Super Learning System 364_Free reading of the full text of Super Learning System_Chapter 364 Hungry Marketing from
Media around the world immediately began to pursue Univeal. All consumers around the world who care about the development of IT electronics are also conquered by Dongchen Univeal's unparalleled epoch-making and advanced nature. Owning a Univeal means owning this
The world's most powerful mobile processing terminal.
The Dongchen Electronics Univeal Exhibition Conference also completely caused IT electronics colleagues around the world to fall into great panic. The first threats were processor manufacturers, Intel, AMD, Qualcomm, Texas Instruments, Apple and Samsung, which have the ability to develop
And companies with processor capabilities soon realized that their processor manufacturing technology had been far surpassed by Dongchen. If Dongchen opened the authorization of Univeal processors, then the processor business of these brands would be
Completely finished, but if Dongchen, like Apple, does not open the authorization of its own processors and only uses them for the production of its own products, then not only the processors of Samsung and Apple will suffer a huge blow, but also their processors will suffer a huge blow.
Terminal equipment manufacturing will also come to an end.
One second, smartphone users in this world were still chattering about the eternal topic of who is better, Apple or Android. However, the next second after Univeal was released, they compared Apple and Android, or even not.
The popular Windows phones have all been forgotten.
How to compare? When a terminal the size of a mobile phone has performance that exceeds that of the Intel-i9 processor and has image processing performance that surpasses the full range of A-card and N-card, even desktop computers have become the losers of Univeal.
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At the Univeal press conference, Zhang Wenhao announced that Univeal's production has begun to take shape. There are now more than 500,000 units in stock waiting to enter the market. Peripheral equipment is also being produced at the fastest speed on the production lines of OEM companies.
At the same time, Dongchen is still looking for more OEM companies to manufacture a full range of Univeal products for Dongchen Electronics. The manufacturing speed of electronic equipment is fast and the cycle is short. With Dongchen’s financial resources, it can easily reach monthly sales in the early stage.
Production capacity of over one million.
In this case, when will Univeal be launched on the market?
Dongchen did not give any specific time for this, but Dongchen Electronics opened its own homepage. On the homepage, there is only a high-definition picture of univeal-u4, and a paragraph of Chinese and English text: Coming soon...
How fast exactly, no one knows.
However, even though no Univeal has officially entered the market, the market's desire for Univeal has rapidly expanded to an incredible level. Looking at it, any website or forum related to mobile phones, tablets, laptops, and computers around the world
, overwhelming topics are discussing when Univeal will go on the market. And after it goes on the market, what prices will Univeal's terminals, that is, u1, u2, u3, and u4, respectively, be sold for.
Instead of rushing to launch univeal, Zhang Wenhao imported a set of special equipment from abroad and asked the waiter to improve it. In less than a week, this special set of equipment had been improved by the waiter.
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Even Long Xiaoyue was curious. Facing the heated discussion and anticipation around the world, Long Xiaoyue saw Zhang Wenhao sitting in the office and blowing the air conditioner comfortably, and asked in surprise: "Wenhao, univeal press conference
It has been a week. Now Foxconn’s OEM speed for us has reached a daily production of about 100,000 units, and their total productivity can reach more than 800,000 units a day. Now the number of their other mobile phone orders has begun to decrease.
That is to say, more productivity will be invested in us. The situation is very good now and the market voice is astonishingly high. Why haven’t we started sales for so long?”
Zhang Wenhao said lightly: "Did you know that a few years ago, there was a mobile phone brand in China called Xiaomi?"
"I know." Long Xiaoyue nodded and said, "Xiaomi has been really popular for several years through various marketing methods."
Zhang Wenhao said with a smile: "The tactics Xiaomi has been playing are very simple, which is hunger marketing and media promotion. They always claim that they are the most cost-effective brand, but in fact, their cost-effectiveness is not ranked among the ranks of domestic mobile phones.
The top three, but precisely because of their hunger marketing strategy, their mobile phone sales have been very high, so they have created a small legend of domestic mobile phones.”
Long Xiaoyue couldn't help but ask: "Are you also planning to engage in hunger marketing?"
After saying that, Long Xiaoyue added: "But we don't need to engage in hunger marketing at all. Univeal products are now very popular around the world. We don't use any publicity methods ourselves. As long as we open the sales window, consumers around the world will
It will break our threshold."
"No." Zhang Wenhao said with a smile: "I do hunger marketing not to sell more, but to enhance the attention of Dongchen Electronics. I first whet the appetite of consumers, open the sales window, and also adopt the method of limited supply.
This time, I want Univeal to be launched simultaneously around the world, but each country and region will only be given a six-digit quota. The selling price of the first batch will be an additional ten percent higher than our established price based on the original price.
times, for each additional batch in the future, the price will be reduced by one-tenth, and finally the goods will be fully distributed at the set price."
"Is this feasible?" Long Xiaoyue couldn't help asking: "If the price is increased ten times, it will be astonishingly high. Even u1 will buy 49980, and u4 will buy 299980, which is three hundred thousand!
"
As she said this, Long Xiaoyue thought of something and blurted out: "No, you are talking about increasing the original price ten times. In other words, the price of U1 will be 4998 plus 49980, which is nearly 55,000 yuan!
"
"What are you afraid of?" Zhang Wenhao said: "One million units were taken out in the first batch, covering 44 developed countries and regions, excluding Japan and South Korea, and there are 42 more. From the developing countries, 58 countries with the strongest purchasing power were selected.
It will be sold simultaneously in one hundred countries, with 10,000 units in each country, covering the groups with the highest spending power first."
Speaking, Zhang Wenhao added: "These users at the top of the pyramid don't care about this little money. Take China for example. In mainland China, Hong Kong, Macao and Taiwan, there are more than 10,000 billionaires on the surface, and every day
Behind a billionaire, there is at least one family or even family with very strong purchasing power. Ten thousand units are not even enough for them. Nokia Vertu, with a performance of one hundred yuan and a selling price of tens or even hundreds of thousands, is not worth it to them.
It’s nothing to say, let alone univeal?”
Long Xiaoyue said: "Will this opening price scare other mass consumers? If they are scared by this sky-high price, I am afraid they will no longer have any hope in Univeal."
Zhang Wenhao shook his head and said: "I will announce the set price when I announce the price of the first batch. However, the set price is destined to be available after the eleventh batch, and our own production line has already increased
The world's unique laser etching equipment. The first batch of univeal sold will have the word "1st" etched by laser behind the univeal logo, which means fit, the first batch. This etched word is unique to any equipment.
It cannot be imitated, so Univeal’s “1st” logo will become an excellent status symbol.”
Having said this, Zhang Wenhao stood up and said with a smile: "Think about it. The first batch is the 1st; the second batch is the 2nd, which is the second second batch; the third batch is the 3rd, which is the third third batch, until
In the tenth batch, each batch of Univeal will be a unique limited edition product. I know very well the psychology of those high-end users, who love face more than anything else."
Long Xiaoyue couldn't help but ask: "Really? Are they really willing to pay several times or even ten times the price for a special laser-etched logo?"
Zhang Wenhao smiled and said: "Do you know that many rich young men and young ladies have at least two mobile phones?"
Long Xiaoyue smiled and said: "I have several mobile phones, so what's weird about them having two."
Zhang Wenhao shook his head and said: "They have at least two mobile phones, one of which must be Vertu. This kind of shabby mobile phone is a symbol of their status. They must have one in their hands to be seen by others. In addition,
In addition, they also need a serious smartphone, either an Apple or a high-end Samsung note series. This type of machine is what they use for actual use, such as surfing the Internet, entertainment, Weibo, etc.
, In fact, a smart phone is completely enough, why do they have to spend at least tens of thousands of yuan, and as many as hundreds of thousands of yuan, to buy that kind of luxury mobile phone with crappy performance? "
Long Xiaoyue suddenly understood and said: "You mean, there will always be someone willing to pay the bill just to save face?"
Zhang Wenhao nodded and smiled, saying: "There will never be a shortage of people like this. Do you think they drink tens of thousands of bottles of Lafite in Western restaurants because it's good Lafite? To be honest, without extremely professional training or influence,
Can those wealthy locals understand why Lafite is better than Great Wall in terms of quality? Perhaps in their eyes, Lafite is not as delicious as Master Kong Crystal Grape. Do you think they spend millions every year to buy golf membership cards?
Like golf? Maybe in their eyes, playing golf is not as interesting as playing billiards.
This kind of people never lack purchasing power, but are always looking for products that can highlight their identity. Hermès sells hundreds of thousands of bags per bag, but if Hermès launches a bag without any Hermès logo on the outside, it will sell for the same price.
When the price is hundreds of thousands, how many people will be willing to buy it? So, when they understand the tail logo of the first ten batches of Dongchen Univeal, they will naturally be willing to pay for it."
After saying that, Zhang Wenhao wiped the corner of his mouth with a smile of control and said: "Only in this way can Univeal's impact on the entire market be maximized, and Samsung, Apple and the like will also pay a heavy price for this."
"Why?" Long Xiaoyue asked in surprise: "What kind of threat will this kind of hunger marketing bring to Samsung and Apple?"
Zhang Wenhao asked with a smile: "With our current daily production rate of 100,000 units, when do you think we can cover the world? The global demand is at least more than 300 million, because the price of U1 can directly kill all current smartphones.
This one model can cover all 300 million smartphone users. When will we be able to achieve this level of ownership? Samsung and Apple will definitely take our production as an example, and users around the world will also feel that Dongchen will not be able to achieve this goal in a short time.
I’m afraid it will be difficult to have enough quantity to distribute when it goes on the market. By that time, if Dongchen Univeal still goes on the market at the established price, the little output we have will be sold out in a very short period of time.”
"Moreover, a small amount of univeal will inevitably cause market speculation, and someone will speculate the price of the univeal we sell higher and higher. This is an uncontrollable factor that we cannot control, but it is a problem for other users.
The great harm made them feel that the univeal was too far away from them, and they were forced to give up."
"If this hunger marketing method is used, ordinary consumers will realize that Dongchen will resume sales at the original price after the eleventh batch, and they can wait for a while. Because during this period, Dongchen
Ten batches of high-priced products will be used to wipe out the high-end users. At that time, they will have the opportunity to buy Univeal sold at the original price. At that time, those high-end users will not use more cash to disrupt the market. In the end,
The important thing is that during the shipment of these ten batches of goods, we will have enough breathing time to expand production capacity. I can't rely on Foxconn to manufacture for me forever. I have to build my own production line, or directly purchase domestic mobile phones from domestic manufacturers.
Buy it from the manufacturer."
"I understand..." Long Xiaoyue looked at Zhang Wenhao blankly and said with a sigh: "It turns out that your real purpose is this, to use the concept of ten batches of high-priced Univeal to clear out those users with high purchasing power.
This will prevent them from competing for share with ordinary users at the same time, and this batch of high-priced univeals will also make ordinary consumers more patient to wait for the original price supply from Dongchen, and this cycle coincides with our expansion of production capacity.
time period."
"Yes!" Zhang Wenhao laughed and said: "Just wait and see, after we get this concept out, ordinary consumers will understand our good intentions and think that our move is to ensure market fairness and provide them with a better future."
We will lay the foundation for obtaining the original price univeal fairly; high-end users will feel that we just cater to their psychology, so the rest is just a matter of time."
...
Three days later, ten days have passed since the univeal launch conference. Dongchen announced the launch plan of univeal. The first batch of one million units will be sold in one hundred countries and regions around the world in five days. And these one hundred
The share for each country and region is fixed at 10,000 units.
Dongchen also announced its own tiered selling price chart, and claimed that Dongchen will carry out a large number of global distribution after the first ten batches of shipments are completed, and Dongchen needs to use these ten batches to increase the purchasing power of the products.
users are distinguished from ordinary users to avoid conflicts with the interests of ordinary users. Dongchen also needs to use these ten batches to expand its production capacity. Dongchen guarantees that after these ten batches, Dongchen will
With the ability to export 10 million units of Univeal to the market every month, it will create a stable and healthy market environment for ordinary users.
This move caused a sensation around the world, but it was all applauded.
Consumers have long had the experience of rushing to buy various new products. At that time, a large number of professionals interfered with it, causing most of the shares to fall into the hands of intermediaries, who raised the prices and isolated ordinary consumers.
Priority will be taken away by users with higher purchasing power. Ordinary users always have to wait patiently for a period of time before the product will be reduced to the normal price. Now, Dongchen is using the method of raising the price to cover high-end users first, but it is also to a large extent
The rights and interests of ordinary consumers have been protected, and now all they need is to wait.
Moreover, ordinary consumers are also very satisfied with the price of Dongchen Univeal. The performance of the most common U1 is many times higher than that of today's Apple or Samsung, reaching the level of ordinary PCs. The price is very close to the people, even in the market
The estimators did not expect that Dongchen would set the price of U1 so low. They speculated based on the market situation that the price of U1 should be between 10,000 yuan and 12,000 yuan, and Dongchen’s 4998 price has already
According to the announcement, both consumers and evaluators believe that Dongchen is very kind and cost-effective, far exceeding all smartphones today.
Precisely because of its extremely high cost performance, consumers have enough patience to wait. Dongchen has won enough breathing time for itself. At the same time, the sales of existing smartphones in the market have plummeted, from Apple, Samsung, to Nokia, HTC,
All brands such as Huawei, ZTE, and Sony have been affected. The reason is that consumers have enough patience to wait for Dongchen Univeal to be launched at its original price. Under such circumstances, very few users will buy new phones.
Most users who had the idea of buying a new phone started holding their coins and waiting.
Everyone knows that what they are waiting for is a mobile phone, not a car. The production speed of mobile phones is much faster than that of cars! It took Dongchen Automobile one year to achieve global coverage, and Dongchen Univeal’s coverage speed
, I’m afraid it will only take a few months.
Super Learning System 364_Free reading of the full text of Super Learning System_Chapter 364 Hunger Marketing updated!
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