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Chapter 299 Do you know the ice bucket challenge?

"I don't know, what is Dongsheng Capital's valuation of our Wenxue Network?" Yang Luyu asked with some anticipation.

After a confrontation of ideas, Yang Luyu recognized such a capital institution from the bottom of his heart, and sincerely hoped to see the grand scene that Zhou Dongsheng mentioned.

However, to put it bluntly, the domestic short video industry today is like the darkness before dawn. If there is not enough capital to support operations...

Maybe the Wenxue Network after adjusting its strategy will be the first to fall into the darkness before dawn, which would be a complete loss outweighing the gains.

Therefore, no matter how grand the ideas and strategies are, they still have to be implemented in practice, so how much Dongsheng Capital can provide is the key.

If the thunder is loud and the rain is small, Yang Luyu will not rule out continuing to choose overseas capital and continue to implement the basic policy of overseas strategy to the end.

After all, this path was taken by their own Wenxue Network, and it has been effective so far.

In response, Zhou Dongsheng leaned back and stretched lazily. Li Jiana picked up the water glass and handed it to Zhou Dongsheng at the right time. At this time, it was the subordinate's turn to work.

Lu Sifang on the side took over the words with understanding and said with a smile: "We noticed that your company had already gone through a round of financing in April..."

"The investor is Cheetah, a subsidiary of Kingsoft Group. The financing amount is US$1 million, and the valuation is about US$5 million..."

“Through this financing, your company’s development and traffic accumulation have reached a new level in just four months.

It is precisely because you have tasted the sweetness of financing and are eager to occupy the market that your company is seeking a new round of financing opportunities. Through the accumulation of these four months, the growth in overseas users and daily activity growth data are very impressive..."

"Currently, the number of users of this software has exceeded 10 million, and the daily active users have stabilized at more than one million, and the user groups are mainly concentrated in Europe and the United States..."

Lu Sifang talked eloquently and exchanged the data he had with Yang Luyu. When Yang Luyu had no objection to the data, he finally came up with a reasonable valuation.

"Although the potential is huge, four months is a bit short after all. To sum up, I think your company's valuation is around US$40 million, which is relatively reasonable."

In just four months, the valuation has increased by nearly 10 times, which may seem exaggerated and unreasonable, but for the overseas market occupied by this short video software owned by Wenxue Network, it is not exaggerated at all.

Compared with Facebook and Twitter, the native social software in Europe and the United States, the user group is younger. The concept of short video music community has penetrated deeply into European and American teenagers, and has even become the preferred social platform for European and American teenagers.

Young, energetic, strong social desire, and a strong desire for external expression are undoubtedly a major label for European and American teenagers.

And after developing user habits, the young user group will undoubtedly become a more stable basic base of the platform.

Now, and in the future, they will be the main force in Internet social interaction, and this is also the foundation of the Internet.

Upon hearing this valuation, Yang Luyu nodded calmly. In fact, the valuation given by overseas capital is also within this value range, which is quite different.

Then, the only difference may be that can Dongsheng Capital provide resources that overseas capital does not have?

"As a founder team, how many shares are Mr. Yang prepared to sell for financing?" Zhou Dongsheng on the side asked.

If you want to make a big splash in the short video industry through Wenxue Network, then naturally the more shares you have, the better. After angel round and Series A financing, Yang Luyu should still hold more than 70% of the shares.

Besides Eyang Lu Yu, Cheetah is the second largest shareholder.

"If this valuation is used, I am willing to sell 20% of the shares for financing." Yang Luyu gave his bargaining chip.

This share of chips is enough for Dongsheng Investment to become the second largest shareholder. This can be regarded as the bargaining chip that Yang Luyu gave "with pain" out of recognition of Zhou Dongsheng's words.

Originally, Yang Luyu only considered raising 10% of the shares to support the company's strategy and operations for continued expansion.

"I want 30%! Of course, I don't want it in vain. In addition to providing funds, we can provide a lot of resources for the operation of the domestic market, and we can consider bringing in pig factories for subsequent financing..."

"As a music short video software, Zhuchang's cloud music and individual original music creators are both scarce resources..."

“In addition, there is another point that short videos and live broadcasts have something in common. They both focus on Internet celebrities to focus on traffic, stabilize the basic base of the platform, and attract more users to join in the creation...

"

"However, short videos are rooted in the vertical screen of mobile devices, so they are naturally more suitable for focusing on portraits for social networking and promotion. Coupled with music as a catalyst, the effect becomes more and more obvious..."

"And I also control a small media company with several leading experts in the live broadcast field. Although it has been bound to the live broadcast platform, it has not yet been involved in short videos..."

"We can all share resources needed by the short video platform. I think this is what Wenxue Network urgently needs."

Zhou Dongsheng spoke eloquently and counted the resources in his hands. The prototype of a channel has slowly taken shape in his hands. By integrating these resources, it has begun to look like a qualified capital company.

And these are also things that a start-up company needs and desires, especially if it wants to open up in the domestic market, connections are indispensable.

After Yang Luyu thought about it again and again, he took another look at Zhou Dongsheng, who was young but somewhat "unfathomable" in front of him...

Suddenly, Yang Luyu nodded, showing a bright smile, "I think I really have no reason to refuse the cooperation of a high-quality capital institution like Dongsheng Investment."

After saying that, he stood up first and extended his hand. He agreed a little too readily. Yang Luyu admitted that he was a little bit of a gamble...

Zhou Dongsheng showed a relieved smile, stood up, and stretched out his hand, "Mr. Yang, I wish you a happy cooperation in advance. Seeing that Mr. Yang agreed so readily, I will personally give you another message that will help you."

Strategic advice on video development..."

"Oh? I'd like to hear the details." Yang Luyu said as if he was all ears.

"Mr. Yang should know about the 'Ice Bucket Challenge', right? It's a phenomenon-level challenge that has swept the Internet at home and abroad." Zhou Dongsheng suddenly mentioned an "irrelevant" activity.

"Of course I know this..." Yang Luyu nodded in confusion. After all, this ice bucket challenge is so famous that even a large number of celebrities at home and abroad have participated in it.

"It is not difficult to see from the Ice Bucket Challenge that a challenge project with low participation threshold, strong social attributes, and easy diffusion can bring huge traffic benefits once it reaches a large scale!"

"These conditions are all naturally possessed by short video platforms, so we can definitely learn from the Ice Bucket Challenge and create a challenge to invite users to participate..."

"Even if this challenge is only one-tenth of the effect of the Ice Bucket Challenge, it is enough to make you reach a higher level." Zhou Dongsheng said very confidently.

At the same time, Zhou Dongsheng couldn't help but reveal a sweet smile, and couldn't help but recall the pleasant experience of opening the door to a new world the first time he watched a short video.


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