately
Dongchen’s representative conveyed Zhang Wenhao’s words. From now on, for each additional Japanese company that sells production lines, the price will be reduced by five percentage points compared to the market price, until it reaches the freezing point price of 30%.
In other words, if Honda hesitates and is preempted by other Japanese companies, five percentage points will be lost. If it is later, I am afraid the loss will be even greater.
Honda signed, Dongfeng Honda, Guangzhou Automobile and Honda sold all the shares in the two production lines, leaving nothing behind
The complete withdrawal of Nissan and Honda has made Chinese consumers inexplicably excited. China has spent more than thirty years implementing the policy of reform and opening up. Over the past thirty years, the Chinese automobile market has almost become a colony of foreign automobile brands. If it were not for national regulations,
, restricting the complete opening of the market, I am afraid that the Chinese automobile market will be more completely foreign-invested. Now, Dongchen has begun to drive away these colonists step by step! In other words, from now on, it will no longer be the foreign-invested automobile brands.
China comes to make money, but it’s up to Chinese automobile companies to make money in foreign countries and expand their colonies!
The situation of more than thirty years has undergone a complete reversal in just one year! To be continued, you are welcome to cast your monthly recommendation vote,
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