Super Learning System 365_Free reading of the full text of Super Learning System_Chapter 365 The global market of vacuum cleaners comes from
The expansion of mobile phone production capacity is not difficult. Zhang Wenhao already has a production line for core hardware, and the production capacity is sufficient. Therefore, the complete production line only needs to be built according to Foxconn's standards. It does not require high-end assembly lines, large-area factories, and a large number of
Workers, as long as these three points are met, Zhang Wenhao can have his own production line with sufficient production capacity.
This time, Zhang Wenhao plans to build Dongchen Electronics' production line in Guangdong, because there is a sufficient labor base and more laborers with certain relevant experience, especially in Shenzhen, where there are many electronic equipment manufacturers.
There are a large number of experienced technicians, and the mobility of technicians is very high. Most of them are migrant workers. Therefore, Dongchen only needs to double the industry salary to recruit tens of thousands of people in at least one day.
Just when Dongchen was studying the site selection issue, the sales of mobile phones around the world had been declining for more than ten consecutive days. Moreover, after Dongchen launched its own batch-by-price sales strategy, ordinary consumers had a super understanding of Dongchen.
With extraordinary patience, the smartphone sales market around the world suddenly suffered a heavy blow, especially smartphones priced at more than 3,000 yuan, which almost fell into an embarrassing situation of slow sales.
The mobile phone market is different from cars. If mobile phones are compared with cars, they are standard fast-moving consumer goods, and their penetration rate is very high. Even the market share is astonishingly high. However, due to the rapid pace of updates, the mobile phone sales market has always been very
Hot.
itu released a report a few years ago that the number of mobile phone users worldwide has exceeded 6 billion. In China and India alone, there are more than 2 billion mobile phone users, accounting for one-third of the global market. Therefore, mobile phone users
The industry's global user potential is even larger than Coca-Cola's base. Even though there are at least 6 billion mobile phone devices in the world, it can still produce more than 2 billion new phone sales every year. If it is
This sales market is segmented into mobile phones with a price equivalent to more than 3,000 yuan. The annual sales volume reaches 400 million, of which Apple and Samsung account for 300 million.
Now, the emergence of Dongchen Univeal has caused a severe setback in the sales of smartphones with more than 3,000 yuan. Who is willing to spend 3,000 yuan to buy a mobile phone of other brands now? In the Univeal series, the lowest-end U1 is priced at only 4,998 yuan.
, combined with its own performance and expansion performance, it beats many mobile phone brands in an instant.
From the perspective of economists, global mobile phone demand has not received any impact, but current mobile phone sales are declining rapidly. This means that the mobile phone market has a spring effect, that is to say, it is now being compressed.
The dropped mobile phone sales will rebound at an explosive speed after being compressed to the extreme. However, the only beneficiary of the rapid rebound will be Dongchen.
At the same time, Dongchen also announced the prices of Univeal’s full range of peripheral equipment. Upad is priced at 1,998, and upad-mini is priced at 1,398. If you choose Dongchen’s high-capacity battery, you will need to add an upgrade fee of 298 yuan. This price is very good for Dongchen.
For Chen, the profit margin is already very large, and the price is lower than the entire iPad series, so the price is considered very generous.
The 11-inch ubook is priced at 2,998 yuan, the 13-inch is priced at 3,998 yuan, the 15-inch is priced at 5,998 yuan, and the 17-inch is priced at 8,998 yuan. Upgrading the high-capacity battery requires an additional upgrade fee of 498 yuan. Although this price is not very generous, Zhang Wenhao does not
You don’t have to worry about consumers not paying for it. This is the advantage of product bundling. Just like a charging cable from Apple costs more than 200 yuan, the charger and cable cost about 400 yuan, which is enough to buy an ordinary smartphone.
Although ubook is just a display and control terminal, it is bundled with the Univeal terminal, bundled with Univeal's hardware performance, Longchen operating system, and a2 intelligent interactive system, and it is impossible for anyone to copy it, which gives it enough confidence to rise.
Selling price.
The 1eal series monitors are priced at 2,998 yuan; the 22-inch is priced at 3,498 yuan; the 24-inch is priced at 3,998 yuan; and the 29-inch is priced at 4,998 yuan. Like ubook, it also has the advantage of bundling. Only by using it, can it be possible to realize univeal "
Desktopization".
Univeal's standard wireless mouse is priced at 498 yuan, and its wireless keyboard and mouse set is priced at 898 yuan. It still enjoys the advantages of bundling. Without them, Univeal would not be able to achieve "desktopization".
Univeal peripherals are relatively expensive, but because they are all bundled with Univeal's powerful performance, they are sufficiently competitive. Sales of tablets, notebooks, and desktops are also declining due to the impact of Univeal, but this decline
Compared with the decline in mobile phone sales, it is slightly milder.
Now that mobile phone sales are declining, Foxconn has been most affected.
Foxconn is already on the verge of collapse.
A huge OEM empire with hundreds of thousands of workers. There are more than a dozen mobile phone OEM partners, including Apple, Nokia, Sony, Motorola, etc., and the OEM of motherboards is also very powerful. Even Intel’s so-called original motherboards
All are handed over to Foxconn for OEM, which shows how strong this company's OEM strength is.
And Foxconn has always used one sentence to show its capabilities to the world: it can build anything.
However, when the parent company reduces its order volume or simply terminates orders, Foxconn can no longer thrive.
Although it can make anything, it can only make things for others. It has no soul and does not have its own product research and development capabilities. In just ten days, Foxconn's mobile phone OEM orders were cut by five
However, this is only an early stage, and as time goes by, this proportion will continue to increase.
Half of the order volume has been cut off, which means that half of their production capacity is idle, factories, production lines are idle, and labor is idle. This loss is something Foxconn simply cannot afford.
At this time, Foxconn believes that it is most appropriate for it to switch to Dongchen, because Dongchen happens to lack production capacity. If Foxconn can transfer the cut production capacity to Dongchen, then it will be safe and sound, while Zhang Wenhao is preparing to build his own
production line, while signing a new foundry contract with Foxconn. They will operate at full capacity and produce at least 450,000 unique terminal equipment for Dongchen every day.
Now, Zhang Wenhao has used the hunger marketing strategy of batch sales to make the entire market wait patiently for Dongchen and win enough time. At this time, he began to send special personnel to Shenzhen to build his own production line.
...
A few days later, Dongchen's first global sale of Univeal was officially launched. Dongchen cooperated with 3C product dealers in one hundred countries and regions and simultaneously launched one million Univeal devices with the "1st" logo.
Among them, u1 is 400,000 units, u2 is 300,000 units, u3 is 200,000 units, and u4 is 100,000 units.
These one million units were scheduled to go on sale at 8 a.m. standard time in each country, and after being put on sale in a hundred countries and regions, all the devices were sold out within an hour.
In the eyes of high-end consumers around the world, univeal-1st is really a rare status symbol. Moreover, it is the only out-of-print product of this batch, and the "1st" logo on univeal is also extremely dazzling. The special laser etching process,
The concave and convex feeling of this logo is very special. Moreover, although it is etched on the stainless steel frame, the etched logo has the refraction like a laser trademark. Univeal series equipment is only available in black and white. In these two models
On the background, the multi-colored light reflected by the "1st" logo is extremely dazzling and can definitely be called a work of art.
One million units were all sold out in less than an hour. This speed frightened all mobile phone manufacturers. You know, Dongchen was clearly here to rip off people. They thought Dongchen was joking.
The price of a U4 is more than 300,000 yuan, and it is not like Vertu. Vertu will set a few diamonds on the mobile phone, and some parts are made of platinum or precious metals such as gold. U4 is similar to Apple mobile phones and Samsung mobile phones.
There is no difference in the materials used, the only difference lies in its powerful performance.
However, selling a mobile phone for more than 300,000 yuan is really a bit cheating, but there are people who are willing to pay for it!
The global price of 400,000 units of the 1st U1 is equivalent to RMB 54,978. The equivalent of 400,000 units is an astonishing RMB 21.99 billion!
Three hundred thousand units of the 1st U2, the unit price is equivalent to RMB 76,978, and the total price of three hundred thousand units is RMB 23.09 billion!
Two hundred thousand units of the 1st U3, the unit price is equivalent to RMB 175,978, and the total price of two hundred thousand units is RMB 35.19 billion!
One hundred thousand units of the 1st U4, which is the king of Univeal series, the unit price is equivalent to RMB 329,978, and the total price of one hundred thousand units is RMB 32.99 billion!
In just one hour, Dongchen used one million Univeal units to create sales of over 100 billion. This legend was something that even Apple, which was so brilliant back then, could not match. One U1 sold for 50,000 yuan.
U4 actually bought more than RMB 320,000, but someone bought it, and they were very happy to buy it. All the users who got the 1st were extremely excited. These users didn't care about tens of thousands or hundreds of thousands of RMB.
, what they are pursuing is Dongchen, the "1st".
Moreover, just after Dongchen's first batch of one million 1st units were sold out, a large number of users around the world who had no chance to buy became clamorous. They couldn't wait to buy the 1st. In their opinion, if they can only buy the 2nd, even though the price is cheaper
Some, but it doesn’t have the domineering and fortress feeling of 1st at all.
The global financial community was impressed by Dongchen's unparalleled ability to attract money, and created a so-called 1st concept. The price was increased eleven times, and it was sold out within an hour, and it created more than 111 billion yuan in revenue.
After deducting production costs, taxes and other costs, Dongchen's net profit in one hour exceeded 80 billion.
Countries around the world don't dare to raise tax rates on Dongchen, which has a low-priced car, because Dongchen's influence is too great. Dongchen controls the lifeblood of the world's automobiles and the lifeblood of civil aviation in the future. Therefore, even if Dongchen
Prices were raised at the same time, and the tax rate policy did not receive any interference. Even among these 100 countries and regions, none of them interfered with Dongchen's pricing. They could only watch Dongchen take a bunch of mobile phones and exchange them for countless
Clear foreign exchange.
And this is just the beginning. Dongchen plans to provide 10 million high-priced devices to clear out consumers with high spending power in the market. The price of the next batch of the same 1 million devices will be reduced by 11 cents.
One, which is 9%. From this point of view, Dongchen’s next batch of profits will exceed 72 billion, and the third batch will reduce another 9%, which will exceed 65 billion.
Dongchen is now definitely the largest and most powerful vacuum cleaner in the global market. Some people estimate that, not counting these tens of millions of high-priced devices, the global potential market space for Univeal's full range of products will reach an astonishing US$800 billion.
There are an average of 400 million potential users. Although each user's spending power around Univeal varies, based on the current total sales of mobile phones, tablets, laptops and desktop computers, it is estimated that every Univeal user.
The average cost of the series can reach two thousand dollars.
If you also count the repeat investment users generated during the upgrade, the overall market space can even easily exceed one trillion.
People from all walks of life exclaimed that it was another soft monopoly that was too tough...
Dongchen will never force anyone to buy his products, but each of his products can make people have no choice but to make a choice. This is an extremely tough soft monopoly. This kind of soft monopoly is even more powerful than a hard monopoly.
Monopoly has to be effective.
...
1st was sold out in less than an hour. However, in the countries where Dongchen 1st is sold, Japan and South Korea, two developed countries, did not appear. This made Japanese and Korean consumers excited for more than ten days.
, they always thought that Dongchen’s invitation to Japanese and Korean media to participate in Dongchen Univeal’s exhibition conference was probably to show goodwill to the Japanese and Korean markets and to release a signal that it was about to enter the Japanese and Korean markets, but in the end they waited more than ten years.
Days later, they discovered to their dismay that Japan and South Korea were once again blocked by Dongchen.
In fact, Japanese and Korean consumers have regretted it for a long time. The vast majority of them resisted Dongchen in the first place because of the exaggeration and deception of right-wing people and the media. When they took to the streets with passion to protest against Dongchen and shouted
, during the demonstration, they never thought that one day, they would be in such urgent need of Dongchen's products.
This time, Dongchen Electronics followed the path of Dongchen Automobile, Dongchen Aviation, and Dongchen Pharmaceutical, and added Japan and South Korea to the ignored list. This made Japanese and Korean consumers unable to hold back any longer. They were boycotting Dongchen in the first place.
When Chen's wave was at its strongest, arthritis patients in Japan and South Korea were eager for Dongchen Pharmaceutical's anti-dampness and bone-setting patches, so they opposed the domestic boycott wave. However, their numbers were too small and their words were insignificant, and they did not have any effect.
Substantial effect. Japanese and Korean airlines had previously defected due to the emergence of Dongchen Aviation and began to oppose the domestic boycott wave. Now, Dongchen finally used Univeal to stimulate the desire of ordinary people and oppose the boycott of Dongchen.
More and more people gathered, and it soon developed into large-scale public events in various places.
The media also changed its previous attitude and added fuel to the domestic anti-boycott wave, pointing the finger at those right-wingers who did not care about the interests of the people. Those right-wingers began to suffer various attacks from all walks of life across the country, and for a time they were in unbearable pain.
Global media have also tracked and reported the defections between the people and the media in Japan and South Korea, and many onlookers believe that Dongchen's global influence has reached a peak, and no company can compare with it.
Domestic media have even reported extensively on the farce of reversal in Japan and South Korea. Some time ago, it was these people who used the same method to resist Dongchen's so-called aggressive market policies and resist Dongchen's entry into the domestic market. But now, they
He put on the appearance of a victim again and took to the streets to denounce the right-wing people who had fanned the flames in the first place.
Even though global media have extensively reported on the situation in Japan and South Korea, ten days later, among the countries and regions where Dongchen sold one million Univeal-"2nd" units, Japan and South Korea still did not appear.
Dongchen doesn’t buy the betrayal of the people of the two countries!
At the same time, Dongchen issued an extremely overbearing statement: Dongchen Electronics has implemented special locks on all Univeal terminals starting from the 2nd batch of products. Any Univeal terminal, after entering the local Internet network in Japan and South Korea, only
There is a thirty-day usage period. After thirty days, the Univeal terminal will automatically lock all functions except communication. The locked device needs to be unlocked for a fee from a Univeal seller in another country. The fee for each unlock is 100
US dollars.
As soon as this statement came out, global public opinion was once again in an uproar!
This tough approach has made the whole world exclaim that Dongchen is so unwilling to give in to Japan and South Korea. Once this locking system is introduced, Japanese and Korean consumers will lose any meaning even if they purchase univeal parallel imports from abroad in the future.
After being used in the country for thirty days, this excellent processing terminal becomes a simple mobile phone. If it is unlocked, it must go to a seller in other countries. This kind of hard boundary on the country will directly affect most countries.
Most Japanese and Korean consumers refused to use it. The thirty-day usage period and the cost of unlocking each time were 100 US dollars. It also made consumers from other countries who often travel to Japan shout that it was too harsh, but Dongchen did not give in. He was completely a
The direct and clear attitude is: whether you want to buy it or not!
Super Learning System 365_Read the full text of Super Learning System for free_Chapter 365: Vacuum cleaners in the global market have been updated!
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