w "Dongchen will try to open up every market in the world in the future development stage, whether it is developed countries, developing countries, or third world countries. Of course, in addition to our previous non-entry commitment to Japan and South Korea, it is still necessary
If we continue to implement the implementation, every country except Japan and South Korea will receive applications from Dongchen to enter. From our perspective, we will give equal opportunities to every country in the world except Japan and South Korea. As for what will happen?
Whether to accept Dongchen’s entry depends on each country’s own attitudes and practices.”
Zhang Wenhao's last words shocked everyone in the audience. According to what Zhang Wenhao said, Dongchen is far from achieving his goal. His goal is to radiate to every financial market in the world. In this way, Dongchen is far from achieving his goal.
, perhaps the future automobile industry will eventually be monopolized by the Dongchen family.
However, Dongchen is the only company in the world that has such domineering and confidence to say such things, and no one will doubt Dongchen's strength. In just one year, his annual output has reached
Ranked first in the world and exceeded the scale of 20 million vehicles, what height will Dongchen reach in the next step? Annual output of 30 million? 40 million, or 50 million? In short, he has the ability to do it.
He will produce whatever the global demand is. In that case, Dongchen will definitely be able to form a soft monopoly in this industry.
The so-called soft monopoly means that I will not force you to buy it, but you will have no choice. First of all, consumers’ tendency towards Dongchen has far exceeded their preference for other brands. Secondly, the survival of other brands is becoming increasingly difficult.
It is unsustainable. In the end, I am afraid that except for the companies that cooperate with Dongchen, other companies will eventually face bankruptcy. At that time, Dongchen will naturally complete his soft monopoly.
After a break at noon, the morning meeting continued in the afternoon, but this time the meeting began to be divided into details. The U.S. Department of Commerce provided a total of sixteen conference rooms to give representatives from various industries on both sides an opportunity to have individual talks. The Department of Commerce
The largest conference room was reserved for the automobile manufacturing industry, and the ministers of commerce of both countries chose to preside over the overall situation in this conference room.
Because, this time, not only Dongchen and the three major American automobile manufacturing companies will be participating, but all well-known European automobile manufacturing companies will also participate. This is also the fundamental purpose of Europeans seeking mediation from Americans, that is
, before Dongchen's large-scale invasion. They hoped to have a good talk with Dongchen face to face and find a room for turning.
Zhang Wenhao also received the formal notice from the U.S. Department of Commerce only an hour before the meeting. The Secretary of Commerce personally explained to Zhang Wenhao that he hoped that Zhang Wenhao could calm down and have a serious talk with the European car manufacturers. Zhang Wenhao could refuse. But he didn't, he
I gave the Americans a face and agreed to this informal and unconventional meeting.
When he arrived at the venue, Zhang Wenhao discovered that there were almost all the car manufacturers that could be named in the West, including the German Troika. Volkswagen, Mercedes-Benz and BMW, and Volkswagen represented Volkswagen itself, Audi, and Skoda.
, Bugatti and other sub-brands; French Renault, Citroën, Icon; British Land Rover, Jaguar, Rove, Bentley, except Rolls-Royce, other brands have gathered; Italian Fiat, Ferrari, Lamborghini, Pagani, Maserati, Alfa
romeo
These companies include very large companies with comprehensive development, as well as companies that specialize in the development of individual fields, such as off-road vehicles, sports cars, luxury cars, etc. Rolls-Royce was not present, and Zhang Wenhao is understandable. After all, Dongchen does not have one yet.
As it embarks on developing the luxury car market, Rolls-Royce feels that its position is unassailable, which is understandable.
However, other luxury car and sports car brands are very embarrassed. Dongchen's s3c and s4 have reached the level of luxury cars, and their performance is extremely excellent. Dongchen's sc1 instantly kills all the supercars in the world that were previously coaxed by cowhide.
The most important thing is that they are now launching a "cheap sports car" priced between 5 million and 20 million yuan. With this, Dongchen will completely crush all sports car brands.
When most of these CEOs or chairman of the board of directors, most of whom are over forty years old, see Zhang Wenhao, they can't help but feel the emotion of a hero in his twilight years. Today, they rushed to the United States to ask a young man in his twenties.
Surrender, otherwise, they will be ruthlessly and completely killed by the company represented by this young man.
Zhang Wenhao sat down under everyone's attention, and the U.S. Secretary of Commerce did not need to introduce Zhang Wenhao one by one. After all, they all had their own companies and name tags in front of them. After everyone took their seats, the Secretary of Commerce said with a smile: "Today
, everyone should not be too formal. After all, today is not a formal meeting. I have also been entrusted by the President of the European Union to create an opportunity for everyone to meet. Therefore, everyone can speak freely today. If you have anything you want to talk to Mr. Zhang, now
You can also say it directly."
For Dongchen, managers in the same industry have a lot of resentment in their hearts. However, in the field of science and technology, the weak never deserve sympathy. The United Nations will prevent big countries from attacking small countries, but the International Trade Organization will never stop high-tech countries from attacking small countries.
Technology companies launch attacks on their peers with lower technology content in the economic field.
In fact, the EU itself is aware of the benefits of a semi-open market. Just like China, which has just reformed and opened up, I can open the market to you, but you must follow the routines and rules I set. The EU also very much hopes to copy what China did back then.
When introducing foreign automobile companies, the two parties enter into a joint venture with a ratio of 5:5. In this way, foreign companies will not cause a devastating blow to domestic automobile companies.
But the key to the problem is that it is the EU, not ASEAN. The EU and North America have always been synonymous with open markets, and their economies are mostly based on open markets and international trade treaties. If an exception is made at this time because of the automobile market, it will only
The losses will be greater.
The Volkswagen Group is the enterprise in the European Union that has suffered the heaviest losses due to the impact of Dongchen. From the low-end Polo to the high-end Phaeton, as well as its brands from Audi to Bugatti, all product lines have been greatly impacted. Therefore, in the first
When he met Dongchen representatives face to face, Volkswagen CEO Klinsmann said:
"Mr. Zhang, I personally admire Dongchen Automobile's brilliant achievements this year. As a competitor, our Volkswagen Group has also experienced the biggest crisis from its establishment to the present. As you know. Volkswagen Group and China
The companies have always cooperated very closely. I think that Volkswagen has made an indelible contribution to the development of Chinese automobiles. Now, Dongchen is about to enter the EU market. I would like to ask you whether Dongchen will consider it.
Cooperate with local European companies like us?”
This sentence expressed the thoughts of this group of people and asked the question they cared about most. This time, they knew that they could not stop Dongchen's technological invasion. They just hoped to be able to compete with General Motors just like General Motors.
Dongchen cooperates in exchange for a chance of survival.
Zhang Wenhao smiled slightly, looked at Klinsmann and asked: "I don't know what kind of cooperation you mean?"
Klinsmann said: "When Volkswagen entered the Chinese market, we first cooperated with China Overseas Automobile Group and FAW Group, with each investing 50%. Our Chinese-made Volkswagen cars have always been based on this
The healthy model is developing together with local Chinese companies. With our help, FAW and China Automobile Group have their own production lines and their own manufacturing capabilities have also made great progress. Today, the situation is reversed.
We hope that our Chinese friends can also change their roles and cooperate with our local European companies in this way."
Zhang Wenhao smiled and said: "Dongchen Group has a principle in doing things, and that is to aim for 100% control. Therefore, from a principle point of view, we will not consider the joint venture route."
Klinsmann hurriedly asked: "Can we make some changes? Can we give up the controlling stake and let Dongchen hold 51% of the shares?"
Zhang Wenhao shook his head slightly and said: "If Dongchen only pursues absolute control, then Dongchen can take out 49% of the shares at any time and enter the stock market to obtain a large amount of cash. The reason why he doesn't is because of what I just said.
Chen’s principle is to control 100% of his own industry.”
Klinsmann looked disappointed and helpless. Dongchen is definitely a hegemon in the global economic field. Even the equity requirements are so absolute, 100% of the shares. This means that they will not consider joining forces with Europe at all.
local enterprises to carry out joint venture production.
Immediately, Klinsmann asked: "Can we adopt the cooperation model with General Motors? We now have a large amount of surplus production capacity. If we OEM for Dongchen, we can also use our production capacity. Domestic
The employment situation will also be guaranteed.”
Zhang Wenhao thought for a while and said: "This kind of cooperation can be considered."
As he spoke, Zhang Wenhao changed the subject and added: "The world's annual automobile production is about 90 million units, with German cars accounting for about one-fifth and Volkswagen accounting for about 11%. If OEM is used,
Regarding the production cooperation model, I would like to know how much production capacity Volkswagen can allocate to Dongchen?"
Klinsmann thought for a while and said: "If the price is within our acceptable range, we can devote about 70% of our production capacity specifically to the production of Dongchen Automobile."
Zhang Wenhao nodded and said: "In that case, I have an additional condition, which is that all shares of Volkswagen's joint venture production lines in China must be sold to Dongchen."
Klinsmann did not refuse this request. In fact, he was also worried about Volkswagen's multiple production lines in China, such as FAW-Volkswagen, China Overseas Volkswagen, FAW Audi, Skoda and a series of other production lines. For today's Volkswagen,
It is an unbearable burden. If it is sold to Dongchen, even if it is stabbed by Dongchen, it is equivalent to cutting out a tumor.
Zhang Wenhao himself also knows that if he forms an absolute monopoly in the world, then this market will be unstoppable. He understands the principle that things must be reversed at the extreme, and it is impossible to steal the jobs of all automobile manufacturers in the world. If this is the case,
It will only force their governments to break the rules and intervene. In short, the governments behind these companies cannot allow themselves to completely steal this cake. No matter how strong the economy is, it will inevitably bow its head under the control of political means.
Therefore, cooperation with EU automobile manufacturers is also a good choice for Dongchen.
Only in this way can the government of the country accept it as much as possible. As long as the government has no objection, OEM production can also achieve Dongchen's soft monopoly in the automotive field.
The Germans are a nation that will never completely admit defeat. Otherwise, they would not have spent a lot of money, manpower and material resources to form the MB R&D team in the most difficult period. They would only temporarily surrender to reality, and then secretly
Be ready to go and prepare for a comeback.
If Zhang Wenhao forcibly lands in Europe, the result may not be the best. Penetrating through these local brands is the best plan. In the end, Dongchen has developed enough inertia in this market.
At that time, even if other companies wanted to raise their heads, they would be trapped under the Five Elements Mountain, which was extremely difficult.
French and British companies are also seeking cooperation with Dongchen. These brands have sufficient manufacturing capabilities. Dongchen is also very satisfied with this. However, Zhang Wenhao still wants to ensure that his core technology is not leaked. Therefore, all engines
Gearboxes are all produced in China. Other companies will only OEM for Dongchen in the future, and will never have the opportunity to come into contact with Dongchen's core technology.
But when Italian companies wanted to discuss cooperation with Dongchen, Zhang Wenhao showed little interest.
Except for Fiat, all the other Italian brands are supercar brands. The global sales of supercars are not high. Moreover, Dongchen is preparing to export all high-end cars from China to the world market to ensure high-end products.
The car has pure Dongchen blood and Chinese blood. Therefore, Zhang Wenhao is not prepared to enter into OEM cooperation with these supercar brands. This will make Dongchen's high-end cars look nondescript, just like a Chinese-made Ferrari.
, too weird and unacceptable.
Ferrari, Lamborghini, Pagani, Maserati, these brands were once very brilliant, but they all relied on supercars to support the market and brand awareness. Their product lines were too narrow, so narrow that they could not pursue the success of Dongchen's powerful technology.
Any breakthrough.
Zhang Wenhao verbally agreed to cooperate with Fiat, but for these supercar brands, Zhang Wenhao politely declined: "Dongchen's sports cars are sold as Dongchen's high-end cars, so Dongchen must ensure that the high-end cars
The bloodline is pure, so I think it will be difficult for us and several of your supercar companies to reach cooperation in the production process."
Ferrari's president Jean Todt said indignantly: "If Dongchen refuses to cooperate with Ferrari, then this historic brand will disappear from the world. This will be a huge loss to the world's automobile market!"
Zhang Wenhao said helplessly: "I'm sorry, Mr. Todd, we really can't cooperate in this field. In fact, Dongchen s3c, c3c level and above models are absolutely impossible to jointly produce with other brands. If
If your company is interested, then we can discuss cooperation in the production and manufacturing of low-end and mid-range models such as s1, s2, s3, c1, c2, and c3."
Todd suddenly seemed to be humiliated and blurted out: "You want us to produce low-end models with a price of no more than 100,000 US dollars?! This is an absolute insult to Ferrari!"
Zhang Wenhao did not get angry at his anger, but just expressed sympathy and regret and said: "If you reject this cooperation, then I think there is no need for Dongchen to continue to seek cooperation with your company."
The president of Lamborghini hurriedly said: "We can accept Dongchen's cooperation conditions!"
This sentence surprised the heads of several other supercar companies. Lamborghini's route has always been very high-end and alternative. Now they are not willing to lower their prices to manufacture low-end and mid-range models with a price of no more than 100,000 US dollars? Even so?
Can they accept it, and with their current production model and productivity, how much help can it help Lamborghini itself?
The president of Lamborghini then said: "Mr. Zhang, I beg Dongchen to allow us to carry out certain modifications on the basis of Dongchen s1-s3 and c1-c3. After all, you also know that we do
It is not suitable to produce this kind of pure mass-produced family car. I think, combined with our Lamborghini manufacturing philosophy, the modified model should have a certain market, and the price can be increased accordingly."
Zhang Wenhao thought for a while, nodded and said: "I have no objection to this. If your company is interested, you can spin off a branch of Dongchen and modify and strengthen each model to a certain extent. However, this needs to go through
Dongchen’s approval is required, that is to say, how to modify each car and at what price it will be sold after modification, all of this must be approved by Dongchen.”
"This is no problem!"
Other supercar companies suddenly exclaimed, can we still negotiate cooperation like this?! If we follow this model, then everything will be relatively easy to accept. They can use their experience in high-end car manufacturing to cooperate with Dongchen’s mid-range cars.
Low-end models undergo corresponding modifications and then enter the market as a special model. Dongchen did not have absolute strength when manufacturing these mid-to-low-end models, so they still have a certain amount of room for modification.
Zhang Wenhao does not reject this. After all, you can guess the modification routines of these brands. They are nothing more than modification and upgrade of sports and performance versions, and certain modifications to the interior, appearance, supercharged transmission and other accessories.
The transformation can also open up Dongchen's mid- to low-end performance car market. This market is very niche and Zhang Wenhao doesn't take it seriously. However, this cooperation model can win the favor of consumers. Welcome to come
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