The conditions Zhang Wenhao offered to the Netherlands are quite generous. As long as the Dutch government agrees and coordinates, Dongchen will give priority to completing the replacement of all aircrafts owned by all airlines in the Netherlands in the shortest possible time. This is equivalent to
They comprehensively upgraded their civil aviation system at least a year in advance. Therefore, stimulated by this huge benefit, the Dutch are surprisingly efficient. Dongchen's signing representative just arrived in the Netherlands and signed the contract within 24 hours.
All contracts.
Immediately afterwards, all domestic companies that were agents for importing dairy products collapsed, because all the first-class dairy companies in the Netherlands unilaterally terminated cooperation with them, leaving them suddenly in a situation where they had no goods to sell. After losing their supply of goods,
, they don’t even have the chance to fake it.
Immediately afterwards, the domestic media received the shocking news that Dongchen actually monopolized the agency rights for all milk powder imported from the Netherlands in the mainland. In other words, if domestic people want to buy milk powder imported from the Netherlands, they can only do so from Dongchen.
Chen has a choice. Except for Dongchen, it can be concluded that all Dutch milk powder is either fake or parallel import.
At first, people were still worried about whether Dongchen's monopoly would harm their interests, but after Dongchen issued an official statement, such doubts suddenly disappeared.
Dongchen made a high-profile announcement that it was the agent for all milk powder imported from the Netherlands, and claimed that the terminal retail price would only increase the profit margin by 30% on the basis of the entire import cost. Taking a can of milk powder with an import cost of 100 yuan as an example,
The price of displaying it at the terminal in China is basically more than 250 yuan or even more than 300 yuan. However, Dongchen operates it by itself, and its own dealers are responsible for sales. It only occupies a profit margin of 30%, which is equivalent to a can of the same milk powder, which only sells for
130 yuan!
This news immediately exploded in the country, and people were talking about it. Even domestic dairy companies were greatly affected. Dongchen only left a profit margin of 30% from import to sales terminal. Such a situation
Come on, the price of imported milk powder sold by Dongchen will be even lower than the current price of domestic milk powder on the market. In this case, what will domestic dairy companies do?
But Zhang Wenhao doesn't care about this at all. The biggest reason why he wants to sell milk powder is that on the one hand, the domestic dairy product market is too chaotic, and on the other hand, it is very painful to think of the two-can purchase limit in the port area, even if he loses money.
Get this breath back.
Domestic people began to eagerly wait for Dongchen's dairy sales to go online as soon as possible, and Zhang Wenhao also invited professional chain supermarket managers to formulate specific sales plans. Although Zhang Wenhao thought of letting 4S stores sell dairy products on their behalf, it was considered a hardware solution.
The problem, however, is that the difference between the two fields of FMCG sales and automobile sales is too big. In the eyes of professionals, sales staff must undergo unified professional training, and in terms of sales hardware, they must also
To be good enough, just having a 4S store as a carrier is not enough. Special hardware modifications must be carried out, such as unified decoration, LOGO, plaques, display areas, charging areas, etc.
Professionals hope to learn from the model of the 711 supermarket chain and standardize everything from decoration to layout to merchandise. However, in this way, they will undoubtedly need to increase investment and open more than a thousand counters across the country, each with a full range of products.
The hardware decoration cost was close to 200,000 yuan, far exceeding the 100,000 yuan budget Zhang Wenhao initially set.
But even if it costs 200,000, Zhang Wenhao does not hesitate. Now that he has done it, he must make it a unified brand. It doesn't matter if he spends more money. The most important thing is that it must operate well.
Zhang Wenhao suddenly spent hundreds of millions of yuan just to build a sales channel, which shocked the National Dairy Products Association. From Dongchen's approach, it can also be seen that Dongchen spared no effort to do this well.
This is equivalent to cutting off the financial resources of domestic dairy companies. Faced with Dongchen's rule-breaking sales methods, they have only two choices, either to lower prices or not to do anything.
The Dairy Products Association sent dozens of letters of protest to Dongchen, but they were all ignored by Dongchen. In desperation, the Dairy Products Association began to complain to the Ministry of Commerce, accusing Dongchen of unfair competition and trying to monopolize the market. However,
In the eyes of the Ministry of Commerce, the importance of the Dairy Products Association is nothing compared to that of Dongchen. In this case, they will not impose any restrictions on Dongchen because of the protests of the Dairy Products Association.
and control.
Zhang Wenhao's counterattack was even more damaging. He handed over the Dairy Products Association's protest letter intact to major domestic media, and the domestic media disclosed it to the public. This caused a big explosion in the eyes of the public.
Here, there are so many problems with dairy products, and they have long been dissatisfied with the Dairy Products Association. What’s more, this association is mostly formed by leaders of dairy companies. Now, it seems that domestic infants and young children have
Given the opportunity to get reliable high-quality milk powder at low prices through Dongchen, the Dairy Products Association has protested everywhere on the grounds that Dongchen will threaten their profits. In the eyes of consumers, this is simply an extremely shameless approach.
For a time, all walks of life were full of criticism of the Dairy Products Association, and it can be said that the public was excited.
At this time, Zhang Wenhao waited in Dongchen for the signing representative who had returned from the Netherlands. He conveyed the attitude of the Dutch government to Zhang Wenhao, saying: "The Dutch side is very excited. It feels like they have picked up a huge bargain, so they are eager to do it now."
I hope Dongchen can arrange engine replacement for Dutch aircraft as soon as possible."
Zhang Wenhao nodded and said: "I will call Ericson here later. The logistics system he is currently responsible for has already taken a rough prototype. By then, I will let him be responsible for all cooperation with the Dutch government.
In terms of logistics, in the short term, I will first arrange to transport at least one hundred Dongchen engines to the Netherlands. While completing the replacement for KLM, I will also start shipping imported dairy products back from the Netherlands in large quantities."
The signing representative felt relieved and said: "As long as our first batch of engines arrives in the Netherlands, I think their enthusiasm for cooperation will be even higher."
Zhang Wenhao smacked his lips, picked up the phone and called Erickson's cell phone. Erickson was currently in Chengdu inspecting the construction of a logistics distribution center there. After receiving Zhang Wenhao's call, he asked: "Mr. Zhang, what are your instructions?
"
Zhang Wenhao said: "Go back to Yanjing as soon as possible. There are some things I need to discuss with you."
Erikson immediately agreed and said, "Then I will fly back to Yanjing tomorrow morning."
"good."
After Erikson came back, Zhang Wenhao immediately invited him to his office and asked: "How is the construction of our domestic logistics channels now?"
Ericson smiled: "Our current domestic logistics channels have surpassed Shunfeng in terms of hardware. We have purchased 5,000 transport vehicles of various types, and there are still 5,000 orders waiting for delivery from the manufacturer, and we use Dongchen
In relation to the government, I have also publicized the domestic railway channels. In the future, not only can we use all ordinary railway logistics, but when necessary, we can even activate multiple high-speed railway lines across the country to do luggage express and high-speed rail for us.
The system has modified two 350-kilometer EMU trains for us on each high-speed rail line without seats and without ticket sales to ensure that our EMU luggage trains can travel from Yanjing to Zhonghai within four hours.
.”
After saying that, Erikson added: "As for air transportation, we are infinitely better than Shunfeng. They have developed for so many years and the number of aircraft in their fleet is only about ten. And we now have it from Boeing."
We have successively received more than eighty 737, 747 and 767 cargo aircraft. Now these aircraft are serving Dongchen. Within half a year, the number can be increased to 200. Within a year, UPS will be killed by us.
"
Zhang Wenhao nodded with satisfaction and said with a smile: "In this case, our domestic logistics channels can also be appropriately opened for commercial operation."
Ericsson also agreed and said: "Now we have basically completed the structure, and judging from our current hardware facilities and software facilities, we have enough capabilities to beat Tailwind in terms of speed, reliability and service, regardless of
Whether air transportation or ground transportation can achieve the fastest speed in the country, we are fully capable of commercial operations in the country. If you are willing, we can also start distribution center to distribution center logistics at the international level in the short term, because we are currently abroad.
In addition to the advantages of aviation, ground channels have not yet been rolled out, so we can only do point-to-point air transportation, and then subcontract ground transportation to local logistics companies to take care of it on our behalf."
Zhang Wenhao nodded and said with a smile: "This should be equivalent to if a domestic customer wants to send something to a small town in California, USA, and we can only guarantee that the thing will be delivered from his hands to California.
After arriving at a distribution center city like Los Angeles or San Francisco in California, it will be handed over to a local logistics company in California to deliver the things from the distribution center to the small town, right?"
"That's right." Ericson nodded and said: "This is also the standard model of the logistics industry. After all, few companies have the ability to lay out very close and detailed logistics channels around the world. We can expand the logistics channels domestically.
It is laid out in every prefecture-level city or even county-level city. However, if we want to achieve the same thing in the United States, it will be very difficult and it will not make much sense. If we cooperate with local logistics, then we will save these things.
It’s troublesome, just give part of the profits to the cooperative logistics companies.”
Zhang Wenhao smiled and said: "It's like a mountain. I don't know much about logistics. You are an expert in this area. I can just let you run it. However, I have something that I need your help with."
Erickson asked: "Is it a logistics issue about dairy products?"
Zhang Wenhao couldn't help laughing and said, "Have you guessed it all?"
Erikson smiled slightly and said: "It's been talked about in the media a lot, and it's hard not to know. I don't think you have to worry about dairy product logistics. We don't need to cooperate with any other logistics providers. We can do it ourselves."
Operating within the mainland, our air transport team is responsible for transporting large quantities of dairy products from the Netherlands to several major distribution centers in the southeast, northwest, such as Yanjing, China Shipping, Chongqing, Wuhan, Xi'an, etc., and then followed by our land
The transportation team is responsible for transporting them to dealers in various places. Currently, our cargo aircraft have the lowest delay rate at airports in the world. No airport will actively delay our fleet, so the aviation turnover speed is faster than that of other companies.
Much faster. Once the plane lands at the distribution center, it can immediately transfer to land channels to be transported to the dealers. Judging from the distance of about 500 kilometers radiated by each distribution center, we use ground cars, railways, and high-speed railways to absolutely
It can be guaranteed that the goods will be delivered from the distribution center to the dealers within 24 hours, and the time it takes us to fly from the Netherlands to the major domestic distribution center airports will not exceed 24 hours. Therefore, the plane is fully loaded with goods and takes off from the Netherlands to the goods.
The whole process will be delivered to the dealers separately, and the slowest time will not exceed 48 hours. Of course, the time for customs quarantine approval is not subject to our control, so it has to be calculated separately."
"Very good!" Zhang Wenhao nodded with a smile and said, "In that case, you should prepare our fleet first. I need to transport at least one hundred aircraft engines to the Netherlands within five days."
A few days later, Dongchen's fleet began to take off from China and fly directly to Amsterdam, the capital of the Netherlands. Dongchen's technician team also arrived in Amsterdam randomly, and with the assistance of Amsterdam International Airport, a temporary change center was set up at the airport.
, where they began to gradually replace KLM aircraft with Dongchen engines.
When Dongchen's first plane arrived in Amsterdam and returned, the plane was already fully loaded with goods supplied by more than ten dairy companies in the Netherlands. Although the decoration of the 4S store was still in progress, Zhang Wenhao was unwilling to wait until everything was ready.
Sales started, so even though the hardware still needed to be perfected, the milk powder was delivered to dealers everywhere in the shortest possible time.
The relevant staff of Dongchen also began to calculate the various costs of milk powder import, and then accurate the cost price to one decimal place, and based on the final cost price, unified national pricing for each brand and type of milk powder, the pricing was just one
After formulating the plan, Dongchen announced the pricing on its official website. This time, it was like a basin of cold water that completely poured down the hearts of domestic dairy companies.
The cost of domestic dairy products is extremely superimposed. The ex-factory price plus logistics costs will eventually go to large regional dealers. Large regional dealers must add their own profits, tax points, and costs and then transfer them to lower-level dealers. Lower-level distributors
The merchant must also repeat the same process and continue to deliver to the retail terminal. When it reaches the retail terminal, it must not only ensure sufficient entry fees and profit margins for the retailers, but also provide objective profit rebates to the underlying counter sales staff. Sometimes,
A supermarket salesperson may even get a commission of 10-20 yuan for every 200 yuan can of milk powder sold for a brand. This shows how big the gap is between the cost price and the retail price of products in this industry.
It is this gap that supports countless people who make a living from it.
In Dongchen's hands, Zhang Wenhao did not play this trick. All cost prices were limited to Dongchen's total cost of bringing the milk powder to China. Once it arrived in the logistics distribution city, the logistics costs of transporting to lower-level cities were borne by Dongchen himself.
The products are borne by Dongchen, and there are no agents in the middle. The products are directly supplied from Dongchen, a top agent, to the final retailer without adding a penny. The final retailer only adds a profit of 30% in accordance with the regulations, and then directly
sold to consumers.
As a result, the impact on domestic dairy companies will undoubtedly be fatal.
The stock prices of listed dairy companies such as Xinniu, Xili, Xinyuan, Xinbei, Xiansheng, and Xishan fell to the limit immediately after the opening. Domestic dairy companies complained endlessly. With their usual operating mode, they simply had no way to control the situation.
If the terminal sales price is reduced to Dongchen's level, that is, the cost price is multiplied by 1.3. If they reduce the terminal sales price to this level, then all their dealers will quit one by one, because that's it.
There is so much profit margin that it is impossible to support oneself, and the company itself does not have complete sales channels. Even if it wants to put aside the intermediary agent link, it is still unable to do so.
Something Zhang Wenhao didn't expect happened. After the domestic people saw the quotation announced by Dongchen, a large number of consumers flocked to 4S stores to inquire about milk powder. For a whole day, 4S stores across the country reported feedback, and every store received
There were no less than 300 consumers inquiring about milk powder, which put great pressure on the daily sales of 4S stores. Moreover, too many people made the 4S stores seem overcrowded, which made the dealers in the 4S stores very big.
, when this situation happened, everyone felt that it was inevitable, but before it happened, everyone did not think about it.
If things continue like this, dealers are worried that 4S stores will turn into shopping malls for consumers. There may be hundreds of people queuing up at the door every morning waiting for the 4S stores to open. This is not a groundless worry, but an example.
, many domestic comprehensive supermarkets like to sell eggs, rice and other basic commodities at low prices in the early morning in limited quantities. They are a few cents cheaper per kilogram and the purchase limit per person is no more than ten kilograms. This can often attract a large number of consumers, not to mention Dongchen.
The milk powder provided by the agent is more than 100 yuan cheaper than the previous market price.
If this continues, once sales begin, I'm afraid the 4S store will no longer be a 4S store, but will become a wet market.
The seller's worries also made Zhang Wenhao feel embarrassed. He did not consider this situation. This situation is not likely to happen, but will definitely happen. How can we prevent such a situation from happening? (To be continued.)
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