Although Xiaoer has trial-produced an extremely high-end CMOS sensor and even created an optical lens with the most perfect imaging effect so far, Zhang Wenhao sadly found that it was difficult for him to obtain the mass production capabilities of the camera for a while.
Semiconductor components such as cmos and image processors need to occupy Dongchen's own semiconductor production line, and this production line has already been operating at full capacity to produce core accessories for Dongchen Electronics' Unieal. There is very little production capacity that can be allocated to the camera field.
In addition, the production of lenses is also a slow process. Optical glass with excellent optical properties alone is not enough to make a classic lens. The most important thing is that it requires an extremely precise polishing process. Some people will think that
A lens is nothing more than a few pieces of glass, a circuit board and an electric motor. However, the polishing of just one lens requires extremely high precision. In this regard, the production line modified by Xiao Er can only achieve the highest polishing accuracy.
However, it cannot increase the manufacturing speed. Therefore, even if we start to expand the production line now, it will take a certain amount of time to have enough production capacity to cover the global market.
These days, Zhang Ranran has almost followed Zhang Wenhao through the entire process, and Zhang Wenhao has already made the decision that Zhang Ranran will be responsible for the fields of optics and home appliances in the future. Although these two industries are quite profitable, they are not
It is not Zhang Wenhao’s real focus.
Seeing that the product has been formed, but mass production is far away, Zhang Wenhao and Zhang Ranran returned to Yanjing with all the product samples. Expanding production capacity requires not only money, but also time. Just when Zhang Ranran thought that Zhang Wenhao would have to wait until mass production.
When Dongchen released its optical products later, Zhang Wenhao said to Zhang Ranran: "Sister Ranran, please prepare in the next few days. I will immediately ask Dongchen to make a global announcement. Three days later, Dongchen will hold a press conference in Yanjing.
, releasing our latest optical products.”
Zhang Ranran asked in surprise: "Is it going to be released so soon?"
Zhang Wenhao nodded and said: "I don't want to wait until we have mass production capacity before launching Dongchen's camera products. I prefer the hunger marketing model of releasing first, then producing, and finally selling, so that consumers can know Dongchen's products as early as possible.
, but it makes them have higher and higher expectations for Dongchen products as they continue to wait."
Zhang Ranran suddenly realized, "I understand what you mean. It's just like a movie trailer. Maybe the movie won't be released until a year later, but the trailer needs to be released early to attract attention."
Zhang Wenhao smiled and said: "Yes, that's what it means." After saying that, Zhang Wenhao added: "You will be in charge of this press conference. You will host it on the day of the press conference."
"Me?" Zhang Ranran exclaimed and blurted out: "I'm afraid it's not possible. I have never done anything like this, let alone in front of the global media."
"What are you afraid of?" Zhang Wenhao said with a smile: "There is a first time for everything. If you want to mature slowly, then the cycle is too slow. Just like some celebrities, they get used to being in the presence of a hundred people in one year, but by five
He would still be nervous and frightened in an event with a hundred people. He could handle an event with 500 people. He might still be panicked in an event with 2,000 people. If it was an event with 20,000 people, his legs might be weak. This growth cycle is too slow.
It is better to face the whole world for the first time. If you are used to facing the whole world with a normal mentality, then there will be no occasions that you cannot control in the future."
Zhang Ranran nodded slightly, gritted his teeth, and asked: "What exactly do I want to do? Will I be the one to introduce the performance of these optical products?"
Zhang Wenhao said calmly: "We are only releasing one product this time."
"One?" Zhang Ranran was surprised again. This time, Dongchen produced nearly twenty cameras of various types and grades, and as many as twenty-six types of lenses, but Zhang Wenhao only released one. This made
Zhang Ranran was a little confused.
Zhang Wenhao said with a smile: "As you just said, the trailer of the movie only edits some of the most exciting clips. No one takes out all the good things at once. This time, we only launch a camera and
One shot, but when it comes to release, let’s release our best.”
Zhang Ranran asked: "I know about the camera, the 5c1 is the top one, but what about the lenses? It seems that every one of our lenses is outstanding, right?"
Zhang Wenhao explained: "The best data to measure a lens is the focal length and aperture. Currently, the most classic focal length and the focal length that various manufacturers work hard to create is the 2470mm focal length. Therefore, this time we launch the 5c1 and our 2470mm
The combined imaging and performance of the lenses are far superior to similar products from any brand. Take these two out and they will know how much Dongchen Optics is worth."
Immediately, Zhang Wenhao said: "At the press conference, you don't need to introduce the data of this camera in detail. When the time comes, you only need to release the parameters of our 5c1, which will be enough to make those knowledgeable people stunned. What you should focus on then.
Yes, I would like to introduce the biggest advantages of Dongchen cameras. For example, it adopts Dongchen’s image processing system, which is unparalleled in the world for civilian cameras. Another example is our wireless transmission system, and the connection between this equipment and Unieal.
The interaction and bundling, what you want to convey is a concept, which is a concept that no one in Dongchen’s products can match.”
Zhang Ranran nodded and said, "I know what to do."
Zhang Wenhao smiled slightly and said: "I believe you can do a great job. Don't put too much pressure on yourself. Dongchen is your strongest support. If you represent Dongchen and release Dongchen's products, you will have absolute
You have the confidence to exaggerate the power of Dongchen Group and Dongchen products to the world. With Dongchen behind you, no one dares to question what you say."
Zhang Ranran also had some excitement in his heart and nodded heavily, saying: "Don't worry Wen Hao, I will try my best to do a good job!"
The next day, Dongchen Electronics announced that three days later, Dongchen Electronics will release the first SLR camera in the history of Dongchen Group in Yanjing. Moreover, the first SLR is Dongchen Electronic Optical Products’ top-of-the-line camera, the Emperor 5c1.
Released together with it, there is also the most common 2470mm SLR lens.
No company has ever been able to develop products at such a fast speed. A few days ago, Zhang Wenhao announced that Dongchen would enter the optical manufacturing market. A few days later, Dongchen announced that its first optical product would be released. This speed makes
The whole world was shocked.
Zhang Wenhao once again arranged the conference venue at the International Exhibition Center. It was still the venue where he last released Unieal. This time, this stage no longer belongs to him. It will become Zhang Ranran's first stage to enter the business world, and Zhang Wenhao is willing to do so.
Retreat behind the scenes and support Zhang Ranran on this world-famous stage.
When Dongchen announced that it would release a SLR camera, there was no doubt that the Japanese media had the strongest reaction. However, the Japanese media came to two extremes on the issue of Dongchen's optical products. One extreme believed that Dongchen could not have it.
The world's top optical product manufacturing technology, because Japan is indeed too powerful in this industry. So powerful that in the past few decades, no country can challenge Japanese companies in this field, and the Japanese people have always been dissatisfied with Japanese optical products.
With great confidence and respect, in their eyes, even a powerful group like Dongchen cannot defeat Japanese companies in the optical field.
The other extreme is extremely pessimistic.
Many Japanese media commented that this is Dongchen's second positive impact on Japan after the automobile industry. Japanese automobile companies are one of the pillar industries of the Japanese economy, and Japanese optical companies are the Japanese people.
One of the most proud industries, and Dongchen has maintained an absolute inertia in all previous products, that is, any product released by Dongchen will become an insurmountable cutting-edge in this field. Since Dongchen wants
The release of its own SLR camera means that Dongchen has already made complete preparations. Therefore, the future development prospects of Japanese optical companies may be extremely bleak.
It is not only hotly debated by the media, but also by the public. Although Japanese cars have been seen everywhere in the world before, under the influence of German cars, European sports cars, and luxury cars, although Japanese cars have high sales, they have always been
It has never received a truly respected status, but Japanese optical products are different. No matter where the Japanese go, no matter which reporters or media they see on TV, the cameras and video cameras they use are almost all Japanese products. Now
Japanese optical products cover almost all civilian fields and almost all media fields. The only thing not covered are those extremely high-end cameras used for film shooting. The market scope of high-end cameras is very narrow.
The influence is almost negligible, because people know that the camera is a Japanese brand, D is a Japanese brand, and the video camera is also a Japanese brand. Even top foreign media such as CCT, CNN, and BBC use all Japanese brands when appearing on camera.
Moreover, what worries the Japanese media and people the most is that Dongchen is going to launch Dongchen's own SLR flagship machine at the launch of its first product.
There was a lot of tension in Japan.
Precisely because Japan is so powerful in this field that no one can match it, the Japanese people are extremely concerned about the camera products that Dongchen Electronics is about to launch, and several of Japan's top optical companies have also made public comments about Dongchen's upcoming optical products.
Canon publicly stated that if the performance of Dongchen's upcoming SLR camera can be as good as Canon's 1dx, then Canon's market will be completely crushed by Dongchen.
The reason is very simple. First of all, Dongchen's brand value in the eyes of people around the world is unmatched. Even companies like Coca-Cola cannot compare with it, let alone Canon?
Secondly, Canon's product line is relatively single. 90% of their energy and products are focused on the optical field. They do not have the strong bundling ability of Dongchen Electronics, and Dongchen's cameras are bound to be sold to some extent.
Bundled with their uneal, Canon loses another 10% on this point.
Thirdly, Canon simply does not have the financial resources as strong as Dongchen. Even if all the potential profit margins in the optical field are taken into account, it is not worth mentioning in Dongchen’s eyes. The entire optical field is not even comparable to that of televisions.
The market space in one field is huge, so Dongchen cannot be doing optics because of the market profits of this industry. In other words, Dongchen cannot be doing this just for the simple purpose of making money. If Dongchen lets
If Dongchen Optical maintains a neither-profit nor loss-making model, Canon will be completely crushed by it.
However, all this is based on the assumption that the technical level of Dongchen's products is the same as that of Canon. If the technical level of Dongchen's products is higher than Canon, then Canon will have no hope at all. Not only Canon, but all Japanese optical companies
, will be completely defeated. Perhaps, in the future, they will have no choice but to be like Japanese cars, giving up all overseas markets, retreating to the country, and lingering before Dongchen announces its entry into the Japanese market.
Three days later, reporters from all the world's major media gathered at the Yanjing International Exhibition Hall, waiting for the release of Dongchen's next product that may shock the world.
Zhang Wenhao sat in the backstage lounge and went through the main procedures of the press conference with Zhang Ranran again, and said: "After you take the stage, you don't need to deliberately introduce the data of Dongchen cameras. We will use a projector to project the detailed data on
On the screen, let the media reporters see clearly. When they see the data, they will naturally know what kind of performance this camera has. Then, what you have to do is to demonstrate the bundling function of Dongchen camera and Unieal, and put these
Demonstrate all the functions and talk about Dongchen's market positioning. Basically, you are done. But you don't have to abide by the process I gave you. If you have any improvisations, you can just show them. Don't worry about the rest. I will be there.
The audience is watching, if you really let the situation get out of control, I will come to the rescue."
Zhang Ranran nodded, looked at Zhang Wenhao somewhat unconfidently, and asked: "Wenhao, does the clothes I'm wearing look a bit nondescript? I always feel that I'm not very good at handling this kind of professional attire.
"
Zhang Wenhao smiled and said: "Your current style is very good, with a professional suit, simple but not simple hair, and light stage makeup. The overall effect under the light will be very good. Uncle and aunt, as well as Lei Ming and Lei Lei, if
But they are all sitting in the audience waiting to see you make your debut, and your outfit will definitely make their eyes shine."
Zhang Ranran smiled slightly nervously and said: "I would rather they cheer me up backstage instead of waiting to see me make a fool of myself in the audience."
Zhang Wenhao smiled and said: "How could you make a fool of yourself? You are destined to be the most dazzling one here today."
Wearing casual clothes, a cap, a mask and sunglasses, Zhang Wenhao slipped out of the backstage lounge and found Su Ruoran and other relatives and friends at the crowded press conference. Everyone was sitting in an inconspicuous position, waiting for the announcement.
The meeting begins.
At ten o'clock in the morning, the lights went out and the stage lights came on. Zhang Ranran, wearing a custom-made professional suit, walked up from the stage. She held a Unieal and an Upad in her hands. After taking the stage, she first put the
The equipment was placed on the display stand. Then, facing a large number of reporters and cameras in the audience, he bowed slightly and gave a brief self-introduction and a word of thanks. Zhang Wenhao heard a slight tremor in Zhang Ranran's voice.
I was very nervous and couldn't help but feel a little worried.
However, Zhang Ranran quickly adjusted himself and said: "Everyone should be very familiar with Dongchen's uneal. A few months ago, it was here, at the same booth, that everyone saw Dongchen's epoch-making uneal series.
products, and today, Dongchen Electronics will bring products to the world, which is also an epoch-making product in the field of optics. Dongchen Electronics' flagship model of SLR camera, 5c1, below, let me first ask you to take a look at a set of data about 5c1
.”
Having said this, the on-site staff immediately projected all the data of Dongchen 5c1 on the huge screen behind the stage. As soon as the data appeared, there was an explosion!
46 million pixels, full-frame CMOS, terrifying 500,000 ISO, 80-point high-density autofocus system, 500,000-pixel RGB metering sensor, Dongchen’s independently developed graphics processing system, Dongchen’s own flash memory media
, in the case of such high pixels, it guarantees a continuous shooting speed of at least 20 frames per second, the shutter speed can reach as fast as 20,000ths of a second, the built-in memory capacity is 1tb, and the dual card expansion capacity can reach up to 4tb.
A series of data makes people feel like a high-magnification multiplication, which is equivalent to directly doubling the existing camera parameters, and it is doubled several times. Such powerful parameters make the photojournalists holding high-end Japanese cameras on the scene feel confused.
Marvel at it.
After everyone read the data of 5c1, Zhang Ranran smiled slightly and then said: "I think the specific shooting performance of this camera will have to be handed over to the best photographers in the future to give an objective evaluation, so today,
, in addition to letting everyone know the specific data of this camera, I also want to let everyone take a look at the perfect integration of 5c1 and uneal."
With that said, Zhang Ranran picked up Unieal and opened the connection settings on Unieal and 5c1 at the same time, allowing 5c1 to match the Unieal in Zhang Ranran's hand. Then, Zhang Ranran said: "There are three devices in front of me, namely
unieal, upad and 5c1, upad have already completed the connection with unieal before, so when 5c1 is connected to unieal, 5c1 will also complete the mutual connection with all the devices connected to this unieal, including this upad, and
Including the on-site projector, let’s take a look at the big screen and see the new photography experience brought by the combination of 5c1 and uneal!”